EP:43 - Entrepreneur Inspiration - The Evolution of Yacht TV Jessica Graves

Jessica Graves is a multifaceted professional with an extensive background in the broadcasting and entertainment industry. Jessica shares her journey from starting as a news anchor and reporter to working at major networks like CNN, E Entertainment, and MTV, where she won an Emmy. She discusses her transition from news to entertainment broadcasting, her experiences on the red carpet, and her eventual move into on-air promotions and marketing. Jessica also delves into her latest venture, Yacht Life TV, a channel that caters to the yachting community and luxury lifestyle enthusiasts. She emphasizes the importance of networking, creativity, and perseverance in her career.

This episode delves deep into the intricacies of the broadcasting and entertainment world through Jessica Graves's lens, covering her initial forays into journalism, her pivot to entertainment, and her subsequent achievements in the industry. The conversation transitions into the creation of Yacht Life TV, highlighting Jessica's entrepreneurial spirit and her ability to identify and fill a niche in the luxury lifestyle and yachting sector. Additionally, the episode explores broader themes of networking, the evolution of content creation, and the balance between professional growth and personal well-being. Jessica's story is a testament to the power of adaptability, networking, and pursuing one's passions, providing listeners with both inspiration and practical advice for navigating their own careers.

Contact Jessica: https://www.instagram.com/thejessgraves/?hl=en

Three questions that this episodes answers:
1. What strategies do successful entrepreneurs use to identify and capitalize on niche markets?
2. How can effective networking and relationship-building propel business growth, especially in niche industries?
3. What are the key challenges and solutions in creating engaging content and marketing strategies for a targeted audience?

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Transcript

00:00 - Jason Hill (Host)
Welcome back to another episode on the owl podcast. To my left, jessica Graves, who's going to talk all about the yachting world today and also about TV editing, copyrighting, a little bit about everything, or journey in TV out in LA, new York, as well as South Florida, of course. If this is your first time tuning in, this is the podcast. We get to interview the best experts all around the United States. A lot of them fly in just to be on the owl podcast and the best part is you could call these owl professionals, these influencers, these pro athletes, celebrities right on the owl app. Most of them are brand new when they join us on the owl podcast and then the beauty is they're only $1 for their first 10 calls, because they love giving back right. How cool is that that you could talk to Jessica for one buck. 

00:45
Starting today, let's kick into your backstory. Tell our audience you know what is yacht TV all about. How did you come up with the concept and how did it all start in your early days? You know, you went to college and then, all of a sudden, you graduated like. What state were you living in? How did you find mentors to help you get going? Did you even have a mentor, I guess, I did. 

01:08 - Jessica Graves (Host)
Yeah, I've been very fortunate that I've had a lot of nice people that have been willing to talk to me over the years, depending on which field I was in. So I graduated from University of Florida and I started in NPR at University of Florida and also on television, and I enjoyed being a news anchor and a news reporter and that's where I learned how to edit. It was linear editing back then and the cameras were massive, so I got quite a workout being a one woman band. 

01:32 - Jason Hill (Host)
Not like these days where you go right into an app and like, change words, put captions on there and then take an hour video and put it into one minute and boom, you got to reel. Like back in those days. 

01:44 - Jessica Graves (Host)
Oh, and we're talking live shots. Not easy, right? No, and we're talking about live shots as well. So anything that can go wrong typically does, and you know it's. There's no editing, there's no post. So I did the news, you know track for quite a while and after I graduated I took a job at a CNN affiliate in Austin. I worked the overnight shift for about a year, realized pretty quickly that news was not my jam, so I decided let me pack my things, go to Los Angeles where I eventually landed a job at E Entertainment and red carpets. That was my, that was my wheelhouse. I want to talk about who's dating who, who's wearing what on the red carpet and who's winning an Academy Award. So, and what year? 

02:23 - Jason Hill (Host)
approximately. I'm just trying to 97. Oh cool. 

