EP: 34 Entrepreneur Inspiration - Cindy Metzler & Natasha Graziano: Crafting Triumph from Trials

 Cindy Metzler, the dynamo behind TEDx Boca Raton, joins me as a guest co-host and along with special guest Natasha Graziano, we dissect the exhilaration of spreading revolutionary ideas and the power of narratives that captivate and inspire. Natasha shares her extraordinary rise from the depths of adversity to the peaks of motivational speaking, providing invaluable insights into the world of virtual platforms and the speaking circuit.

When life handed me lemons, not only did I make lemonade, but I also started a lemonade stand that turned into a franchise. There's an art to turning darkness into a beacon of light. We hear gripping accounts of battles won against financial ruin and emotional turmoil, painting a roadmap for anyone looking to rewrite their own story. The conversation extends into the realm of relationship-building and networking, showing how powerful connections can propel us forward. And let's not forget the magic of social media—a realm where the right blend of visuals and uplifting content can launch you into the stratosphere of influence and beyond.

Takaways:

1. Natasha Graziano shares her transformative journey from personal adversity to becoming a successful motivational speaker, highlighting the importance of mindset and resilience in overcoming challenges.

2. The episode delves into the art of storytelling and the role of authenticity in building influence, providing insights into the behind-the-scenes efforts that drive successful speaking events and social media engagement.

3. Personal stories of battling financial ruin, emotional turmoil, and finding love showcase the power of intention and networking, inspiring listeners to craft their own narratives of triumph from trials.

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Transcript

0:00:00 - Speaker 1
Yeah, I help people transform their lives. I help people go from zero to hero, from victim mentality to victor. Transform their lives in every way possible ["The Owl Podcast"]. 

0:00:13 - Speaker 2
Welcome to another episode on the Owl Podcast. This is an awesome day because it's the Sisterhood for Success studio. We film the Owl Podcast right, and Cindy Metzler is guest co-hosting with us today. She just had a TEDx book written, and Natasha Graziano flew all the way in from LA to be part of the TEDx Boca Raton and, of course, I got my co-host to my right over here. Danielle Santilli, music artist. Go ahead and check her out on Spotify. So to kick things off, Cindy, you are a move maker here locally in Boca Raton. So many people came out to the TEDx Boca Raton. It was an awesome event. Everything went very smooth this week. So, to start things out, tell us how everything went in your eyes. 

0:00:56 - Speaker 3
It went incredible and we were so lucky to have Natasha on the stage in TEDx Boca Raton and she was our headliner, so she was the first one on the stage and got the audience all energized. We had seven amazing speakers and she just rocked it Like, went out there and just took control of the whole room, so it was a great event. I could just keep hearing positive feedback. 

0:01:21 - Speaker 1
Thank you. 

0:01:22 - Speaker 2
And Natasha, you know for the audience listening. Tell everyone a little bit about yourself. 

0:01:27 - Speaker 1
Absolutely. Thank you for having me. I love this show. I'm so excited. So, yeah, I help people transform their lives. I help people go from zero to hero, from victim mentality to victor, transform their lives in every way possible. I help them to feel their best and end their personal suffering, the same way that I did and I'll go into that later and really transform who they are in their mind and their heart and their body into the world. What impact are you making? That's where we stop. 

0:01:53 - Speaker 2
Yeah, you know, what I really liked at the TEDx is like everyone got there, it was a Saturday afternoon and everyone's always tired right around like three o'clock, four o'clock, and everyone joined and you were the first speaker and you just energized it for the next two hours and it was just so cool to be in the back of the room and just power off the crowd, of course, and tell us I guess, some of your speaking background where you spoke in the past what do you see on the horizon? Where are you going? 

0:02:18 - Speaker 1
Love that. So the first ever stage I did was at the end of 2021. So really not that far back. And that was the first in-person because we've been in COVID. So I'd done a lot on Zoom. In fact, I'd started on Clubhouse, like now doing TEDx talks and speaking to 25,000 people on quite a regular basis. I still sit there and go, wow, little Me is opening and headlining these events. And you know I now speak on stage with, like Tony Robbins, I've spoken with Mark Cuban, I've spoken with Damon John, grant, cardone, french Montana, timberland, you name it Like I speak with you. You know I've spoken on amazing stages and so how it began for me was just going on Zoom and doing virtual summits that weren't even my own. I just guest appeared. And that's not even the start of my story. That's just the starting of my speaking story. I'll go into that later as well. And then now I see the horizon of just continuing to empower people around the world and go on as many stages I can continue to do. 

I try and do, at the most, three a month, like that's a lot, sometimes four or five, but you know, at a bare minimum I'll do three, one a week and then the fourth or fifth can be the same day. Sometimes you know I've done three cities in one day, which was really hard. You know you open and first thing in the morning and then you're on a plane in the afternoon for that next one. You get off the plane. I walked, in fact I walked into Miami and FT week. Fresh off the plane it hit the runway and I was like in the car, straight on the stage. They gave me the mic. There was no moment. They'd already prolonged somebody before me but it was like this is your moment. You're going on Like the mayor of Miami's on, like you've got, you have to go now. 

0:03:57 - Speaker 2
I was like oh, my God, you know a thing or two about this. Right, like behind the scenes of TEDx, it's just like days before and then the day of it. All the chairs are being set up, all the banners and there's a lot of work with the speakers. They have to have the right speeches right. It's not a typical motivational speech about themselves. It's about making impact right to this world. So can you touch on that behind the scenes? 

