EP:41 - Entrepreneur Inspiration - Unlocking LinkedIn's Potential for Content Creators with Jonathan Palmarr

Jonathan Palmar joins the podcast, bringing a wealth of knowledge and an electrifying presence. His incredible shift from WWE wrestler to a personal branding sensation on an often-overlooked platform for creatives is nothing short of inspiring. Together, we traverse the landscape of LinkedIn's hidden opportunities, discussing the astonishing engagement statistics that point to a treasure trove for content creators. Jonathan also offers his insights on the importance of staying ahead of the curve, particularly in the advent of AI, and the benefits of fostering genuine connections in a digital networking environment.

The conversation shifts to groundbreaking marketing strategies and the art of personal branding, both of which are revolutionizing professional networking. Host Jason Hill shares tales from the trenches of direct outreach to industry insiders, proving that LinkedIn isn't just for suit-and-tie professionals but also a stage for artists and influencers. We lay out the roadmap for leveraging search visibility and creating a commanding presence that can pave the way for new ventures. Plus, Jonathan gives us a behind-the-scenes look at how providing immense value can naturally draw clients to you, embodying the principle of reciprocity and sharing success stories that underline the power of giving.

Our episode concludes by celebrating the incredible support and ambition found through the Owwll platform—an innovative space designed for those seeking advice and community in the dynamic world of professional growth.

Contact Jonathan HERE

Questions Answered in this Episode:
1. How can I use LinkedIn to enhance my personal brand and professional opportunities as suggested Jonathan Palmar?
2. What are Jonathan Palmar's tips for content creators looking to utilize LinkedIn for career growth and networking?
3. What strategies does Jonathan Palmar discuss for effectively utilizing  social media marketing?

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Transcript

00:00 - Jonathan Palmar (Guest)
What I love about LinkedIn and what people don't understand about the platform is you have 800 million users and there's only 3 million posts per day. 

00:13 - Jason Hill (Host)
Welcome to another episode of the owl podcast. I'm joined here with my co-host, danielle Santilli, our new sponsor over here, celsius beverage. Thank you very much. They gave us a tour of their local facilities over in Boca Tone, florida, and gave us these great beverages and a mini fridge. And we got Jonathan Palmer, how you guys doing today, I cast studio links in influencer. Not many people can say that they've worked with billionaires. Yes, he's worked with billionaires, millionaires, teaching them how to use LinkedIn, because that's one of the platforms that is just so underutilized. And it was utilized, is it correctly? It could be a dominant tool when everyone's just flocking a tick tock and Instagram these days. So, right, right, jonathan Palmer, welcome to the owl podcast. And to start things out, tell everyone a little bit about yourself. Where do you live, where do you go to college? And tell us about LinkedIn a little bit. 

01:04 - Jonathan Palmar (Guest)
Well, man, I could. I think I'm almost to the point where I could have a kid that's in college and 34 years old at this point, so it's been a little while. But yeah, where do I start the story? I was bullied a lot as a kid and I used to watch WWE professional wrestling as a kid. So I always did. That was a big fan of, like the rock and Stone Cold, austin, yeah yeah, macho man, ultimate warrior. So these were my heroes growing up as a kid. 

01:32
So when I was 18 years old, I told myself I'm going to become a professional wrestler. I might have weighed 145 pounds at the time, but within two months I was on national television on WWE working with my childhood hero, and what that did is it opened a door. That was my red pill moment and from there I realized, wow, dreams can come true and it can be this easy if I apply myself to whatever I'm doing. So from there I failed the drug test, I got released from my developmental contract, right. And from there I got into forensic accounting and then I did the whole working in a cubicle thing. But I knew that life had more in store for me. So I saw this girl on LinkedIn. 

02:09 - Jason Hill (Host)
Really exciting by the way you go from wrestling to accounting over. 

02:14 - Jonathan Palmar (Guest)
Oh yeah yeah, Imagine this guy doing your books. It's not a good look, but anyways, I knew that life had more in store for me. So from there, I saw this girl on LinkedIn making videos promoting businesses. So I thought, man, what a cool way to promote my dad's forensic accounting firm. So I started making videos on LinkedIn through her coaching and from there, within six months, I had over a hundred thousand followers on the platform. I was generating over a hundred thousand views per video, which led me to joining the circus. 

02:42
She offered me a job starting at a cool $20 an hour, but I believed in the dream and I believed in her vision, so I kept going with her and then we started partnering together. I got more involved and then we got into a relationship, broke up and now I'm doing my own thing. Now I have a son of Noah marketing and we help business owners, including billionaires, basically promote their, their personal brand, build their personal brand and get more reach on LinkedIn. And what I love about LinkedIn and what people don't understand about the platform is you have 800 million users and there's only three million posts per day, right? So what are those numbers on that? That means that the 99.6% of the platform is consuming. What 0.03% is creating and that is why it is 2023 is California Gold Rush on social media. 

03:28 - Jason Hill (Host)
I didn't know those stats. Danielle, did you know those stats? I didn't that low. 

03:31 - Ellie Santra (Host)
Good to know now that I'm trying to be coming in. I follow the money. What is it? 

03:35 - Jason Hill (Host)
with the Instagram and TikTok the percentages it's more. 

03:39 - Jonathan Palmar (Guest)
You know, like on Facebook. On Facebook, it's almost at the 70, 30, right, so it's still, you know, 30% creators, 70% consuming, and Instagram is about relative to that. And then YouTube. Youtube is actually has a lot more creators. It's even more competitive. So it's something that you have to consider If you're going to take the time. I don't like wasting my time, right, so I'm going to follow where the greatest opportunity is with anything in life, right? So, right now, I'm getting really excited about AI because we're noticing that. So one piece of advice I'd give to anybody is is follow the opportunities. Pay attention to where the smart people are going, not where the masses are going. Why? 

04:16 - Jason Hill (Host)
don't people use LinkedIn more than like? To me it makes no sense. I'm a power user on LinkedIn and to me it was always obvious, like being in the financial service industry, I follow the money, follow the money. All the CEOs you know and C level executives are on LinkedIn, all the all the founders, business owners, and it's them Right. It's not usually somebody on their account posting like you see on LinkedIn or not LinkedIn, on Instagram, for example, Right, and they read their messages. So I never understood, like, why, like, why do you think everyone just kind of jumps to those other platforms versus LinkedIn? 

04:48 - Jonathan Palmar (Guest)
People are inherently not curious because, like every human is always trying to seek homeostasis, right, we don't want to do it. Additional work. So I think it takes a curious mind to open themselves to these kinds of opportunities, right? So, on LinkedIn, most people I mean, if you follow the diffusion of innovation and marketing, like you'll understand that, like the people that stood in line for the iPhone one, you know and I'm sure you were one of those guys, jason right, were you an iPhone one user that like stood in the line. 

05:15 - Jason Hill (Host)
He's a Blackberry user back there. You were a Blackberry user Sometime. I didn't believe it at first. 