02:26 - Jessica Graves (Host)
Yeah, so you know that definitely just dated me. But so I worked in LA for quite a while and eventually made my way into on air promotions and marketing. I wrote true Hollywood story. I actually was down, I flew down here or out here from California to interview Yvonne Trump at her house during one of the true Hollywood stories that I was producing and writing, which was very interesting and we can go into that little tidbit later. I worked for Playboy TV. So I spent lots of time at the Playboy mansion with Heff and the Girls and you know I got to meet a lot of celebrities, yeah, oh yeah, yeah, not for young years. 

03:01 - Jason Hill (Host)
After dark we'll have a whole episode about you, Heffner, and the Playboy mansion. 

03:05 - Jessica Graves (Host)
I've got some stories, so you know. So I lived in LA for quite a while and I worked in entertainment broadcasting. But I really wanted to live in New York and I feel that everybody should, at some point in their life especially before you settle down and have kids live in New York, because the people that you meet there it's inspiring and everybody really wants to, you know, to make it there Right. That's why they say let's be honest. 

03:28 - Jason Hill (Host)
It's just like everyone needs to be uncomfortable on a seven train or a four or five train where you're like. Why am I in the subway right now? And you know you built strength Right. 

03:38 - Jessica Graves (Host)
Oh, if it doesn't kill you, it'll make you stronger for sure. So then in New York I landed a job pretty quickly with Viacom. So I was working for Nick Jr and Nickelodeon. But I really wanted to be with MTV and my dream ever since I was little was to be a VJ for MTV. 

03:53 - Jason Hill (Host)
Of course, Every child was glued to the TV and everyone oh yeah. 

03:57 - Jessica Graves (Host)
So I worked at MTV for a while and I bounced around to different networks there within the Viacom family and then in 2014, I won an Emmy for MTV for some work that I had done, for writing and directing a PSA Public Social Announcement for one of their scripted series. And you know, I feel like I had done everything within the TV world that I wanted to do and I love production. But once I started settling down and I had my kids and I realized I can't keep commuting into the city because at that point I was living on the Jersey Shore and you know I was just burning the candle at both ends. And since I'm from South Florida originally, I'd come back for visits. And after 16 years coming back and forth and seeing how much South Florida had changed it's become so much more culturally diverse, there's so many more opportunities for people who are in broadcasting and the arts I decided you know what? Let me just go back to Florida. 

04:53
So about seven years ago we moved back here and I did some production in the integrated marketing world for Lifetime, for Fox Business. I continued working on my voiceover career and I also started doing some on-air coaching. So for those CEOs who are recording or filming videos and they look very stiff. Those are the types of people that I work with. She's pointing at me. Guys, you seem like you've had some training. 

05:16 - Jason Hill (Host)
Well, just by trial and error, right, when you're in business like yourself and I got thrown to South Florida myself and I had to figure new things out in the financial service business I'm like I got to do a podcast, I got to differentiate myself and I sucked in the early days because, you know, back then people weren't used to going on Zoom as much. And back then you're like, do I want to be filmed? You know not as many people are used to being on TV. When the lights go on, you know people freeze. Oh, they do. So I just, you know, just did it week in and week out and I've gotten better because of that. But a lot of people just don't get out of that like, just try it, just go for it and be embarrassed. 

05:53
In the early days and I guess it goes back to my childhood in New York City my father owned a store called Captain Hooks and he would throw me, you know, behind the cash register as people were walking up and I was embarrassed, I didn't know what to do, and he would just, you know, make jokes with customers and I would go to flea markets and garage sales with him and I just learned so much from him. He was my mentor and then, coming down here, I was like I got to do it, right. It's going to be embarrassing in those early days and I still have those videos up on YouTube because we didn't film back then. We did it. It was a podcast. 

06:24
Podcasts can be edited to make yourself look better a little easier when you're not being recorded. It's not live, but as you go to like Facebook Live, instagram Live, all of a sudden you can't hit the reverse button and cut it. You're on air. It's a lot different, like when you were a broadcaster and doing the news. It's a different feeling and we used to do these little videos at the end for three, four minutes and then I would screw up the people's names and I would recut and it's just nerve wracking when you have people behind the scenes always watching you, right. All of a sudden that uncomfortableness comes up you know and it's just practice. 

