Confessions of a Recruiter
The show is hosted by Blake Thompson and Declan Kluver who respectively own Vendito Consulting and Blended Employment. Both have been in Sales & Marketing Recruitment for over 5 years. The podcast is about opening the door to the recruitment world and creating a community of recruiters who can share funny stories, educate and have honest conversations about the industry and their experience. All episodes are powered by xrecruiter.
Confessions of a Recruiter
Simon Dell | The Evolution and Branding Triumph of Cemoh
Ever wondered how a multifaceted business navigates the turbulent waters of marketing, recruitment, and labour hire without losing its identity? Hop on board as we journey through the evolution of Cemoh, a company that has overcome these challenges and emerged with a crystal-clear brand strategy. Over an 18-month period, Cemoh grappled with a mixed bag of messaging that left their audience puzzled about their actual services. This episode offers an unfiltered look at their struggle and their triumph in successfully dividing their business into three distinct brands.
A highlight of this narration is the ingenious use of the acronym 'Cemoh' (phonetically spelled for 'Chief Marketing Officer') which they adopted as a brand name and secured a rare five-letter .com domain. This name holds tremendous potential for their future endeavors, including the development of an AI marketing companion. So, sit back and enjoy this enlightening conversation that promises a valuable insight into Cemoh's journey - the highs, the lows, and their innovative approach to branding and marketing.
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So that's kind of that's the sort of very short story, but that sort of happened over the space of about 18 months, and it just sort of evolved, and at the same time, we were still trying to do traditional marketing stuff. So people were still coming to us going, hey, can you build a website? And we were going, yeah, sure, we can do that. And people are coming, hey, can you do a Google ads campaign? And we're going, yep, we can do that as well. So, for about 18 months, we had this horrific mixed message thing with. You know, we were doing recruitment, we were doing labor high, we were doing traditional marketing stuff, and it was good and it was growing, but the messaging was just terrible. There's people going, what do you do? We were like, yeah, we do everything. Yeah, and that doesn't get cut through? Yeah, for sure, okay. So so where are you? Where are you at now, though? Are you just recruitment? Yeah, yeah, so well, basically, cimo as a, as a as an umbrella brand is all around really good marketing people.
Speaker 1:So that's the tagline that we're sort of evolving into next year, and what we've done is we've divided the business into three divisions one that doesn't exist yet, but will exist. So one is Cimo fractional and it has its own little brand, like we just changed the colors, you know, like that kind of look like you're going about a nice question there. Is there a fractional CMO? Yeah, so Cimo fractional, Is it CMO? Chief marketing officer? Chief marketing officer? So Cimo, cemoh, which is the word.
Speaker 1:So we got, we managed to get a five letter dot com domain, which anyone who's gone searching for dot com domains is fucking impossible to get, and we haven't stumbled on one that hadn't been taken about three years ago and Matt had been sitting on it at CEMOH and we got it because we thought, hey, that's a cool name, that's the phonetic pronunciation of CMO, cmo, chief Marketing Officer. So we were like, hey, that's the story behind it and all those kind of things. So we've been sitting on this domain and that was what the the original AI plan was going to be. It was going to be CMO, was going to be your AI marketing like companion.