EP:46 - Entrepreneur Inspiration - Brendan Boyd Helps you amplify Your Brand Through Smart Podcasting

Brendan Boyd unlocks the secrets to building a powerful network and scaling your business through the art of podcasting. In a candid conversation, Brendan and I traverse his intriguing journey from the competitive world of real estate to the innovative podcasting landscape.

Turn the volume up as we dissect the nuts and bolts of establishing a successful podcast from scratch. I share a blueprint for growth that doesn't demand deep pockets but does require persistence and smart guest acquisition. Discover how starting with a lean virtual setup can blossom into a flourishing enterprise, and how consistency in your brand's rhythm is the beat to attracting phenomenal guests. This episode is packed with real-life strategies from leveraging high-profile interviews to navigating the initial challenges of podcasting, ensuring that your own venture doesn't just launch, but soars.

Whether you're a seasoned podcaster or just tuning in, these insights are tailored to ignite your aspirations and fuel your business ventures into the stratosphere.

Connect with Brendan: https://www.instagram.com/itsbrendanboyd/?hl=en

Three Questions that Brendan Boyd answers in this episode:
1. How can a podcaster effectively expand their network and use their podcast as a powerful marketing tool?
2. What are some strategies for monetizing a podcast without relying on sponsorships or ads?
What are some creative ways to attract and secure high-profile guests for your podcast in the early stages?.

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If you're an entrepreneur, interested in startups, funding, marketing, networking, social media, podcasting this podcast is for you!

Transcript

Brenden Boyd: 0:23

And once you should have picture right, you have your bio, you have your talking points. You know these are the three to five things we're really good at. These are the three to five things that I do outside of my business.

Jason Hill: 0:36

Smart. I don't think that I just have bio headshot photos. Another awesome episode of the Owl podcast, powered by good old Celsius beverage. Now that we're doing it at one o'clock in the afternoon, I have officially cracked the can because I need some extra energy during today's podcast. I had one last night, so you probably still kicked in.

Brenden Boyd: 1:02

Yeah, I know.

Jason Hill: 1:03

Mine goes 24 hours when I drink one.

Brenden Boyd: 1:05

When I know.

Jason Hill: 1:05

I need to get some work done.

Brenden Boyd: 1:06

I grab a Celsius.

Jason Hill: 1:08

OK, so let's get right into our guests, tell everyone who you are and what are you doing down here in South Florida.

Brenden Boyd: 1:14

What's going on everybody? My name is Brennan Boyd. I'm a digital media entrepreneur. I'm in South Florida to connect with these amazing people, shoot a podcast. I have a podcast on my own, so I'm shooting a podcast connected with some clients. I got them on a couple of shows. I'm going to be doing some collabs and going on some podcasts myself and just sharing a message about the importance of getting your word out there, how you help people, your message out there, making impact and then growing your brand.

Jason Hill: 1:37

It's hard when you visit South Florida, because it's such beautiful weather, you want to drag to lunch dinner the beach. How do you do it? You get down here. Is it all work mode, or do you kind of build in some time for vacation mode as well?

Brenden Boyd: 1:48

I mean, I live in LA bro, so.

Jason Hill: 1:50

I mean, I'm good.

Brenden Boyd: 1:51

I'm good with the weather, but I do enjoy walking around meeting people connecting. It's definitely a different vibe over here in South Florida, for sure it's the better vibe I mean I'm not just Don't tell anyone.

Jason Hill: 2:02

At least get them close side, so she knows.

Ellis Santra: 2:04

Don't tell them. I don't want them coming here. How long?

Jason Hill: 2:06

have you lived in LA for?

Brenden Boyd: 2:07

Going on six years. It'll be six years in June, and when are you moving to Florida? June 1st.

Jason Hill: 2:11

Oh, look at this.

Ellis Santra: 2:13

I was just telling her yeah, ok.

Brenden Boyd: 2:16

You got to put a date on it. Yeah, yeah, or else it'll never happen.

Ellis Santra: 2:20

Wait OK. So obviously we know you are a podcaster and we can just tell by your professionalism, your comfortability here. I feel like, right off the bat, even your Celsius little ad right there. You got the swag, you got the voice, you got it Thanks. But I want to hear also about the other side, the client side. One, tell me how you help these clients. And then two, where does the money come from? Is it the podcasting, is it the clients?

Brenden Boyd: 2:49

Well, first I think I got to take off these glasses, oh, things are getting serious.

Ellis Santra: 2:53

Things are getting serious. He's showing his face.

Brenden Boyd: 2:55

I take the glasses off of that. So I would say all of the above. I think one of the most important things that people need to understand is podcasting is really an amazing marketing tool.

Ellis Santra: 3:04

first, Not a.

