The Messy Hairstylist

Unlocking Success: Morgan's Journey from Beauty School to Salon Owner

Kelsey Morris & Abby Warther

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Morgan, a 25-year-old salon owner, shares her journey from a young stylist to a business owner, emphasizing that financial success does not guarantee happiness. The discussion touches on the importance of finding purpose beyond profit, achieving balance, and nurturing connections in a fulfilling career. 
• Morgan's early experience in hair school 
• Transition from stylist to salon owner at a young age 
• The surprising challenges of business ownership 
• The importance of ongoing education in the hairstyling industry 
• Discovering that six-figure income doesn't equal fulfillment 
• Focus on wellness and personal growth for future goals 
• Nurturing genuine connections in the salon community 
• Navigating the emotional heaviness of the hairstyling profession 
• Redefining success as more than just financial metrics


Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Young Salon Owner's Success Story

Speaker 1

Welcome to the Messy Hairstylist Podcast .

Speaker 2

I'm Kelsey Morris and I'm Abbey Warther . Whether you are a mess , literally or figuratively , we are here to help you take imperfect action to find your success as a hairstylist .

Speaker 1

I wanted to start this podcast with a song today , but Afby told me that she didn't have that on her 2025 bingo card . No , no , vetoed , no , and I mean I was like , but my singing is so , it would be so pretty and it'd be such a great way to bring in 2025 .

Speaker 2

I can't even believe so . I just love your confidence . You know , your false confidence . That's great . I love that for you .

Speaker 1

Yeah , yeah . But you know , sir , no , I'm sorry everybody , you're not getting a song this morning , but we are excited to be back and recording . We took a couple weeks off around the holidays because we practice what we preach to take some time , and we did and it was really good . Were your holidays good .

Speaker 2

Wonderful . Yes , I was a rotting mother on Christmas , and that's a positive thing . I read books , I laid on the couch , I took naps . It was heaven . I loved it . How was yours ?

Speaker 1

It was the same . I spent Christmas morning like vegging on the couch and finishing some last minute wrapping and watching Christmas movies . I was like , wow , this is nice . So it was like one of my more chill holidays and , honestly , okay . So the way the holidays fell this year it kind of forced extra time off right , because Christmas was in the middle of the week , so then you had that whole end of the week , and then New Year's fell in the middle of the week , so then you had that whole end of the week . So I actually got a lot of relaxation time . But I walked into work yesterday ready . I was like 2025 , let's go . Here I come . I was pumped , so I'm excited to be back .

Speaker 2

I haven't even started taking clients yet . Wow , slacker , it is January 7th . I know tomorrow is my first day back taking clients in the salon and I am ready , so ready .

Speaker 1

Well , I'm glad for you , but you're going to be in the same boat .

Speaker 1

You're going to walk in . Yeah , my back hurt by like two . I was like yikes , okay . So I'm really excited about today . We have a guest and we haven't had a guest since I think Hunter was our last one . You know we love to have some guest speakers on here , and this one is someone who's very dear to me . She is a fellow salon owner down the street from me in Delaware , ohio . Her name is Morgan and she is the owner of Aura Salon , and so I am really excited . Welcome , morgan . Thanks for being here .

Speaker 3

Thank you for having me . I feel like this isn't real . I've listened to almost every single episode by you guys since it started and , yeah , this is crazy .

Speaker 2

Oh yeah , we're so excited to have you here because Kelsey's told me a little bit about you and how you've just inspired her , given her great advice , and so I'm excited to learn more about you and what you do and what we're going to be diving into today .

Speaker 1

Yeah , I'm really excited too , so I thought it would be a great place to start for our listeners . So we have I mean , people who listen to us are all over the map right . We have seasoned stylists who have been doing this forever . We have young stylists who are still in school and trying to figure out what their next path is , and then we have some that are just like you , who are right in that middle , that sweet spot . So tell us a little bit about your story . Tell us about hair school , what happened after and how you got to be a salon owner .

Speaker 2

At what age ? Let's start there so they understand the context . What age did you become a salon owner ?

