מדברים עתיד בעברית - ערן יעקובוביץ'

בפרק השלישי של "מדברים עתיד בעברית" אנו שמחים לארח את בוגר העברית, ערן יעקובוביץ',  לשעבר סמנכ"ל שיווק ב-Lightricks וב-AI21, מייסד שותף של קהילת "צרות בהיי-טק" ויועץ לחברות טכנולוגיות בתחום השיווק. ערן נבחר לרשימת 40 עד 40 המנהיגות והמנהיגים הצעירים מבין בוגרי האוניברסיטה לשנת 2025. 

בפרק החדש, ערן מספר על המסלול הלא שגרתי מהפריפריה אל תפקידי מפתח בחברות בחזית החדשנות, על תחום השיווק ואיך ה-AI גורם לו להתעצב מחדש, על חווייתו כבוגר העברית וכמובן על הקמת הקהילה "צרות בהיי-טק". 

"מדברים עתיד בעברית", הפודקאסט החדש של האוניברסיטה העברית, בו אנו משוחחים עם בוגרות ובוגרים פורצי דרך ומגלים יחד איך הלימודים באקדמיה קשורים לעולם הקריירה העכשווי.

Transcript

SPEAKER_00 1:52

Professor Amun Shashur had Professor Yorafshan the Urig Origoshan V Shambhis Makalashivu Karishon Zabayamod AI cool, softenes time deep tech NFTs, Web Shalous, the Trendim, the Agatil Shame Marketing, the Mutzar B2C, Mutzar Consumer, Wortune. The Az Beyon Bahir Hadbes, November Strength time, the GPT to Ruf Muchlat Charlotte, l AI 21 as a Mutzar or Mashu and if Radmi War Mutzara consumer model safagadol and Safagadol, but maybe GPT model safagadol, LLM, the potencial big GPT Bibanom Itanya Nut, Gam Beramat Giv Sim, Shovel Khavra Shulash, Hano Kudarba Milliard, Gamberamate Anashimshutz, and Varnulivnote B2B. Lifnek care bashani by Mistral Pirate.

SPEAKER_01 5:42

Okay, as an Ukzatniberbathalala, Maslusha, Mitsfat, Lightek.

SPEAKER_00 8:59

Zayah Nirali Besmano, Kilo Mode Regi, Prinatit, Fat, Ire Meod, Ktana, Regua, Eculame Kirimet Kulam. Aiti be Loti Gam Shmonema Time, she's the Gam Lawama Sulla Klasi la Haytek. Aiti be Betechamu, Achodte Achodte, Aktanashash Mona Time Veloita Saktigam Shambh Bedwamshurim Lemakevim, Mashu and Kala Zerali Vanti Vitaminati Matashula Volamerikaze, Ki Lulmo, the Sot Varim Azze Zekach Lutberecho, and Khaf She Dvarim specifims by Ksherazen Aitaskootbashavim, so Gamchaiti Betem Yeled Nar, Ali Mahshev, Shaloch Molesh, Combination, Ali Ali Mahchev as Alikaze Negiala Dvarima, as kilo ali tamidze a vale aframlo itsota realima a clasim.

SPEAKER_01 11:12

Okay.

SPEAKER_00 12:31

Okay. As Bemet, the Madimli Rotayom Dvarim Shellamadnu Bizmano, and the Berl Alpine Hatistemistre, Mamash Mamash Korim de facto, Lamadnou Comey Toro Chak Shuro, Bekitov as social media cause the succeel bachitulim alcohol mine ashpaochella, shel reshato revratyot.

SPEAKER_01 13:20

Okay.

SPEAKER_00 13:51

Professor McCambridgeon ke philosophers. Okay, the karalifne kamim, as kiar relevanti lifnekama shanim. Aval ze bekhlet, mele datim ramezal kivun relevanti shall limode philosophia, veze mit kashera bedwem shart ali mude filosofia gambesman okserti lil mode za lifne khameshresh.

SPEAKER_01 15:31

Logika le dati bekita khet logica. Okay, moskimash.

SPEAKER_00 16:02

I holechalha be metle la vind varim bereamat omeklenel dune moshmoti la vinfor notarin kshalim logi, efor Sichot of Lemashu Shubayati Reshiman for Semchel Kshal logical fallacial kshalim logim. Fo dyun offechle makom shoot benadam, efor dyunufekle ish dun ofle ishkash, vedwarim keleze nakdo mitohlimode logika, valbihlale, holletla vinata et echhoshvim, echmesad dreamrayonot zemadhim, the kishurim, shem relevantimata, umedmishpatimsha gamal mishpatim. Mishpatim zemanikliha kishurim shha shivam ishpatit al call the van shot of sebahim.