Brenden Boyd: 3:06

And it could be used for several things. It really depends on the intention, and I feel, like a lot of people, they'll just start a show, which is fine, with no direction, no goal, and that's still cool, like you could do that, because that can help you discover what you want to do, and I think that's how it worked for me, like originally, what got me into this space is I wanted to meet more people that were successful. I didn't know any at the time it's 2018, I didn't know any multimillionaires. I didn't know no founders. I didn't know any creators. I didn't know any one. I really got busy that did things other than working in corporate, because all my friendships and all my relationships were just people in corporate that were making corporate six figures, which is fine, but no one else thought differently. So I was like, well, man, how can I meet these people? How can I create some value so I can ingratiate myself with other people? So my idea was just to do interviews on YouTube, and it wasn't even a podcast, it was just me interviewing people, but I always liked content, so it was like I'm going to film it.

Ellis Santra: 4:04

Yes, and who are these people?

Brenden Boyd: 4:06

So yeah, at the time I was a residential real estate agent, so I was meeting people that owned mortgage companies brokers, bankers, financiers, just people in that space that I looked up to. And then there was this guy. I didn't get a chance to interview him, but when I asked him he said, yes, I like my mind switch, we just couldn't get the schedule together. There's this dude that used to always go to the same barber shop. He used to pull up in a Rolls Royce. He only had one arm and I used to always. I mean, I'm like man, how are you so successful? And he said he got successful because he was selling. He traded coins Like he actually sold. You know what's that? Foreign exchange? He was doing foreign exchange. He was an older guy.

Ellis Santra: 4:50

And I was like man.

Brenden Boyd: 4:51

So I was like, man, would you mind if I interviewed, connect with you? He was like, yes, but we just never was able to do it. But once he said yes, a light bulb went off. I was like, whoa? He said, yes, pretty easy, so I'm going to just ask a bunch of other people. And then they just started saying yes and that's kind of like what started the momentum and the ball rolling.

Jason Hill: 5:09

Now Isn't that just interesting. You just ask Everyone always asked me the secret, like how did you get to over 300 shows, how did you get this person to join out? And I just say, I was in a room and I walked over to them and I introduced myself and asked and Ellie over here, same thing, how many people have you met in person that you just asked to do something with? And they've said yes right All the time.

Ellis Santra: 5:30

Is it crazy Everyone?

Jason Hill: 5:31

wants to know the secret.

Brenden Boyd: 5:32

Hello ask right. The secret is just attempts. Now this is the thing. You can't just assume that people are going to say yes the first time Because it might be scheduled. They might not know who you are, because no trust is still real. They got to see if you're real. Do you really have a show? You might not have a show. You might be someone that makes once a month. That's not right. I might not waste my time for that. So I need to do a little bit of background. But you just got to ask Because I might connect with you today, be like, yes, let's get it done. That might not happen for like eight months, but the intention is still there. So we going to make it happen, we make it happen. So that's kind of what started it. And then I just got some verticals going from there.

Ellis Santra: 6:08

OK, and then. So that's what started it. So you then you were doing these interviews, then you decided to do these podcasts and you were saying that the podcasting is more of a marketing tool first, to probably then market to whatever business you have. That is the moneymaker, essentially.

Brenden Boyd: 6:27

Or, in a sense, I would say I would say this If you are someone that is successful, just in general, I feel like you need to have immediate apartment, in my opinion, and you may not have to start a podcast, but you need to have some type of functionality in your business. That's a test immediate. So it might be you going on some shows, but if you have a pod, even if you do it virtual, you'll still be able to connect and build so many business relationships. So if you're not in podcasting but you just have a business, so you're an entrepreneur, I would start a show. Now, if you are a podcaster and you think that you know what I want to monetize my show, I guess I need to grow my show, or I need some sponsors or brand deals, or I need to get this Google AdSense. That's not how you make money. I mean, you can make money that way, but it's going to take a little longer, or that's the long. I look at it more like of a bonus. You know what I'm saying. The best way to make money faster in podcasting, in my opinion, is affiliate marketing and there's a ton of affiliate marketing market places where you could just register and you just have like now you just got a treasure trove of all these different companies that you could market and get paid 20%, 30%. I just did a video on Rakuten. You guys familiar with Rakuten A little bit so I didn't know what Rakuten was. I just noticed it was a logo on Golden State Warriors Jersey. I'm like what is this company right?

Jason Hill: 7:49

They made it there. There's something to it.

