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CharacterPlus
CharacterPlus is the longest-running evidence-based character education initiative in the country. CharacterPlus programs, processes, and educators impact the lives of over 500,000 students and families each year. The CharacterPlus Podcast is designed to be both an educational resource and a community forum for teachers, parents, and leaders. Join us for rich conversations on stewarding the next generation. Truly. Together we can build good character values that unlock student potential.
CharacterPlus
Anchored Ambition: How Values Fuel Vision and Victory Brick by Brick
Today, we’re joined by a leader who embodies what this series is all about—leading with purpose, values, and deep personal conviction. Keith Poettker is the Chairman and CEO of Poettker Construction Company, a nationally respected firm known not just for what it builds, but how it builds—with integrity, trust, and heart.
Under Keith’s leadership, Poettker Construction has grown in both reputation and reach. He was recently named the 2025 Most Admired CEO by the Charlotte Business Journal—an honor that reflects more than just business performance. It reflects character.
Poettker Construction was founded by Keith’s father, the late Charles “Chuck” Poettker—a decorated Army veteran and a man remembered as much for his humility and values as for his accomplishments. Today, Keith carries forward that legacy, shaping not just the future of the company, but helping redefine what principled leadership looks like in today’s world.