SPEAKER_01 16:59

Doma sh Bondaberal Shivukrega, Ksani Khoshaval Shivuk, Oleli Shiltehutzot, O Leli kazhe Persomot Batelevizia, Tochen Barashatot, Kazre, Avalani Da Law Mash Kilo Shivukba Itex and the Rima deh the law video kmash Mikavanimelav. Mashaniamati. As Iti Rotarakashbir, Kiberzanira Olama Shivukbaitek, Aval Ken Batsuwa Kilo Hip Shuta Shiloh Buman Shiatamas Kilo Masbir de Lelit Kata. Shoo Longichani Shamamon Podcast Msheiteka Machin Simamon Kitsura Milimka de Banglit Comin Shanilo Famlon Vin.

SPEAKER_00 17:45

Ahlapna Tatali, as uh beza laisha nim the bell to explain like I'm fight. Sababa as a asbagadol yesh le kolhe Mutzar, Vela Mutzara Zarichlavi Anashim, Tzihlavi Mishtam Shim. Shivuk, Mevin Oset Amah, Ben Ma Ezebaya Mutzara Zapote, Leven Ezebayeshle Benadam. The Holyotha Tzarichel Lewata Shibutz Babay, the Khasarhalshu Kliya Vodamisuyam, as Shivuk Egilha, Piknetaklish, Vegimel, the Holot Mashu Mashu Digitali. Shivuk b internet specified macom shonemi Dwarim Sheskarta, Televizia, Radio, Shiltechot, U mod Madid. Okay, and XKSF B platforma Google, Facebook, and Sam Ez Taksiv, and Taksivaza. Lama ki a kol online. Bishonel Sohanyan me Khanut L Mutzre Khashmalboard, Shami Kolet Ladat, Mashpa Shela Kesafashala Billboard, Sohanyan, Khanut Khashmal Forsem Bezuschalet Khutzot Bazeir, Sama Elf Shekel Elfkalimal Shellet Khutzot, Aimbawanashim ketzama shellet, aimlo, aimegdalnut kamutala kohot, ketotsama shelletim canallo, sheladad, shivuk ba internet, shivuk digitali or fochmiza. Anyoda and his rock milava and yesviruta, and attribution shelikilu Lemani meches, col kol tactiv shaita, as imani santi meshkalimet b Facebook the any mevin shani me target kaleyad, shani mahvinat persomachile, kaleyad specifim sh relevant, as an yuda sh Aleph M I Ruta Modashali, as anak kamapayum roma khasifota meshkali mele kanuli, an you dahakakh kamma meem klikwale, okay, an youdahakakhama meem oridut applicatia, vanyuda kama meme hakakh shilmuli tmurata mutsa, ve call kolakvri mele medidim ve azatal vovela gid, okay, samti mehkalimola person do tviali mehasifot, khamishim klikim streamat kanot, ve shne userimeshal mim. Yofi, azhlih shab a loot, a meashekalal mithalkim kolle kabasis.

SPEAKER_01 21:22

Vebsem az the bed, manim vinachon yesham akilo itaskoti ma ni tu aklan tunima.

SPEAKER_00 21:28

Nahon Vaz Zenik za Zekilofeh bescale lea mona mone data. Okay, as the mean Arutsim shoni shamon kilo meimadim la devaraz, aru sim shonim, Facebook, mul Google, mole muule Snapchat, the Instagram, the hole, as the meima dehat. May imagine the shliamon su gimsha pilsomot, and he holog the person tahuttiv, and he hologsomchni anya hitov ki anni himae lom shana. Cisco, Microsoft Lomish, the Dvarim Shish Tanu, Basorishon, Sofa Sorishon Shelley Shnot Alphaim, the Shibetem, a big vota e anashim le for seem, Villa Villa Kohot, Mercata Brit, Mitoch Israel, so campaign by Facebook, but the user Facebook, Brazilaim, Dromkurani, the optics, startup, tech gdolot, Monday, weeks, lemonade, and monomon hevro gdolot. As le gamre, Iom Philu audio terricha, statistica, la vinvarim ascha on moshmo TB Shivuk Bahaitech.

SPEAKER_01 25:07

Okay.

SPEAKER_00 25:07

Gam ki Kalikai terror the berry man shima technim, aval be karkete cholavov t called very much online. Gam Lavin okay, as the eletish temodot, machinika A B test, eletish temodot, and what's it?