Brenden Boyd: 7:51

Something to it, right? So basically, what Rakuten does is if you go to Rakuten and you upload the Chrome extension, it goes on your browser. Let's say Chrome or whatever right. Anything that you purchase for now on Rakuten has some type of relationship with them. They got over 3,500 relationships with commerce businesses. So something's going to pop up. It's going to say $10 back, 10%, 20%, whatever right. So you might just buy anything that you would normally buy. Rakuten will tell you hey, you're going to get some money back, right, so you can do that, get money back. And then if you get into their referral program, you get $30 back every time. Somebody signs up right, uses it right. So if I'm a podcaster, well, number one, all this equipment I need, or maybe I got a friend that spends a lot of money. Hey, boom, you're going to get this money back. But then I can create a commercial, say what's up, guys, welcome to the XYZ podcast Today's episode. I want to talk to you guys all about Rakuten. It's an amazing site. You can go there and save money. Everyone likes to spend money, right? Well, why don't you get some money back? Yesterday I spent $100 on some Nikes. I got $10 back, right. So, boom, you put a commercial in your episode. Now listen, we got Jason, we got Eli, we're going to be talking about what's going on. Boom, right, you make your own commercial. Put them in there. Start stacking your affiliates right. Another thing is wherever anyone lives, you have these relationships. It might be credit union bank, coffee shop, movie theater, let's say, grocery store. You know the people that own it, the management that works there. You can get a little partnership agreement and sponsorship with them. They might throw you $1,500. Now you're building in your community. You can do a removal podcast over there. They'll be happy because they're not doing any marketing, right, yep, so that's another way. Then there's just so many ways that you can take advantage of it right now. Get your podcast to anywhere from $1,000 to$5,000 a month using some non-traditional strategies. I mean, we just talked about two.

Jason Hill: 9:41

Real quick, that can get you rolling right, ok, so I'm going to start going after some hardball questions, because I'm a podcaster and there's so many people out there. They get frustrated with their podcast and I really want to dive deep into this subject because everything you're talking about is absolutely amazing and there's stuff that I'm going to learn from you today and I'm feeling you're going to learn from myself as well. Let's go, let's go. So, right off the bat, I'm going to throw a hardball question because often people say the podcasting world is saturated and sometimes people ask me and I'm like, eh, I don't know, you should start a show Right, because a lot of times I could tell they don't have an underlying business backing it up. So I get concerned like, hey, you're going to start this, You're going to get addicted to it. I'm vast into all this technology. There's very few people that come out the other side like you who actually turn it into a business. Often we see people get to like 300, 400 episodes and they turn around and be like, holy crap, I made no money, you know, on the show. You know I wasted so much time on social media posts. My social feeds have a thousand, two thousand followers. There's not much there. Their viewership is really low. They get like 10 downloads an episode and I'm like you know, when it comes to me, I'm like well, you started out incorrectly. You should have had a business Like. If you're a real estate agent should have led to opportunities to your, to your, your main core business For me, I was a financial advisor, so when I started my show in 2018, it was simple Meet wealthy people through a show and built opportunities, plant a lot of seeds and one day, you know, those people would turn back to me as a resource in the financial service industry. You know what I call that. I call that a pod close, yeah, so pod close.

Brenden Boyd: 11:10

You basically build that no-lack trust over 30 minutes, 40 minutes, whatever plant a seed right, give an opportunity. Hey, listen, I learned so much about you and what you got going on. Here's how I can add more value. Here's how my team and I can help you. Yeah, and then you close the high ticket deal.

Jason Hill: 11:25

That's a thing financial service professionals, real estate agents, cpas, lawyers, all very high ticket sales, so they could run through 50 episodes a year, close one deal and it's enough for all the expenses for the year and then lots of time. It's recurring revenue in the future as well. So then when people come to you, you know kind of how do you advise them, right Cause right off the bat you could see their profession. And right now you're like, oh no, they shouldn't do it, they're gonna, they're gonna fall into the trap, the trap of the unsuccessful podcasters. You know the ones that get the nine episodes quit, or even 50 to 100 episodes, and you're like, oh my God, they still aren't making money. Obviously you're gonna teach them, but you see a lot of people making these basic mistakes. So kind of, how do you advise in those early meetings, for example?

Brenden Boyd: 12:08

100%. So I would definitely see what the intention is Like. Why do you want to do the show? I don't believe that podcasting is saturated at all because, as you identified, there's a high percentage of people that just quit. So if you just, if you just consistently make a show, you're already in like 60% of people that are more successful with podcasting, right? So I would first say, hey, what's the intention? Is the intention just to have conversations? Right, do you have a business, like Jason mentioned? Cause, if you do, we can leverage this too. Now, if you don't, it's fine. But still, what's the end goal Do you want, do you want, the podcast to grow your social? Do you want to use it to leverage and build you know, build new relationships? Do you want to actually have this thing monetized? Once we have some type of identification on what the goal is, then we can, then we can start advising them on which way to go.

Jason Hill: 12:55

Okay and you advise. You know online podcasts, in-person podcasts, hybrid kind of. What's your theory behind those?

Brenden Boyd: 13:02

I always suggest to start with a virtual or a hybrid model, because it saves you the most money upfront. If you do virtual literally all you need right you need either StreamYard Right I like Riverside for virtual, so you can do Streamline and Riverside Right, so you can do those Then all you need to do is invite someone like these amazing people to come on the show and just have a conversation. If you want to level up for the small investment, you can get a USB mic, a USB light and a USB camera, and then the quality would just be that much better. You could start there. That would be under 300 bucks. Or if you go to Amazon, you can probably find all those things for probably under 200, even 100 bucks, I like that because you could just get comfortable.

