This episode of Winning IR explores the innovative ways that modern companies are seizing the attention of institutional and retail investors. Alyssa Barry and Caroline Sawamoto, Principals and Co-Founders at irLabs, join Mark Fasken to share the tips and tricks they use to create value and interest for issuers.

Listen to the episode or read the transcript to learn more about:

• How can IROs incorporate untraditional and creative elements into their IR programs?
• What makes for a compelling story? 
• What differentiates a compelling story from a bland one? 
• What can IROs do to improve their storytelling?
• How often should you revisit or revise your company story?
• What can IROs do to cut through the noise and differentiate their company?

About our Guests:

Alyssa Barry and Caroline Sawamoto are both Principals and Co-Founders at irlabs. Each boasts over 15-years of investor relations and capital markets experience. An activist by nature, Alyssa has raised over $1 billion of capital, led some of Canada’s most successful activism campaigns, managed M&A transactions and enhanced board governance frameworks. Caroline has supported numerous financing activities, both public and private, and helped raise over $650 million of capital.

Connect with Alyssa on LinkedIn here.
Connect with Caroline on LinkedIn here.

Winning IR is brought to you by Irwin.

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