EP:32 Entrepreneur Inspiration - Barion McQueen - The Art of Balancing Business

Barion McQeen's journey through the turbulence of the COVID-19 pandemic is a masterclass in resilience, revealing how crises can catalyze new ventures like his thriving real estate photography business. Insights abound as we discuss the value of transparent client communication and relationship building, with Barion's personal stories serving as a testament to the entrepreneurial spirit.

If you've ever grappled with keeping a fleet of entrepreneurial plates spinning, you'll find kinship in Barion McQueen's saga. As our featured guest, he unpacks the nuances of managing a diverse business portfolio, from the nitty-gritty of separate communication channels to the significance of a commanding online presence. His tale isn't just one of success but how vital adaptability and prioritizing are in the face of a jam-packed podcast marathon day.

But what about the person behind the brand? We talk about Barion's evolution from a logo to a personal brand powerhouse and share our own experiences in making the leap from the 9-to-5 grind to full-time entrepreneurship. Cassandra, our "lawyer" guest, brings a fresh perspective on launching a podcast and embracing the art of storytelling, while the importance of a polished personal profile for networking success takes center stage. Every entrepreneur looking to cement their online identity and foster a supportive community will find golden nuggets of advice here, mixed with the acknowledgment of the unsung heroes who polish our content to shine.

Contact Barion:
https://barionmcqueen.com/

Takeaways:
1. Baron McQueen stresses the need for quality websites and active social media presence to enhance business visibility and reach through SEO optimization.

2. Entrepreneurs are encouraged to incorporate local SEO strategies, such as location-specific keywords and tools like Google My Business, to capitalize on favorable local market trends and laws.

3. Personal branding, characterized by authentic content and storytelling, is vital in SEO as it enhances search rankings and engagement.

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If you're an entrepreneur, interested in startups, funding, marketing, networking, social media, podcasting this podcast is for you!

Transcript

 00:00 - Jason Hill (Host)
Well, your business is. You know I've done some homework. You know have quality websites backing them up. You got a YouTube channel backing it up. You got real engagement on your Instagram account and you've been on hundreds of podcasts. I think you were on like four today, is that? 

00:13 - Barion McQueen (Guest)
correct. This is my fourth one for today, most important one, though the most important this one was on the calendar in ink. 

00:20 - Jason Hill (Host)
The other ones were pencils, so Good afternoon everybody in the Owl community. Episode number 31, with my co's Daniel Santilli to my right, we got Baron McQueen to my left. This is the podcast where we interview the best and brightest experts all across the United States, finding out how they are utilizing the Owl platform for their expertise and, of course, what makes them a specialist in their area and their industry, of course. So kick things off, danielle. Welcome back to the studio. How are you doing this afternoon? 

00:54 - Danielle Santilli (Co-host)
Good, I just had my coffee, so I'm ready to go, that's. 

00:58 - Jason Hill (Host)
Barista in the Owl HQ territory. Stephanie Paravani Correct. 

01:02 - Danielle Santilli (Co-host)
Oh, yeah, better than Starbucks. 

01:05 - Jason Hill (Host)
It sure is. It sure is, so let's kick things off. Today, baron, we got to know what's going on with three cell phones. What is happening right here? 

01:14 - Barion McQueen (Guest)
This is Google's fault right, yeah, so all these businesses that I have. Google always requests that I have a separate number for my Google, my Business listing for all of my businesses. So the Google voice used to be my way to get around having to have all these phone numbers. Yeah Well, once I opened up a business line with T-Mobile, they just like, oh, we'll give you a new line for that for five bucks. And I just was like, oh cool, now I have a dedicated. So when I answer a phone, now I know exactly which business it's about when it rings. 

01:50 - Jason Hill (Host)
So they got a ring central for this where you have different 800 numbers. 

01:53 - OceanTree Creative (Announcement)
I have friends that just like love it central for some of that. 

01:56 - Jason Hill (Host)
I'm pretty sure, and then when it comes up it's just like different ones. But I don't know all the ins and outs. 

01:59 - Barion McQueen (Guest)
You're an expert in this. Well, it was only because of Google, though. Yes, it's how it started, but now it's like OK, I know, I got them on different ringers, so when I'm not around them, I can hear them know what that business is about. 

02:10 - Jason Hill (Host)
So Danielle, you know what I just thought of. Sounds like we might get three different app store reviews. 

02:18 - Danielle Santilli (Co-host)
Smart, I was thinking which business is for what. Like, I want to know what's the red, what's? 

02:23 - Jason Hill (Host)
Let's just steal these things. So the red one is I'm thinking the red one this thing looks like a good business. 

02:28 - Barion McQueen (Guest)
The red one is my company called Courier Correct, so that's like a local courier service. We do last mile delivery. We work with a lot of attorneys, deliver paperwork. We don't do food and like Uber eats type stuff, but more like business yeah, we got pharmacy contracts with some pharmaceutical companies, so we do medicine delivery and all of that. So that's that. I knew I picked the right font. 

02:49 - Jason Hill (Host)
See, this one is the wealth Red, yeah, and we say red. You know why people wear red. There you go. 

02:54 - Barion McQueen (Guest)
So that's Courier Correct. Okay, this black one. This is real estate captured. That's our real estate photography company, which is active real estate industry. 

03:05 - Danielle Santilli (Co-host)
Very Florida, it has changed. 

03:06 - Jason Hill (Host)
This one blows up a lot. It has not the sales calls come in on this one. That's the one. So Okay, okay. 

03:13 - Barion McQueen (Guest)
And this is supposed to be personal, but this is my business line. This is for the clients that end up having my personal number and still. So this is more of a consultancy, which one? 

03:25 - Jason Hill (Host)
you think he gave us which number? 

03:27 - Danielle Santilli (Co-host)
I was going to say which one's the owl phone. You think we got that one. 

03:30 - Jason Hill (Host)
You got this owl. 

03:31 - Barion McQueen (Guest)
Oh who, who, who who. 

03:33 - Danielle Santilli (Co-host)
Now we just need to give him like a little pop socket or something with an owl on it. Let's do it. 

03:37 - Jason Hill (Host)
We got a sticker or two in the back. 

03:39 - Danielle Santilli (Co-host)
Yeah, yeah, yeah, I got it on my phone To wrap our logo. You got this beautiful logo. 

03:43 - Jason Hill (Host)
Yeah. 

03:44 - Barion McQueen (Guest)
So that's the skinny, Some of them. I don't have numbers for phones, but these are the money makers. That's like. 

03:51 - Jason Hill (Host)
He does have our color tones on, you notice. I know We'll give him an owl t-shirt afterwards, yeah yeah yeah. 

03:56 - Barion McQueen (Guest)
Rock it Black is the uniform for me, so I'm with it. Oh wait, the pants go and everything Perfect. 

04:01 - Jason Hill (Host)
Yeah, let's do it. Gold pants stripes yeah. Yeah, so dive into your expertise, your businesses. Ray, you do a lot of public speaking. I see a book to my left. It seems like you're doing a lot. You know so many entrepreneurs can't wear that many hats. It's difficult. 