0:04:18 - Speaker 3
a little bit Sure. So our theme this year was impact. We usually have like a really cool theme. Last year it was defining moments, and so we work. 

The cool thing about TED is that it really isn't a presentation. Natasha did literally so much research and so much work behind the scenes because a TED talk is different than an average not that it's average, but a regular motivational talk because you have to have at the core your idea worth spreading. And so we work closely with each of the speakers and I have to say it was so happy at the end of the night because they feel like everyone hit the mark on, because sometimes people that submit for TEDx they submit their personal story and lots of times which I want Natasha to share her personal story because it's so motivational but lots of times if the story is the core, then you don't get selected to be a TED speaker because you have to frame your story around the idea worth spreading. So that's just the tip for anyone out there who's looking to do a TED talk. Just keep in mind that it's not just your personal story, it really is about the core idea worth spreading. 

0:05:24 - Speaker 2
So Okay, let's jump into that backstory. 

0:05:26 - Speaker 1
Oh, my God. 

0:05:27 - Speaker 2
How do you get bring it back to the early days? 

0:05:29 - Speaker 1
Back to the early days. So after my son was born, I had an illness hit me. I had autoimmune disease out of nowhere and it was really hard dealing with it because it was on such a bad level that I ended up taking medication for the heart to stop myself from having a heart attack, and it was really bad for my body, so I ended up bed bound for a lot of him. Anyway, after that I lost all my money and ended up being a single mom and from that place of rock bottom, I would say, is where I have my breakthrough, from that place of losing everything in my life, is where I had that moment of. There has to be something better than this. 

And I remember standing in front of a mirror, hundreds of thousands in debt At my mother's wedding meant to walk down the aisles, one of the bridesmaids, me and my four sisters, and I'm standing there and the makeup is just streaming down my face. I'm listening in my headphones to Denzel Washington playing over and over a motivational track on YouTube, which now I have motivational tracks which inspire people full 360. And I'm listening to it and I'm like, just this is just temporary. What you're going through does not define you when you are going is not here. And I heard the words you're going to be a motivational speaker. Just, I don't know. It fell into my head and I was like me, frail me, like I can't even walk down the aisle of my mother's wedding. Like I couldn't. I was so unwell, I was in such a dark place and, anyway, fast forwarding in time, I then heard those words and started to heal and then, when I was thrown into my darkest days, when I really was at suicide of my worst, I was embarrassed to my son. I was ashamed of who I'd become in the world. 

I realized I had all this knowledge. You can take everything from me in the world. You can take all my assets, you can take all the material things, but the one thing that you can't take from me is my brain, is my mind. The two million year old bit of hardware that we have in our head is the most powerful thing that we own and that inside of me. I knew I have all this knowledge. I'd read all the books the Napoleon Hills, the Joseph Murphy's, the Water Steed Walls, the Secret. I had all this knowledge. I just had to apply it and I thought something's got to be better than nothing. 

And there and behold, I started writing. And I started writing, not in my normal way, journaling, which is what I was, you know, what I'm about to share is what I shared at TED in my talk. I started writing in a unique way. I started writing instead of what's going on in my life. That was depressing. To think about the drug addiction I'd had, to think about the money I didn't have, and to think about the lack of a mother I was being to myself. It was too depressing, and so I decided to write about my future as though it had already happened. I started to write with this fairy tale, this daydream of where my life could go if I just wrote about it as though it was real. And day by day it started to feel real. And then it was mirrored in my outer reality. 

0:08:08 - Speaker 2
And three years on, I'm living my dream life. So how did you first get going? Right? The hardest step is going. You know, when we're talking about money zero to a million dollars, right? Often, you know, people try social media, right, they start posting daily, like everyone says, but it just doesn't work, right, then they switch platforms, they go from Instagram to TikTok, then to TikTok, over to LinkedIn and then they're just like, it's not that easy. So, like, when did you catch your first break? Like, how did you really get your first half a million to a million followers? Let's say Interesting. 

0:08:37 - Speaker 1
So I had suddenly had a breakthrough when I started posting about mindset in the captions, as opposed to just because I was a fashion influencer for years. It's how I earn a lot of my money. Pre-going really broke, and so I did that and kind of picked it back up. And what happened was I started writing really beautiful things in the captions, so I used the picture to draw the man and then the caption was really where the magic was, and then that actually turned into my first book. All those captions put together was actually a book. 

I didn't know that, you know this would ever be used, and it was, which was beautiful. And that was when I had my first break is when my first video went viral. Once one video goes viral. So now it's a lot easier because you can use these audios. You can create an audio and if somebody catches onto your audio it goes viral, or you can use somebody else's audio and then get seen from using their audio. 

So what I did was I decided to create a video that was not really about me but more about somebody else. And how can I help you in a few words? And I can't remember the first one that went viral, but it would have been in the style of here's three affirmations that are going to change your life. Well, here's four things to say. If you want to fall in love with your guide today, or you want them to fall in love with you tomorrow, do this. You know, and that's what I would do, and those quick little snippets were a lot better than the long form content. So I hit the wave at the right time, as when Instagram and TikTok really started with short form stuff and the reels and vertical content. So you just have to hit the wave at the right time. 