SPEAKER_01 25:39

Okay.

SPEAKER_00 25:40

Vas Mikzot Mashlimi, brand, copy, and content, creative.

SPEAKER_01 25:48

Okay.

SPEAKER_00 25:53

Okay.

SPEAKER_01 25:59

Vazkilo kashali vlot. Aval Echteroid and I gid thechtaroid specific moshial. Kilonia Holavinekh Binamelhit Muspial Shivuk Bemovana classic shivuk.

unknown 26:13

Okay.

SPEAKER_01 26:13

Nagide Shivuk Bashato, Pasamota Koli AI, Vaski Lu Kashemodli Vlot, Aval Echemashiya Nagidala Mamashan Hlako Chivuk behovot Ideek.

SPEAKER_00 26:25

Astova keni Mamashki lu Bamimelamita Sekimze activity to Vedim startupimsheni Ozerlam Lasota atmazot, yesh Kamashlavim. Okay, mezh pitiazakulam Lavovela Vode Lavodito, Ledato Alkopimesuam orychtovmashu. Varama olehetveolat, kde ishebekarovi takia le mokomshuffektivatoch. Lakahat Edeshu Yedasheshle Hevra Vezemakom Sh Aya Holbe Met Lyot Gamlet Letzad Viahadimanashim, Vegame Leavitzwault, Lakakat Besemetkola Yedashle Hevra Velfor Edeshu Min Mwah Sheni She Dayeshkol She Lash of Dimima ima AI Tokenaf Shadam Ledamien Mim Shak Cheti, Tamidit Basessa context as a Sheyesh. Okay, as as as ima ima sha ni hevrashosa alephbet ve gimmel, vani mukher le user kaze vani a brand shelly omer etadvarima baim vehulay, as call ze your chef bezuma come shimba khravima ima ima mochase, veyotrin dvarim.

SPEAKER_01 28:40

Yeahwe nagidani echoty mashany mass of the massabato lightrix alim as the galpituri matashulomizman. A lotal lama, kilo echtaro at uh shella kilo AI, a vodashukavoda teropastimi oroptimi.

SPEAKER_00 29:02

Um ter optimi.

SPEAKER_01 29:06

Magid bonika, kilo lohsha beershabamash kolalama voda, k shivuk behvota.

SPEAKER_00 29:22

Maleta efficiency, malete etholet resource mistuyam lo see output mode gavona gid benadam, echolh shavasot lihtove asara briefim be shaabim come. Sababaz eletita eta y luchly piecer, veta e hole tfukasheli mbadam Pieser. Ankh vezel da tela dat mumhing dolimimeni she gam a kamut amutsarim tikdal, wa fillu termieser. So mutat ayom kulami holim li not dwarim ve kamuta ani kwila z code. Aval zalomoshene ki marketing ba software sho umitkarletse kamuta code show amutzar baso. As kamuta code termiker. Lachen kamiditsa nashim vanilo shochoshvim shavagam ruimed the chma d'arbashim. Avaladine z lochzelokhazmalatmiya z gamlukarz malavine ech v FO Hikeda Latmiyaze Lochel duke minute. She komot sheltihose la mospeak.

SPEAKER_01 31:00

Tagit, kilota la mata imazman kaze kiluneta technologia ore.

SPEAKER_00 31:08

Asani asiti Babaguta Besmonza Pascal, as Lamati Besfatihnut modi shana. Okay, as Lamatila Tnet B Pascal. Aval Botami dani Holagi gam Lamatila im logo auditori shanabiti yele d'ar t'nut baramaab sicelo umashushef share little mod vem dim gam as anilomethnet, beshum tzura, velola madeti tiknut betsura miksuita vale negyot, vehava not we nagid ech echosim echutri m tnai, mazomere, lulaa, funkcia, kolmidvrimkale z musagim shani mikir, we yataliti paliktoh, asikat relevante.

SPEAKER_01 32:08

Okay, bro. The kiloashela baash li bigal sha biglash kilo gata, tore technology, the gata let of kilom of technolog kilo matotechnologia, the shot and clickada, shelm ray name, Vasito vibe code, and kilo bat kload. Okay, tikva, mitsanihad nashim shagidanilo and li nagi note kamazman, applicata, kilo kmoshabana damashnet, let ser totamutzarhad, be botakalut kilofta kilo zamatzav, toshav shakilota mutasha tsata, uhilo money hashav metachnet, be Google or the death and kilo ayatan automutza, and yes bergamlama.