Jason Hill: 13:43

Yeah, you get comfortable. You know, used to asking different questions 100%. I find a lot of people are good speakers, but then when it's light camera action and all of a sudden you got to ask real questions, they freeze a lot, right. If I look back at my history and these episodes are all public go to my first 10 episodes you're like, oh my God, like that's the same individual. Yeah, like I was freezing on the mic, especially when it was like a recorded video. Back in 2018, as you recall, like most podcasts were audio only, yeah, and we weren't used to being on Zoom all the time. Now everyone's kind of a lot more comfortable because we've been forced to Zoom and we're forced to like hitting the record button on Zoom. But there was something when you know 2018, you know, at least in my situation is like when I saw that red dot come on on Zoom, yeah, like all of a sudden, like I wasn't myself, it froze up. Yeah, so red dot went crazy. So I think it's important like, don't over commit and spend $10,000 on equipment, which a lot of people do. Start with something basic and the quality is still there with something basic. Yeah, you could level up iPhone's amazing, yeah, so here's your iPhone.

Brenden Boyd: 14:42

I mean there's an iPhone recording right now, like technically right. So that's what I would do. I'll just start, see if you enjoy it, see if you can keep up the consistency, the work. You know what I mean Like start, but know why you're starting 100%.

Ellis Santra: 14:54

The biggest. Thing.

Brenden Boyd: 14:55

Have some intention behind it, and then it's work. Podcasting is not like it's still work.

Jason Hill: 15:01

Okay, so let's talk about the trick to getting guests, because often most podcasts fail because it becomes work, because you can't get guests right. You start out and you start texting people they don't respond. You start DMing people they don't respond. And it's hard when you're new because you don't have like a website backing up your past episodes. Once you get going, like it's shooting fish in a barrel, right, yeah, because you just take somebody that you had on, you know, that's famous, you know, or a huge entrepreneur, like we had to sell CSCO on right, it's not hard for me to send somebody a message like hey, we recently had to sell CSCO on, would you like to join us? And from there on they're like well, they were on, I want to be on 100%. So what is what is the trick early on, like those first 20 episodes or so really getting guests?

Brenden Boyd: 15:43

Well, there's a couple of different things, I think. Number one you have to put out a lot of attempts, right? So you got to ask a lot of people. You can do that by DM, you can do it by text, you can do it by email. You can even create content and say hey, listen, I got a brand new podcast looking for guests. If you're interested in know somebody, tag them below. That definitely works. One of the things that I do is I might go, let's say I go to your page, I don't know you. I might go to your page or comment on a couple of pictures and I'll leave a comment that says DM, with a mic emoji and a fireball. Most people responded that because they're like the mic represents some type of communication, speaking or podcast. They're going to respond to that. So I would do that. I would also create content, right. I would create some content that shows you and the value that you bring, because if you have any of those clips that go crazy, it's easy to send that clip to somebody that you want to interview and say hey, listen, you know, I got a podcast. Here's a clip you know, I would like to have you come on. That works too. Another thing you could do is you can have a VA right and you can make a list. I say, make a list of 100 potential guests. You can have the VA reach out on your behalf. So then that way you're not spending your time. You have, you know, you hire somebody to do it, reach out to all of them, send them all a message and he just wait for them to come back. Like Steph Curry, he hit the most three pointers in NBA history, right, but he also missed three times the amount that he made. So he made over 3500. He missed over 15,000, but he also shot millions in practice. I didn't even count. I think it's all volume play 100%.

Jason Hill: 17:09

I saw often. My question is you can?

Ellis Santra: 17:10

get anyone to come on right.

Jason Hill: 17:12

Yeah, you can get.

Ellis Santra: 17:13

But the difference is like anyone versus like the high quality people. You know what is your, if you. I don't know if you have any tips for that specifically, but yeah.

Brenden Boyd: 17:22

I mean, what is his thing? Or the people with the, you can get anyone to come on. Yeah Right, this is the thing, though there's time, that's that's. That that's a factor, and there's also money. So if you want to have, let's say, Grant Cardone come on, he can 100% come on the podcast. There's a couple of different ways you can get Grant Cardone. You can either pay his fee to have him come on, right. You could go to like a 10X event by probably one of the highest tickets. Meet him there, build a relationship, flow some value, right. There was a podcast that I recently knew. He was in LA. They figured out what hotel he was at, I mean what restaurant. He drove there and he met him coming out and then he told him his story and he came on. So there's a lot of things you can do that are non-traditional and there's a lot of things you can do with with with intention. If I knew that I wanted him on a show, I would probably just pay, either buy one of the biggest packages, be in a room and then build a relationship, or or another thing you could do is you can go to the, to the person that's next to him, right, and get the person that's next to him on the podcast, build a relationship with the person that's next to him and then plan to see, say hey, man, listen, I really enjoy to have you on. Do you think anyone else you know from from 10X I might want to come on, maybe even Grant, you know what I'm saying. Have him plant to see. Like oh, Grant, I'll just on Brennan's podcast is crazy. I think some of you can consider you planted that seed. So now when Grant hears it later he'll remember like oh, I heard this two or three times before. Yeah, let me know, let's make it happen.