05:19 - Jonathan Palmar (Guest)
It took you some time. 

05:20 - Jason Hill (Host)
I saw a friend using it. I'm like I don't know, there's no buttons. I like the keyboard. That was right, I was a fighter. 

05:25 - Jonathan Palmar (Guest)
Right, right, right. There is. There's a certain curious audience, the people that. So when you have, like, the diffusion of innovation, essentially you have your like early adopters, the, the innovators, the people that pay attention to the trends, they're paying attention to the smartest people and they're recognizing wow, these people keep talking about this thing. Maybe I should give it a chance. Those people are inherently more risk takers, right? They're willing to kind of like, take the chance on the new tech. What have you? Gary Vaynerchuk's a great example of somebody that's like that, you know. 

05:51
So the problem with LinkedIn is people still view it as like a recruiting and a networking platform, but they don't see the opportunity to build personal brand, because the reality is, if you just click and you just pay attention, you scroll a little bit, you'll see that there's a multitude of content creators putting out great stuff. But the nice thing about LinkedIn is the content that could be created in 2018 still goes viral in 2023, unlike TikTok and YouTube. Those platforms keep innovating, innovating, innovating, while LinkedIn is like the internet explorer of social media, like, they're very slow to innovate. So, again, another reason to jump on that platform. It's not competitive and they're not innovating fast, right, but people still view it as that recruiting platform, so they're not seeing the opportunity to build your personal brand. 

06:32 - Ellie Santra (Host)
So when you talk about getting on the train and artificial intelligence and all that are you talking about? Like the metaverse, Like what exactly are the latest hottest places? Well, I guess not hottest, maybe untapped places that you need to get in now. Like what would you recommend? 

06:51 - Jonathan Palmar (Guest)
Yeah, so like, essentially for me, I spend a couple of hours a day just researching all of them, right? So check, like, the unconventional places, and that's that also applies to content. You're look for the unconventional, don't follow the trends, don't follow what the masses are doing. Look for those opportunities that are different, like, like the outskirts of society a little bit. So one of my favorites it's going to be a little bit silly, but it's Reddit. You know I pay a lot of the attention to Reddit. You know, and actually like, when you're searching on Google, you have a better probability of finding the result that you want by putting Reddit at the end of the search than you do just Googling it at this point. 

07:26
So yeah, like, in terms of like, metaverse and stuff like that, I'm not as excited about that as like the chat, gbts and some of those more innovative tools, because I see the practicality. It doesn't take a lot of money to actually like, get the value out of it and you can see okay, wait a second, if this is going to just like, if this is going to eliminate 60% of my work, I'm going to go all in. So, as soon as chat GBT became a thing, I bought a $14,000 course on chat GBT because I wanted to and I'm willing to take those really you know heavy risks because I believe in these visions. Sometimes it just takes an intuitive mind. Some people just can tap into that. You did, you know, you were on LinkedIn. What 2020? 

08:05 - Jason Hill (Host)
when you really started doing like outbound message campaigns back in 2013, 2014. I think it was like wow, that's way back. I still remember at linked university they were like a Inc 5000 brand and I was like this is amazing and you could just set up. You know, back in the day they didn't have this, but like my computer was going viral sending out messages. Yeah, these people got a little hairy, though, because you're like repeating messages, yes to the day, and but nowadays, of course, everyone knows like spam 101, don't do that Exactly. You don't want to be that guy. 

08:34 - Jonathan Palmar (Guest)
You don't want to be that guy. So the reality is like I have a team of six people that just send out messages organically. The people that tap into it and this kind of applies to FAU find interns, find interns that are hungry to be involved in an industry, and you tap into those guys and you can take care of them financially a little bit. But you know like, remember, you know like when a student is coming in, like there's a, there's a certain value that a professional has, that's kind of like started a business, so they have such an opportunity to learn. I'd rather tap into these young people, especially if you're working in social media, like if I want to know something about TikTok. 

09:08
I'm not going to tap into the 30 year old or the 40 year old. Forget that. I want to talk to 14 year olds. I want to talk to 13 year olds that really understand these platforms. I'm getting advice from them because they're on there all day and they really understand it. It's like. It's almost like if you took your dad and you tried to explain them. The iPhone right now, like good luck, you're not going to figure it out, sell a source, right, right, right. But man, those 14 year olds they they understand how to edit like this man. 

09:35 - Jason Hill (Host)
They scare me so let's let's talk about a different profession that most people will say well, I'm not for LinkedIn. I'm going to use Danielle for a moment. Right, she's a musician, right? So musicians typically stick to TikTok and Instagram and heavy on Instagram, Right? What would you tell someone like Danielle why you should consider using LinkedIn as a marketing tool in general? Like, CEOs run events, they need musicians, so kind of speak to musicians? 

09:57 - Jonathan Palmar (Guest)
Really a question. I love that. If I, if I was a musician, I would be all over LinkedIn for one reason, one reason only. When do you open LinkedIn? Do you open LinkedIn because it's like man, I really want to find my next business opportunity? Not necessarily, right. You're going to open LinkedIn when you're in between emails. You're going to open LinkedIn when you're sitting on the toilet. You're going to open LinkedIn when you're between meetings, you know? And what are you searching for? What are you seeking when you're, when you go on to any form of social, including LinkedIn? 

10:26
You're looking for entertainment, passive entertainment, right? Something to just stimulate you, give you a little rush of dopamine. What have you? And you're going to turn to these platforms, right? So at the end of the day, it is still an entertainment platform, right? 

10:39
So it like, if you have like a video of you singing, but maybe like singing and combining it with something of value, like you're explaining meditation, right? So you're singing, but also meditation, the combination of two unusual things is the key to marketing. So, for example, you know, like for me, it's like I physically look like I'd be like a really intimidating guy, or what have you? Because I have a lot going on, right, but when I ground it with the knowledge, it's like oh, I don't typically put this with this, but because these two things are coming together, it's interesting to me. Another example, and please forgive me, forgive me, ladies, but if you have like a really, really hot chick, but she's also hilarious, you're like, well, that's a little bit unconventional, right, like I have. I've seen a lot of this and I've seen a lot of that, but to combine those two things together, that is unique. So combine two unconventional things and you have a marketing machine. 

11:30 - Jason Hill (Host)
Okay, Daniel, you heard it from him. Are you going all in on LinkedIn? 

11:33 - Ellie Santra (Host)
I am Well. Another thing I want to add that I kind of thought about. So in for all you musicians out there in the music industry, a lot of people want to know how can you get your music in movies and TV, because that's really how you can make the money. We all know that Spotify doesn't really pay, right All those streaming services so it's really hard, like no one really knows. Like how do you? You're no one. How do you get in touch with those big people? Well, music supervisors are the people that go around and pick all the music for movies and TV, and where are they? They're on LinkedIn, right. 