SPEAKER_00 33:11

Kongos the akovalifnash na tie, you shana vemashastiza mamash not or b B Ay, um shadibarnu mikode male logica ve limudeye tikshore, bamovana amerkariva theoretiska layemas ka gambe madame imencha imlalomata algorithmika, mlalamat algebra lineare, to mlamatakursime akrim asatagiya lez she tikavayak mishushu.

SPEAKER_01 33:43

Lama velb. Kilo imahsava klaudu kolkach, ye wa dai o kvar kolkachtov. Azao ze damien mutzar nicholidalikov kilo ima tova haslamolo.

SPEAKER_00 33:59

Has anima fridben matzav ayom le my eb o chanashana time or kamesharaflashov ayom Gamma Mutashanibaniti Vegam Dvarim Shani Resha Khimbonim, E Megimle Makom Shu Shunogale Ledvarim Kefim Shenik Sheklodo or Cole Lemhere, Iftor Bekarov, Echolo Thati Shana, Ulaot Chodesh, Ulayot Chnatavu Ifto, Aval Karrega, Megimer Modl Mekomoche Shell Scale, Okay, Echaniosar, Echan Yosello Deployment Echani Dweg Echani Bonetta Database Batsura Tovani Dweg Shallem Userim At Arlo Cross, Inanefta Hishok Ev Shaol Amsterdam Ski Rat Cola Truf Shaw's Zegam Sheila She Lametof, Matzliakve Ishlum, O In Userim Zhela Mau Tit She Lam Patit Gaming Shaud Lon If Tara Shawlon's Kilo Im T Uta Bio Tele Hot Lastida Kanye Korov Benoit Sof Kalekad Liv Not Z Mutzar Show Lemakomod Lemutarim Kerim Who's Babosak Mash Kim Meod Shoim Odubim Klap Minote Sas Kimot Kill Ken Minote Shal Kev Meod Gdolochir, M Gam Israeliot Vegam America M N Flot B Surah Weeks Nafla Shmoonim Vemas Beshanao Signal Canal Monday the Bemet Big Sentimentas' Monday. Monday's Mab's Baush Let's Hack Any Ter Kilo Manatinagid, Student Kilo, Loh, Student Here Show, As Kilo Shipatru Bio Tel Shall A Have Hulas Me Kilo Shalatov She's Kilo Coachov, Levenacello Vze Vze Ki L Show Fekle M Shu Tafel Kulam.

SPEAKER_01 37:14

Okay, Bonaberkala Kila, Bitek, I Meti Sha Nimishuma, Kilo, It's Facebook, Law 8.

SPEAKER_00 38:10

Belatrix Shaloshanim, Shna Time, V Dibarnu Kazala Tavod Where Vad Khravag Dola Sho Corporate V Shaltioto Manotinim Manotin Prinatatavod, Belatrix, Stila Vin Ma Dvarim Sh Relevanti The Tril Miko Mine Karnat's Kadem Dvarim Absurdim Shelley Mashatat Mitsim Kashim, We Hule, V Matzanutzmanu Zokim, Vanto Bonif Tahda Facebook Sebez Mano, Cela Trick, Statusim, V Hule, But Facebook, Velano Post Karanulo, Karano Sarod Baitek, Velano Post, Mit Kal Kalab Misrade Venon Stot Mid Saroto Lamishon Kele, Matzicot, V Z Motafas, Hadis Remashukaze Vola no iPhone Hadis Revelo, StemSraft, Hadashia, Mashu Kaza Kibel Engagement Madium, Viza Bemid Dafakama Nashim Zhu, Vale Chef Delim and Daf Leven Kvutsa, Daf a Yamashumot Had Kivuni.

SPEAKER_01 41:40

Kilo personal brand.

SPEAKER_00 43:16

Substack the Mutim, Kmo medium, bloggy sheep shoot. Le blog, as the Amlatsa Amlatovale Michael Shev, Shvim Liftoak as Liftoak Shame Zemashuvto Dvarim, Le Gamre. Yeah, but I'm not sure if you can't see the same thing. As lachronal if they shall have Facebook Patrotia Latpostimanon as the Kola Khat Bakila, the Kola Khatim Lichtoveta Postula, Mibish Hashem Shallamia Hasuf. As the Ken Patak Petachla Monche Lotchele Maskorot Naim or Filo Maskorot No Khit, and I Moviach X, aim the when you say when you say Y, aim the Mitsukabala, I mitser vakesh. Substack.

SPEAKER_01 47:25

Substack.