Jason Hill: 18:46

Well, my trick is find someone bigger than Grant, and then you go down one downhill.

Brenden Boyd: 18:50

You can do that too. They all work, they all work.

Jason Hill: 18:53

Wait, he was on there. I want to join too, exactly, but it's hard to get, obviously a lot, a lot bigger people than Grant, and then you can build, you can get more popular as well.

Brenden Boyd: 19:01

Sure, you can build your value in your perceived value out there on social, and then you can attract the people.

Ellis Santra: 19:08

Yes, yeah, and how did you? So? This is your company, right?

Brenden Boyd: 19:14

Yeah, this is one of them.

Ellis Santra: 19:15

One of them. So how did you go from corporate to pod agency, like what?

Brenden Boyd: 19:21

was the Swiss one. You want the truth.

Ellis Santra: 19:22

Yeah.

Brenden Boyd: 19:23

You want the truth, all right. So check it out. I'm in, I'm in real estate. This is probably I don't know three years ago. So I had my license in Massachusetts and in California, residential realtor. So a friend of mine, he gave me a referral, personal referral, and I was actually going to get a t-shirt printed. I got a t-shirt printed at the referral right. So now I happen to have, you know, I have my nice little shirt on whatever, I'm getting a t-printed. And then the dude's like yo, you in real estate. I'm like, yeah, he's like yo, I'm actually looking for a house in the Salton Sea. I'm like all right. So I had MLS pulled it up. Literally the first house I showed him he was like that's the one. That never happens. He's like that's the one. I'm like all right, cool. So I called, called up, set everything up and then we went to see the house maybe a couple of days later. Now, mind you, I live in LA. Salton Sea is like two and a half hours away. It's like by Coachella. You know what I'm saying. So, long story short, it took six months to get that deal done, from like it being, you know, under agreement to a falling apart because of a price gap, to like the seller couldn't close in on another deal and my buyer wanted it again. Like it took a minute so I had to drive there back and forth four times. You know what I'm saying. So now I'm like that's a lot of time and the house is out there. Not that much. It's like six. I think the commission was like 6K, I think the house was like a little under 300,000. Now, it's not about the money at all, it's about the time.

Ellis Santra: 20:40

Yeah.

Brenden Boyd: 20:41

So when I realized that you know what, I spent a lot of time, and it's that there has to be a way for me to make money faster, you know. So then I just went, I liked I was, like you know, I'm quitting real estate, so I went all in on personal development, investing in coaches, mentors. I bought programs and then I discovered, like you know, digital marketing and the ability to sell. you know, premium value offers, communities, digital products, you know, monetizing your mindset, monetizing the information like your specialty, and then from there it was just game on.

Ellis Santra: 21:16

Yeah.

Brenden Boyd: 21:17

Now a friend of mine was like well, bernie, you got a podcast, so I think there's something to this. So I took like two weeks and just thought I think it's really important to just take time to think. You know, like, take a day off a week, a couple of hours, go somewhere that you enjoy and just think. But it took me like almost a month to put podcasts in together with what I was doing prior like helping people monetize the information, and I was like Eureka, I got it. So basically I turned my podcast at the time into. I started monetizing it non-traditionally, but then I started helping podcasters make money.

Ellis Santra: 21:51

And were you monetizing it through the things that you mentioned, like the affiliates and stuff?

Brenden Boyd: 21:56

So I had a Tesla. I got a Tesla a couple of years ago, like three years ago and then my first thing was like how can I get the podcast to pay for this? So I started a community in the community. I'm charging $99 a month, so 10 people in the community started paying for the car. So I was like oh, it's only 10 people, other people can do this too. So now I started teaching them how they can build a community around the podcast, because there's always, no matter what podcast you got I mean, you got the owl, like there's people inside the owl right now, of course, the community, right, yeah? So there's always people that want to go deeper with you, and it's not for everybody. So whatever podcast you have, there's a percentage of people that want to go deeper with you. I call it like I don't really have a name for it, but let's look at-.

Ellis Santra: 22:37

Like super fan. It's like the same thing as having a brand 100%.

Brenden Boyd: 22:40

I think the best example is like if you go on a plane, there's always people in first class, and first class has the smallest amount of capacity. But economy is like what? Three times, four times, you got 100 seats in economy, but there's always someone that wants to pay for convenience in additional value. So just offer that with your podcast, you probably have five to 10 people five to 10% of your listeners that want behind the scenes. I want to maybe ask you a question one to week or once a month that are down for like meetups, maybe you're gonna do a live podcast. You can invite the people out of part of the community. There's a lot of different things you can do and they'll happily pay you $29, $39,$49, $99 a month. You multiply that by what your expenses are. Man, I only need 50 people and all guy works his job. No more. I only need 30 people and my budget is taken care of, and that's how you start looking at it. You do more of what you love. You do more of what you love.