06:58
I think that's every profession. People don't realize that you do anything hundreds and hundreds of hours. Like all of a sudden you will become an expert. Would you agree that? 

07:06 - Jessica Graves (Host)
most people can be coached on film? Oh, absolutely, and I think it's important to remember that you should always try Do one thing every day that scares you. I think that was Eleanor Roosevelt and I firmly believe that. And the more uncomfortable you get every day, the more comfortable you'll become. So it's important and you know, as far as being able to be coached, yeah, it's practice, you know, and it doesn't mean that I'm going to, you know, go fly a plane like I would practice, right. So, everything that you do if it's important. 

07:33 - Jason Hill (Host)
Don't try that before getting all the lessons. Maybe that one Try this at home kids. Maybe that one you shouldn't try right now. 

07:38 - Jessica Graves (Host)
Once I came back to South Florida, and I was working in production for a while here in the integrated marketing space. It was kind of a B to C, which was new to me. So I got to deal with a lot of the brands and develop commercials and entertain them, create entertaining programming for the brands, which I found very exciting. But there was a lot of travel involved and I was burnt out on traveling. So I dabbled in the nonprofit world doing marketing, advertising, pr. I ran a luxury lifestyle magazine in South Florida for the past year, so I got more familiar with the luxury sector. 

08:14
And living in Fort Lauderdale specifically, it's the yachting capital of the world. So as a person who is always thinking about entertainment, television and then how to monetize that from an advertiser's perspective, I just looked in my backyard and I'm like where's the channel for yachts? Because the money's there and it's a huge industry and not just here but all around the world, and there wasn't a channel for it. So I started doing some research and I decided you know what, if I don't do it, who's going to and why not? You know, I know all the pieces, the parts and I've got some really great people that I can work with around the world. 

08:49
So in December of last year we launched Yacht Life TV on Roku, so we currently have an app on Roku. So if you have Roku, please download Yacht Life TV. And then the goal is to continue growing to Amazon, to all of the other streaming services, and then to create channels on FreeV, sling, you know, all of the other TV channels, and then the advertisers have a place to actually target that audience of motivated consumers. So that's how Yacht Life TV was created. 

09:23 - Jason Hill (Host)
And then, of course, people want to get through to you because you know the Yacht owners possibly. 

09:27 - Jessica Graves (Host)
Well, and that's another thing, you actually meet some really amazing people and it just opens your world because it's not just yachting, it's private aviation. I've now flown on private jets, I've been on Sikorsky helicopters, I've been on massive super yachts and I've met some of the most amazing people who are CEOs, who are Titans in their own industry and this is their hobby. And you know, I got to borrow a McLaren one weekend. I've gone to F1 races, I mean I've gone to St Bart's. I mean it's just, it's this amazing world that a lot of people wouldn't necessarily get to see. 

10:01
So Yacht Life TV focuses on. It caters to the 1%, the people who have those hobbies, and then everybody else who wants those hobbies. So it's aspirational television which I think we all need a little bit of sometimes. I'm actually working on two original series right now and one of them not to let you know too much out just yet, but we're in the process of filming a very similar show to Cribs, but on Yacht, and it's called Level Up. So it'll be out with the pilots coming out soon. And then you know, we've got some additional programming. That's all going to be original and then also the syndicated programming, but the Pimp my Yacht. 

10:39 - Jason Hill (Host)
So tell us about just the different things you're filming. You know I'm trying to wrap my head around that. I want our audience to wrap their head around it. You know what are these episodes like, what are the different? You know directions you're going. Of course, you have to start with, you know one basic concept and then eventually I know like many entrepreneurs are like no, I want to do this, this, this, this and this. So give us kind of the first example. What's what's going to be released? 