Speaker 3

So I became a salon owner at 22 , turning 23 . I graduated hair school in 2019 and I had always , when I started hair school , I knew I wanted to , I guess , be an owner of my own space or I essentially work for myself not necessarily become an owner of , like , an entire building or have employees or anything along the lines of that . I didn't know that I would get into that side of things at all , but I definitely knew I wanted to create something , create a brand . Yeah , so I started school in 2019 . As soon as I graduated , while I was going to school , I was working for a salon who is still near and dear to my heart . I started .

Speaker 3

Their training program was in their training program for , honestly , the whole time I was there that consisted of just shadowing and taking some of my own clients .

Speaker 3

When I wasn't working on my own clients , I would be watching others and taking notes there .

Speaker 3

I would be watching others and taking notes there , stuck with them for two years and then , after that two years was up , I started my own thing . The original plan was , honestly , to go in with , actually , my co-owner currently Aubrey Schroer she is amazing , still owns Aura with me today but our original plan was to get a booth together and just kind of do a two chair , one room situation . And when we met up to talk about the decorating , honestly , of our room , she had casually mentioned that she had heard about this super ideal building down the street , which is now Aura being available and it was kind of a I don't want to say a joke , but we didn't think that it would become what it is now at all , especially at that time , especially with me just taking that leap , leaving where I was , her leaving where she was and Aura was born . And Aura is still there today . We're a full salon with eight stylists . I have my own full-time assistant and , yeah , that's where .

Speaker 1

I'm at now .

Speaker 3

And it would just keep growing and growing .

Speaker 1

It's so cool because I remember when you guys were taking Aura and at that time we were in a space and I was like our space is like we were kind of growing out of it and I'm like , man , we should take over this other building . And then you guys got it , which it's been such a blessing . But I love that because I think it was the right fit for you guys and it wouldn't have been for us and , like in timing , for me it would have been a nightmare . But from the minute you guys moved in , I just remember being so proud and so happy for you , especially when I found out that like it was two young business owners . Like that is so cool . So I want to understand , I want you to map out for me a couple of things . Number one I'm sure you were terrified . Like , can you imagine Abby being 22 years old , having not a huge client base , taking on a massive building ? I mean , how many square feet is your space ?

Speaker 3

Honestly , I have no idea .

Speaker 1

I think it's like 3000 square feet because you have an upstairs too . Yeah , yeah , we have two rooms upstairs , so it's like you literally are now responsible for not only like trying to like build your client base , but like build a stylist and you're responsible for a whole building . Were you terrified ?

Speaker 3

Terrified .

Speaker 1

She's like no .

Speaker 3

No , no , terrified . She's like no , no , um , I I still am working through this now , which we'll definitely get into it , but I almost love and or consider myself addicted to , like elevating and like that adrenaline feel . Um , it fed something that is good and bad . I think it fed a little bit of my ego , right . So we're working through that Um , but I wouldn't say terrified , just just eager . And it made me more motivated . To make sure . The business side of things for me was like I didn't have room to , um , mess up , I guess to mess up .

Speaker 1

I guess that's not necessarily the right term . I'm blanking out . No , I think it is . I actually think it is the right term because I feel that , I totally feel that .

Speaker 3

Yeah , it was just an extra added motivation for me to make sure what I was doing was right and to also continue my education in more than one way right . Like you can't necessarily be a salon owner and just stay where you're at and stay in your old ways . I know that's a big topic of discussion when it comes to our industry , but just another one of those things that I think made me to where I am now . I've learned so much . I continue to learn so much , yeah .

Speaker 2

So I think this is interesting to hear your story , because I don't know any of your story . You know , I'm literally just learning all this with the listeners too , so I'm all ears today . But what this sounds like to me and the reason why Kelsey probably , I'm guessing wanted to bring you on is your story of you , and I want to know a little bit more about this . You trained at the salon for two years . Then you were going to share a booth or a suite and then you stumbled into a whole space and so you didn't come at it with fear , just kind of worked messy , and that's what you know . Obviously you said you listened to the podcast that's all about yep .