12:12
So that was kind of my strategy Like you can't find them on Instagram, like they're not, how would you? You type in music supervisor on LinkedIn, los Angeles, whatever they're all on there. So you send them a little DM. So that was my strategy. 

12:30 - Jason Hill (Host)
You know what a little voice. There you go. 

12:32 - Ellie Santra (Host)
That's my favorite, I'm a voice no queen. Yeah, yeah, I mean those are all great points. 

12:37 - Jason Hill (Host)
Can you speak to this whole point? Because what she is, you know, hitting the nail with the hammer, of course. So how valuable it is to literally search through LinkedIn, not just look at content. Reach out, right. 

12:49 - Jonathan Palmar (Guest)
Yes, no, and it goes back to like one of the things that I tell my clients where it's like if you can't, if you knock on the door and you don't get an answer, break a window, right. So the fact that she understood that on Instagram I'm probably not going to penetrate you know, the market that I want to reach, go break that window, linkedin's that window, right. It's an unconventional way. I go back to unconventional, unconventional way of reaching those people and every professional needs a LinkedIn. And did you guys know this? Google your names. Right now. What is the first thing that comes up on? Google your LinkedIn profile right now. 

13:20
Your LinkedIn profile. 

13:21 - Ellie Santra (Host)
Yes, I'm like, is that true? 

13:22 - Jonathan Palmar (Guest)
It is. 

13:22 - Jason Hill (Host)
Right. So when that's actually why we want to create, you know, a website with everybody's profiles, because then it will be like LinkedIn and then owl. That would be amazing. 

13:32 - Jonathan Palmar (Guest)
Yeah, yes. 

13:32 - Jason Hill (Host)
Yes, very well with. 

13:33 - Jonathan Palmar (Guest)
LinkedIn. So what does the verdict say? 

13:38 - Jason Hill (Host)
Hey, where is it? Where is it? 

13:39 - Ellie Santra (Host)
Where is it your website? 

13:41 - Jonathan Palmar (Guest)
Where's LinkedIn on the list? 

13:43 - Ellie Santra (Host)
Under Instagram. So website Instagram, youtube, tiktok, facebook. 

13:48 - Jason Hill (Host)
She's scared. 

13:50 - Ellie Santra (Host)
Have to do it later. No, no, spotify. 

13:54 - Jonathan Palmar (Guest)
LinkedIn. It's okay, we need to. 

13:56 - Jason Hill (Host)
We need to get a normie. It's new, though, to be fair. 

13:58 - Ellie Santra (Host)
We need to get a normal, okay, you need to get a normie All right Normies. Anyone interns. You want to Google yourselves? 

14:07 - Jonathan Palmar (Guest)
Google your names. 

14:08 - Ellie Santra (Host)
Did you come up Number one? 

14:10 - Jason Hill (Host)
No one could hear you guys, so unfortunately you don't have. 

14:12 - Ellie Santra (Host)
Okay, Well, the intern. 

14:13 - Jason Hill (Host)
I'm saying yes. 

14:14 - Ellie Santra (Host)
They're young, they're still yet to make a name for themselves, and they came up number one. 

14:19 - Jonathan Palmar (Guest)
So there we go, there you go. 

14:21 - Jason Hill (Host)
So you know, let's just talk advanced strategies first. Yeah, absolutely, if you were me. Yes, I'm on out. Yes, right, I'm posting all the time and I give back a lot to the shrimp tank community my other podcast when we post them. Right, you know, we have a team behind the scenes Stephanie Danielle, some of the interns. They're posting regularly on my account, perfect. And then I control my inbox, right, who incoming messages I send over to owl? I say you call me if you want to do an intro call there, because I don't have time to jump on zooms every single week with every inbound message. But, like, what would you say to someone like me who runs owl, right, and I want people to realize like, owl is the LinkedIn on steroids. I love it, right, it eliminates all the friction to get in touch with somebody and just pay the price to chat with them. 

15:03
Like yourself, like you know how many times I messaged you in the early days where I'm like, hey, I love your content, let's jump on a call, I think we could connect. Or literally I was like come on the shrimp tank, right. I was like you went to FAU. But then you're like getting slammed with messages. Yeah, sometimes like if my copy wasn't great, right, you would just had too many messages and and it just it missed you. Yes, but if you were on on owl and you were a hundred bucks for 10 minutes, I want to spend a hundred bucks in two seconds. And then you would be like, oh, this, this guy sounds normal. 

15:32
Yes, I would be like I'll come, so kind of use me as an example. What would you do if you were me? 

15:37 - Jonathan Palmar (Guest)
Yeah, yeah. So I think that it starts with building a personal brand, right? So let's understand one thing, especially with LinkedIn. So, number one if you go on LinkedIn and you check Microsoft's LinkedIn page, in comparison to Bill Gates, who do you think has more followers? Microsoft, that has been around for 30 plus years, or Bill Gates, that is just the CEO? Which one has more followers? Do you think Bill Gates, bill Gates, bill Gates? Well, you guys are actually correct. Yes, bill Gates does, because, at the end of the day, people want to do business with people. People don't want to do a random logo with a random logo, right? 

16:11
So the reality is, you need to build that personal brand, and I've broken it down to these five different things. If you do these five things perfectly, you will build a personal brand, so you never get rejected again and you get an answer every time, right? So the first one comes. The first one is interesting life. You need to live an interesting life because, in order to create content that's going to connect with People, you have to live a little bit right. You have to have interesting stories to share and if you don't have interesting stories, read other people's interesting stories, because it's gonna open your mind and create more perspective. Number two is you need a brand silhouette. So do you think all of this is by mistake? The painted nails and the hair and the glasses and the thing? No, like it is so that if I am standing in an airport, I'm 100 yards away. Somebody sees me all the way at the other end of the airport and they're like that's John. I know exactly who it is. So you need to develop something, a brand. I call it a brand silhouette. You know something that makes you stand out. 

17:03
The third one is you so unusual ideas goes back to what we were saying you can't just do whatever the trend is. You gotta do something that is completely different from everybody else. Combining two different ideas is the unique thing. Don't try to reinvent the wheel. Remix two unique remix two things that are proven and combine them together. The next one is G grit. You know how many times I failed. You know how many videos didn't go viral. In order for me to get that first video, I think I got 100,000 views. I needed 100 videos that bombed right and then, all of a sudden, it's like a snowball effect, because now you understand what's gonna get their attention. And the final one is S. 

17:39
You have to be able to sell yourself and sell a product. Right. You need to sell yourself, so you need to be able to walk into a room and convince people quickly, like an inbox message, a headline, something that's gonna capture their attention immediately. Right, and chat GBT's great for that. You should have no problem Say you know, hey, I wanna create a clickbait headline that delivers. We call that healthy clickbait. You don't wanna just clickbait people, and clickbait has like a negative connotation. But the reality is, if you deliver on the promise, then it's no longer clickbait. Right, and sell a product, whether it's your services, you gotta believe in what you're selling. Right, so you need to be able to sell that product as well. And if you combine all of those things, man, you're gonna build a great personal brand and you will never get ignored again. 

