The Ankura Podcast
Welcome to The Ankura Podcast where we bring together leading experts, advisors, and industry leaders to discuss the developments shaping today's business environment.
Each episode explores the strategic, financial, operational, regulatory, and geopolitical issues influencing organisations around the world. Through expert perspectives, practical insights, and real-world experience, the series examines the trends, risks, and opportunities that matter most to business leaders and decision-makers.
Ankura is a global expert services and advisory firm that advises the world's leading businesses, governments, and institutions on their most complex challenges.
Explore our wider podcast portfolio, including The Business Behind Sport and The Impact Exchange, for specialist perspectives on sports business, busty transformation, and organisational performance.
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The Ankura Podcast
Promises Delivered: The Art of Brand and Customer Experience
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Your brand isn’t what you sell – it’s the experience you deliver and how it makes people feel.
In this episode of The Impact Exchange, John Frehse sits down with global brand and experience leader Ben Collier to explore the importance of delivering on brand promises. Ben draws on a career spanning advertising in Beijing and New York, financial services, luxury hospitality, premium spirits, telecoms, and multiple large-scale rebrands – and shares how he designs moments that foster trust, loyalty, and advocacy.
Listen now to explore how being intentional about the experiences you design – for clients, colleagues, and communities – can transform both your brand and your impact.