04:18
And lots of times you know they do one thing and then of course like oh, I want to do that, I want to do this. And you see that as a major mistake with some entrepreneurs, because they can't stay focused Right, right and they always think the next project they're going to get into is easier. Right. 

04:32
Everyone's chasing easy and the quick way to success. I agree with that. Well, your businesses you know I've done some homework, you know have quality websites backing them up yeah, you got a YouTube channel backing it up. You got real engagement on your Instagram account, yeah, and you've been on hundreds of podcasts. I think you're on like four today, is that correct? 

04:50 - Barion McQueen (Guest)
This is my fourth one for today, most important one, though the most important this one was this one was on the calendar in ink, the other ones were pencils, so OK, so for audience listening, how does our studio compare to all the ones you've been in? Well, the building as soon as you walk up is nice, so we go, that's just the start, and then you greet it by Danielle, who gives you great energy and good vibes and makes you want to go to one of her shows. 

05:16
She tells you about her career, so I'm like well, when's the next show? Beautiful voice, she's like tomorrow. 

05:22 - Danielle Santilli (Co-host)
So, hey, we're all like hot sling over here, and then you know, for me some tea and some hospitality things. 

05:29 - Barion McQueen (Guest)
So I'm, I'll feel, at home, I'm comfortable, that's right. 

05:32 - Jason Hill (Host)
That's right Because often a lot of podcasts, as you know, are over Zoom. It's like the quick, everyone wants to just get someone a podcast. Meet them. Lots of times they even pitch you, like they're pitching you their business on their own podcast, it feels like. And then afterwards you're like wait, I didn't get much value from that. It's like a left feeling sold, and then they don't really do much with the content. That's the problem, and you know there's a big difference in quality podcasts today. I agree, and you've been on so many so you know exactly what I'm talking about. 

05:59 - Barion McQueen (Guest)
I just put a Instagram reel up the other day and I said if the podcast is a bad episode, is it the guests for or the host. 

06:09 - Danielle Santilli (Co-host)
I like that. 

06:09 - Barion McQueen (Guest)
And so people just in the comments like it's the host, for they should have asked the right questions and made them feel comfortable, and so it was. It was it was clicky, because I wanted to get some engagement. That's smart, so it was good though, but everybody has their own podcast. 

06:23 - Jason Hill (Host)
These days that's like the new thing, so so I'm like I thought I'd have a bad pocket with with Danielle to my right over. 

06:29 - Barion McQueen (Guest)
Right you good money now, man, I need one of those. It's just me. So if they don't like me when they get there, we screw. But it's about that's for a race. 

06:39 - Jason Hill (Host)
You're gonna be like OK, ok, I just think keep going. 

06:42 - Barion McQueen (Guest)
Right, the podcast like I tell people I'm not an advocate for podcast, I'm not podcast podcast and every some people are. My partner, Angel, was at podcast junkie Like he's just like every business should have one every year. And I'm just like bro, it's just an extension of my personal brand. I don't need to be on every week. I do it when I feel like it and if it's people I want to interview, I'm cool with doing it that way and I'm cool with it. 

07:06 - Jason Hill (Host)
I agree with you. You know podcasting is exploded out there, but when you look at how many of them actually make money, every other advertisers on under 1% agree. And then lots of times I'm like you should not have a podcast. Right, like the opposite, I tell people the brutal truth. I like running a podcast is like running any other business Podcast like this. 

07:23
You know we got to reach out to the guests weeks in advance. We have to have a schedule. We then have to remind the guests what to submit a bio. Lots of times there's testimonial forms. 

07:31
You've got to be careful of something said on the air that the guests don't say hey, can you remove everything? Because that creates more work. Like, no, this is our content. You know we do this show with producers and editors. We can't just change this. It's very costly Behind the scenes. We've learned our lesson. And then, of course, sometimes guests don't show up on time. Right, you know you got to show up on time. You got to hear right at the time, even earlier, because you respect our time and you understand producers and editors Like they're here. 

07:56
There's people behind the scenes right now on this show and often people just don't see all those different layers. Like what's the big deal? Does someone come to your office and do a show? It's like not at all Right. The way the studio even looks when someone enters. You know the image on the screen. The survey that we presented to you, which is right here, done, deal Right, so we have good information to then reach back out to our guests. And a lot of shows don't don't do those little touches, you know, and then it comes through as the guests. You're like, yeah, you know, it felt like they didn't even you know care that I joined. It was almost like a sales pitch, yeah, and I just see such a difference between the good and the greatest podcast out there. It's just like it is the host, yeah. 

08:32
We see how to handle it and then you always get a bad gas. There's nothing you can do when you have like a hundred guests. 

08:38 - Danielle Santilli (Co-host)
You're going to have one that comes in. They're like so yeah, my business. 

08:42 - Jason Hill (Host)
You ask a question and they're like it's a good business. I'm like OK, but why is it a good business? But again a host you got to pull. 

08:49 - Barion McQueen (Guest)
I literally told the guests take your glasses off. When you are my podcast, you don't do shades in here. They to see you in your eyes. Don't expect me with your shades on. 

08:59 - Jason Hill (Host)
Yeah, yeah, we be a host with some shades on here. 

09:03 - Barion McQueen (Guest)
Of course he was just like oh, I'm sorry, yeah, yeah. 

09:08 - Danielle Santilli (Co-host)
And to spit your gum out. Like I spit my gum out right before that. 

09:12 - Jason Hill (Host)
So I was like well, good news is we got. We got someone called the Terminator in our studio. She goes by Stephanie, so when I guess acts up 70 terminates, then make sure they get back in line. I'm good. Yeah, look at her smiling over there. 

09:24 - Danielle Santilli (Co-host)
See you pass the test. Your voice isn't aggressively loud. You're good, You're good. 

09:29 - Barion McQueen (Guest)
I'm with it, let's go. 

09:30 - Danielle Santilli (Co-host)
You know how to do it OK. 

09:32 - Jason Hill (Host)
He's passing his ass. I'm good, all right, cool. 

09:34 - Barion McQueen (Guest)
Green light, green light, green light. 

09:36 - Danielle Santilli (Co-host)
Yeah. 

09:39 - Jason Hill (Host)
Only only one out of 20 get terminated by ourselves. You're passing the test, we good, so tell us about your other businesses. 

09:46 - Barion McQueen (Guest)
So I all know, I think, why I've been successful in businesses because my first business was a marketing agency right. So when I started doing all these other businesses, I understood marketing already. So it was just like I probably had a leg up on anybody else just trying to start a new business. I know how to get customers, I know how to run ads and do SEO and do all of these things right. So I felt like it was easier for me to start new businesses. But during COVID I lost every client, every marketing client. I lost every last one of them. They used to call me the anti-marketing marketer because I was trying to pull back the curtain on what the marketing industry was doing. I felt like most people who you ask who have a business, all have a horror story about the marketing company right, no return on their investment. They've been paying money for all of these problems, even as an independent musician. 