11:00 - Jessica Graves (Host)
Like I'd mentioned, level Up. Our host is Sharon Tay. She was an MSNBC host. She was on one of the LA morning shows for a very long time. She's got a huge following and so she will be going aboard some of the yachts. We've actually just reached out to Lauren Sanchez, who's with Jeff Bezos. He created this little bookstore, amazon know him? Okay, I think I heard. So he has a brand new yacht, and so we're trying to get on board with Jeff and with Lauren, because Sharon has the connections in LA and talking to the, and, even if it's not Jeff, there's some amazing billionaires out there that will welcome us onto their boats or their private jets and show us how they enjoy the spoils of. You know their wealth right and how they got there, and I think that's an interesting thing, because anytime you go to a marina and you see these gorgeous, massive super yachts, you wonder who owns that and how did they get all that money? And without asking that directly, we can find out. You know what it took to get to where they are, and because she's such a seasoned journalist, she asked the right questions and she has the access that nobody else would have. So that's one of the shows that we're currently working on. 

12:11
We also work with content creators, so anybody who has a maritime or luxury destination travel YouTube channel, they're already creating this content. And so we have families that are living aboard their sailboats with their kids and they're traveling not even going, you know, on land for a year and they're just traveling around the world. And so what we do is we create series around what they're doing, you know, with it's a 27-minute episode, and then we have our commercial breaks, and so that's another one, you know, sailing adventures with actual families. So it's reality. We've got fabulous yacht chefs which, if you've ever I mean, first of all, trying to make a five course meal alone is impossible for me, because I make mac and cheese and I don't always make it right. 

13:03
So these yacht chefs, they work in these tiny galleys and they just create these amazing meals with all the preference sheets, and they still deliver these gorgeous, picture perfect meals. So we have a wonderful chef named Dean Silva. It's called today's world kitchen with Dean Silva and he goes around the world and he interviews Michelin star chefs both in kitchens and aboard yachts. 

13:25 - Jason Hill (Host)
There's plenty more coming and of course there's got to be a lot of entertainment, right? You know, people who have hundreds of millions of dollars or billions of dollars, they don't just go on a yacht and just take a tour when they leave the dock, right, they want musicians there, they want to have parties on their yachts and have other celebrities to join. Can you go into that piece, like, what type of entertainment kind of gets put onto these things that a lot of people aren't aware of? 

13:50 - Jessica Graves (Host)
My executive producer, who lives in LA or just south of there. He's the one that's overseeing the level up show with Sharon Tay. 

13:57 - Jason Hill (Host)
He is also working on a podcast, make it interactive, which is pretty unique because so often everyone's listening to podcasts but they want to get more involved. They want to ask that billionaire a question or two. Be like, okay, you know, we know what you're doing now, but tell us about those early days, right, tell us those days where you know you had to work 14 hour days and do things that you never wanted to share. Right, and made you who you are today. Because lots of times people hear the glossy story, right, that they see nowadays, but it's just, it wasn't like that. Right, there was so many failures along the way, who, and those failures typically made them who they are today. Right, can we talk about failures for a second? Failures, yeah, talk about, like, some things and they're not always failures, but I mean, there's just, like you know, humps that you know made you who you are today. 

14:46 - Jessica Graves (Host)
Well, I mean, I don't think that podcast is long enough to discuss all of those bumps along the road, but I do very much believe that it's not just Failures aren't a bad thing, right? Like Thomas Edison, he tried a thousand times and then the thousand, and first time he actually invented the light bulb. But had he given up, we'd be sitting here in the dark right now. 

15:04 - Jason Hill (Host)
Yes. 

15:05 - Jessica Graves (Host)
So, as far as failures go, I think it's mostly and this is what I tell some of the younger people that are entering into the industry, specifically in broadcasting it's okay to change your mind, it's okay to pivot. And then I went to school for broadcast journalism. I wanted to be an anchor from the time I was six years old and once I actually was working in a real live newsroom I realized pretty quickly that it was depressing. You know, I didn't want to talk about people dying and fires. I wanted to talk about the red carpet yeah, it's all the negativity stuff and in the newsroom, when I told everybody that I was moving to LA and that I was going to be working for E-Entertainment because I wanted to do entertainment news, they all shot me down. They said, well, that's not real news. 

