AM I WRITE?
A podcast by writers, for writers. Host Sheridan Sharp is on a quest to connect word wizards by featuring authors and editors on the show each week. Take part in the mission to create a community around the show and gain free advice from every episode on how to elevate YOUR manuscript.
AM I WRITE?
26. Unlock Your Brand Character with Yamilca Rodriguez: Archetypes & Brand Success
Branding Expert Yamilca Rodriguez has a passion for entrepreneurs who can do anything in this world and is here to help listeners attract the right individual by selling your brand (you) through the lens of human behavior. She also breaks down the difference between theories of Freud and Young’s 12 different archetypes (GOLD for characterization!).
Though shorter, this episode is packed with essential visualization of your TRUE audience and brand. Tune in!
Resources
Brand Therapist by Yamilca Rodriguez:
Jerry Campbell’s 12 Steps of Story Theory
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