0:10:07 - Speaker 2
I'm going to dive deeper into this. What about when people and I'm going to relate it to Owl for a moment are looking at everything that you've done? There's the other side about relationships and what I noticed when I went up to you at TEDx you didn't walk the other way. You're like, oh cool, tell me about Owl. And then I just started showing you a demo call and you're like that's really interesting, let me learn more. And often you know people don't see that side all the relations that you built when you were broke, but then you were able to rely on some of those relationships to get back to where you are today. So can you touch on relationships? 

0:10:39 - Speaker 1
and the power of them. That is so beautiful and I'm so happy that you noticed that I'm known for my relationships. Like I was literally in the car with Cindy coming here and I was talking to somebody about relationships and the amount you have to put in to any kind of relationship, and that is exactly what I do. So I take time for people. I always say I'll give you five minutes to everyone. I'll give you five minutes. 

0:11:02 - Speaker 2
Oh the David Metz, they're tactic Right. 

0:11:04 - Speaker 1
So I think his is 15, maybe, maybe you're lower than five. 

0:11:07 - Speaker 2
Yeah, I don't know Somebody. I had a meeting with them and he's like you get five minutes. Yeah, yeah, yeah. So I say I'll give you five minutes. 

0:11:13 - Speaker 1
Actually it's more like three with me. So I'm like you know you'll get three and that's it and you'll have. He was the first person to ever get one of my podcasts. That's really I'm like, and. 

I love him. So I was like three minutes. I was like here I'm going to give you each three minutes. But then it evolved more into there is so much more Once you touch base with somebody. Here's the trick. 

I do two things. Number one as soon as I meet somebody, I save them in my phone with the location of where they're from. So if you're from LA, I will save your name under name, and then Los Angeles, and then, if you're from Miami, I'll save you under Miami or whatever city you're from, kansas, wherever you are. And then when I touch down in that city, before I've even arrived, I've already gone into my phone. I've typed in Los Angeles or Kansas and I can see where everybody is from. So I then know oh wow, there's 50 people in this city that I want to connect with. So then in advance, I'm messaging and I'm like here's the trick, the next part of it I now know who's in that city. 

I always offered value. So when I was coming up, when I was coming out of being broke, when I just started, when I started helping people, when I started going out there thinking what can I do for others, I healed myself first, but I added value to everything anyone did. I would never go to them and say, hey, can you do this for me? No, I love that. 

I would say, hey, what can I do for you? So every time I would send a Christmas message saying, hey, I just want to say in the holidays, have a beautiful holiday, and if there's anything I can do for you in this coming year, let me know and use my platform, Because I always had this platform. So I was like I'll use my platform in any way I can. And I did, and so I offered all this value for so many people as I was starting to rise, and way before it, and from there then people, when you've done so much for somebody, it's the law of reciprocation. They then want to probably and hopefully do something back for you at some point. So when I released my book, my last book, my best selling book, I then decided, okay, who can I call on now? And I did. You know. I went out and I said, hey, can I send you a book? We promoted your audience and I would say nine out of 10 people said yes, I have a question. 

0:13:06 - Speaker 4
So I know we're talking about relationships. I want to get into romantic relationships for a second. Yes, I love this topic. I know I was going to say you talk a lot about you know, in your TED talk about manifesting your husband, and we were doing a little research on you and saw that you guys did your wedding on clubhouse. So I just want to ask about how, how you guys got that idea, how you guys met all of that. 

0:13:30 - Speaker 1
Oh, that was crazy. We met literally on the app. So I decided three weeks before I met him I was like I am so ready to meet the love of my life. I help everybody manifest love. I help everybody meet their soulmates, and now it's my turn. I've been single for a couple of years. I should be meeting somebody. This is like I'm in my element. I am starting to come up and getting recognized now like as a coach and in the self development world. It started to create my name and I was ready, my person to be on my journey with me. 

So I wrote down in my journal which is what I was saying in my TED Talk. I did differently. So when I started writing, I didn't just journal in this normal way, I started doing what I call scripting. So I wrote my story as though it was already mine and I wrote a love story and I said the love of my life walked into my life randomly, like it was a very random moment. It was COVID, by the way. So we were at home and he absolutely adored me, he worshiped me, he was such an amazing family man and he just. We had the most wonderful time together. We moved in and then I moved wherever he lived, whatever that was, and for me I probably wanted to move abroad. My whole career was already in America, so I knew I needed to be like in North America, I need to go and just take this leap. And we fell in love and it was amazing and I just wrote this really detailed thing. 

Three weeks later, I'm on Clubhouse and I hear this guy's voice and out of nowhere, this guy talks and I'm like, oh my God, that's the one. I just these words came over me and I was like what? And then I have on his face and I go on his profile on Instagram and I'm like no, for the love of God, he lives in somewhere foreign. Oh my God, that's a trans-aglantic move. I live in London. Where does he live? Like, freaked out. So I actually packed off. 

And then he I followed him but I didn't DM him because I thought, oh, this is too, this is going to be too crazy. I know most people don't look at life like that. They they're a lot slower. I'll just follow somebody and maybe in one year we might talk about no, no, me. I see the whole thing, literally. I. I'm very intuitive, so I can see the whole thing unfold in like a second. Oh no, and then I was like, okay, never mind. 

So I followed him. He sent me a message and he goes great timing. I was like, what do you mean Great timing? And he's like, oh, we're just writing a, you know, forbes list under 30 and uh, you know, you could be in the in the top of Forbes. And I was like, oh, because he has a big PR company. And I was like, oh, I was like great, really unbullied. 