10:35 - Danielle Santilli (Co-host)
I get so many messages like we're going to help you get Spotify streams and XYZ. And even Facebook is horrible. I've run campaigns on there before and then I spent a bunch of money on a music video and then it gets time to run the campaign and Facebook is like this is an appropriate content and shut me down, even though it's not inappropriate at all. And it's scary that Facebook can shut down any small business at any time, whenever they feel like it, and there's no customer service, there's nothing, there's no way to get a hold of them. I think I ended up finding through a friend of a friend of a friend of a friend, like someone that worked at Facebook, and so it's really crazy out there. 

11:15 - Jason Hill (Host)
I got my own. 

11:16 - Danielle Santilli (Co-host)
Facebook horror story. 

11:17 - Jason Hill (Host)
Yeah, oh, apple, we're at Apple App Store. We can't get a rapper crew for hours. 

11:21 - Danielle Santilli (Co-host)
Don't shut us down Facebook. Because, we're talking shit right now. They're going to be like shut down. 

11:26 - Barion McQueen (Guest)
So my Facebook page is hacked as we speak right now. 

11:30 - Danielle Santilli (Co-host)
Oh right, you need to find someone that works there, so not only is my Facebook hack. 

11:35 - Barion McQueen (Guest)
In November my Instagram was hacked and then I lost my blue check. So they like, oh, just put in a request and you know we'll get to it. So, just magically, my check came back in January. It's good, so then, but they're still emailing me. Hey, baron, we're working on getting you checked back. 

11:55 - Danielle Santilli (Co-host)
At least they're getting, at least they're emailing you. 

11:57 - Barion McQueen (Guest)
I'm like I already have it back. Yeah, you can close the case, but I need my Facebook back because what happened was the people who hacked my Facebook because they connected Instagram and Facebook through the app. They were writing people on my Instagram from the Facebook business suite, so they didn't even need my Instagram to use my Instagram. So I'm like, oh, this is yeah, this is crazy, but I mean this. 

12:22
That's a whole nother beast of just like. So now I'm seeing ads of myself from a 12 year old kid in India that's crazy selling video games. That's crazy. So we'll see, hopefully. 

12:35 - Jason Hill (Host)
So tell us, tell us about. You. Know what happened when you lost clients during COVID? Why did you lose them and and how did you learn your lesson? Most people are successful because of failures. Right, we look at all entrepreneurs and they're from everyone. It's like they like investing in people who failed the most because they they know just a matter of when they will succeed because they just keep going. Yeah, right, versus someone who never has lost means they never tried hard enough. They didn't give enough attempts at running a business. 

13:00
Typically you know, but every business has that failures. There's cycles in business. I think it around it. 

13:05 - Barion McQueen (Guest)
So for me, natural disasters because I was doing the whole anti marketing market. I was trying to be transparent with the clients, right. So I was. Like you know, most companies are going to tie you into a six to a one year retainer regardless. So if they run your stuff for six months and you was paying three grand, four grand a month after six months they don't already made their money off you. So if you're not happy after six months, then they already made their money and they'll go do this scheme with another client If you decide to quit. 

13:31 - Jason Hill (Host)
So lock them in. 

13:33 - Barion McQueen (Guest)
So I was trying to be transparent and I had all my clients on a month to month basis. So it's like you know what, if you're not happy with our service, at the end of the month you can walk away. And that was like the thing they like, oh man, like we appreciate your transparency and that made them feel comfortable to do business with me. Like, oh, if I'm not doing a good job, we leave. And it's no, I'm not locked in and married to them. Well, when COVID hit, every client is like hey. 

13:59 - Danielle Santilli (Co-host)
How to save money. 

14:00 - Jason Hill (Host)
Yeah, what were your type of clients? Because I obviously local small business. 

14:04 - Barion McQueen (Guest)
So, no, the plumber ones that get hit the most the plumber, the window company, the carpenters, the tow truck company, like small business owners, right, and they like bearing. Look we, we don't even know if we're going to be open, let alone pay. The marketing guy, right. 

14:18 - Jason Hill (Host)
Yeah, the Fortune 500 companies are able to power through it. They had so much cash on hand, but the small business owner did not. 

14:24 - Danielle Santilli (Co-host)
They were the ones Even with the loans, like people were, like the unemployment was taking like months and months. 

14:29 - Jason Hill (Host)
So backed up and PPs took forever. 

14:32 - Barion McQueen (Guest)
Yeah, yes. So I was just like man, it was like it was. It was almost happening the matter of three days. I was getting these phone calls like back to back and I'm just like. I had two clients that stayed, armored, impact windows and Bokeh return, shout out to them and a fitness line. The method apparel was a fitness company. 

14:52 - Danielle Santilli (Co-host)
Oh yeah, I feel like I've heard of them. 

14:53 - Barion McQueen (Guest)
So we were doing their stuff on. Those was only two clients that stayed through the pandemic Okay Issue and one of my friends call. He said hey, Bearman, I know you're you're marketing agency, I know the story a little bit, but do you do photography? Because I need to put a house up for sale and my photographer we normally use is not comfortable going into homes during COVID because his mom lives with him and he don't want to bring it back home because she's older. And I'm like, bro, I ain't got nothing going on right now. Oh, I'll come do it. Went there, Took some photos. He paid me 250 bucks. I was there maybe 20 minutes, Wow, so I'm like okay. 

15:32
So he's like yo, man, the pictures you gave me was great. I got two more on Thursday, if you available, and after that I was right on a sunbed setting up a new business and it was like real estate capture was born, man, and we did 250,000 the first year, just for you. 

15:50 - Jason Hill (Host)
See, that's just problem solution Doesn't have to be rocket science. The idea just solving somebody's pain point I was it. They need someone and ready comes back to communication. Yeah, right, you're able to communicate them. You got three phones that they could call, right, and building relationships. That's it, owls. All about relationships and just communication, and it's a lost art today, right, everyone is just going on Instagram, facebook, messaging and eventually there's no communication. It's gone out of control in one direction, and the reason why you were able to build yourself back up is because you were transparent. 

16:22 - Barion McQueen (Guest)
That was it, With all these folks, and I was just like you know what. This is something that's. I wouldn't call it pandemic proof, but real estate was booming during the pandemic. So I'm like man, I was doing five shoots a day and this state specifically, everybody was coming to Florida. I couldn't have did this in Delaware. Yeah, I could. Actually. None of the businesses I've have here I could have did in Delaware. How long have you lived in Florida for? Since 2013. So I just hit 10 years. None of this would have worked back home. The housing's ain't even worth, probably shut down. So most of the big banks and all the other businesses they all are based in Delaware. For the tax breaks and tax free shopping and all is, is it? Yeah, there you go. 

17:05 - Jason Hill (Host)
Most big brands file under Delaware. There you go, you gotta get taken a court. You know all the all the business law is, you know, been tried in Delaware. So that's why if you ever get sued by Apple, facebook, all these big brands you want in Delaware. They're friendly to to business law and they've had the most cases under their jurisdiction. That's dope. And of course, you and me are blue hens over here. You, you, dell, shout out. We have a little bit more attachment to Delaware than any. We got to be educated right in that stay and learned about LCs there. That's it. That's corpse and C-corps. But yeah, that is absolutely. But you know some of you. I think it would matter. You would have succeeded, no matter where you were. It's just a matter of what it was going to be. What it was going to be, yeah. 

