The Ankura Podcast
Welcome to The Ankura Podcast home to our flagship series The Business Behind Sport and The Impact Exchange, as well as a range of insightful discussions with leading experts and advisors from around the world on the developments shaping the global economy.
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The Ankura Podcast
The Business Behind Sport: Luca Massaro, Founder & Chief Executive of WePlay
In this month’s episode of The Business Behind Sport, we focus on sports marketing with Luca Massaro, Founder and Chief Executive of WePlay.
Sports marketing has changed significantly over time, and global fan engagement is now a key driver for sports organisations. Luca shares his insights with Jonny Gray on how and why sports clubs and athletes are growing their fan base and involvement, in addition to the traditional marketing mix.