I had loads of press on me at this point I was looking for love. So I was just like, cool, Thanks, you know. Anyway. I then I later on said to him I said, look, I need, I need an article in Forbes magazine. We put me in Forbes. Um, I didn't at the time, like I didn't do PR with him and I was like, can I do it? And he said, yes, yo, I had to marry the guy to get an article. Everybody else gets their thing from being a client. I had to, freaking, marry him to get it. Anyway, oh Jesus. So yeah, that's my story and how we met. And then we got married three months later on clubhouse. We'd only seen each other for five days in person. He engaged me in London. Well, flew me back, engaged me in Canada, but told me you know I'm going to engage you, come with me. Is that how you say it? You put a ring on my finger. And then it's actually pretty beautiful. 

So it's his um, it's his grandmother's heirloom. It's a Tiffany's heirloom. It's like 100 years old or something, and maybe even older. It's very beautiful. So I wear it with a special it's really nice and yeah, then flew me back. 

We went on clubhouse, got married to 27,000 people. It was one of the biggest weddings in history. In fact, the New York times flew in and filmed and and like, photographed the entire thing. What was really romantic about it was I always wanted I was like the Titanic. I love the newspapers with the photographs and the paper when you get married and walking into Times Square and there I was, in Times Square in the double centerfold of this. Is that what you call it Centipede? And like or is that like centerfold? Like the blue thing? Anyway, whatever, I'm sorry if I'm mixing it up. You know I have no filter. 

Okay, so like. Anyway, I was in the centerpiece of, like the the New York Times um newspaper and it was amazing. It was like my love story, right then Natasha Garziano marries. My cool Garziano, it was very nice. 

0:17:09 - Speaker 4
So you guys hear that. All the single ladies out there, right, you just want to get scripting? Okay? 

0:17:13 - Speaker 3
Yes, scripting is amazing. I have to say so. When you were talking on the phone on the way here, we were talking about some women playing hard to get and you were giving advice about checking in all the time and I thought that was so beautiful and you said that even with your husband. You did that because some women feel you have to go dark or ghost people in order to attract them. 

0:17:34 - Speaker 1
Oh, yeah, no, I'm the opposite. Listen, sweetie, tell them exactly what you want up front. I told my husband when he was misbehaving. We hadn't even met in person. So like I went hard probably too hard, considering we had met in person. He hadn't seen this. 

But before that I was like I was like okay, let me just so I sit with him. And I was like on the phone I was like listen, sweetie, here's. Look, I'm really hungover. I was like it's your birthday. And I was like I have 10,000 people on clubhouse in a room waiting for you right now. And I was like everybody is here to wish you happy birthday. And you and I are like not quite together yet, but like in my head we're already married. And let me tell you something. I said if you are going to show up like this every day, then you just need to sit the down so that the man behind you can stand up. What are you going to do? And I hung up the phone and he texted me. He's like I'm standing the F up. And then he flew in the next morning. 

Oh my gosh, that's when he was like I'm here, I arrived, I got through the barriers during COVID and they did not open the border. So I don't know how he did it, cause I was dating this other guys online, really famous, really famous self-development guy, who I won't say his name right now because he's now in a serious relationship, but anyway, and um, and he was like my E is looking at me, she knows exactly who I mean. Anyway, and uh, he was. He was going to fly in as well from LA and he didn't take the flight, so it was like who's going to do it? And one of them did and I married him. Wow. 

0:18:51 - Speaker 3
Love it. Beautiful story. 

0:18:53 - Speaker 1
But you can. By the way, anyone can have this. Like I, talk about this for inspiration. You want to have a better relationship. If you're in a relationship, you want to better your relationship, write about it. You give gratitude for things that don't exist, and you and you write about in the past tense. The key point of this, like I spoke about in my TED talk, is writing about it in the past tense as though it has already happened, as though you've already achieved it, because when you do that, you stimulate parts of your brain which bring it to fruition faster. There's a citation in the Harvard business review which I spoke about on stage for, by someone called Otingen, a German lady, and it was in 2014 on positive thinking, and this article says that, scientifically, when you write down your goals in the past tense, they are more likely to come to fruition. You're more likely to attain them simply because you've written it down, pen to paper. You've written it down in the past tense. 

0:19:41 - Speaker 2
How do you deal with all the people that just consistently go on social media and then just get discouraged Because everything looks amazing, right, all the posts. So they're looking for relationships we were just talking about, and then their their list is just demands are too high, their expectations, of course. So what do you say to those folks where they just, you know, typically want it all? Let's just say and it's just not reality. 

0:20:01 - Speaker 1
Well, just count how many days you're single for and then, when you get to the point we've had enough, maybe lower your standards Like I don't know. Like I look at it and everything looks perfect. In fact, the funniest thing is is when I see chicks who are like oh God, she's so beautiful and funny, I look like that, I love that. And then I see her in person, I'm like yo, I'm like you. Look, I didn't even recognize you. That's filter on filter on filter, and I love some filters. Sometimes I filter on filter on filter. 

Be who you are Like, be authentic to who you are. I've burnt my neck. I've got burns all over my neck right now. I just own it. That. You know it's part of your flaws. Your flaws are what make you beautiful in your own way. You know, like I had a mad skin condition for a whole year, the part the previous year, chronic uter car. Nobody knew what it was and I just owned it. I was still a dresser and you see all these mad dots on my leg. I would just own it. You just have to be who you are. 

