Branding Expert Yamilca Rodriguez has a passion for entrepreneurs who can do anything in this world and is here to help listeners attract the right individual by selling your brand (you) through the lens of human behavior. She also breaks down the difference between theories of Freud and Young’s 12 different archetypes (GOLD for characterization!).
Though shorter, this episode is packed with essential visualization of your TRUE audience and brand. Tune in!
Resources
Brand Therapist by Yamilca Rodriguez:
Jerry Campbell’s 12 Steps of Story Theory
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