Darts in the Dark
Darts in the Dark amplifies voices for change. We talk about branding, marketing, communication, and sustainability, and through our conversations with leading voices throughout business and culture, we help shed some light on how to move your audience to take meaningful action for your business and the planet.
Darts in the Dark
Will Nitze: Founder and CEO of IQBAR
Will Nitze is the Founder & CEO of IQBAR who's on a mission to empower doers with superior brain + body nutrition! IQBAR plant protein bars and IQMIX hydration sticks are packed with functional compounds to help you win your day.
Connect with Will and IQBAR:
https://www.eatiqbar.com/
https://www.linkedin.com/in/will-nitze/
https://www.instagram.com/eatiqbar/
https://www.tiktok.com/@eatiqbar
Topics we covered
[1:17] College experience at Harvard
[1:45] Dan Gilbert: Professor of psychology
[2:03] Neuro Science
[3:15] Nutrition & Biohacking
[3:35] Grain Brain
[5:00] Market opportunity
[5:56] Nutropics & Adaptogens
[7:36] Brain health
[9:05] Taste is king
[10:15] Facing challenges
[13:24] Brand building
[16:28] Knowing your customer
[18:26] Reaching new markets
[23:16] Quick-fire questions
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Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. hello@serotonincreative.com
About Host Casey Hogue:
Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.
Connect with Casey:
https://www.linkedin.com/in/caseyhogue/
casey@serotonincreative.com
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Darts in the Dark is produced by Serotonin Creative Consultancy
2022 all rights reserved
Darts in the Dark is produced by Serotonin Creative Consultancy
2025 all rights reserved