18:23 - Jason Hill (Host)
So what is the balance between, like, how many times you should post per day, right? Versus just like no, I wanna do one post a week. That's of quality, right, cause I see two separate strategies. For many people, like Gary Vee's, like 10 times a day, yes, oh my gosh, I have a bone. Other people, and I think you're more like quality over quantity yeah, I have a bone. And then there's the other side which is liking, commenting and then also resharing and then also messaging, and everyone out there sometimes they just do messaging, sometimes they just do post and they wait for incoming. So kinda tell you the balance. 

18:58 - Jonathan Palmar (Guest)
Ooh, that's a great question. So I, for the record, I so I feel like the whole idea of a guru or the whole idea of a mentor or coach is you're not supposed to have the same coach forever. You're supposed to have a coach or a mentor for a year or two. But the idea is that you transcend the coach or the mentor. If you still have the same coach or mentor for multiple years, or if you're still following the same influences for multiple years, that means you're stagnating, you're not actually taking the advice that they're giving you. Because, you know, I consider Gary V. Even though he gave me a career and he's the reason why I can sit here now the reality is I transcended his advice. Right, he is chapter one. Right, he's chapter one, but the idea is that we're supposed to continue to elevate ourselves, so we kind of transcend that. 

19:40
So Gary V has this thing where he says just create content, post every day, post this, that, the other thing. So I call it the mom rule. All right, go with me. So what is the mom rule? The mom rule is if I see your content more frequently than I call my own mother, then we have a problem, right, because I love my mother more than anybody else in the world and if I see you more than I see my mother, then you're too much in my feed. I'm sorry, we're gonna have to disconnect, right? 

20:07
So I've traditionally only posted once a week, and this was before Mr Beast and you've got the proof. You were a witness of it Before Mr Beast really started like blowing up. I saw him because I was early to market, kind of going back to what we were saying before. I saw and I knew Mr Beast one day was gonna be the biggest YouTuber. This was back in like 2019, right, and he would post once a week, but he would make it super, super intentional. He put a ton of time into the one video that he was creating and then I noticed that the quality was so high. 

20:37
He respected his audience so much that he was not gonna put trash in front of them and unfortunately, gary puts a lot of trash right. It's almost like he's a sales guy. He's putting out his. He's just cold calling, cold calling, cold calling, cold calling, waiting for that one hit. The problem is that that's a great way to exhaust your audience quickly. I'm not here to make episodic television. I am here to make a theatrical experience when I post. So it would typically take me about 45 hours to create one two minute video, but my audience would literally start sending me messages an hour before I posted. Where's your video? What are you gonna talk about today? What's it gonna be about? Imagine being able to build an audience like that, that is so passionate and so ready for your content that they are excited for the release of it. And that's something I was able to develop because I cared and respected my audience that much that I was not gonna put trash in front of them. 

21:27 - Jason Hill (Host)
So then what happens after? The video Can't explain to audience because there's a whole separate process, Right, right, right. On the other hand, you're like okay, everyone loves it, I have followers, I have super fans, but then what? They get a gazillion messages in your inbox. What do you do next? That's a great question. 

21:41 - Jonathan Palmar (Guest)
That's something I'm saying. That's almost harder right. That's something that I'm still trying to figure out now. So I actually haven't posted a video in over a year. Why? Because something. 

21:50
Again, it kind of goes against the Gary V's and the Simon Sinek's and a lot of these influential people. It's like Gary V, one of the lines he says and I'm not trying to pick on him, but one of the things that he says is like when people say you talk about the same things, gary will say well, I talk about what I know. What you want me to make something up? I'm talking about what I know. But instead I took the mindset of I'm gonna go dark a little bit, learn a new hold, learn a new skill, and then when I've stacked and I've cultivated multiple new skills, then it's time to share with my audience. 

22:23
Again, that is authenticity. I'm not gonna pretend to know something that I don't actually know. So, for example, I'm scaling a marketing agency right now. Right, so, until I know how to tap into the Latin America market, until I know how to tap into Oklahoma, until I know how to tap into multiple markets, I'm not gonna say I've scaled a marketing agency, here's how to do it. I'm gonna wait until I have so much proof that I could literally take anybody and empower them and do the same. That is when I'm gonna post content again. So you have to be able to know yourself and be authentic and say listen, I'm not sharing until I authentically know what I'm talking about and I could literally teach anybody how to do it. 

23:02 - Ellie Santra (Host)
And then I'm curious. So, like I guess, before, when you were putting your content out, what was the sell, what was the end goal, was it? You were selling your coaching services and then like, what are you doing? So now you're kind of on hold. 

23:15 - Jonathan Palmar (Guest)
Yeah well, my satisfaction also comes from my client's success. So what I wanna do is stack all of that client success so that I can empower them and then go back and do my own thing. So go back to the beginning of your question again. I'm sorry. 

23:27 - Ellie Santra (Host)
So yeah, yeah, yeah, yeah, in terms of, like what I've heard and this is kind of a lot of people. You wanna get your audience right, you wanna get the subscribers and you wanna, of course, gather information through email, getting their emails, phone numbers, because if any of these platforms go dark, then you're screwed. So once you do that and you go for, okay, this is all my knowledge, people love you. Now, here's what I'm selling you on. This is what you can buy, this is my product, or this. So what exactly was your sell? Was it that you were a coach? 

24:01 - Jonathan Palmar (Guest)
So are you ready for this? Are you ready for this? Yeah, I have never sold anything. Really, I have never sold anything. All of the clients have come to me. 

24:09 - Ellie Santra (Host)
But so they're clients, is what? So you tell them you're selling, they're paying you to teach them how to use social media. Essentially is that. 

24:19 - Jonathan Palmar (Guest)
Imagine having a business with no offer, and that's what I wanna be. I want it to be that people see some kind of magic, and I live in Orlando for that reason I wanna be surrounded by the magic. Imagine people do not even know what you sell, but they see that you're doing something great. They don't even know what it is, but they're like I just want whatever he's having. So then they reach out and then I customize an offer for them. I've never had a call to action in any of my content. I've never reached out for business, because I feel like I am a marketer. I'm not a sales guy. Yes, I need to understand how to sell myself when the moment comes, but I'm here to attract people to that secret, that magic, that secret sauce. If you look at the great gurus and monks and priests and all that and I'm trying to start a cult and just being they don't have to do anything People naturally gravitate towards them and that's the kind of energy that I want to embrace. I have no offer, I don't sell anything. 

25:11 - Jason Hill (Host)
So you just come. You don't see yourself being Mr B's because he doesn't have one. I think in his most recent video they said had like a 27% conversion rate to his candy bar. 