Speaker 2

And so here's I like to like back things up , because when I hear how people started , I I want to know like the nitty-gritty of it . So for anyone that's listening , that's whether they're younger stylists and they're like well , I would love that Like , how did that happen ? Or somebody it doesn't , it doesn't matter age . There's . I work with stylists who are wanting to open up their own space right now and they've been in the industry 10 plus years and unfortunately , I think sometimes the older you get , the more that fear can kick in Absolutely . So when you were you're training , were you just training or were you taking clients of your own at that first salon ?

Speaker 3

Yep . So I would have to test out on every service that my salon offered . However many models that took as long as one of the two owners approved . I was tested out and I could take my own clients on those services

Success Beyond Six Figures

Speaker 3

With me . I was actually going to Ohio State for my business degree at the same time that I was working for that salon and I did end up finishing that in four years , and I do give some of the credit Get out of here .

Speaker 3

Yeah , incredible . So I definitely , honestly , I'm so thankful that I did both at the same time , because that made me almost slow down and not rush into things , because , honestly , if it were not for Ohio State and finishing that out , I probably would have just dove right into early , and I'm a firm believer that everything happens for a reason . I've learned over time that one of my gifts is manifestation . I'm a huge manifester without even realizing it . That's something that I've actually learned this year . I said in 2019 when I graduated , I was going to open up a salon , and the salon was opened up without me even trying , and that's kind of how things have fallen , and the more that I fixate and obsess over a specific plan , the longer it takes , which is another thing that I wanted to get into . Honestly , when it comes to a timeline and looking back at things from afar , I think one of the best things I ever did was when I opened up Aura and I was finally off on my own .

Speaker 3

I joined a business group , so a group of like-minded stylists . To be specific , haley Evans started it , someone who I look up to for many reasons . She changed my life . I think it was a group of 10 women all over the United States . We would do weekly Zoom calls and Haley meets with you , met with you . I don't think she's doing these programs right now , but she met with each person individually every week and you would talk about your goals , like , okay , morgan , what do you want from me ? How can I help you get to where you want to be ?

Speaker 3

And at the time I wanted to hit six figures . That's all I cared about . I was like , oh , if I hit six figures , I'll be set for life , we'll be good , we'll be rolling , we'll have everything in place . My house will be . That is not true . At the time I definitely thought that that was true . Yeah , and , to be honest , haley got me to that . We worked my numbers , talked through services , talked through boundaries , um , everything that would get me to that . And then I'd say , three months in , we got to a point of , okay , your numbers are where they're at . Okay , you know you're at this hourly , everything's great , everything's what you wanted .

Speaker 3

But I didn't feel fulfilled . I guess , um , and all of these problems toward the end of my program that were coming up , she would kind of be like that's not a business question , that's like a personal type situation . And then she had then referred me to this woman named Kristen Sosaman . She's an energy coach . I talked to her once every month . I was on a week basis with her , done a couple of retreats and programs with her . She is another person who I give a lot of credit to when it comes to changing my life and she is the one who really continuously , monthly , makes me take a step back .

Speaker 3

And it's not about the numbers . Numbers isn't going to make you happy . Money is not going to make you happy . Just because your business is thriving doesn't mean you're thriving , and I'm kind of sitting in that right now . That's the phase that I'm at as a salon owner . I had always dreamed of where I'm at , but yes , I'm 25 . Yes , I did X , y and Z , but that doesn't mean I'm fulfilled . That doesn't mean I feel like I'm , you know , on top of the world . All the time I thought that that's what it would be but it's , it's definitely not so yeah .

Speaker 2

So how many years did it take you to hit six feet to be a six figure stylist ?

Speaker 3

Um , I was definitely not a six figure stylist when I was working for hourly . Um , I would , to be honest with you , say it took me a year and a half .

Speaker 2

And this is once you opened your own salon . Yes , and you did Go ahead , abby , sorry . I think , we're going to ask the same question . Okay , you thought , if I hit six figures I'll be living the golden life . Why wasn't that the case for you ? You know , because that's the end , all be all . That's what at least social media puts out there for hairstylists . Be a six-figure hairstylist , you're good , yep . And why didn't it feel like that ?