Ellis Santra: 23:32

The question is, though how do you obtain those people, because there's always maybe fall off or whatever. How do you? You always have to keep going right, so how do you obtain that? That?

Jason Hill: 23:45

audience. Well, that the chaser's a shiny address thing to him, right? Everyone wants to just go viral, make millions of dollars, have a Lamborghini, they jump to your community. They then jump to the next.

Ellis Santra: 23:55

And the next community. So, yeah, how do you keep those people?

Brenden Boyd: 23:58

I think the churn rate is gonna be about four to six months. To be honest with you, churn rate is about four to six months, I think. If it's priced accordingly, most people are not going to cancel. So if it's like 29 bucks, 39 bucks, it's probably worth. It's worth more if I just stay, especially if the person's giving me value. So maybe, like an easy way to add more value to your community is bringing other people. So let's say I had a community and then once a week I brought in other experts on stuff. I got Jason coming in, let's say next week. So every week I'm giving more value. Or let's say I have a monthly meetup or quarterly, you know, meetup or do a monthly Zoom session with my people and I'm really pouring into them and I'm leveling up and I'm giving them some of the jewels that I'm getting in real time. That's gonna keep people that want to be in it. Like you wanna make it, you wanna keep it involved, you wanna make it exciting, you wanna ask some new things and then just ask them what are they looking for? Cause it may not always be about what you think it should be. It's like what do you really wanna you know? What? Do you wanna learn? What would you like to do? How can we make?

Jason Hill: 25:00

this better, and where do these groups live? Is it its own independent website with a chat forum? Is it a Facebook group? Is it a Slack group? Is it an app? You know there's so many.

Brenden Boyd: 25:10

Yeah, so you could do Discord. Okay, discord, you could do Discord, you could do Slack, you could use Circle, you could use School. You know what I mean? They got WAP. There's a lot of different things. I mean you can even start all those are like paid options, except for like.

Jason Hill: 25:25

Slack. So do you have one community or is it separate communities for different businesses?

Brenden Boyd: 25:29

I think it's important for you to have two. Okay, I think, having a free community, because that means everyone gets something. Yes, I call it like. People will pop up like toast when they're ready. Yeah, the pay community more, yep, and then you have your pay community. So if people aren't ready for the pay community, just put them in a free community. Sure, give both value, and then the free people are going to. You know they're going to grow into the other community.

Jason Hill: 25:52

Okay, so you have the community on one end, you have your podcast that's monetized on this end, and then you also help podcasters over here. So let's start, let's go a little bit more into detail on this end. So the podcasters do you focus on the beginners? You know the ones in between that have like 50 to 100 episodes, or folks like me right, I have over 300 episodes. You know there's going to be fewer people with three, four or 500 episodes these days. Who is your core customer?

Brenden Boyd: 26:22

So I actually just started back coaching because I wasn't coaching for like six months. I was spending time growing pod agency, which is a vertical off a podcast which basically helps us say gentlemen like yourself, get in front of more audiences by getting you on podcast. And then I started a new business called PodChop, which basically helps you take the content that you create, chop it up and then redistribute it across your social media platform.

Jason Hill: 26:46

You teach me how to do that, or I just hire you and then you go into my, my, my drop box folder or Google shared folder, and then your editors go in and do all the work 100%.

Brenden Boyd: 26:56

So, with PodChop, we'll do short form, we'll do long form, we'll edit your podcast depending on what you know, which package you want, and then we'll also redistribute it so it might be across all your socials plus YouTube. And, yes, you can have us do all of that for you. You just, you know, you just pay that and that's the subscription situation. And then, with with pod agency, the whole thing with that is helping entrepreneurs that have, you know, a solution. Right, you are good at what you do, you have a strong message and all you need to do is get in front of people. It's not for anyone starting a new business. It's not for people that don't value you know marketing, that doesn't understand marketing. It's not for people who are like I want to try this. No, this is for people that have a successful business that are established. Right, you might be making, you know, 30, 40, 50,000 a month, or whatever case may be, and all you need to do is be turned up. You need more people to learn about who you are and how they can connect with you.

Ellis Santra: 27:49

I love the PodChop idea because I think we we were talking about this earlier, but we struggle with this where, like we make content for our guests, like we have packages, we have free content for everyone and like then people just forget and they never repost it and it's like a lot of the point of coming on a podcast in the first place is to get content. But that problem is like but then what do you do with that content? How do you get it out to the right people? So I feel like that's super important, Even just getting on a schedule to actually regularly post it.

Brenden Boyd: 28:20

So yeah, no, 100%. I think, again, it goes back to intention. Some people just want to go on a podcast because podcasts is like the thing now. Well, yeah, I want to, I want to go on a show, but they have no intention. If you're someone that doesn't know how to create content, or maybe you're shy and you feel like you're awkward on camera, if you just go on a bunch of podcasts, you'll make a bunch of natural, you know, organic content. You have you having a conversation talking about what you do, maybe talking about your backstory, you know, maybe there's a topic that might be pressing you, kind of going to that, and then you have all this content that all you need to do is chop up and redistribute it and it's you being you.

