Michael La Kier, Vice President of Brand Development for the Independent Grocers Alliance (IGA), joins Jennifer and Risa to discuss the current landscape of the CPG and retail industries. Michael has helped build some of the most iconic consumer-loved and shopper-relevant brands, including Save the Children, Powerade, My Coke Rewards, USA Today, and IGA. Prior to IGA, Michael was the Founder and President of What Brands Want LLC, a boutique strategic marketing consultancy which served the CPG and retail industry. Before What Brands Want LLC, Michael held various roles in shopper marketing, loyalty, digital marketing, and brand management during an impressive 15+ year career at The Coca-Cola Company. Today, he is responsible for strategic partnerships to help independent retailers nourish families in their local communities.
Michael La Kier, Vice President of Brand Development for the Independent Grocers Alliance (IGA), joins Jennifer and Risa to discuss the current landscape of the CPG and retail industries. Michael has helped build some of the most iconic consumer-loved and shopper-relevant brands, including Save the Children, Powerade, My Coke Rewards, USA Today, and IGA. Prior to IGA, Michael was the Founder and President of What Brands Want LLC, a boutique strategic marketing consultancy which served the CPG and retail industry. Before What Brands Want LLC, Michael held various roles in shopper marketing, loyalty, digital marketing, and brand management during an impressive 15+ year career at The Coca-Cola Company. Today, he is responsible for strategic partnerships to help independent retailers nourish families in their local communities.