SPEAKER_00 47:41

Keilah, yeshayom kamodvarim. Facebook zadaan ma com liftoh mu keila, well berbe berbe sugim shel keila mikzo, the relevantias of m kedei shit mulhashirute ebniat keila, vazatame matek de keilah and cirkel the mutarkaze, me viya nashimele, Vshaliftuh Keila gamba WhatsApp, any Khaver Bekomine Kwutzot Kilo Zhanef Shalat Hameshalafime ish be Bekilaat WhatsApp. WhatsApp gum not nim kola z manekelim nosafim na niushlikila, blikeshalite kavalani khav Bekila shele a vote zihonaim zihon. Azehla, ishtanu kutsa ale ale balemikzo, veshtanu tat kvutza, al ochel, ve superman yen, veze mamash kila, kibasofnifgashi, and veshuali inve mishuwotze la kakate mashukazani any mukher o lemishuesh ze khaserli the zenyakila, the kanal kilo tchhochani khverben shele tzeshivuk or the azesh and whatsapp zenegid dogmatova.

SPEAKER_01 49:10

Gam rayti sh ba shella echutzashell ta bitexh Mistrotisha tum for sam ka pot, butakotevsha me she anakman kivu bevert ca the kanamelimola la misra m kilotize gni ki the nashim shimikut la la itekata lingdin malemal misrot with a coloca then command kitsuri mika lech and publish war real matha video favorit.

SPEAKER_00 49:41

Za zaitam shell al tad bikulanu poeta kishuma atar, likeulanimkhapes uh full stack, animhapes performance mark tagidunim khapes uham shetazor yazorli uh sote alefed vegemel. Oh, anaknu Bachevran, nichnasti, anachnut mishu shiazeve, a kishuri manim trashim alefed v gimelas.

SPEAKER_01 50:06

Okay, madim the spacti ni codeh ma eight bemet, the takilo uhina konta me et le startup, shab de kal bed Shlaven.

SPEAKER_00 50:18

Aze Ruban be early stage, so map seed or gives age as gives me Magniv Alf Nishma Himanian Thomas.

SPEAKER_01 50:30

Um Nagid Tam Alalchapam liftoh kilo any rosh it'm itashirat's ma is here at me.

SPEAKER_02 50:38

Okay.

SPEAKER_01 50:39

Alalha liftoh mashim shalha kilo uh startup lolyet.

SPEAKER_00 51:04

Goremle dvarim liotte supome fatim, stomatani kolim tzhi baya, velivnot moshbaniti bizmano, the velenasotli rotulaizer, thehniskasefulla ni holega yesmi mikronoton sikun. As anikerega of leze shaitiya val anut zadine masam toraf Doresha mona mona mone akrava, ratizala mime shavatitam alkulam zhutka z Dresha mona kravam ishpahazman stresski lucrega shikula aikari.

SPEAKER_01 51:54

Okay, uhimka z student or student or seemli kanesle olama shivuk baiteklodi mefolatrilam la tril.

SPEAKER_00 52:11

As anitamidomer vetaliloma deberi manashim shafimit simbo. Animakodunko Tavinu echni rashivuk bahitek kize coterat Golala monomonsu gimseltafkidi. Analysit, yholiotlicha mishu shek be datata, yhol kha mishu shek be brand, misho sek bektivatochen, mishu shek be product marketing, mishu shek be ni hul campaign online. Yesh kul kakarbe su gimshonim shele sheltafkidim, ayom, sh kodum koltavinu ma ki vunchelachem. I mate manashim tipata analitim, the mashwihad, veshle zemakom, I mate manashim mushtiba onum kodem, terkaz, batzajla shella brand, mahsheva kreativit, the ki vun sheni, kidomat startup israelim Pirse Mukvar ba super bowl. Shelam du cominimikzot, banuta pirsometazot. Yesh comin tafkidim ba shivuk, ve tenasim tso le deberi mishush maybifnim zetamit or Valgami Shushelo, Iom Shagam Micholtai, al asugam shall tafkidim yesh be toha shivuk we'a. Sha la sium talluma halom ka them a mpahaha ba shalatium slanu ezaum ta' tricelak shim or desosanim shela tovae la rootsani mit patela gid la roots marathon whichanibenarbaim as the kvar a shon super metaktek shezakivun uhita sektat be met be ulaibekivunim ulaimikzoe the flu bedwarim shek shuriim le letzuna mutare teki modanien vzunazeza shodeshanim za yem com shani emot sam ehato.

SPEAKER_01 54:53

Cool.