25:21 - Jonathan Palmar (Guest)
Yes, yes, I see him in 7-Eleven. The guy is brilliant, he's brilliant and people just buy anything with his name on it. And I think that the people that get the furthest in business there is no ask, they wait, and that is something that Gary Vee says. So there you go, gary. There is no ask. They literally the moment that they're like, hey, go buy my shoes, hey, go buy my new book, people just come in droves because they've gotten so much value with never asking. It's the law of reciprocity, the thing. 

25:49 - Jason Hill (Host)
It sure, it absolutely is. I mean, I'm big into that, because when you give and give and give, eventually people are like okay, Jason's giving me four referrals, now I gotta introduce him to somebody else, Absolutely absolutely, and it's just having trust in the universe. 

26:02 - Jonathan Palmar (Guest)
I'm not trying to get too woo-woo, but trusting the universe. If you put out that good energy, if you do right by people, you'll be taking care of it. 

26:09 - Ellie Santra (Host)
I'm just gonna say that I feel like now, all of a sudden, I'm getting all these random people coming in and they're just like here, I can give you this and I'm like, well, what can I give you back? Let's do a trade, because I feel weird just taking you. 

26:21 - Jason Hill (Host)
Know, it's interesting, but Okay, so this is the fun part of the episode where we get to call people on the OWL platform. 

26:27 - Jonathan Palmar (Guest)
Ooh, let's do it. 

26:29 - Jason Hill (Host)
I'm excited, I'm excited to be here, I'm excited to be here and I'm gonna get a little bit of my first impression of the universe, because I'm one of the top three people that have these capabilities. 

26:40
So we're gonna call another LinkedIn guru. Oh, daniel Hall, daniel Hall, all right, oh, okay, so we're going to get him on the line. He's gonna tell us a little bit about you know what he does for a living himself. Let's hear it. Let's hear it. We're gonna have you ask him a question to start. Oh fantastic, daniel, how are you? You're on the OWL podcast. This is Jason Hill and Daniel Santilli. 

26:57 - Daniel Hall (Host)
Hey guys, Happy Wednesday I'm doing remarkable, well cool. 

27:01 - Jason Hill (Host)
You are here with Jonathan Palmer. I know you know him. He's one of the biggest LinkedIn influencers around town, of course. So, daniel, for our audience listening, tell them a little bit about yourself in under 30 seconds, shoot. 

27:15 - Jonathan Palmar (Guest)
Sure, hey, jonathan, how you doing buddy, I'm gonna talk to you yeah no-transcript. 

27:21 - Daniel Hall (Host)
We have six adopted special needs children. I've been in tech for 45 years. Oh, boy and family, my wife, are my biggest teachers in life. Our kids have been the inspiration behind peekaboo analytics and I know you've heard of that, jonathan, absolutely, and it's a really cool story. Sometime, when you have a chance, I'd love to call you on our own and share that with you. 

27:48 - Jason Hill (Host)
I love it, we'll do it. What does peekaboo do? Can you explain to our audience? 

27:52 - Daniel Hall (Host)
Absolutely. It's the only software in the world that looks at the comments and actually calculates or estimates the amount of time that we're spending with each other in the comments, and that is inspired by a four-year-old, our four-year-old daughter, who's now seven inspired by one of her temper tantrums. It made me realize that vanity metrics were just the thing, and we didn't want our kids to grow up like that. So I came up with a way, got it patented, a way for social media to calculate how much time we're spending together, and that's what peekaboo does. 

28:29 - Jonathan Palmar (Guest)
Amazing, amazing. So, daniel, I have a question for you. Are you ready for it? Yeah, ok, so on LinkedIn, sure, what would you prefer? What activity would you prefer to do Post or comment? Which do you think is more useful for you, specifically, being a part of the community or putting up your little billboard as a post? What do you think is more? 

28:51 - Daniel Hall (Host)
important Posts can go either way. Commenting is definitely, at least for me. Commenting on other people's posts is a really remarkable way to engage with community. It shows that you're there, it shows you're full of life, and posting does the same thing, but you don't always get the turnout that you're looking for, right? So that's the whole premise behind peekaboo Is to show people that that is where it's at, is just showing up for your try Absolutely, and I want to piggyback off of that. 

29:29 - Jonathan Palmar (Guest)
Can we keep going, guys? I just want to know if we can keep going, keep going. I could go for an hour if you guys want me to. 

29:35 - Jason Hill (Host)
You get so much value out of this, two LinkedIn masterminds on a podcast. We're not stopping there, all right. 

29:40 - Jonathan Palmar (Guest)
So, daniel, I want to hit you with this buddy, so I call it the 9010 rule. So something that I realized about LinkedIn quickly is and let's use an example, let's make this fun Like, let's say that you're at an expo or like a convention, something like that it's a bunch of business professionals, right? Are you going to hand out more cards by sitting behind your booth advertising your thing? Are you going to hand out more cards walking around the expo and handing it physically to a bunch of people? Which activity do you think is more worth your time? 

30:08 - Daniel Hall (Host)
Oh my goodness, Connected human conversation. 

30:11 - Jonathan Palmar (Guest)
Connected human conversation right? So absolutely so yeah. 

30:17 - Daniel Hall (Host)
Old school style of building relationships is the new cool school. 

30:20 - Jonathan Palmar (Guest)
The new cool school, I like it. So, to relate it back to LinkedIn, when you just stand by your booth, that is like posting, right. It's almost like everything's going to live in a silent. You've got to hope and pray that somebody comes around and pays attention to you, right. But when you comment, it's like walking around the expo and handing out your business card to everybody, right. 

30:38
So I developed something called the 9010 rule and I owe a lot of my success early on to this. I would find five really influential people. So you're Simon Sinek, you're Tony Robbins, whatever, and I would be the top comment every single time. I would subscribe so I'd know when they post and I would always have my comment be top comment. I'd come up with something creative, something witty, something that would capture their attention. A lot of the time I'd give a contrarian viewpoint to whatever they were saying and that would capture people's attention because it's going to the fans. The fans, the sick of fans, are going to go after me and they're going to be like no, you're wrong. Gary Vee's right. And I would be like okay, chill, I thank you for the attention, thank you for the hate. Now all of your community's seeing that comment. You just wrote thanks, but anyways, I would just be the commenting king, right? 

31:25
So if Gary Vee's post is getting 2 million views, is it worth my time more so, to have my comment there on Gary Vee's post or me posting getting maybe 300, 400 impressions? Right, it's very interesting, yeah. So then I would do five comments on influential pages, four comments on people that are great but they don't have a lot of engagement because they're going to appreciate the comment more, right? So I would do those nine comments and then I would post my post. And it's the law of reciprocity, because I commented on nine other people. 

31:55
Linkedin has something that I call connectivity, which is connection equity. So if I'm commenting on somebody's stuff at the top of their feed, right after is going to be my post sitting at the very top of the homepage, right? So there's a whole strategy to it, and that is how I was able to generate within probably five months of posting. I was getting almost 2,000 likes on each post, and it was just based off of being King Comment over here. So that's a strategy you guys can use that are early onto. The platform still works today. 

