The Ankura Podcast
Welcome to The Ankura Podcast where we bring together leading experts, advisors, and industry leaders to discuss the developments shaping today's business environment.
Each episode explores the strategic, financial, operational, regulatory, and geopolitical issues influencing organisations around the world. Through expert perspectives, practical insights, and real-world experience, the series examines the trends, risks, and opportunities that matter most to business leaders and decision-makers.
Ankura is a global expert services and advisory firm that advises the world's leading businesses, governments, and institutions on their most complex challenges.
Explore our wider podcast portfolio, including The Business Behind Sport and The Impact Exchange, for specialist perspectives on sports business, busty transformation, and organisational performance.
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The Ankura Podcast
Inside the Role of a Golf Super-Agent with Vicky Cuming
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From PA to a golf super-agent.
In this episode of #TheBusinessBehindSport, Vicky Cuming, Head of Golf Clients (EMEA) at WME Sports, reveals how she became one of the sport’s first female 'super-agents' — carving out her place in a male-dominated industry.
With 30+ years at the centre of golf, Vicky lifts the lid on shaping high-stakes careers covering the role of agent vs manager, million-dollar partnerships, and the relentless pressure behind peak performance.
Set against a sport in flux, she also shares her view on the disruption caused by LIV Golf and what’s shaping the sport's next chapter.
This is the business beyond the fairway. Listen now!