15:45
And it was hard because these are the people that I saw as my peers and this was the field that I always thought I was supposed to be in, that I was going to excel in. But I had to have. You know, I'll come to Jesus with myself and go. If this is what I want to do, then you just have to shut out the naysayers and you just have to follow your own path and follow your gut. So I would say that would have been I could have seen that as a failure that I had moved to Austin, texas, sight unseen, all by myself, worked at the station and I thought this was my dream job a CNN affiliate and then quit and I felt I did feel like a little bit of a loser, you know, because I was like I can't believe I did all of this and now I'm just quitting and giving up. 

16:22
But it wasn't. It was a. It was a bridge to going to LA and then having all of those amazing experiences and seeing what else is out there. You know, and I mean there were times where I would screw up and but I think admitting your screw up but learning from it is the most important thing. So, and also learning that there's people that you can ask questions of, because a lot of times people want to give you their advice because they've done it and you know, maybe they want to help you out or not see you make the same mistake after LA. I'm just I'm trying to think of any specific failures. I mean I've tried different things along the way outside of the production world that maybe happened. 

17:03 - Jason Hill (Host)
The most important thing I hear all the time and is what you're saying is you keep trying, yeah, I don't give up. The more you keep trying, the more you don't give up. All of a sudden, you become the luckiest person in the room and everyone's like, oh, she's so lucky, she started Yacht Life TV at the perfect time, right when they're talking about, obviously, what's going on on TV right now. It's all in the boating industry right now and of course, you know, all of a sudden, that could be used to your advantage, because now, all of a sudden, yacht Life TV is, you know, taking off because more eyeballs are on the ocean right now. 

17:33 - Jessica Graves (Host)
Right, people are thinking about it. 

17:34
So one of the beautiful things that have happened has happened in the past few years is that we're all able to kind of make our own decisions. 

17:41
Employers are realizing that they have to make it pretty nice for you to come into the office and not want to work remotely. Life has changed so much and, as far as whether how you can measure success versus failure, for me it's not about how much money I'm gonna make, it's not the number in my bank account, it's my freedom, my ability to be creative, my ability to make my own decisions for my brand and to work with great people. And to me, I already feel successful, even though we're still in our infancy stages as a network. What we've done so far and the small team that we have they're fabulous people and everybody is really enthusiastic and everybody feels confident that this is gonna be a great thing and what's even better and my old news director, who actually fired me from my CNN affiliate in Austin again, that was that loser moment that I was feeling. He reached out to me right, Wow, that's always good. 

18:37
Oh yeah, feels good. Oh yeah. So it's been about 12 years since we last spoke and he reaches out to me on LinkedIn and says hey, if there's ever anything I can do to help you, please let me know. I think what you're doing is absolutely amazing. This is a brilliant idea, that's amazing Wow thank you. 

18:53 - Jason Hill (Host)
Well, can we talk a little bit about networking Right? Often we see some of the most successful entrepreneurs don't touch base on this topic much and behind the scenes they usually have an enormous network from years and years of just shaking hands, going to grab coffee with people doing Zoom meetings. And, of course, the OWL platform is bringing that in a different path and you could accelerate it by just making outbound calls and connecting with people instantly. I love it. So tell us a little bit about how important networking is to your entire career and your future. 

19:28 - Jessica Graves (Host)
Well, I mean, networking is everything right and even just not just in the business world, but who you know is going to shape your life. So, as far as wasting time, no offense, but I don't wanna go out to drinks and dinner with random people all the time to do networking. I have a life outside of work and I also don't wanna take that two hour lunch so I can maybe shmoo somebody that will become a future client. So I think it's very important to be involved with the professional industries within your industry. So, within the maritime industry, we've got MISF, we've got the IYBA those are I know it's a lot of acronyms right, but it's basically the maritime industry. 