32:23 - Ellie Santra (Host)
I like that. How do you follow people? How do you know when they were like? Is there a specific button you can click to follow with notifications? 

32:31 - Jonathan Palmar (Guest)
Subscribe and this was before they had. I was just a little psychopath. I would just wait and figure out when their social media team would upload their post. And also, you never want to post on the top of the hour. Don't post at 10 am or 10, 30 or 11, because everybody's like automated software that's posting on their behalf. Sets it for the top of the hour. Post at like 10, 07 or 10, 13 or 10, 47, off the hour, so that you could have that coveted spot at the top of the homepage. 

33:01 - Ellie Santra (Host)
Wow Smart, good tip. 

33:04 - Daniel Hall (Host)
That's stupid information. 

33:05 - Jason Hill (Host)
You know, we know everything about that, because we have we all. So many people use Hoots. We know all these platforms Exactly. They buy 10 o'clock, 11 o'clock with that. There you go, guys 11 03 next time 11 03,. 

33:16 - Daniel Hall (Host)
Yes, jonathan, jonathan, I want to piggyback off of one of the things you just said and that is Peekaboo is currently working on an engagement scorecard Similar to what you just said. It's all about you know how much time you're spending with people and maybe a reaction or a like or you know whatever it is. The vanity metrics are a certain percentage point of that scorecard, but the true engagement in the comments this is why Travis Lochner is my boy. 

33:47 - Jonathan Palmar (Guest)
Travis with Travis I just spoke at his event last week. What a great guy. Love that guy. 

33:52 - Daniel Hall (Host)
Yeah, I know, and we are the, the, the premier sponsor for, for Feel Good Friday and all of his shows. Oh, no way. Okay, that makes sense. Yeah, so all the analytics that he gets, he gets from Peekaboo, that's incredible. 

34:07 - Jonathan Palmar (Guest)
Well, let's, let's launch the rockages. 

34:10 - Ellie Santra (Host)
You guys better do a call on Owl after this. Yeah, yeah, that's right. On your drive home. Yeah, give Daniel a call. 

34:16 - Jonathan Palmar (Guest)
Let's record it, let's do it. 

34:18 - Ellie Santra (Host)
I think we do want to make one more. We want to call someone else on the platform, sure, but you guys should definitely talk soon on Owl. 

34:27 - Daniel Hall (Host)
So yeah, we should talk more, jonathan, because I can give you a lot more insight into something that's dying on LinkedIn, which is the hashtags I see so much, oh, don't, don't, don't touch the hashtag. 

34:40 - Ellie Santra (Host)
Don't touch the hashtag. Wait what. 

34:42 - Jonathan Palmar (Guest)
Blow your mind. 

34:42 - Ellie Santra (Host)
Really, I've been hashtagging all the time, am I wrong? 

34:46 - Jonathan Palmar (Guest)
Oh, yes, yes, you are sweetie. 

34:48 - Ellie Santra (Host)
I'm about to blow your mind. 

34:50 - Jonathan Palmar (Guest)
I'm about to blow your mind, if I can. 

34:51 - Ellie Santra (Host)
Okay, please tell me what to do I can. I can see frequency, so don't use hashtags on LinkedIn At least, I'm not using the right hashtag. Oh, oh, oh, oh oh. 

35:01 - Jonathan Palmar (Guest)
I'm saying don't use any, okay. 

35:03 - Jason Hill (Host)
You tell us your tip and then we'll get Jonathan's, we'll talk for another conversation. 

35:08 - Jonathan Palmar (Guest)
Yeah, no, I'd love to hear Daniel Hole's perspective because, again, I'm a little bit of an extremist. But yeah, I'd like to hear oh, we'll catch up on Owl, we'll record that. One buddy yes Sounds good, all right. 

35:19 - Daniel Hall (Host)
Thank you so much for taking time out of your life. Guys and Daniel, thank you. 

35:25 - Jonathan Palmar (Guest)
Thank you. We'll chat on Owl, my friend. We'll chat on Owl, yeah. 

35:28 - Jason Hill (Host)
Take care, take care. 

35:29 - Ellie Santra (Host)
Yes, bye, bye. 

36:07 - Jonathan Palmar (Guest)
And as an influencer, I'm trying to find opportunities to scale my thing as quickly as I possibly can and make the most money I possibly can. So I am early to market on this because I see the potential Absolutely. 

36:19 - Ellie Santra (Host)
I'm going to agree with that I am curious, like I wanted you to tell me more about that hashtag. 

36:28 - Jonathan Palmar (Guest)
That is my free advice, right, right, so again like. 

36:30 - Ellie Santra (Host)
Like why? Why not post? So nothing at all, no hashtag. 

36:34 - Jonathan Palmar (Guest)
I have never used the hashtag, ever On LinkedIn, on any platform ever. 

36:39 - Ellie Santra (Host)
Really. 

36:39 - Jonathan Palmar (Guest)
Yes, yes, I've never used a hashtag. 

36:41 - Ellie Santra (Host)
I search hashtags to find things like I'll search, you know, singing hashtag or wellness hashtag to find other people like in my industry. 

36:49 - Jonathan Palmar (Guest)
So it always goes back to what are the most influential people doing? Do any of them use hashtags and did any of them grow from hashtags? People in this, this is a marketing thing and it pertains to any industry. Everybody is always trying to find the quick weight loss pill. Everybody's trying to find that secret so they can hack the hard work. Fair to say, right, they're always trying to hack the hard work, right? So hashtags seem like a strategy that would make sense, you know because? 

37:19
But essentially, all hashtags do is organize information. It does not make it go viral. And what's unique about LinkedIn specifically is, if you'll notice, there's a home page but there's not a discovery or explore feed. There's just one home page where everything lives right. So if that is the case, then what's happening on LinkedIn and we have this from LinkedIn themselves we've had conversations with LinkedIn and what they've communicated to us is listen, we are prioritizing relationships. Linkedin prioritizes relationships over hashtags and the hashtags are competing with those relationships. So LinkedIn is prioritizing like the likes, the comments, that over the hashtags, because they're sharing space. It's like they're both in a bunk bed and the community's on top, so hashtags are no track. 

38:08 - Ellie Santra (Host)
Got it Okay, thank you. 

38:10 - Jason Hill (Host)
Hey, Brian, you are on the Owl podcast. How are you doing today? I'm doing. 

38:13 - Bryan Briggs (Host)
well, how are you guys doing? 

38:14 - Jason Hill (Host)
We are doing well, you're here with Jonathan Palmer. Can you tell our audience a little bit about what you do? I know you edit podcasts, including the Owl podcast, and then you do some unique videos, which is why we wanted to call you. So tell everyone a little bit about yourself. Oh, seconds or less. 

38:29 - Bryan Briggs (Host)
Yeah, I edit the Owl podcast and that's a privilege to do that. I also work with people on creating social media videos for their different social media platforms, whether it be, you know, Instagram, TikTok, LinkedIn, whatever, Facebook, whatever. I help them kind of craft their look and then help them with their strategy. 

