Adam Russack, Director of Agency Partnerships at Bazaarvoice, joins Jennifer and Risa to talk about the opportunities and challenges in the CPG space, including retail media networks and omnichannel marketing. Adam discusses his background in retail and CPG, emphasizing the importance of partnerships and driving growth. Adam comes from a retail family, with his dad and my uncle both being third generation retailers in New York. Career wise, he comes from a mixture of performance marketing and ad tech partnerships. At Bazaarvoice, Adam partners with agencies to power successful commerce experiences and campaigns for brands & retailers.
Adam Russack, Director of Agency Partnerships at Bazaarvoice, joins Jennifer and Risa to talk about the opportunities and challenges in the CPG space, including retail media networks and omnichannel marketing. Adam discusses his background in retail and CPG, emphasizing the importance of partnerships and driving growth. Adam comes from a retail family, with his dad and my uncle both being third generation retailers in New York. Career wise, he comes from a mixture of performance marketing and ad tech partnerships. At Bazaarvoice, Adam partners with agencies to power successful commerce experiences and campaigns for brands & retailers.