17:45
You know, and I think you know from interviewing so many entrepreneurs myself and you have to. It's just again going back to what I'll stand for, which is building rich relationships and at the end of the day, if you have relationships, you know and you build any concept, you're going to run with it because people are going to believe in you. You know I could sell, you know, these sunglasses. I could sell this. As long as people trust me that it's a fair price, Got it. Then they're going to come and buy from me, my website, wherever it is. So I think it doesn't matter that. You just kind of happen to be in a good section. 

18:16
So it went further along quickly, but but you now turn the corner. So wherever you turn the corner now you know you're an author, right? I see YouTube videos like where are you taking this thing? 

18:27 - Barion McQueen (Guest)
I just you know, what's inspiring to me is when I see people like Shaq. Right, I seen Shaq on a general commercial to a Ben Gabe commercial, to a Papa John's commercial, to a he's selling printer ink Like likeness. Absolutely it's nothing that he's not doing. And I said, you know what? They got Shaq on owl. Yeah, I went to this thing in Miami called the Millionaires Brunch. My friend was doing concierge at the W and he's like yo, barry, they have this thing called the Millionaires Brunch. I'm gonna get you on the list. 

19:02 - Danielle Santilli (Co-host)
Nice. 

19:03 - Barion McQueen (Guest)
And I'm like yo put me on the list. So I get there and I'm just like everybody's valant and I'm just seeing freaking Rolls Royce's McLaren's, and here I come in a Kia Optima. 

19:15
Right, just like, but the guy that pulls behind me was in the exact same Kia Optima as me and he gets out. He's like, hey, what do you do, man? You like that thing. And I'm like I love it. 

19:26
I drove the Delaware with this car, so I'm forever indebted to this Optima. He's just like, yeah, actually this is my daughter's car because my Jaguar is getting fixed and I had to get here. But I like this little car and I'm like he's talking about it. This is his daughter's, this is my good car, right? So he's like what do you do? I'm like I'm in digital marketing and what do you do? And he tells me there's some technology. I invented that. Now every plane needs to fly. I'm like, yeah, we're at what room am I in? Right, so I get to. 

19:58
I'm hanging out with these guys all day and I used to be in the music business, but my audience when I started getting in the business then that's not my target audience. These people will never buy from me. And at the end of that thing, the guy asked for my Instagram and I didn't have one and I went home November 18th 2018. And I created an Instagram for Baron McQueen, like I'm just gonna go about my real name. This is me. 

20:21
Forget all the old stuff that I used to do and I started from scratch. So when I was looking at the industry to people that was in the entrepreneurship space the Grant Cardons, the Gary V's, the Dan Locke's, tony Robbins, all of these guys I was reverse engineering how big their personal brands were. So I was like you know what, if this is the space on me, I gotta at least be at least competing and doing what they're doing and then put my own sauce on it. So they were all published authors, they were all contributors on other people's sites, and so I just really reverse injured and all of that stuff. And then I started to see more success as my brand and people kept hearing my name. I'm like, oh, this works. So I just started trying to do it for other people. Like, so I'm an advocate for the personal brand. Like, no matter what you do. 

21:08 - Danielle Santilli (Co-host)
And I really like you go to a lot of networking events too, Unfortunately. 

21:12 - Barion McQueen (Guest)
yeah, I go. 

21:13 - Danielle Santilli (Co-host)
Unfortunately so do we? 

21:14 - Jason Hill (Host)
I feel like I use a real name. So often people you know jump to use in other aliases and it just gets awkward Cause I'm like I'm trying to like talk to someone. I'm like, wait, what is your name? Like it says your Instagram handle. I'm like I'm not talking to your Instagram handle. I'm like what is it? Like, who are you? I'm talking on phone right now, or I mean you in person. 

21:31
You don't meet someone in person and like some weird alias like your Instagram, and you're like you know what? You know? Hi, I'm Jason. What's your name? I'm Big Daddy, right? Oh, you're Big Daddy 613. It's like, it's awkward at the end of the day. So I like how you kind of reverse engineer and came to realize like no, like I got to be me. People want to work with me. They don't want to work with an alias. And it's so funny. You bring this up because I get you know, message after message on many of my accounts Because I run multiple businesses like yourself. And then when I get these messages from the alias, I'm like I'm not working with you, right? It doesn't make any sense. 

22:05 - Barion McQueen (Guest)
Right, like you want to. You've already eliminated them from your username. 

22:10 - Jason Hill (Host)
Agree. So what are you focusing mostly right now? Like, what is like? You know your passion side Right, you're doing speaking. You know most podcasts don't make money. It's more about building relationships. We know that People love to do speaking engagements because you could go somewhere for an hour and get paid a lot of money, but we all know that's like the 1% or the 1% that pull that off. Right, and most people do like hundreds of free speaking engagements before they start getting paid. And you're in a very tight space on the marketing side Right, we know that. Are you still doing the photo as much? Like? So what? 

22:45 - Barion McQueen (Guest)
is the future. I'm all about the personal brand aspect. Right, I used to be the business owner that hit behind the logo, right. So I had the brand castle and it was just like I didn't put myself out there as the business owner. It was just why I couldn't even didn't have a name to even give this guy at this event, right. So I'm big on the personal branding, right. 

23:06
How can we tell your story? Everybody has a story. How can we share? How can it translate to make it? Once I stopped telling everybody what my business is was and they just knew me as Barry McQueen. They just automatically gravitated to whatever I was doing because they liked me as a person. So I'm like, if you're going to be a business owner that's not going to be in people's face, or you're not a Elon Musk, or you're not a Jeff Bezos, then you need to get somebody like flow from progressive and you need a spokesperson to be the face of whatever your business is going to be. But for me, I started off doing the speaking thing and when COVID hit, I had to give back $45,000 in deposits of shows that I was. This was at the beginning of, like my let's say, my speaking career. 

23:46 - Jason Hill (Host)
I had to get the hardest time right. You get the, you get the win. 

23:49 - Danielle Santilli (Co-host)
They didn't let you do the online zoom and last asterisk. 

23:53 - Jason Hill (Host)
It, the event gets canceled, it's not whenever I was sick to my stomach. 

23:57 - Barion McQueen (Guest)
Sick to my stomach. I'm like, oh my God, I was just so excited to be booked for speaking and I'm like I'm going to tear these cities up. I got a TED talk coming in and I'm like ready, and then I had to give them deposits back. I was disgusted, but I'm just a big advocate for the personal brand. A lot of people that's in my audience is the people that used to work for somebody and they're maybe got a little thing on the side and they don't know how to quit the daytime job to let this thing they doing on the side. So I would say my audience is the probably nine to five, or is that need to transition their five to nine to their that's like everyone on our let's see so, 

24:35 - Jason Hill (Host)
that's yeah, like everyone on our, pretty much our peak hours are after five o'clock is everyone and this goes back to entrepreneurship. You know COVID taught everyone a lesson, right, you only live once and and of course you know, enjoy what you do. And more people are spending more time on on on their on their passion projects right after work. So Al's number spike right after five PM and it's mostly solo entrepreneurs that are 35 to 55. Respect conversations. 