20:08
You've got Informa that runs all of the boat shows and the art shows and a lot of that has a lot of overlap because that's the 1%. And as far as LinkedIn, it's fabulous. But what you're doing with the Owl app is next level, because I don't have to waste time going out for drinks and shmoozing or sending an email and waiting for somebody to get back to me. Cold calling, forget it, but with the Owl app I know they actually want to talk to me. 

20:35 - Jason Hill (Host)
Yeah, and the best part is you could increase your price to any level. So if your price is 100 bucks for 10 minutes to get through, obviously you know people aren't wasting your time Anyone willing to spend 100 bucks, even if they're soliciting you. They're still a reason. They believe in their product so much that they're willing to spend 100 bucks to solicit you. And then lots of times you're like well, actually that was pretty good, even though it was solicitation. I'm all years Because it was a great idea and it could be someone like me being like I got this great idea, I'm gonna interact a podcast on Yacht Life TV. I have the genius idea. We'll bring all our pass guests on there and we'll have the founder of Celsius being interviewed on a yacht. And then you're like okay, that was worth 100 bucks. 

21:16 - Jessica Graves (Host)
Absolutely. 

21:17 - Jason Hill (Host)
You need to pitch me an idea that I maybe will run with. Coolest part of the podcast, we're looking down at individuals that are live and telling the world they're happy to take a phone call. So we're gonna give a call right now probably one or two we have time for and then we're gonna get to ask them a question or two. Okay, live on the spot, okay. So, rebecca, how are you? This is Jason Hill on the Owl Podcast. Hello, rebecca, can you hear us? It's Jason. 

21:43 - Rebecca L Norrington (Host)
Hill. Oh, I can hear you now. Yes, I can hear you, good morning. 

21:46 - Jason Hill (Host)
Good morning. You are live on the Owl Podcast with Jessica Graves. She is the founder of Yacht Life TV. Well, Rebecca, to kick things off, can you tell everyone a little bit about your expertise? 

22:01 - Rebecca L Norrington (Host)
Okay, well, I share with people how to experience more happiness along this journey we call life. And when I say happiness, it's not about what happens. It's really an internal foundation, it is a vibration, it's an energy of contentment, regardless of what happens and regardless of what doesn't happen. And what isn't really taught is that happiness is a practice skill, just like any other skill from being a musician, a pro athlete or a landscaper, painter, chef it's a practice skill. So I just share with people what to practice. 

22:39 - Jessica Graves (Host)
Well, that's very helpful. 

22:41 - Jason Hill (Host)
Okay. So, Jessica, do you have a question you wanna ask Rebecca? 

22:45 - Jessica Graves (Host)
Yes, and Rebecca, you're preaching to the choir, because I absolutely believe that happiness is a choice we make every morning, and I love that you're helping to spread that word. So are there any specific books that you would recommend or authors that you'd like to follow that you would suggest? 

23:02 - Rebecca L Norrington (Host)
That's a really good question. Well, I'm working on my second book right now, which is called Programmed for Unhappiness, but my favorite authors are have you heard of David Hawkins? 

23:13 - Jessica Graves (Host)
Yes. 

23:14 - Rebecca L Norrington (Host)
Yeah, David Hawkins is number one for me, and then also I like Eckhart Tolle. I also like his name is Guy Finley. He's in Oregon, See go. 

23:26 - Jessica Graves (Host)
Mel Robbins is wonderful Mel's good. 

23:29 - Rebecca L Norrington (Host)
Now, mel is good too, and what I love about her is she shares behind the scenes, she shares her life. You know the good, the bad, the ugly. She shares all of it. 

23:40 - Jessica Graves (Host)
yes, Right, and that's the human condition right. 

23:43 - Rebecca L Norrington (Host)
Yes, but let me back up to what you said about it's a choice. Well, when I say program for unhappiness, if you do not recognize that you are programmed, then you really don't have a choice, because robots, when they're programmed, really don't have choices. But I do understand what you're saying. You have to be conscious, self-aware, and a lot of people just aren't. 

