ATO Podcast
My Name is Brad Boldt, Owner of Ameriguard Insurance Agency. My mission on this podcast is to help insurance agencies become bigger, better, stronger business owners. Most of us are insurance agents that evolve into owning a business. Becoming a business owner is often an after thought. By developing as a well rounded business owner earlier, we can avoid some costly mistakes. I'll be interviewing insurance agents, insurance companies and insurance professionals from across the country to help us grow together. We'll be discussing marketing, growth, hiring, acquisitions, challenges, mistakes and wins. Enjoy!!
ATO Podcast
#81 Keeping It Going After 98 Years
It was a pleasure to connect with Peter Covill, owner of Humphrey, Covill & Coleman. Peter, aka Peter Scotts, is the most recent owner of this family agency that started in 1926. This is anything but a dated agency. In this conversation we discuss how automation is used in the business, the modern culture that the business is run under and the variety of digital marketing processes that they use to grow the business. Enjoy this episode!
⏰ 0:01 - Leadership challenges & strategies for success
⏰ 6:47 - Navigating flood insurance market & Google ad strategy
⏰ 16:37 - Using Google Ads for homeowners insurance leads
⏰ 26:18 - Insurance lead generation, retention, & automation
⏰ 34:05 - Deep dive into Google Ads, automation, & lead generation
⏰ 40:47 - Conclusion & key takeaways
