Doin' The Thing w/ Dillan Taylor
Doin' The Thing is a show for creators who want to build their content business better and faster. It's hosted by Dillan Taylor—certified life coach, writer, and CEO of Grindstone. He interviews top creators to share their biggest mistakes and lessons and tells stories from Grindstone, a coaching company for video creators.
Doin' The Thing w/ Dillan Taylor
How This Creator Made $30K/Month Making TikTok Ads (w/ Tyler Lang) | 047
Dillan interviews Tyler Lang—aka FatalGlytch.
Tyler is a full-time content creator and UGC (user-generated content) strategist who has made over $30,000 in a single month creating viral ads for brands through programs like TikTok One.
They discuss: how Tyler transitioned from gaming content to UGC ads, how to make $20k/month creating UGC, what makes a great ad, beginner steps to break into the UGC industry, how to price and package brand deals, key legal terms like “perpetuity” and “likeness,” and how to avoid burnout while building a full-time creator career, and much more.
Tyler's links...
Twitter / X: https://x.com/FatalGlytch
YouTube: https://www.youtube.com/@FatalGlytch
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Follow Dillan on the interwebs...
Twitter / X: https://x.com/dillanroytaylor
Newsletter: https://www.grindstone.coach/newsletter
Apply for Grindstone Coaching: https://www.grindstone.coach/
Music by myboy.scoochy:
https://www.instagram.com/myboy.scoochy/
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0:00 Intro
1:00 What is UGC content?
3:49 Tyler’s creator journey
10:16 Beginner tips for breaking into UGC
21:25 Step-by-step of a UGC brand deal
26:33 How to package and price your content
32:54 Why creators should avoid perpetuity
33:44 What are Spark Ads?
36:29 Explaining likeness, exclusivity, and legal rights
42:39 How and when creators get paid
46:57 Hardest parts of being a UGC creator
50:46 What makes a great ad
55:34 Tyler’s experience in the Grindstone program
58:24 Bye bye bye