Ellis Santra: 28:55

You don't have to like be on, you know something goes on, yeah, like camera on, oh, and put on your camera voice, put on your camera voice and all that.

Brenden Boyd: 29:02

You don't have to do none of that. So it's just really about the intention, like what is the intention, and when you have an intention, you get these, you get the content. There's so much you can do, right, I like segments, right. So let's say, this podcast, how long is it? Normally like 40 minutes an hour. Yeah, about 45 minutes, usually, all right, cool. So 45 minutes, what do we have here? Okay, we got one 45 minute video and one 45 minute audio. That's cool, right. Now let's say, we talked about a bunch of different topics, right, you could take those and chop those up into four or five segment videos. Now you got short form, long form videos that you can also put on YouTube, right, you got a five minute video, 10 minute video, seven minute video, right. So now you have the one long form podcast, right. And then let's say, you have four more like short, long term, right, because some people may not want to digest the 45 minute video, so they might want to just watch the five to seven minutes, right. And then, after I watch a couple of those, I'm gonna be like okay, let me check out the full episode. So that's already five pieces of content. Then we're gonna turn that into like 10 to 20 clips, right? So now that's what you know. You got 15 to 25 pieces of content just from the one podcast. Now we're gonna take that and redistribute that across all your channels. Now you start to be more omnipresent. All these people out here that are like I want a YouTube channel or I don't understand why I should have a YouTube channel Now that's another opportunity for your customers to spend time with you without them having to spend time with you. And you have all this content now you can put on YouTube. Now, right Now, your brand is on YouTube. You have a channel and your email marketing, your text messaging marketing or just in casual conversation oh, you know what we talked about that? Let me see you the link. Now you have your channel working for you. Now the content is working to bring them back your way. If you have commercials all that long form content you can put your own commercials in it. If you got branded in screens, you can put branded in screens in it. If you do an affiliate marketing, you can put affiliate commercials in it. Now, all those episodes, all this content you're making is now bringing revenue back to you and is creating these relationships for potential clients for you to do business with.

Jason Hill: 31:03

Can we talk about going on the right podcast for a moment, because so often you'll get so many email requests going. I get a lot. I just in the financial service business, running Owl app, running two different podcasts. I get all these emails and I instantly, of course, check them out really quickly. I go in there for a minute and I make a decision yes or no and I see a huge difference. Right, I know if I went on your show, I'm getting a crap load of content. There's so much value there and, like Darren's who, I went on his show amazing, I got a Dropbox folder and it had so much content. I'm using that content on my feed right now and those are the shows I want to be on 100% Versus the typical show. I would say nine times out of 10. It's online. I do an hour show. You don't even get the video back and then there's like one post and that's it. Or you might not get the post and sometimes I don't. I'm like whatever happened to that? I didn't get like a link to the Apple podcast. I didn't get on their website. I didn't see any short form video. I'm like that was really just a waste of one hour of my time 100%. They got to meet me but that was not my intention of just doing an hour meeting because my time is so sensitive 100% and I love going on podcasts where I could just sit back and relax and that's what our shows are about. Yeah, like Shrimp Tank, the Owl Podcast, both of our shows. It's just like people are up on their website so they get a great back link to their website. Then obviously their bio up on it lives somewhere, so their bio's up there in the cloud, then the social post before the show, after the show we got like a lot of way. So the folder has so much content and we're like really in the beginning stages because we have 300 plus folders so we could do everything that you're speaking about, and TikTok's starting to allow you to do 10 minute videos. We're testing that as we speak and like you think about is like we could always go back, right, because the issue is always like how much time I did, do you want to spend? Because I'm in the high ticket sales business or I'm now, you know, attracting people to Owl. So I'm not like overly concerned about putting too much content out, because one day I could go back and do what Alex Hermosi has done and just go balls to the wall like 100 pieces of content out of day. All of our past guests, like your episode today, like we go crazy with it, right, but we really have to be intentional with our time, like going on the right show. So how do you find the right shows?

Brenden Boyd: 33:21

I think it's important to find the right shows by doing several different things, right? So there's a lot of different sites out there. Right, there's Podmatch Podchaser. Right, there's Guestio. You could use YouTube and search your topic XYZ Podcasts. Right, you can do the same thing. Spotify has a trick where you can just go from music to podcast In the search you put in what topic you want. So that's probably number one, and I would just make a list, right? And then I wouldn't be lazy, like Jason said, I would actually check out an episode, see what the podcast looked like. And then I have this strategy called a 5, 2 W, where it's like you go on one podcast a week for 50 weeks. Now you're on 50 different platforms. You only spend 30 or 60 minutes every time per week, and now you have all these different platforms that get to know who you are. So I would make a list of 100 shows that are in your category and then, whether it's you or whether you hire someone someone on your team or a VA have them start reaching out to podcasts and make sense and, instead of just sending an email, create a one sheet. On a one sheet you should have picture, right, you have your bio, you have your talking point. You know these are the three to five things we're really good at. These are the three to five things that I do outside of my business.