38:51 - Jonathan Palmar (Guest)
Interesting. All right, Brian, I got a question for you. Buddy, you ready? 

38:56 - Bryan Briggs (Host)
Yeah, yeah, hit me, yeah hit me. 

38:58 - Jonathan Palmar (Guest)
What is your favorite strategy? Your favorite, favorite favorite scroll stopping, attention grabbing, attention seeking strategy to hook people in the first three seconds, because we know those first three seconds are everything with video and end podcasts. What is your favorite thing to hook that audience? 

39:15 - Bryan Briggs (Host)
Well, it's absolutely the first. You know, the first three to five is crucial. So it's a question, it's a polarizing statement, it's, you know, something that makes people laugh, something that makes people say, whoa, wait a minute, what did you just say? You know, and, and often when I create a social media video, I will get the raw footage from the client and I will go through that video looking for that statement or whatever it might be. 

39:45
And I'll put that at the front end and then I'll rebuild the video to get to where they were when they made that statement. 

39:51 - Jonathan Palmar (Guest)
Perfect answer Give this guy an owl, give him a pet owl we are looking for someone. 

39:58 - Jason Hill (Host)
We need a mascot, like a real owl mascot, so I can put on this suit. I will put on the mascot. We've researched this a little bit. It's not that easy to get a pet owl, Okay Well fair, fair, fair. 

40:10 - Jonathan Palmar (Guest)
But I will put on the owl suit, I'll wear it. Oh, we're probably you guys. Get it in size, get it in plus size and I'll put it on. 

40:18 - Jason Hill (Host)
We have looked it up. Our last event we tried, we tried. 

40:21 - Ellie Santra (Host)
We have a shrimp one, okay, okay. 

40:23 - Jason Hill (Host)
But surprisingly we couldn't find like a cheap owl one. Did you guys try owl ones? Or like six, seven hundred bucks and up? Really Maybe Etsy. 

40:31 - Jonathan Palmar (Guest)
Maybe Etsy will have it. Yeah, we'll find, we'll take you up on that. If nothing else, we'll make one, I'll make one. I'm really good at paper mache. We'll figure it out so. 

40:40 - Jason Hill (Host)
Brian, do you have a question for Jonathan, linked in pro, of course, and he does a lot of videos, so I want you to ask him. I've done it. I've done it a time or two yeah. 

40:50 - Bryan Briggs (Host)
You know, actually I'm very curious About LinkedIn and how all that works, and I've heard those exact same things about, you know, the prioritizing the hashtags and how that's not really getting you anywhere but it's just organizing it, and I try to convey that to my clients as well, that you know you can throw a hundred hashtags on it, but that's not going to get you to the top of the feed or anything. It'll just put your stuff where it's supposed to go Right, I've heard them. I've heard the rumor that, of all the hashtag creators there are, I've heard the rumors that there are, there are, a lot of hashtag creators. Are that only all the hashtag users that there are? Only maybe 20% are actual original content creator types. Okay, is that true? 

41:34 - Jonathan Palmar (Guest)
Interesting. So so say it again one more time for me. 

41:38 - Bryan Briggs (Host)
So, of all the all the Instagram users Instagram, now, I'm sorry, I'm sorry. Linkedin, okay, I'm sorry, it's okay. Yes, of all the LinkedIn users, only maybe 20% are creating original, organic content. Everyone else is just sharing it and regurgitating it everywhere else, but only maybe 20% or so is actually creating that. 

42:05 - Jonathan Palmar (Guest)
Like creating hashtag. 

42:07 - Bryan Briggs (Host)
Creating new content no creating content with the blog video. You know polls, whatever. 

42:15 - Jonathan Palmar (Guest)
So it's only 20% like organic original content. The rest is just regurgitated reuse content right. 

42:21
Yeah, okay, gary, these I just throw them, right, right, right, yes, okay, so I have so much unpack here and I am about to reveal a massive secret that nobody talks about on LinkedIn. But because I've worked with so many coaches on LinkedIn, I'm about to tell you we like rumors and secrets. Yes, well, I understand how to capture attention, guys, so I'm about to give you a little secret about LinkedIn. So there are people that sell a high value service is about 5 to 10 K a month and what they do is they have something called content farms. I'm not sure if you guys have heard of them, right? So these creators think that attention is the game, and we do live in an attention economy, but if you don't have an offer and you're not, you don't have something to sell. It's, it's, it's. You're just getting attention for nothing, right? Oh, you're, you're. 

43:06
How many influencers do we know that are broke? We know a lot of influencers that are broke, right? So what they'll do is they will, they will repost content that goes viral on other, on other platforms, right? They will capture a lot of attention sharing baby videos, cap videos, product product tutorials, whatever but the reality is, they're buying this content that's licensed, they're posting it on their pages with the perception that I'm going to get more profile views and I'm going to sell my stuff, but the reality is they're getting a bunch of attention that doesn't actually get them any leads or close any deals, because it's not them authentically sharing. They're chasing the likes in the comments and the exposure, but they're not. But it's it's. It's it's often tended. 

43:46
This is not TikTok, this is not Instagram. Capturing a bunch of attention and not having a funnel towards your offer, towards yourself, is completely useless. So a lot of these people are doing this or or they're reposting content, because when we repost something, this is psychological. We repost it. Think about when you share content like to a friend or you share content on social media. It's because you're trying to say something about yourself that you cannot express with your own words. I want my friends and family and my, my community to think I'm smart or to think that I'm funny, but I I cannot. I cannot articulate the humor or the intelligence. So I'm going to share this because it says something about who I am. One of my favorite examples of this is Harley Davidson. Do you know how many people do you know that are into Harley Davidson, that don't even own the motorcycle? 

44:35 - Jason Hill (Host)
Um, I don't even know, that's that how? 

44:37 - Jonathan Palmar (Guest)
many, how many guys if? You're looking at me, I'm like right. 

44:39 - Jason Hill (Host)
Okay, I got these two guys. Okay, so there's a consider buying one amount of motorcycle. I go, it's just like it. Brand authorities through brand authority. 

44:47 - Jonathan Palmar (Guest)
Like so these two guys over here good looking guys over here, they've got pairs of Nikes on. Do you guys play basketball? You're in there. Not really, you definitely don't play pro, right? I mean, maybe that guy good, he's kind of tall, but anyways so. But they wear the basketball shoes anyways, right? Okay? So Oftentimes we'll, we will align ourselves with brands because they say something about who we are as people. 

45:10
It's the same when we share content. We share content because we wanted to say something about who we are right. So that's why you have that 80% that shares and the 20% that creates, because that 20% are the legit. They're the OG's, they're the ones making Nike, they're the ones creating Apple, they're the ones saying you know what? I Can't find a flavor. I can't. I don't want vanilla, I don't want chocolate. How about rainbow? I'm gonna create rainbow flavored ice cream. You know, they're the people that say no, I don't want to follow these. I can't find people like me, so I'm gonna go start my own thing over there. And that's the 20% that does organic, original content. 

