55 [EB Series] Quality Hires, Human Stories and Measuring Impact | Corne Cilliers from Telstra

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and Grant O’Donnell sit down with Corne Cilliers, Marketing Specialist – Employer Branding at Telstra, to explore how one of Australia’s biggest companies is reshaping its approach to talent attraction.

Corne shares how his marketing and creative background has shaped Telstra’s employer branding strategy, the importance of measuring quality over quantity in recruitment, and how the team is empowering employees across the business to become storytellers.

Whether you’re coming from marketing into EB, leading campaigns for grads, or scaling talent brand in a large enterprise, this episode offers practical insights you can apply straight away.

Key Topics:
02:30 – Why quality of applicants matters more than volume in Telstra’s approach to talent marketing.
07:01 – Tracking candidate source of hire and understanding recruitment impact.
10:01 – Using LinkedIn industry benchmarks to measure employer brand success.
14:59 – Seasonal campaigns, content calendars, and lessons from grad recruitment.
19:59 – Corne’s transition from film & marketing into employer branding.
24:00 – What it’s really like building EB inside a large enterprise like Telstra.
27:59 – Taking risks with new channels and why TikTok isn’t always the answer.
33:00 – Paid vs organic content: when Telstra leans on each.
38:00 – Building talent pools, long-term engagement, and brand communities.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!