24:08 - Jessica Graves (Host)
Right and do you feel that people are becoming more or less satisfied with their lives? And if and either, whichever answer, why do you think that is? 

24:20 - Rebecca L Norrington (Host)
Well, I would have to say less. And the only reason why I'm saying that is just look at the anger in the world. I mean happy people don't cause wars. Happy people don't argue. Happy people don't judge. Happy people don't. When I say happy, again, it's an energy. So the question? Let me ask a question. So do you worry? 

24:44 - Jessica Graves (Host)
Oh, everybody worries. 

24:46 - Rebecca L Norrington (Host)
Okay, so see, that's. I love you. We just met, but that's a program answer and the worry is a program. You didn't pop out of the womb knowing how to worry. So the only reason why people worry there's only one reason, and that is lack of trust. So you can't trust and worry at the same time. 

25:07 - Jessica Graves (Host)
Right. I'm not like that so well, let me ask you, rebecca. So I have two children, and they're 11 and six. Of course I worry about them, I worry about their safety, I worry about whether or not I'm a good parent, if I'm doing the right job, you know, and guiding them. So what would you say would be a good way to deal with that type of worry? 

25:29 - Rebecca L Norrington (Host)
Okay, I love this question and mine happens, my son happens to be 38. So I was there. But whatever you're, whatever you're vibrating that vibration of worry, that's what you're teaching them. And put your seatbelt on for this one, that's what you're teaching. You're really fear-based worry about their safety. Well, if you trust that whatever is happening is happening for your betterment or to serve your children also, I actually don't even, yeah, the worry thing. So my recommendation, humbly I say humbly is just you practice trusting more and you won't worry about your children. 

26:13
You don't. I mean, that is something that I understand, coming from a mother, you know, with young children, but the worry isn't helping them, it's not helping you, it's really a toxin. 

26:27 - Jessica Graves (Host)
Yeah, and I think surrendering also helps with that. 

26:31 - Rebecca L Norrington (Host)
There you go. Perfect, now I'm getting chills. Perfect, you always give children this podcast. 

26:36 - Jason Hill (Host)
Rebecca. She was on the podcast, I think two, three months ago, but thank you very much, rebecca. Thank you, rebecca. 

26:42 - Rebecca L Norrington (Host)
You're welcome. 

26:44 - Jason Hill (Host)
We'll chat a little later and you two have to, of course, chat. Oh, yes, you know, on Al, I'll make sure she calls you on her way home, okay, rebecca. 

26:49 - Rebecca L Norrington (Host)
Love it, love it. Yes, rebecca, pleasure to meet you, pleasure. 

26:53 - Jason Hill (Host)
You also mentioned it early on the show. It's really about creating good environment, right? Can you speak to that a little bit, Right? I think that's important. Yeah, Good vibes. So many people you know create businesses and they put a bullshit mission statement on the wall and you know what, or a quote, and they're like why are people leaving me, why is my business not working? 

27:10 - Jessica Graves (Host)
It's like no one's going to work, because people want to be respected. 

27:13 - Jason Hill (Host)
Yes. 

27:14 - Jessica Graves (Host)
You know, and if you are going to take the time to hire somebody, get to know them, ask them questions about themselves. I mean, I think we've all worked in toxic environments and especially when you're first starting out in any business, sometimes you have a tendency to undervalue yourself because of your lack of experience, but that doesn't mean that you should be treated poorly. So, just as an example, when I was in LA before I landed at E-Entertainment, I worked at ICA I think I'm saying it right and that is a major entertainment talent division. They represent actors, writers, and the guy that I worked for, he was a talent agent and he was such a jerk and he would throw mugs at people and he would scream at his assistants and they would put up with it. So I worked for him for three days and then I left and I said, because I saw the way you spoke to your previous assistant, I know that this isn't going to work out and you know, honestly, I did him a favor, because why waste time investing in me if I know that I'm not the person who's going to put up with that? The most important thing, and even though we have a very small team of five, I mean, I've overseen and managed teams of much, much, much more people. 