25:07 - Danielle Santilli (Co-host)
Like the LinkedIn crowd who's I know we're gonna have. But then you know just the ones who want to chat, everyone that I talk to because we've been doing this challenge I was telling you about. So I'm calling someone new every day for 10 minutes and pretty much, yeah, everyone I meet has their own, whether it's like T-shirt, business or financial, but everything and they're like well, I still have my job, but this is what I want to make into the full time thing. 

25:32 - Barion McQueen (Guest)
So I knew I couldn't make no more than 60 grand a year where I was working. I was working for a window company here in South Florida and I had grew so fast in this company that they like there is no other job left. 

25:45
So I was like well, why don't you give me a percentage of the company? Because when I came here you was making two million and now, after five years, you're at 10. And this is everything I've implemented. So give me a percentage of the sales. And it got a laugh me out the building. He's like no, how about you sell more windows and you can make more money? I said okay and I quit. 

26:04
And I never looked back. And it's funny, when he went through a divorce he had to hire my real estate photography company to sell it out. 

26:12 - Danielle Santilli (Co-host)
Wow, it works out, it's funny. Didn't burn any bridges. No, I never burned. 

26:17 - Barion McQueen (Guest)
It's like I get it Like you knew, I wasn't going to be your partner and I'm fine with that, so how? 

26:22 - Jason Hill (Host)
do you build relationships right now? Right, a lot of people obviously see you on your personal socials. We understand that. But give us kind of some inside scoop. You know how, on a weekly basis, you meet people like myself right you put into each other. So I think people struggle After a rights event. Who was on the Owl podcast actually that same day when you had that event? 

26:41 - Barion McQueen (Guest)
Yeah, I think people struggle with the stand behind the computer and think they're going to build real connections all day, right? So I say you got to do a good balance of online and offline. So, which is why I go to the networking event, so people can see me in person and say, oh, he's not an avatar, he's real. I met him, he was cool. We had a drink, we talked and we shared Same like how we met. 

27:05 - Jason Hill (Host)
This is how we got right here. 

27:07 - Barion McQueen (Guest)
Yeah, right. 

27:09 - Jason Hill (Host)
Walked over to one another and we chatted. That's it. I saw your podcast, I talked about mine. I showed you Owl, I'm like yo, let's do it, I'm with it, but there's so later. We're sitting here in person chatting. 

27:18 - Barion McQueen (Guest)
Yeah. So I think social media, everybody highlights, it's a highlight reel. 

27:25 - Danielle Santilli (Co-host)
Nobody really shows the fail, the authenticity is like what's where you can be like, oh, I go to these events too. Yeah, yeah, yeah. You don't look like there's so much fake, so much. Even when I'm trying to find guests for this, like when he said, oh, you're actually legit with your businesses like it's like a million followers, and then I look at the comments it's like two comments, two comments and I'm like they clearly bought the followers. 

27:49 - Barion McQueen (Guest)
So you just never know. I just put a post up about this blue checks everywhere thing. 

27:53 - Danielle Santilli (Co-host)
Yeah, cause they're just giving them out now like candy. 

27:55 - Barion McQueen (Guest)
It's like so for the people like that, people. That's when I got my blue check, everybody's like, oh my gosh, like you did it. And I'm like, bro, I could care less about that blue check because I'm a real person offline with a check, without a check like the numbers. Most people, most of my friends that are millionaires probably got less than 500 followers on Instagram but doing big money numbers. 

28:18 - Jason Hill (Host)
Well, it's actually interesting. You say that because our other podcast, the Shrimp Tank, we've done 250 episodes and you know some of the Celsius founder and the Celsius CEO two different people and neither of them have any social following. 

28:31 - Danielle Santilli (Co-host)
Practically Maybe a thousand to three thousand. That's the dream. I'm like damn, I would love to just have a LinkedIn. They're on LinkedIn. I got a lot of them. 

28:37 - Jason Hill (Host)
Why would you care? If you're worth a lot of money, all these people who run business, they don't have time to mess around with socials. I mean, yes, it works for the Grant Cardones here are these but there's plenty of you know, wealthy individuals Warren Buffett, right, like they don't give a crap about blue check and there's hundreds of thousands of those types of people and they get ignored all day on socials, right. So it's kind of funny and we'll focus on that 1% or 1% with the blue checks that you know, made it in certain ways that everyone idolizes. But there's so many business owners that did simple businesses that have scaled and lots of times they have very small socials. So I am in agreement with you. 

29:14 - Barion McQueen (Guest)
I found I followed a girl yesterday. Somebody sent me and it was like yo check this girl out and her thing was private and I'm like, well, why would you send me somebody to follow that? Now I gotta wait for her to accept me before I can even see who this person was. He's like nah, I sent you that because that's the new CEO that Elon appointed as Twitter. Very small following on Instagram. I'm like the CEO of Twitter. She's got maybe 5,000 followers on Instagram. 

29:39 - Danielle Santilli (Co-host)
I saw that yesterday I'm a CEO of somewhat not Twitter, but something. It was like I can't remember the company, the very big company, and she was private and had like 450 followers and I was like that's where I wanna be, like you don't have to. 

29:53 - Jason Hill (Host)
Austin's bugging. Yeah, right, and there's something peaceful about that, it is. 

29:58 - Barion McQueen (Guest)
I struggle with the balance because I went to an event last night and it was like somebody taping a live podcast, but I was going to support a friend, so I was trying to stay in the back of the room and not cause too much attention and let them have their day without somebody saying something to me. And now I gotta do the whole spiel right. So I'm in the back and this guy walks past and I'm like, just like sipping my drink, I'm chilling. He's like, oh, barry McQueen, man, I follow you on Instagram. And I'm just like oh, I'm just here for her, though, man, let's talk or shoot me a message or something and we'll talk. And he's like oh, nah, man, let me get him a drink. Barry McQueen's here, take a picture. 

30:38 - Danielle Santilli (Co-host)
It's so annoying, probably too. Well, since working here, I feel like I've really learned about the influencer world and all that stuff and like it must be so annoying. Like people they're not, they don't know how to communicate, they'll be like hey, nice to meet you. Let me get a photo. Like not like. How are you? Like, what do you do? Like they're just all about. Like, get my photo and leave. There's no like real connection, which is so frustrating. 

31:03 - Barion McQueen (Guest)
The worst is at the gym. I've been trying to do the gym. I've struggled really bad with going to the gym right. But when I went the other day I'm like this is exactly why I don't frickin' come to the gym. 

