The CPG Scoop's Podcast

Tony Fung: Director of Shopper Marketing & eCommerce, Bob Evans Farms

May 30, 2023 The CPG Scoop Season 2 Episode 9
Tony Fung: Director of Shopper Marketing & eCommerce, Bob Evans Farms
The CPG Scoop's Podcast
More Info
The CPG Scoop's Podcast
Tony Fung: Director of Shopper Marketing & eCommerce, Bob Evans Farms
May 30, 2023 Season 2 Episode 9
The CPG Scoop

Tony Fung joins Jennifer and Risa for a discussion covering a lot of ecommerce ground.  Tony started his career on the agency side supporting KC, Frito Lay, Unilever, Danone and more before joining Bob Evans Farms, a Post Holdings company.  Tony discusses the constant evolution occurring within omni-channel commerce, and the importance of staying up to speed at both a macro and micro level.  He chooses "hybrid" as his word describing the current state of commerce; and expands on how convenience is driving hybrid shopping habits, and the importance of putting the consumer at the forefront of the conversation.   

Show Notes

Tony Fung joins Jennifer and Risa for a discussion covering a lot of ecommerce ground.  Tony started his career on the agency side supporting KC, Frito Lay, Unilever, Danone and more before joining Bob Evans Farms, a Post Holdings company.  Tony discusses the constant evolution occurring within omni-channel commerce, and the importance of staying up to speed at both a macro and micro level.  He chooses "hybrid" as his word describing the current state of commerce; and expands on how convenience is driving hybrid shopping habits, and the importance of putting the consumer at the forefront of the conversation.