Speaker 3

I was totally that consumer where I was like , oh my God , like six-figure plan , let's get it rolling . Why doesn't everyone do this ? Why , because materials only go so far and I think that the whole six figure thing was feeding my ego , not feeding my soul , and there's a difference . And I work on my ego a lot . I'm not saying it's fully , you know , in a working a good , in a perfect spot , it's not where I want it to be . It'll never be perfect . I shouldn't have said that , but it's not where I want it to be . But I'm aware of it and I think that that's one of the first steps . I think that's honestly the most important . Why is six figures not ? I mean multiple reasons . You know , a designer bag or two is um , short term happiness , uh , I definitely struggled with the whole materialism thing .

Speaker 3

Like you know , as a little girl , you always dream of oh my gosh a Prada bag Like I would die to be able to .

Speaker 3

And then you get one and you're like , oh yeah like , yeah , you know that was , that was cool , but I don't really know how cool like I've had so many of those moments because I'm such a big dreamer and I'm such a big like , oh my gosh , like I want to be like her or I want to be . I've always , you know , followed specific influencers and and I'm definitely a huge consumer of social media I mean , I'm 25 , it's been around my whole life um , that doesn't help , but I don't know many reasons . It's just not what life's about . And , honestly , the higher end clientele I get the whole me having the clientele I have and dealing with different kinds of people . You kind of learn just with talking to up to 10 people a day that sometimes the people that are rolling in it are kind of miserable .

Speaker 1

Yeah , I think . I think it's really interesting because , um , what what you said was like you've been , you've had been a consumer of social media forever , and one thing I've like loved learning about you and like talking to you is like is you have done all of this at a very young age and you've experienced great success at a very young age . So I guess , when you're talking about you hit these numbers and you've done all these things , what's next for you , if you know you're in a spot where you've achieved the goals you wanted to achieve , is , if you know you're in a spot where you've achieved the goals you wanted to achieve , you know that that six-figure goal didn't really make you feel happy Career-wise , like , what's your

Reflections on Career Fulfillment and Balance

Speaker 1

next step ? Are you finding joy in other things ? Like I know you're an educator . Is that where you're finding joy ? Are you thinking about being a coach , like for someone who's feeling like gosh ? I've done all these things and I still feel completely underwhelmed with everything . What would you do ? What are you going to do next ?

Speaker 3

When I think about what fulfills me , what makes me feel good . It's definitely more into the education realm , helping people . I feel like that's purposeful . It makes me feel like I have purpose , like I'm helping . I think having an assistant I hired my first full-time assistant this past summer , may of 2024 . And every day I just feel like is better because I'm kind , I'm kind of teaching her and showing her the ropes . I mean , not only does she help me and shampoo and style and do all the things , but it's , it's one of those things where I mean I I learned so much from her too . Like education is not one way , it's right , and I just feel like I'm getting somewhere . Numbers Like you know , you can only make so much . I don't know Like . You know like .

Speaker 1

No , I totally agree with that , because I've said that for a long time too . Education is what ? And teaching others and help growing other stylists and I've worked with an assistant for years and a lot of it is more or less like bringing in people and helping them grow and that is like what fuels me . That is what fuels me Like you can do well all day long with making money and doing all these things , but watching the people around you grow , it's like there is something different about that .

Speaker 2

Right , and I agree . I think that's the greatest accomplishment as a as a hairstylist . Once you've had any sort of success is like okay , I can make it happen for myself , but can I help other people make that happen ? I ? Think that's the true test , Don't you think like can I help other people achieve the success that they want ?

Speaker 3

Yeah , and in and in every phase of our career , whether we're an educator , whether we're a salon owner , whether we just work behind the chair for someone else or ourselves , it's there's constant . You know , there's not one person that knows everything . There's not one person that knows there's not one specific way to go about it . Everyone's different , and that's also something that I feel like I've learned within the past two years . I don't know , like you had mentioned previously the whole six-figure plans . I was all about that . Oh my God , I was like addicted to those , like , oh , I want to help people hit six figure . I want to help people be happy and work , work thoroughly to where they can live the life that they want to live .

Speaker 1

Yeah , with a good balance .

Speaker 3

With a good balance . Balance , balance is word of the 2025 year .