Nobody's perfect, nothing is perfect. And the truth is, when it comes down to it, we only put out on social media what we want the world to see. When I saw a picture of me and my son, do you know how many attempts went in to get that, how many sweets I had to give him, how many downloading of games on his bloody iPad to get that one picture, and there's so much goes into it. So we think, oh, she's the perfect mom. I'm never going to be like them. Or like, oh, he's such a great this or that so good on camera. Do you know how many times he probably did that to get that? Nobody's perfect. 

0:21:16 - Speaker 2
Let's talk about the business a little bit. You know, often influencers are bad at running businesses. Right, they get fan to get the followers, to get the likes, and then their message boxes are just overflowing, right. And then you know people like myself I run owl. I'm sending them a message on my cat. Love to collaborate. You look like the perfect fit. I can't get an answer, right, and then eventually you send him an email. Then eventually you just move on. You want to work with someone that, as similar values, wants to jump on a Zoom meeting and connect, and you don't want to have to continuously always pull, pull, pull, pull, pull. So you know you've done a really good job, right? So tell us, kind of behind the scenes, what your team is doing on a regular basis. 13 million followers it just seems like it must be out of control behind the scenes the amount of messages, the amount of brands that can just really want to partner with you, and then how do you filter that all? 

0:22:01 - Speaker 1
Wow, big question. 

So that's just one of my platforms. You know I have other really large platforms as well. We have teams for every area and we have group team meetings twice a week where we go over like what is the outlook for this specific week? What are we trying to achieve? We're trying to promote my new app I just launched. We're trying to promote my new book, etc. So we just choose what it is for the week. 

Dms come flying in and everyone from TikTok also comes on to the DMs and Instagrams, so everything is basically filtered through Instagram and there's two parts of this. On a weekly basis, what's happening is my messages will come through. Until they made this bloody subscription service on Instagram. It was easy, except, like, anyone who's verified to my team don't reply. Anyone who's not verified you can reply to, and they reply on my behalf and they say Hi, we'd love to invite you to Natasha's book club or whatever it is, and that was fine, but now everyone's verified, it's really difficult. I voice know everyone, so I'll voice know. That's how I messaged Dave Meltzer the first time. He was the first person. Now we've had 150 people on my show of unbelievable calibre, so I'm like hey, imagine, that's where I started. I started at Dave Meltzer. So do you get it? Like where this has gone. So I'm like, dave, do you want to come to my show? I'm like, yeah, what show? Because I only this is like some zoom call that I stick on my Instagram, but at the time you could put these long form videos on Instagram. Come on my show. He was like, yeah, I'll come on because you have a great platform. He gives you a moment. He's like I'll do a full episode with you because of that. Jim Kwik suggests. Because Jim Kwik said yes, jesse, it's the suggestion, because, jesse, it's the tombillier, etc. Etc. 

I grew on a group and I grew and then, you know, then then I went into the celebrity lane. I've done all the self development coaches. So I was like, right, I have to like flicker this and go so I DM them. The only way that you can get somebody's attention is by DMing them. There's big celebrities. So Steve Aoki, really, really, really close friend of mine, he won't mind me saying, you know, I go and I like do meditations with him and stuff and like coach him in those ways, and so I effectively with him. I went on a DM and said I didn't know who he was. My husband told me like oh, you should have him on your show, he's a really cool DJ. I was like, oh, yeah, sure. I was like, hey, steve, apparently you're an amazing DJ. I was like you should come on my show. I've got a really cool show. 

By this point, I did have a podcast and then, you know, he replied and we became friends and he came to my show and so this sort of thing happens, like I do that for all the celebrities who come on my show, every celebrity you see on my show. I've sent them a voice note nine times out of 10. However, in the background, to back up what I'm doing, someone in my team, my brand manager, is reaching out or my podcast manager. I don't even know which one does it anymore. There's so many people who do different things. They email the celebrities on the list. They asked for them to come on my show, but usually, like we offer them so much value, You're coming on the show, but, by the way, it's had over a hundred million views and look who's been on before you and you can promote your foundation. We give them a platform of something that's gonna add value to them. 

Dm like crazy and don't give up. And then, if you don't get through on the DM, send an email. And then, if they don't reply on the email, use another email address, just send another, and you didn't hit the right person up. So people sometimes get through to me. We have I don't even know how many invites to podcast every single week on my emails and they come through on my email someone else's email this year and there's millions of them but my team won't even put it to me until they've looked how many followers that person has, who's been on their show and how big the show is. They do all their research so fine tuned, and then they bring it to me. So we go to like a filtration process and they're like do you wanna go on? And then like if I'm in a city and someone's like hey, we have this really great person and this person's about, then it's more than likely. So it's just honestly right place, right time. 

0:25:27 - Speaker 2
I agree. Often it's hard when you're getting all these different messages and we immediately read the message go next, next, next. But lots of times there's like a big CEO and you didn't research it on LinkedIn and they got 3000 employees. And then one day you go back and like, oh oops, you know it's hard. There's just so many boundaries on social platforms like LinkedIn, instagram or TikTok and it's hard. So you have to have an amazing team behind the scenes to really scrape everything and then make sure the right people are coming through. Danielle does an excellent job of this. 