45:48 - Jason Hill (Host)
That's how I'm Brian. 

45:50 - Bryan Briggs (Host)
Are you just? That's brilliant. That's right along with what I was thinking as well. 

45:53 - Jason Hill (Host)
Cool. Well, brian, thank you for joining us on the owl podcast today. We'll talk a little later, okay. 

45:59 - Bryan Briggs (Host)
Thanks much for the call. Cool, take her easy. 

46:01 - Jason Hill (Host)
Take care, brian. So that's the power of owl. Amazing Lee, call professionals, pick their brain about any topic you want, or just network with them and, of course, what I see the future you said it earlier is chapter 2, right, linkedin never moves. It does. 18 gazillion. Internet Explorer, social media I love that example and there's so many lawyers and they they try to do something like they try to compete against clubhouse. Remember that LinkedIn audio rooms oh my god, that that must have been the biggest bomb. Or the Instagram story. 

46:34
Yes, yeah, yeah, we look so we saw too much on that one that came out. 

46:38 - Jonathan Palmar (Guest)
Here's the biggest thing. Like one of the most appealing things to me about owl is I'm gonna be vulnerable for a second. When I started doing this, I was married at the time and my partner did not support my ambition. So then what did I do? I found LinkedIn. I found a community of people that Aligned with my vision, because my friends and family, when I would explain what I want to do with my life, they're like no, you're crazy, you're gonna fail. Stay in your little cubicle and work like a good boy and fill out your timesheet, right. But I knew that wasn't for me. So LinkedIn is great for networking, but it's not great for passive communication, right? I can't just click a button and talk to somebody, right? I need support. I need people like me, like-minded professionals that can understand my struggle as I'm going on this journey, and Owl allows me. 

47:24
When I'm having a hard moment and I'm like man, I just need a little motivation. I just need to talk to somebody that's in the ground, like me. I can pick a bow and I can be like dude. I just need support right now. Man, I I lost the client. I lost an employee. I'm like you know, the Uber driver forgot my coffee and sent me an empty cup. That's a whole story, you know. I just need support right now. So one of the most unique opportunities I see is when I am struggling and I'm being vulnerable. I know that I can turn to Owl and find somebody that's in the grind with me, a Professional that understands my struggle, not like my wife or my friends or whatever people that just don't have that abundant mindset. I could turn to a platform like this and talk to somebody in seconds. To me, that is massively, massively appealing. 

48:10 - Ellie Santra (Host)
We even have like motivational speakers on here. You're not necessarily like in your initiative, like I had a performance and I was like. 

48:18
Eric Allen is like one of the people I always call for like good vibes and I'm like, hey, like I'm nervous, I need good vibes and he's like you're gonna do amazing and he was like pumping me up and so like, yeah, I'll use the app. Like, yeah, he's not in the music industry, but he's like known to be just like good vibes, good energy, like around the Owl community, and the more you use the platform, like You'll know, you'll get to know people in the community and then people will recommend oh, call Eric or call this person for what you need, and we all refer each other. 

48:48 - Jonathan Palmar (Guest)
So it's pretty cool and I don't read books. I Do not read books because I don't have the patience to read a book. Reading a book takes hours. I just want the information now, right? So instead of reading a book and going through the table of contents and finding the chapter, I could just tap in because, like, books are just mentors on paper. Right, books are just mentors on paper. But if I could just call the mentor directly, we live in a crazy time. Before you had to read the book, you didn't have an option. You know, like Whoever you know, the great philosophers have died hundreds of years ago. But now that I could just tap into people, I don't need the book, I could just go into the Owl app. Can you just give me the hot take, the thing I need right now because I'm not patient? Right, just give me the hot take, give me the stuff I need to know so I can move on and and move on with my life. I could get in 10 minutes. 

49:33 - Ellie Santra (Host)
Would you rather go and look at a piece of paper You're cooking and look at the recipe sheet, or would you call the chef and go give me a special little? You know what do I need? 

49:44 - Jonathan Palmar (Guest)
Great analogy Fast. We live in a fast economy right now. 

49:47 - Jason Hill (Host)
Fast society yeah, I want everything now right, yes, so let's talk about your inbox overflowing messages, right, like let's tell the influencers out there how Owl could be used as a strategy to say hey, you know, if you want to call me, I'm on owl. It's a hundred bucks for ten minutes, right, I think? Oh, I got the perfect answer for this. 

50:07
I started doing this and I'm like, oh my god, it's so much easier because I don't get any bullshit anymore. Right, right to me, and you want to pick my brain right, find me on owl. You know, I have my price listed. I even tell my audience when I'm gonna be live. I'll post. I'm like I'm live Thursdays from two to three. I send that outgoing message to them. But I see that is huge for yourself. Oh my god. All the creators that you know, my god, educate, because you're like you can't possibly use your intuition properly To go through hundreds of messages a day. 

50:32 - Jonathan Palmar (Guest)
All right. So here's the thing we're still in video, right? So I want everybody in this room how many of you are visual learners, visual thinkers? I do not like writing things, I don't like typing or responding. I do voice notes, right. Voice notes, video calls, right. I do not like typing because my brain and this is most of you think about it, guys. I really want you to think for a second. Does this happen to you? Your, your brain thinks faster than your fingers can type Mm-hmm. 

51:00
And this is a little hack for you guys that are content creating, right. If you, if you want to write your script for your social media video before you film it, or you want to write some copy, I, what you want to do is you want to open up a Google doc and you go to insert and you're gonna turn on voice typing and you're just gonna boom, boom, boom, boom, boom. You're gonna speak your script, right? And then then, because the reality is, most of us think faster than we can write, so for me, like, okay, can I respond to you know, 200 messages a day, like on my LinkedIn, or would I prefer to just Do this and talk through the thing? How many words can I get out in a 10-minute call and you can do it on the go on the go be on the Driving right. 

51:40 - Ellie Santra (Host)
You're going somewhere, I'm not gonna drive. 

51:44 - Jonathan Palmar (Guest)
Well, he, personally, I don't I too many tickets. 

51:47 - Ellie Santra (Host)
I yes Task, I can't multitask I do all my phone calls in the car anyway. So yeah, it's. I mean for the people that can multitask out there, it's great way you can. You don't sit at the screen and right. I'm not that time. 

52:02 - Jason Hill (Host)
You're on the go, you know so most people listen to music or podcasts while they're driving these days, that that is true, that is, you could just call someone on our. Yes, you know, uncle, thank you. 

52:18 - Kristine Briggs (Host)
Post production for the owl podcast is done with care by Ocean Tree. Creative OTC offers full service podcast post production, as well as social media video production and Coaching and mentoring on both areas. Reach out via the link in the show notes.