Risa & Jennifer welcome Lee Dunbar, SVP of Retail Media at Starcom. Lee talks about his experience tackling and troubleshooting retail media and commerce over the last decade with curiosity and humility. Lee looks at "efficiency" as a key word summing up the current landscape. Lee, Risa, and Jennifer chat about streamlining media with commerce, continuing to build attention and engagement for deeper relationships to offset private label pressures, the hot house of innovation that the retail media landscape has delivered, tying inventory to audiences, and how 'efficiency' may be a big theme with CPG shoppers in the coming year.
Risa & Jennifer welcome Lee Dunbar, SVP of Retail Media at Starcom. Lee talks about his experience tackling and troubleshooting retail media and commerce over the last decade with curiosity and humility. Lee looks at "efficiency" as a key word summing up the current landscape. Lee, Risa, and Jennifer chat about streamlining media with commerce, continuing to build attention and engagement for deeper relationships to offset private label pressures, the hot house of innovation that the retail media landscape has delivered, tying inventory to audiences, and how 'efficiency' may be a big theme with CPG shoppers in the coming year.