In this captivating episode of "Check-In with Chris Brown," we explore the transformative realm of sales and closing strategies with guest Matt Elwell from Elite Closing Academy (https://eliteclosingacademy.com/).
This podcast, a fusion of professional insights and personal narratives, offers a refreshing perspective on the art of selling, particularly in high-ticket sectors like coaching and fitness.
Chris starts by expressing his appreciation for the unique selling philosophy and skills he gained from Matt, which significantly enriched his own sales toolkit. The conversation then shifts to the significance of acknowledging one's teachers and the integrity of learning and passing on knowledge.
Matt and Chris discuss the current landscape of sales and communication, emphasising the distinction between genuine expertise and superficial, textbook knowledge. They delve into the concept of "personal transmission," highlighting the importance of embodying what one teaches. This approach, they argue, resonates more authentically with clients and sets apart true leaders in any field.
A key part of the discussion revolves around Matt's philosophy of "open with a close." This method focuses on straightforward communication, cutting through unnecessary details to directly address the desired outcomes of a sales interaction. Matt stresses the importance of honesty and natural conversation in sales, advocating for a process where both parties feel they are progressing towards a mutually beneficial outcome.
The episode also touches on the evolution of sales techniques, moving away from aggressive, outdated methods to a more ethical, buyer-centric approach. Matt emphasises the role of the seller as a facilitator rather than a persuader, aligning with the modern buyer's informed and discerning nature.
Listeners will find actionable insights into refining their sales approach, understanding the importance of authenticity, and the power of asking the right questions. This episode is not just about selling products or services; it's about selling with integrity, empathy, and a deep understanding of human connection.
You can find Matt:
https://eliteclosingacademy.com/
https://www.linkedin.com/in/matt-elwe...
https://www.instagram.com/mattelitecl...