31:15
Get a personal training Because it was just like it was a. I felt like I was in a content house. I'm just trying to get my couple curls in and this girl's like excuse me, sir, I'm like what's up? She's like look down, you're blocking my camera. Her phone was down low from across the room. That's hilarious. And I'm just like yo, lady, I pay a membership, but it's a guy. He's got three phones set up to get his reps. He's got a phone that's got a thing where he can stick it on the wall at any time and he's getting his reps from different angles so you can't walk through his shot. 

31:51 - Danielle Santilli (Co-host)
It's so funny you're bringing this up because I literally just started a new account because I'm releasing a new type of music that's totally different from so. I was like I need two brands. And on our podcast, many people have said if you post for 100 days in a row, three posts every day, it can help you. And for me, it's really all about. I want people to listen to my stuff, so that's why I'm doing it. But I'm just like whoa, this life is crazy. My brain now has rewired to be when I'm out. This is good content, this is good content, and I've just noticed how crazy it is that switch, and so I'm like I don't want to be one of those influencers and the wild people. It's tough, it's a struggle, it's a dilemma. 

32:37 - Barion McQueen (Guest)
You could go to any restaurant and see it that nobody would just eat their food. It's like I mean. 

32:42 - Jason Hill (Host)
Well, that's why I like watching TikTok sometimes. Or behind every photo of a picture of the beautiful food, there's a guy starving a bit on the other side, right, exactly that. 

32:51 - Barion McQueen (Guest)
Can I eat my food now it's? You know, I'm ready Exactly that, but I mean, it's tough. I try to mix in Old school gorilla marketing with the stuff that I do all social right like I go to Target and I put my Instagram on all the iPads and tablets. I love that at Target I had a guy be in me like yo. I seen your Instagram on. I was in Target in the electronics department. I was like why is this guys? 

33:17 - Danielle Santilli (Co-host)
and I followed you, I do the same thing. I had um car markers, you know this, and I was like putting my Stream, this spotify, on like my car window, because I'm like it's everyone you know, do you? 

33:31 - Barion McQueen (Guest)
shout out to this guy named Miro. I went to New York Fashion Week and I was just trying to try this pizza spot out there. Everybody was talking about scars pizza. It's in Chinatown and this line was long and this guy just started talking to me. He's like oh man, you look important man, what do you do? And I'm like I'm just here for, you know, new York Fashion Week. I've never been a couple friends here, I'm just taking in the sights. I ain't been in New York in a while. He's like oh man, yeah, I'm in town. I'm a musician. This is my manager. I'm like oh, what's your Instagram? And he took my phone. He's like no, I rather you Follow me on Spotify. 

34:04 - Danielle Santilli (Co-host)
Mm-hmm. 

34:05 - Barion McQueen (Guest)
Just listen to the music. Yeah, yeah, so he follows, takes my phone, he follows from my phone. I'll check it out. Well, the intrigue in me had to still find his Instagram and this freaking guy named Miro. 15,000 people a night at his shows. Wow, big stadiums but don't care about social. 

34:24 - Danielle Santilli (Co-host)
Yeah, yeah, you hear the music, yeah. So I mean every. I feel like everyone has a different story and there's no one-size-fits-all one method works, so, good friend but yeah, start putting people's Spotify in your phone when they meet you. Yeah, I know. No, I've done that before. Trust me that yeah. 

34:43 - Barion McQueen (Guest)
Shout out to the guy at the Tesla Chargers station today. Man, he had his phone number and Tape it to all the Tesla Chargers stations like hey, I'm an electrician. If you need one, install that. 

34:53 - Danielle Santilli (Co-host)
I feel like it's like being like born in the 90s, like before Computers and stuff, like I remember like when computers first became a thing and like we were younger, like we'd have like lemonade stands you sure you age saying. 

35:05
I know, I know, right, don't tell anyone. But anyway, I guess I just outed myself on the owl podcast because everyone's like what high school do you go to? And I'm like no, but yeah, I feel like just growing up with that, like I've always had that mentality, like the days of like CDs and stuff, you know. So yeah, yeah. So I appreciate that. 

35:27 - Barion McQueen (Guest)
Let's do it. 

35:28 - Danielle Santilli (Co-host)
Should we? What do you think? Should we call somebody on it? Oh of course we. 

35:31 - Jason Hill (Host)
We gotta give Baron to try to do it. Give someone a ring on the platform, andra. Are you there? This is Danielle and Jason. You are live on the owl podcast right now with Barron McQueen. How's everything going this afternoon? 

35:51 - Cassandra Mitchell (Caller)
man, amazing, amazing, fabulous, fabulous, fabulous. Thursday for sure. 

35:57 - Jason Hill (Host)
So tell Baron your expertise. 

36:00 - Cassandra Mitchell (Caller)
How are you? 

36:02 - Jason Hill (Host)
We are good. So so tell Baron what your expertise is, and then he's gonna ask you a question, okay, it's making a weird noise absolutely so. 

36:13 - Cassandra Mitchell (Caller)
Hi, bear, how are you? I am Cassandra. Some people know me as lawyer. I'm doing amazing. Hopefully you are as well. So my expertise I am a Pockaster. That's my, my biggest passion, but I'm also I'm also in marketing. We do promotion of products such as Promotional flyers. We also do promotional videos. We help people with their customized websites, online storefronts, also landing pages, and we sell retractable banners, back drops as well as fitted tableclops. So nice to meet you. 

36:47 - Barion McQueen (Guest)
Nice to meet you too, all right. So I got a question. I think I don't know if it should be a podcast question or should be a Materials question, probably the podcasting thing. I know that's a big thing, what what we're as. How difficult was it for you to start off Doing podcasts right? Because when people get into this space it's a lot of moving pieces that you can't just start pushing Recording and then just film like it's like. You got to have the audio right. If you could do a video, the video got to be Right. What platform do I send it out on? 

37:22 - Cassandra Mitchell (Caller)
I bet it's different. Okay, I bet it's a different side. I thought, like you did when I first Started, like all it has to be like this, you have to have this and everything has to be perfect, right. And I had a friend challenged me. She said, listen you? She felt like I was just thinking, overthinking the process, and she just said, you know, the hardest thing is to get started. Truthfully, to start a podcast on, the thing you need is your phone. I promise you that's it. 

37:48
Wow if you have a cell phone like a iPhone or a smartphone or something there's, it doesn't even have to be an iPhone. That is good enough to start your podcast right. So there's a lot of different platforms you can do it on like Spotify, they monetize once you get to a hundred listeners. You can do it on Apple Podcasting and a lot of those strings to all your social media platforms. Me. I also like to do live podcast, so I have a streaming channel that I also used. It allows me to stream to different social media platforms, but I also go live on Instagram. I have my YouTube. So it's all depending on you. You don't need a lot of equipment to start your podcast got it? 

38:29 - Barion McQueen (Guest)
Are you answer my question? Because I, when I first started out I didn't know where it was, so much information. It's like, do I get on buzzsprout, do I get on anchor? And they like I'll start on anchor because if you don't got no money yet it's free. 

38:41 - Danielle Santilli (Co-host)
And if you saw in the audio equipment for someone that, like, doesn't do this often. Which, mike, should I buy if you're gonna do that? You know it's confusing. 