28:23
I think it's so important to value the people that work with you, you know, to ask them how they're doing, to know a little bit about what they're going through, because, as much as we want to say, we leave stuff at home and you don't bring it to work. We're humans, you know, so treat each other with kindness, respect, and if you took the time to interview and hire somebody, then you probably should trust them a little bit to know what they're doing. And micromanaging will never get anyone anywhere, so you have to let your employees just do what they were hired to do, give them guidance, give them feedback in a great positive way. And look, you don't have to sugarcoat everything, but it's important that we all know you're doing these things fantastically. I would love to see you be able to do this. You know, maybe let's shift gears a little bit. Let's shift our perspective or our approach. 

29:12 - Jason Hill (Host)
Yes, I agree with everything that you just said. Of course it's hard. You know, lots of times people try to hire people and then force relationships and it's just hard. You have to be natural, right and I think there's some stats on this that you spend more time in the office than a lot times your own family. Right, when you think about it. You wake up, you get to the office at eight to 10 am most people, and then most of them are staying to the office four to seven pm. But then you know lots of times you have kids that are going to sleep, right, and then and you literally calculate the hours it's like you better be around people you like at the end of the day, right, and like-minded people. So that way you know, as you're scaling like it's a team and you're growing together and you could have fun, right, there's nothing better than waking up on a Monday morning excited to go to work. Right, I am excited, right, almost too excited. 

30:02
And you have many times I hear people like, yeah, your app's cool, but it's not for me. I go what do you mean? It's not for you? We have every single week two podcasts. Guests like yourself, come on, follow them. You get a notification when they're live, call them. So it's just so cool when you you you have people around you to just, you know, run with things and you don't have to micromanage. 

30:20 - Jessica Graves (Host)
And it's inspiring, isn't it, when you meet people who are doing something that you want to do, and, with the Owl app, there are people that are succeeding in the field, whichever one it is that you want to succeed in, and they're open to giving you the advice. They're making the time for you. That's, that's, you know, priceless. 

30:38 - Jason Hill (Host)
Yes, and I'm sure you know as a leader, it's like nothing feels better than waking up and like seeing the creativity go to work. Oh, I love it. I wake up and I'm like I see Stephanie put a posting up about like office hours and I was like, oh, that's pretty cool. Like I didn't even see it coming. I just let them run with it. I'm not like, let me see the post before it gets up to Instagram or TikTok. 

30:55 - Jessica Graves (Host)
Well, I have a fabulous social media coordinator manager and he does wonderful work and you know. But it's a collaborative process and we work so well together and he surprises me all the time and I love the way he writes, and so it it works out pretty well. And you know, I don't think I might grow, manage them too much, but you'll have to ask him. 

31:15 - Jason Hill (Host)
Cool. Well, I think that is everything we have for today's podcast show. Just go will be live on the owl platform probably later today, so definitely follow her and you will get a notification when she goes live. And, of course, you know, pick her brain about anything we talked about during today's episode. 

31:32 - Jessica Graves (Host)
right, one of the unit literally anything from TV to playboy TV. To you know, I mean excited. 

31:38 - Jason Hill (Host)
All of a sudden it's going to be like why'd you sit speaking to Jessica all day? But seriously, thank you for coming out to the podcast this morning and anything you want to let our guests know you know, I guess, urls, instagram handles where they're not new other than you know, of course, the owl platform of course, other than the obvious. 

31:59 - Jessica Graves (Host)
Please follow us on Yacht Life TV that's our URL Yacht Life dot TV and on Instagram, the Yacht Life TV. And and, yeah, you can visit me on LinkedIn as well. We have a Yacht Life TV LinkedIn and all the information's on there. If you have Roku, please download it. If you have Apple TV, download it. And, you know, give me a call if you want to talk anything. 

32:23 - Jason Hill (Host)
Production writing you name it just give her a call, it's that easy. Yeah Well, thanks everyone for listening, peace.