
The Omaha Bugle-Global News Network
The Omaha Bugle-Global News Network
The Big Mac Index: The International Measure of Purchasing Power. . . Could Big Macs Be A Viable Asset-Backed Currency?
Adam and Jeff talk about the Big Mac Index which was first introduced by The Economist to compare consumer purchasing power in different countries. This vaunted measure shows how expensive a single Big Mac is in over a hundred countries around the world to help Big Mac enthusiasts find the best deals for Big Macs and thereby hone their travel plans. Although Big Macs tend to be more expensive in wealthier countries such as Switzerland, this index is not a foolproof guide for making all lifetime business decisions. Jeff points out that Big Macs could serve as an asset-backed currency that could replace today's fiat currencies that are backed by nothing more than crossed fingers and fervent prayers. However, the disadvantages of carrying a Big Mac around in a billfold or trying to shove it into a vending machine would weigh against its widespread adoption as a global currency.