Sam Nehme, Performance Lead at Mediacom, joins Jennifer and Risa for a great conversation talking about the evolving state of commerce marketing. Sam chats about tapping into new and exciting ways to tap into data to improve performance, how true opportunity comes from the art *and* the technique, balancing all aspects while keeping the brand top of mind, and how continued innovation is leveling up measurement capabilities as walled gardens start coming down.
Sam Nehme, Performance Lead at Mediacom, joins Jennifer and Risa for a great conversation talking about the evolving state of commerce marketing. Sam chats about tapping into new and exciting ways to tap into data to improve performance, how true opportunity comes from the art *and* the technique, balancing all aspects while keeping the brand top of mind, and how continued innovation is leveling up measurement capabilities as walled gardens start coming down.