Speaker 2

Well , I mean , we need to be profitable , we need to make money , but just losing the idea that six figures means that you've made it because you can make $50,000 a year . And if your lifestyle , if that supports your lifestyle and you have a quality of life that you love , then that's incredible . That you're doing a career that you love , as a hairstylist , bringing in $50,000 a year that totally supports your lifestyle , then that's amazing . So it's dropping that comparison of the six-figure club .

Speaker 1

That is the end all be all Right , and I think that can hit at any age , right ? So for us , one of the reasons we love our career and I think a lot of us got into this career was because the idea of being your own boss , the idea of making your own hours , running your own business like it for us it works great because we have kids , right . So we're like okay , I want to be able to pick my kids up from school or do X , y and Z and be flexible . But for someone who's younger , maybe they don't have kids , but they want to travel they . But for someone who's younger , maybe they don't have kids , but they want to travel , they want to experience , you know , festivals and do different things where they also .

Speaker 1

So I love this idea that our career , although you can make a ton of money , it also offers a different , a different thing , thing Like the balance is . I love that you said that the word balance because it offers this other thing where that balance that time that you can't get back might fulfill you more than making a ton of money . And that's one thing I always like . I always talk to my friends who are in corporate jobs and they're like sitting at a desk all day , and I will not , I'm not going to lie to you guys . Like probably once a month , maybe once a quarter , I sit there and I'm like I wish I had a desk job .

Speaker 2

Oh , you would be the most miserable person . I wouldn't want to talk to you if you had a desk job .

Speaker 1

I know , I know , but I feel that way one time a month or a quarter or something , and I'm just like I just want to sit down and stare at a computer like everybody else . But then , when they like tell me what their days are like and like , I'm like , like I don't know , you make a lot of money , but is that rewarding , Is that fulfilling ? And like what if you don't , I don't know . So it's like we have the most interesting industry , because there's like . It's like you have your moments and you're like , oh my gosh , I need a break , but then I wouldn't want to do anything else because of the balance it gives my life and being able to do what I want to do and make the money that I want to make . Wait , can I tell you guys ? Can you guys see my hand ? Sunlight's blue shampoo . There's a testimony From yesterday .

Speaker 2

It won't come off . I know it will not come off . You have to use gloves with it .

Speaker 1

You have to it says it on the bottle and I didn't listen to it and I did like yes , and I did like three people and I was just looking at my hand I was like , oh my gosh , it's legitimately blue . So sorry about that .

Speaker 3

That's another good perk of our industry . You can have blue hands if you want and and to outside of . You know the color stains and the messy side of what we do . It can . It can be so emotionally draining , um , you know , talking to awesome people that are going through stuff , or , oh my gosh , yes first time this conversation not so awesome and are going through stuff or- .

Speaker 1

Oh my gosh , yes , first time calling- . Just had this conversation .

Speaker 3

They're not so awesome and are going through stuff . It's just heavy . Whether you take it in or not , it's still heavy and I think that's another thing that's kind of made me step back and realize that like , okay , what do I want out of this ? What is a client ? Having a full book is one thing , but having a full book , you know , during the holidays and different times with specific clientele can be , can be different for everyone .

Speaker 3

Um , I don't know about you guys , but I'm in a process of kind of cycling my clientele out with who aligns with me . You know , you have those weeks where you have your people right and it's awesome , smooth and you feel great and you feel like you're . You know you're in the career you were meant to be in . And then other times , where people aren't as aligned with you , it feels heavier and it's harder to get through . So I feel like that's another aspect that I've realized recently that I didn't think about beforehand . Just because you have a full book doesn't mean it's going to be fulfilling and awesome and easy and great . You got to hone down on it . It's a constant process .

Speaker 2

Well , I think it sounds like you're at a point in your career where you do have the luxury of doing so , and so that shows that you've built an incredible business to where that's something to be grateful for , even though that's something that is kind of like , okay , I need to get more of my ideal clients in my chair . Not everybody has that luxury to do so , and you've worked really hard to build a business to where you have the luxury to do so , and you've worked really hard to build a business to where you have the luxury to do so . So that's an incredible thing . It's not a fun thing to do , but that's a good problem to have , yeah for sure , I totally agree .