0:25:55 - Speaker 4
I would just rather I like phone conversations. I've always been into just talking to people and I feel like it takes more time to type out individual messages to everybody, where it's more personal and you can just hit that button, leave a message, and I love it. 

0:26:10 - Speaker 1
Yeah, Voice notes are amazing, and also we have a website where we can get anybody's email and phone number. But I was cause I'm married to my PR guys. I know how they do it. We can reach anybody, so we don't just hit up their manager, we hit their agent. We hit their publicist, we hit their best friend. You know right to the core, this is juicy knowledge we're giving out right here. This is the best you know. Oh, and also, what are you saying? Is everything the template? If you want to do business with somebody we're not just talking about podcasts If you want to do business with somebody, what does your opening message say? 

Are you adding value to their life in some way? A, B, is it short enough that they're not bored? When I get a four page thing, oh my God, I've already tapped out. Also, if you haven't put your link to your social media in your hyperlink on your name, hi, this is Margaret and I am a mindset coach and I would love to come on your show. Hope. Best, believe that Margaret has hyperlinked her name, because now you've made me have to leave this to go and Google your name and then go on social media. Sweetie, do the work for me. Put your name in on your best platform, so hyperlink whatever you want me to see. Put your best foot forwards. Maybe you have no social media following, but you have an article. Maybe you don't have an article online, but you have a great website which has great people on it, I don't know. Whatever it is you want somebody to see, send them there. And then, underneath that, go straight to the point. I want you on the show because and blah, blah, blah has been on before you oh, I want to do business with you here because you're going to earn this from it. Go straight to the point. 

I got an email the other day. It was two lines long, Hedder, whatever you call it the subject. It said guest on show exclamation mark. Instantly, that made me feel TV. And then underneath it was two lines and it said hi, Natasha would love to book you as a guest on my show. Here's the link. And that link that was so chill. Yes, and understated. I was like, did I miss this? Like did I? I should probably see it, Cause I clicked the link and then I could see the people straight away who had been on the show and I said yes, so that just shows a two liner. Have me right on my toes. What is this show? 

0:28:10 - Speaker 3
Yes, no, I think so too. I mean, will we deal with that with TEDx too? Because so many people want to get on the TED stage and pitch this sometimes really long messages, and it's important to know that sometimes the short ones are the ones that are going to get you the results. So, yeah, I agree 100%. 

0:28:30 - Speaker 1
Short and sweet, to the point, just go straight to the point, and I think you know things like Al are amazing. For that I love your app. I really I was intrigued. You know relationship as well. When you meet somebody and you have a really good relationship with them. 

For example, if you come and speak to me on Al and I'm a coach on there and you are somebody who wants this has happened to me people pitch me ideas when they pay for my coaching. So they know I charge massive numbers for my one to one coaching because I look after only a handful of clients here and they are A list stars that you will know of top people or nine and 10 figure entrepreneurs. So if you're gonna have time with me, you're gonna pay through the roof, but you're gonna get the best out of it and you're gonna have my contacts. So somebody comes in on day one I thought bloody hell, you've got the balls. And they sat and said hey. So I just wondered if you could do a testimonial for me on my business. I thought, sweetie, that's so cheeky, but I love the balls. 

So I said come for a few more sessions and I'll do it, cause then it's worth it, cause I know who you are Like right now. You've done one hour of coaching and you want to testimonial on what? I don't know what you do and you know they'd never even become a coach yet. So I was like I'll give you one once you've been in a bit longer. So I love that. Like, if you spend time with me, come pitch me your business. I get given like walking to and from one building. I could be given two products in the street. Oh my God, please take my perfume, my mom's sister's like clothing line, or like all my fluffy toy company or like anything you know. So like and I don't mind it, I'm like, pitch it. But if you're gonna pitch it to me, what are you adding to my life? You booked a call with me. I love that. You're investing your money and your time, so now I'll give you something back. 

0:30:02 - Speaker 3
Absolutely, you have to give, and we've talked about that. I mean your authenticity too, when we were sitting at the brunch yesterday and you were sharing so much. The people that came love that, because they see this persona that's larger than life and incredible. And then, behind the scenes, you're helping homeless people and you're giving back and you're spending time, and there's only 24 hours in the day, so there's only so much you can do and I feel like you know giving back is so much part of what you do, so tell us a little bit about that too. 

0:30:34 - Speaker 1
Oh, that's so beautiful and, yeah, thank you for bringing it up. Yeah, exactly, we're all human, you know, and behind the scenes, my passion is philanthropy and helping people who came from nothing, people who were also in tricky situations where they just didn't know where they were going next and what they were doing, and that really touches my heart. So every city I go to, I try and go to home the shelters and support someone. And today, you know, you arranged amazing opportunity for me to give that lady a makeover and that was so special and that really touches my soul because it's the people who we help in our life. When you look at them and think, wow, like what's this person gonna go on and do? And so I work with charities. I, you know, I've just built my first school for pencils of promise in Guatemala, which I'm so excited to go see, and that school is gonna be for, you know, 600 students and a whole village benefits, not just the children, because of the work that the charity does there. But I actually went out there, you know, I went out there physically and gave workshops in the school and physically, like, help out with the kids and go and meet the community and put the furniture down like and paint the walls. 