38:49 - Barion McQueen (Guest)
So that's good information to just let me know just pull that phone out that you already paying for monthly. 

38:54 - Jason Hill (Host)
And let's be honest, we all sucked at podcast Started, right, we all got nervous. We researched the guests too much, we were gonna ask him all these different questions. Then you freeze and then, and then you get nervous in front of a camera if you're doing it and on a video format, like we all sucked. But when you look at the best podcasters, right, they got hundreds of episodes severely and they, they get good towards the end, like when I say, and it's really the beginning Like they're at their fourth hundredth episode, yeah, and then also they get some sponsors and then things start ramping up and it goes back to their personal brand too. Right, I just was it out for mostly just talked about that on a video. I was saying like you didn't get in the top 10 until episode 400. Oh my goodness, right, but but no one knew who he was the first time a long way to go. 

39:36 - Danielle Santilli (Co-host)
Well, it's also, I think, better when, like, you make mistakes and you're raw and you have like funny stories, like people are entertained by that authenticity. I think so Like, yeah, it just makes it better. I. 

39:49 - Cassandra Mitchell (Caller)
No right or wrong way to do a podcast. I tell anyone just start, you can always revamp it later. 

39:54 - Barion McQueen (Guest)
What's your podcast about? 

39:56 - Cassandra Mitchell (Caller)
Yes, so the name of my podcast is loyalty and friends self-love podcast and, if you know, self-love is very important because if we don't pour entire cells, how we're gonna pour into others? Right. 

40:08
So part of that journey is I like to interview others, to kind of tell that story to others, like what inspired you to do exactly what you doing today? Because that's what's gonna drive others to support your product of service. A lot of us sell a lot of the same product, some services, but what's that? Your product, service aside is your story. So we have to keep telling our stories until it resonates into others, can really see us through our storytelling. So, yes, Love it. 

40:34 - Barion McQueen (Guest)
Thank you, yes, son. 

40:36 - Cassandra Mitchell (Caller)
You're welcome and are you on Al? 

40:39 - Barion McQueen (Guest)
I definitely am on there, big and smiling and bright. 

40:42 - Jason Hill (Host)
Yeah, give him a follow, because he's got a 30 40 minute drive home after being on the show today and Ping ping him to go live. Okay, so make him go live. When he's driving in the car he's gonna get that notification, that text alert which is the coolest thing that just says hey, someone wants to pay to speak to you and if you go live, of course they're gonna call you. So ping them and and definitely, Chatter so much in common. 

41:05
I like it. I'm excited for you guys to me and of course, you go to. You go to Lantam soon. Travel on, oh correct. 

41:10 - Cassandra Mitchell (Caller)
Yeah, so she's in Atlanta and I would love to even have you as a guest on my podcast. I was looking for new faces faces always. 

41:17 - Barion McQueen (Guest)
I would love it. I don't turn down no podcast invitation, so let's do it. 

41:23 - Jason Hill (Host)
Cassandra, he's a, he's a. He's an audio guy, a face-to-face guy, a relationship guy. You know we tried for the last 30 minutes about all the, all the different businesses he's had and he's got three phones. He does not mess around really loves to communicate. Thanks to communicate. 

41:42 - Cassandra Mitchell (Caller)
Sure, we got a lot of coming. Yeah, you need more than one. I have to. I'm not at three quite yet, but I'm definitely at two phones for sure. 

41:52 - Jason Hill (Host)
Well, Cassandra, thanks for joining us on the old podcast. Thank you. 

41:56 - Cassandra Mitchell (Caller)
Yes, so welcome and look forward to seeing you on the app. 

41:59 - Jason Hill (Host)
Thank you, bye later Cool, how cool was that? So pretty cool experience. That's dope. I love it. 

42:06 - Danielle Santilli (Co-host)
And then you can rate people. I think I should do this. But yeah, you rate people at the end of the call, so she gives some good tips there, so we'll give her five stars, right? 

42:15 - Barion McQueen (Guest)
Yeah, I like it. 

42:17 - Jason Hill (Host)
Yeah, so that's what I was all about. It's just, you know, opportunity to connect with people quicker. Eliminate the bullshit. I like when you think about it like you're jumping in your car right now. You want to talk to someone on Instagram or LinkedIn. You can't do it, you just have to message. You can't message while you're driving, yeah right, but you can't speak when you're driving. So it's a great alternative give someone call a dollar, five bucks, twenty bucks, thirty bucks. Meet someone new every time you're in the car. 

42:41 - Danielle Santilli (Co-host)
That's the thing about this app. I think it's just so practical and a lot of people don't understand it until they start using it. But once you do, you are guaranteed to make connections with you know, legit people too. It's not like one of those weird apps where people are singing out sitting at home all day like yeah, yeah, like it's, it's business owners and and people really smart about their industry. 

43:04 - Barion McQueen (Guest)
So yeah, I tell people, like people always ask me oh Baron, where do you find clients? What's your favorite social media app? And I'm like LinkedIn, bro. Mm-hmm like when I started my marketing agency, you think I was looking for people on Instagram. Yeah, yeah yeah, for the decision makers on what's their bio. Ceo of founder of. That's the clients I'm looking for. I didn't get many of them, I just got the local guys. 

43:25 - Danielle Santilli (Co-host)
But still it's. We have to start. 

43:26 - Barion McQueen (Guest)
Those were the people that were about business. 

43:28 - Jason Hill (Host)
They wasn't on Instagram, exactly because when you think about, why are you on LinkedIn? Yeah, you know You're typically on there to to build a relationship with someone, connect, and then everyone tries to jump on some type of meeting. But I will cut all that out, like it, you could literally and instantly call them and and, really quick, feel them out on a call. Never call them again, right, okay. Next, like how many times you've been on LinkedIn? You're like, oh, I really want to speak this for. Then you finally get the meaning. You're like, okay, yeah, that wasn't exactly the way I thought it was gonna be. 

43:59 - Barion McQueen (Guest)
I was gonna be my new calendar, Lee, right. So it's just like yo don't pay the 999 on Calendly. Just just hit me on. I gotta go. 

44:09 - Jason Hill (Host)
Just hit, hit the button to ask you to go live and then you get that you know button that lets you ping your users, and it's not a chase for followers. This is a chase for relationships. 

44:18
Yeah, you know you do it on your own time whenever you want. Saturday night, sunday night, peak hours after 5 pm, yeah, whenever. So, so I'm excited. So let's wrap up today's episode for everyone listening. Of course, they could find you now we're gonna put in the notes on today's episode, but definitely what is your? Your Instagram handle, your website, so others could follow you there as well. 

44:37 - Barion McQueen (Guest)
So I always tell people just follow me on my personal site, barryma queen calm, and then you go there and you tell me which app you like. I'm on them all and it's B? 

44:45 - Danielle Santilli (Co-host)
a r I o and rice barry, and okay, queen like the lightning and the Steve. 

44:49 - Jason Hill (Host)
So so here I got one last question. You got three phones. How many inboxes do you have? 

