In this episode, we welcome special guest, Dr. Jonathan Kaplan, on our Podcast to get his take on eCommerce, Memberships, Patient Loyalty and everything in between.
E-Commerce, Subscriptions and Memberships for IV Therapy
There's a lot of competition out there! How do you stand apart without cutting prices and starting a race to the bottom? Dr. Jonathan Kaplan, a board-certified plastic surgeon and founder/CEO of BuildMyHealth will discuss how he and his team market their IV bar. Through e-commerce, subscriptions and memberships, he'll discuss their path to success with loyalty rather than steep discounts. Subscription business models are ones that charge clients a recurring fee for access to your product and services, however, on a deeper level, they are about building strong client relationships. Clients who already see value in what you are providing, turn into loyal followers who become reliable repeat customers and great referral sources. The higher the client retention rates are, the lower your acquisition costs long term. During this session, learn how to successfully include IV therapy and supplemental injections for your online store. Additionally, understand how subscriptions and memberships can incur loyalty without steep discounts.
Jonathan Kaplan, MD, MPH
San Francisco Plastic Surgeon
Dr. Jonathan Kaplan is a board-certified plastic surgeon based in San Francisco, CA
and founder/CEO of BuildMyHealth , a price transparency-lead generation platform.
You can watch him operate and educate @realdrbae on Instagram, Snapchat and
TikTok.
https://www.buildmybod.com/pricing
American IV Association AIVA – Our Mission
The American IV Association (AIVA) is committed to its members and the advancement of the IV hydration therapy community and offers essential up-to-date compliance resources for members through training, events, detailed content, and other resources, including state-by-state requirements for licensing and certification, operations, and marketing. AIVA will track government enforcement activity, regulatory guidance, and emerging trends – translating the confusing body of information into practical, actionable steps for AIVA members. The resources provided will enable members to improve their practices, manage risks, and develop effective compliance. Additionally, AIVA provides knowledgeable and specialized resources for training and business development. Their membership and website resources will be launched in the coming weeks, beginning with: Florida, California, Texas, Georgia, Nevada, New York, Arizona, North Carolina, Ohio and Michigan.
For more information, visit: https://www.americaniv.com/
email: gina@americaniv.com or call 561-455-7700 Ext. 134