I physically get involved. I don't take it lightly, you know. I don't just say, oh, I'll just, like you know, donate here or donate, and even some people, that's brilliant, even just donating. But I don't just stop there. I go above and beyond. I really I'm a wholesome person, you know. I love hanging out with my son, I love being at home, I'm a homebody. When I can be, okay, just you know, if I'm not at an event, I am, or, you know, on tour, I'm at home and I love just being with my family and like being in the garden and trying to grow herbs which don't grow, and, like you know, oh my God, I'm really trying to grow. What do you call those things Sanctuary? 

0:32:07 - Speaker 2
You could call someone now and you get some tips on that oh my God. 

0:32:10 - Speaker 4
Yes, now's the time in the show where we're going to make some calls. 

0:32:14 - Speaker 2
Hey, we have. Why don't you introduce this guest today? Daniel Mock, he's live. 

0:32:19 - Speaker 4
Hey Daniel, how are you? 

0:32:21 - Speaker 6
Howdy, howdy, I'm doing pretty good. How about you? 

0:32:24 - Speaker 1
Oh, my God, huh. Hey, this is so cool. I can hear you in my headphones. I feel like you're in the studio with us and you're so fun. 

0:32:31 - Speaker 4
Daniel, do you want to tell us a little bit about what you do? 

0:32:34 - Speaker 6
Well, my name is Daniel Mock, I'm 23, singer, song or record artist with Orly Records and MK Music. And country's my strong root, but I basically love to venture off in different genres of music. I grew up listening to anything from Frank Sinatra to Elvis, to Johnny Cash, to Michael Bolton, Michael Jackson. 

0:32:57 - Speaker 1
Beautiful, so you got a real love of music Love it. 

0:33:02 - Speaker 2
OK thank you. So, Natasha, we're going to have the US Daniel a question based on his music background. 

0:33:08 - Speaker 1
Oh, I thought he was coming to ask me one. We'll go both ways. 

0:33:11 - Speaker 2
Let's just start, all right. 

0:33:13 - Speaker 1
Oh, so OK. So this is what happens on the apps. Why am I cooling him? Yeah, yeah yeah, oh, my God. 

0:33:19 - Speaker 2
Yeah, yeah, it goes both ways to a street, right? 

0:33:20 - Speaker 1
Oh my God, what she knew about vegetables. Yeah, I guess this is so fun. So how often does an artist go on tour in their life? 

0:33:33 - Speaker 6
Well, I know I'm on tour right now. I'm doing an acoustic tour, but I think it all depends on where the artist is in life. I didn't really start doing the whole touring thing until I was able to get a book in the agent and company that was able to help reach out to other places and get it set for a decent price for me to be able to come out and play about a four-hour show. 

0:33:57 - Speaker 3
Where are you going on tour? 

0:34:00 - Speaker 6
Well, right now it's like a little miniature one. Right now I'm stationed up and just actually moved from Alabama to Louisiana. 

0:34:08 - Speaker 3
Wonderful Wow fun. 

0:34:10 - Speaker 2
I'm going to dive deeper because I know a lot about Daniel. He was on the Owl Pocket when he was traveling down here. I'm numbering it back to Natasha's stories. Natasha struggled and she talked earlier on the show about suicide and how she just had that moment and that breakthrough. And then you, publicly, have written a lot of things on Facebook that I've read and you've had some struggles and I've seen you break through. So talk a little bit about that, daniel, and then maybe ask Natasha a question regarding that, because she has a whole coaching program around this, of course. 

0:34:40 - Speaker 6
Well, the way that I look at it and going through the spiritual journey that I've been going through because I am a spiritual person, I love that. Being on end, I don't shun anyone else Everybody. Growing up, I have seen some things. I've seen my mom be put through a lot of stuff and I've seen the way her exes have treated her. One had, actually, whenever I was just a very little kid, in middle school, I had put a gun up her head and I did get beat by him Good bet, and that was something to do between him and my dad. 

But I just look at anybody that's ever went through anything hard in their life. I basically just look at it as always, no matter what, always trying to remain positive. That's one thing about me. I can be having the most worst day of my life, like everything could be going wrong, but it's like I like to tell people you are the person, you are the one who determines whether you are going, with all this stuff happening, if you're still going to have a good day or not, like it's just like I've come to the point in my life to where I try to keep everything positive, stay humble about it and just stay positive 24 seven, as much as I can. 

0:35:48 - Speaker 3
Yes, and I think that's right in line with what Natasha talks about all the time the positivity. So maybe just a quick takeaway, Natasha, from that with mental health and feeling good, yeah, no absolutely. 

0:35:59 - Speaker 1
I mean boy. You've been through a lot. Thank you for sharing. 

0:36:04 - Speaker 2
Thank you for joining us on the owl podcast. We'll talk later. 

0:36:07 - Speaker 6
Okay. 

0:36:08 - Speaker 2
How cool is that as your first experience on the owl platform? Right, the coolest part about owl? It's all about building rich relationships, regardless of its personal or for business. And there's no scheduling, there's no sharing your cell phone number, it's all in app phone calls, it's on demand. So it's kind of like that clubhouse feel. But you know, the one area of the clubhouse didn't do a good job is like that one on one side, right after someone got value on stage, it just ended up, you know, going over to your inbox and then jumping over to zoom. But it's really cool with all these folks just set themselves available for an hour a day or an hour a week, whatever they want to do. You could even do it while you're driving and then instantly you could just connect with someone and talk about anything. Right, it's not being recorded. Clubhouse records everything and a lot of stuff on a personal level. People don't always, you know, just want to see that red flashing record. 

