Sidebar Advisors
Sidebar Advisors Attorney Podcast explores the career moves, risks, and decisions that shape a life in law.
Hosted by Niraj Chhabra, financial planner and founder of Sidebar Advisors, the show features candid conversations with attorneys, legal leaders, and professionals connected to the legal industry.
Guests share how they navigated firm changes, leadership, business growth, career pivots, and the moments that pushed them to bet on themselves.
Each episode offers a practical look at the professional, personal, and financial choices attorneys face as their careers evolve.
Sidebar Advisors
Michelle Calcote King: How Law Firms Actually Build Visibility, Credibility, and Demand
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Michelle Calcote King, Principal & President of Reputation Ink, joins the podcast to break down how professional services firms — especially law firms — can turn their expertise into real visibility, credibility, and growth.
At Reputation Ink, Michelle works with law and other B2B firms to help them become known authorities, earn meaningful media coverage, and build reputations that drive business development.
In this episode, we talk about why marketing should look different depending on firm size, how owned, earned, and paid media actually work together, and what clients are paying attention to today.
We also get into what separates firms that consistently generate opportunities from those that struggle to stand out — and how to build a strategy that creates long-term visibility, not just short-term activity.
If you’re thinking about how your firm shows up in the market, or why it’s not translating into growth, this is a practical conversation worth listening to.