Speaker 3

Another moment that I never thought that I would be in , another moment that I'm sitting in and I have to remind myself , like damn Morgan , like you did not think that you would be in this situation , out of all the situations , two years ago . So for sure , for sure , yeah .

Speaker 1

I think it's really cool how you are able to like , reflect and like I don't want to use the word grateful , but like almost like be , you know , just understand , like how I don't want to use the word grateful , but like , almost like be , you know , just understand , like how I . There's nothing better than to be able to look back to where you are and see where you've come and like think about that girl at that time and be like , oh , she wanted this so bad and I and she did it . And just like what you would say to your younger self Like I love that idea and I see you do it so often and it's really really cool to watch . So I want to know what is your 2025 goal ?

Speaker 3

2025 goal . Okay , I have my 2025 vision board posted in front of me .

Speaker 1

I love it .

Speaker 3

So I have my 2024 and then my 2025 , and they are completely different . 2024 consists of just words and specifics . Specifics , as in you guessed , it numbers the amount of classes I wanted to attend , the number of people I wanted to have working for me . And then the 2025 one is taste the good life , life is good Connections . The word past with a big X in it . The body's temperature is regulated by water . Really , 2025 is all about wellness and trusting that everything that's meant for me will come to me . It has when I've worked my ass off and not thought about anything else . But I think it'll flow even better if I focus on me and not so much business , business , business , work , work , work . And I feel like you know my health . If my health is thriving , I'll only be better for my clients , I'll only be better for my assistant and my team , and I want them to live a healthy , more fulfilled life . And if I can be the first example of that , that's my next goal .

Speaker 2

So , yeah , I love that .

Inspiring Conversation With Young Stylist

Speaker 2

I have to say that it's really cool to you . Know , you said you're 25 years old and that's the age I was when I was starting all of these things as well . I'm now almost 42 . And so it's really neat to see your energy and excitement and drive as a 25 year old hairstylist , Because a lot of times stylists at your age are like , well , I'm too young and they get really caught up in how , because clients do speak to the 20 some year old stylist differently until you teach them how to talk with you right , and so it's really cool to talk to somebody , because I think Kelsey and I are talking to people typically in our age-ish .

Speaker 2

You know where we're at and so it's really cool to talk to you in that season of your life . And what I also think is amazing , which I wish I would have had the ability to do when I was your age , is you went from 2024 to all the numbers and the business and the go , go , go to now 2025 goals of like wellbeing , and that took me 10 years of running myself to the ground to get to that .

Speaker 2

So I think that's incredible and I feel like your business , even in the next five years , is going to be somewhere where you can't even imagine you're going to be doing something you don't even know in the next five years because of how you work .

Speaker 3

I can already see that I feel that too , I give I give a lot of the credit to working with others um being in those groups doing . My version of therapy is with kristen energy work . Um , everyone's um version of therapy is with Kristen Energy work . Everyone's version of therapy is different . I do think everyone needs a version of it , though At least I think that that's what I mean .

Speaker 2

Totally agree , totally , we agree .

Speaker 3

No , we agree .

Speaker 1

All about it .

Speaker 3

I think without that , and without the consistency of that , I would not be able to finish out what I have planned . Yeah , you can't do it alone . No , love Kristen .

Speaker 2

I've worked with not worked with her , but we've been in the same social group . I need Kristen . I need these names Is she the energy work person oh yeah .

Speaker 3

Someone needs to work on my energy .

Speaker 1

That's my goal for 2025 .

Speaker 2

Yeah , you need to get her . So tell Kristen . I said hello because we used to be in the same business programs together years ago . Love her Well . This has been , I think , a great way to start the year . This has been very inspiring for you to share your energy and your excitement for this business and making sure to take care of yourself . So I'm just happy , kelsey , that you said hey , let's bring Morgan on . This was so fun . She's pretty cool .

Speaker 1

I'm not going to lie , she's pretty cool . So I look up to Morgan and I'm just like so excited you're here and I'm also excited I can just like walk down the street and grab a coffee with you if I wanted to . So go me . That's lucky . But , girls , it was so exciting to see you . Welcome 2025 . It's .