44:57 - Barion McQueen (Guest)
Knew it, goodness. People think I have an addiction to starting businesses. And I don't have an addiction. I have Addiction to ideas and writing them down, so I have to see them right. So I have emails for. 

45:14 - Danielle Santilli (Co-host)
Future business. 

45:15 - Barion McQueen (Guest)
Yeah, yeah, yeah catchy name, Something that I'm like like I have this thing that I started called print, now media. Right, I Bought a heat press. I brought all of this stuff because I was tired of going to my guy to make my shirts. Yeah, I'll make my own shirts, so if I need a shirt for the night, I'll go on there and make it. I bought all this equipment. Ain't open none of it yet, right, but still so. I have email addresses and inboxes like that. Like, oh, that was a name that I was gonna start I never did nothing with. So it's bad, man, I was one day. 

45:45 - Danielle Santilli (Co-host)
You just have to get a team, if you see my go daddy account. 

45:48 - Barion McQueen (Guest)
How many URLs I don't? You would be like that's a bill. 

45:52 - Jason Hill (Host)
Reason why I brought that up is Owls, one big funnel, and I know you like funnels. I see your website, yeah, I see the call to actions, but what has happened is all these things point to so many Different funnels that you have and eventually they turn into some type of conversation and then all sudden it's a scheduled meeting, the meetings get delayed, they get canceled, but we've had on owl. Other people do Just put all the responses on almost everything. And how cool is this? Have done right. 

46:21
Owls, the best tool in your life you get. You end up having 50 inboxes, like Facebook Messenger. Instagram has three inboxes, but you have multiple Instagram accounts, multiple Facebook accounts. What if they all said hey, you know I run multiple businesses. You could always find an owl every Thursday from 10 to 11 when I'm live. I charge $30 for 10 minutes to chat with me. You got find me there first come, first serve, like. So now opportunities don't get lost. I, because when most people message you and you, you just can't possibly check them all every single night and then you kind of get backlogged, you forget. You look when you're out, but then you go back like, oh, two weeks ago I forgot to send a message that was a good person. 

46:56 - Danielle Santilli (Co-host)
I like case and you put it on a sticky note here there. 

47:03 - Jason Hill (Host)
Lost a story, lose a card. I even done them like the nicest thing with owls, like if you utilize it as a tool, then all sudden, like Relationships come your way, yeah, that you you would ordinarily would not have or you wouldn't even message people back. I don't know if this guy, jason's real or not. Yeah, he just blasted a message and it looks like a scripted message, but then days like, yeah, I could have been a scripted message, you know, but at the end of the day there really was someone really behind that message, right, it's just like sometimes we use like basic things, you know, to send out mess of things to many people that we want to join Owl. But you understand where I'm going with this. 

47:38 - Barion McQueen (Guest)
So yeah, give me some owl advice on Optimizing my owl profile, cuz I'm gonna tell you why. I ask you this as I was signing up. People who have a really professional picture Get my attention just first, because I'm like, oh, that's my serious, they spent money to get a good headshot. They're like I had a good one on there. See what I'm saying. So, yes, david Roth shout out. 

48:01 - Jason Hill (Host)
He is a local photographer. He does stuff from the Marlins, nice, and that's what he is all about. 

48:05
Yeah, you know it's been a hundred bucks, 200 bucks, get a good face shot. I mean, can't believe the crap that I see, especially what you brought up earlier. With an Instagram handle as your name on Owl, I'm like, no, so I want to speak to you. Don't just pay 20 bucks to speak to a handle and the next thing they do is they put they're they're same little logo in the logo on Owl. I'm sitting here like no one speak to a logo. I'm supposed to be to a person. Yeah, so the. 

48:27
The number one thing to do because you got, you know, that little photo is To make it glow, make it excellent. Danielle does amazing. They see it, yeah, and immediately you know they're like okay, let me, let me click in now. You got them clicked in now. You got 10 seconds to then capture their attention to make you want to spend money to speak with you? Yeah, right. So list questions list. What are the typical things people would ask you? You literally less like. I grew my social following to over 30,000 people on Instagram since 2018. Yeah, I've written a book. I've been a TEDx speaker. Asked me how I was able to become one Hmm, right, how I became an author. How was able to get on over a hundred podcast shows, right, like so these things numbers Stick out to people and then all sudden they're like oh wow, he's only three bucks. 

49:15
Yeah and that is is good enough to then get a good opportunity on the other end of that line. And then, all of a sudden, you end up getting a more show. So we a lot of podcasters on out. They love it. We are a podcast. We have hundreds of amazing guests, ones with a very large audience, on on Al. So it just starts with the profile yeah, right. And then, very important, when you have conversations with people you know have a cold action like where are you taking it? So many people like, hey, I love your album. You know, you know I'm not really making much money. I took ten calls, blah, blah, blah. I'm like it was never about making money for the ten calls, it's about what is your business? Yeah, that's what. 

49:47
I can't help you with your business. You need to talk to Barry first, because Barry is gonna help you create a business Right, and then, whatever these calls come in, doesn't matter if you're selling you know, these owl stuffed animals, you know, or those sunglasses like Barry's gonna say, okay, well, tell them what you sell and have a website and point them to the website so they buy it. Or Spotify can't listen to Daniel's music, whatever it is. So I was just really just no different. Linkedin. It's getting them to to the place quicker. 

50:13
Yeah, but starts with that profile. Put some videos up on your profile. You have all the room to go down to help you about your hobbies If you donate your time anywhere. A lot of people do for nonprofits. Listed there's someone that does a major event every year with a special Olympics. I told him put it down. You know, if you have a company with a hundred million dollars kind of think that's important. I told that individual you want to write that down because anyone looking at your profile with one sentence I'm an entrepreneur. I see that all the time. Like they go live and they're like no one calls me Jason, I go, no one knows who you are. I got no one knows you on a hundred million. They know that when they go on LinkedIn. But people have to then take two actions To get over to your LinkedIn and you got to hope they click that right. But what? They're an Instagram user, not a LinkedIn user. So I just tell everyone's like they're staying in the platform. So make sure that you do a good job. 

50:59 - Danielle Santilli (Co-host)
Oh yeah, I was gonna say the more people that you call when you first get on the app, the better, like I noticed when I first got on, especially like some of our brand ambassadors who have been on the app for a while Would then say I'd tell them what I do and they'd say, oh, you need to talk to so-and-so, like I'll refer you. Over there. There's a lot of referrals. People really like we all get it, we're all like hustling or all business owners and people are really willing to help each other out. So like it is really like a community and and I'm even doing that now I'm like oh, you're an author, this person's also an author. Like you guys should talk, you know, and maybe you can collaborate somehow. So it really does become that kind of community. So just when you first get on, just making calls to people and just you know, seeing who you can be is great. 

51:49 - OceanTree Creative (Announcement)
Post production for the owl podcast is done with care by Brian at Ocean Tree Creative OTC offers full service podcast post production, as well as social media video production and Coaching and mentoring on both areas. Reach out to Brian via the link in the show notes.