90 [EB Series] How Internal Comms Can Own the Employer Brand Narrative | Jamie Anne Ysrael

In this episode of the VideoMy Pod's Employer Brand Series, recorded live in Singapore, hosts David Macciocca and Emma Lang sit down with Jamie Anne Ysrael, Regional Internal Communications and Culture Leader, to explore what happens when employer brand sits within internal comms rather than talent acquisition — and why that shift changes everything.

Drawing on a career that spans product marketing, digital, PR, and people experience across tech and social media platforms in APAC, Jamie Anne shares how aligning culture, leadership messaging, and internal communications creates a stronger, more consistent employer brand. One that resonates just as powerfully on the inside as it does externally. 

She also gets into the practicalities of activating employees as advocates, working with leaders of all personality types, and the creative ways she keeps people engaged across a fast-moving, multi-channel environment.

For employer brand and internal comms practitioners who want to close the gap between what's promised externally and what's actually experienced internally, Jamie Anne's perspective is both refreshing and immediately actionable.

Key Topics:
02:00 – Jamie Anne's journey from tech marketing to internal comms and culture
05:00 – Why sitting within internal comms (not TA) gives employer brand a strategic edge
08:30 – Starting with leadership to define culture direction and future EVP
12:00 – How internal channels have evolved beyond email and town halls
16:00 – Measuring employee action, not just views and likes
19:00 – Bridging the gap between internal messaging and external employer brand
22:00 – Getting employees to create and share content: recognition, prizes, and competitions
25:30 – Working with leaders to produce authentic content — even the camera-shy ones
28:00 – How internal comms should proactively reach out to employer brand teams
29:30 – Closing the expectation gap so new hires experience what was promised

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!