0:36:56 - Speaker 4
But it looks like someone else on the phone here. I just called while you guys were chatting, so we have Paul Vato here. Oh, mr Vato, how are you, paul? So Paul is an actor. He's a podcast host. Tell us a little bit about yourself, paul. 

0:37:11 - Speaker 7
Oh well, I own Vato cigars in Las Vegas, but I've gotten back into acting. 

0:37:16 - Speaker 4
Amazing, Paul. You're on the owl podcast, by the way. I don't know how to mention that we forgot. 

0:37:22 - Speaker 2
Paul, you're saying studio with Natasha. So, paul, I know you looked at Natasha's Instagram handle over the weekend because I texted you and we were doing a demo call while we were at Ted X, so I'm putting you on spot here. Do you have something to ask Natasha? 

0:37:36 - Speaker 7
What, oh my goodness? Is Natasha the one with the 13 million followers? That is correct, she is, she's here. 

0:37:44 - Speaker 1
You've been stalking her. I kind of don't even need a son. Sometimes I'm like yep. 

0:37:50 - Speaker 7
I keep DMing you. Why won't you call me? Why won't you DM me? 

0:37:54 - Speaker 4
She's busy Answers in the show. 

0:37:57 - Speaker 1
Right Hundreds of other people. I couldn't even get through my DMs if I tried. 

0:38:02 - Speaker 4
That's why you have to call her on owl. She just got on. 

0:38:06 - Speaker 2
Before she raises her price fall. 

0:38:09 - Speaker 7
I mean, I think you're going to be such an asset for owl and for the community. 

I mean I'm not going to be the price are very high, right, yeah, and worth every penny, cause I do have, you know, a lot of life coaching questions, but I probably have way way too many. What should I be doing right now to promote my I don't know my acting? What people know that I'm back into the world of acting, cause I you know everyone kind of sees me as a business owner, as the owner of Vato cigars and now as a podcaster that hate field project. I'm available. 

0:38:43 - Speaker 1
Oh, I love that. Well, you have to start putting reels up. You have to stop putting content in what you want people to know you do. So if you're doing the cigars and you're putting only a little bit of the acting, everyone would just think you're still the cigar guy. But you need to switch to oh no, he's back into acting. To put up little show reels, even if they're old, of you doing what you love, doing what you want to get booked for. So you just add value, add value, add value constantly, constantly, of you as an actor, showing all the roles that you're doing or things that you've played in the past, and then say, super excited, getting back into acting now, can't wait for the next role that's coming up soon. Even if it doesn't exist, you're just writing it into existence. You know that's not lying. I'm looking forward to the next role that's coming up soon. Well, yeah, it will be a role. 

Just like soon is quite random. Maybe it's vague, you don't know. So, yeah, you just like write it down, just just put it out there online on social media and just show people and then make sure you have lots Of really nice headshots interweaved and now go top heavy with the acting versus the cigars. So cigars go down to 20% or entirely zero, if that's what you want, and then the acting needs to be the rest of it. So 80. 

0:39:49 - Speaker 7
I love that because I was waiting. You know, I just did a TV show with with Seth Macfarlane and I was gonna put that up. But we can't put up anything until it's actually, you know, airs. So I'm kind of waiting for that. But I love what you said is, why not put up some of my old, old clips and show reels? So I will do that. I'm a famous commercial where I photocopy my butt and I follow the copier. I'll start with that. 

0:40:11 - Speaker 1
Oh my god, have you got like a really famous butt Whoa, like some dudes have really good butts, like I've seen it. Oh, my commercials, that's for really OMG. 

0:40:23 - Speaker 2
And Paul, I'm gonna know who I am. 

0:40:25 - Speaker 1
Natasha oh my god, that's really funny. I'm gonna like, totally like, find your bottle. 

0:40:30 - Speaker 2
And, Paul, I'm gonna go back to all your contacts. I mean, I know you quite well. Paul has the highest amount of referrals into the outlet and some of his referrals are Josh Stolberg, who wrote the last couple saw movies. You also have the actress from American Horror Story, neil Meade postman. Yeah. So, Paul, my answer is just like go go to your circle of people who already know you and trust you, because I know you got those contacts. 

0:40:55 - Speaker 3
Natasha talked about that yesterday strategic alliances right and even today with how you went to David Metzler first and got him on your podcast and then that snowballed into some great things, so I think that's great advice. 

0:41:08 - Speaker 2
Cool Well, thank you Thank you, that's on the owl pocket. 

0:41:10 - Speaker 3
Thank you, Paul. Great samples of owl, so fun. 

0:41:14 - Speaker 1
Oh my god, that's so cool. 

0:41:16 - Speaker 2
That wraps up today's episode. Natasha for everyone listening. What are your hashtags? What is your social media handles everything where they should find you. 

0:41:23 - Speaker 1
It's just my name on everything, Natasha Graziano. You can find me on my podcast, which is law of attraction secrets, and you'll just see that on every podcasting platform. So just hop over there and you'll see what I'm about and learn more about me. It's my name on every platform, Natasha Graziano. Wherever you are, just find me. I love it when people DM me. I really do, because when I get that chance to go through and read them, you might get a voice note from me. 

You know. So I was like, hey, yo, what can I do with this? Or can you help me with this? Or like, who do I need to meet here? And I'm like, okay, try this. 

0:41:56 - Speaker 2
Okay, well, Cindy, thanks for co-hosting today's show.