Jason Hill: 34:33

You're smart, I don't do that. I just have bio head chat photos, but I don't do that. That's actually really clever.

Brenden Boyd: 34:38

Here's a link to my free item that you can check out. Someone?

Jason Hill: 34:41

has time anymore, so like the episode's coming up, they jump right. But if there's those questions you know immediately like that's great for the host.

Brenden Boyd: 34:48

And another thing I do is I think everyone should do this make an intro video and then make it clickable right on the one sheet. Hey, what's going on? This is Brendan. I am great in these areas. I'm excited to come on your podcast. When I come on, I'm going to light it up. This is the energy you're going to get, so I'm excited. Make sure you click the link below and schedule a time for me to come on, okay.

Jason Hill: 35:06

So tell us the best one you've been on, or a couple of them. Like what are the best things that you've seen? People do that really surprised you. What to get my attention, just like you went on. You've been on so many shows. Oh yeah, like obviously you've seen so much that you know like one of the tricks is obviously going on a lot of shows and then taking it back down to your show. Yeah, I've done that yeah. I've been on the real world and be on other shows, so what have you seen?

Brenden Boyd: 35:29

I think one of the best shows. I went on production wise, like one recently and then one a couple years ago, so the win has a production story over there.

Jason Hill: 35:40

That thing's like millions of dollars. You know what I'm saying, so I went on. That one's hard to compare.

Brenden Boyd: 35:44

So I was in there and it's basically like a big studio so you can rent it out, you can have your show in there. So I went on there and that was really, really fire Like as soon as I went in there. It's like different.

Jason Hill: 35:56

It's like the news. Yeah, I saw, seeing that.

Brenden Boyd: 35:58

Yeah, so that was really crazy and it's in the casino, so you got that whole vibe going on right. So that was really good. I love that. You know, that's my. I was really, really dope. And then recently I was in Dallas and it was a production studio that used to be owned by Vince McMahon and then one of my clients he was able to acquire it and then we did a podcast there and it's kind of like the win vibe where it's like it's big. They got these heavy cameras that are on the cranes and everything that kind of move where you move the whole background. The LED screen, like that was really, really fire and it's like the background is back here and then the chairs are up here. But when you look at it through the camera it looks like you're like right there and you can put anything on the screen. So I was really, really dope.

Jason Hill: 36:41

So it's just a vibe though the entire setting, because you'll never forget that setting is what you're saying Like 100%, and one of the people in the OWL community always says is like people never forget the way you made them feel.

Brenden Boyd: 36:51

No.

Jason Hill: 36:52

And then you can all like the touches on email, the posts. It's just like that feeling of being in the win setting is just like you can't just make that shit up Right. It's just crazy. Not at all.

Brenden Boyd: 37:01

And if I could scroll it down, because I just used two big examples. I went on a show and for a lot of deal last year and it was at someone's apartment. And this one I got an idea too. This is an offer that I'm going to have, probably in a couple of months, but he has an apartment. He had an apartment and he turned the apartment to a studio. So the whole living room was done nice, the kitchen area was done nice. You know what I'm saying. The whole thing. You come, you like I'm gonna somebody. Yeah, you know what I'm saying. So I'm like man, this was real. I felt really comfortable having a conversation and I'm chilling Right. I'm like man. If he had, like an assistant that was coming through with like some snacks or something, I would just really put the icing on it because I could, like I could see that like if you just hired somebody, like hired like you know, some people to come through during the podcast, just to like bring in that extra level of customer service as we expand our delivery during show or massage during show or one massage, or you guys get like what if you just had somebody in like a our mascot situation? I like this, you know what I'm saying. And like they came in and like you, you meet the owl and that owl comes through and hey, you good with everything. I'll now the owl. Take a picture with the owl.

Jason Hill: 38:13

Make some content with the owl. We do want to mask out one day, because that would totally work.

Brenden Boyd: 38:17

That would definitely work. You know what I'm saying? I'm not wearing it.

Jason Hill: 38:20

Oh my God, we can hire someone, we can get big raise one day.

Brenden Boyd: 38:23

That'll definitely work for sure, but it's like those little, small, little touches and nuances that that make somebody feel good. And then the other thing is like think about all the things you can do while you're on set. You know what I mean. Like I have this asset list and it's a list of like over 16 things that you can do when you're in the space, right, like, obviously, getting the content going podcast is one thing, but there's just so many things you can get, so you can maximize your opportunity. You might not get all 16. You might get three.

Ellis Santra: 38:49

So give us like give us a couple of those Well number one you need to take a picture with the host.

Brenden Boyd: 38:53

Yeah, you ain't. Most people ain't doing that. Take a picture with the host. I would also edify the host in the video. Hey, what's up? Y'all, this is Brenda. I did this crazy podcast today in bulk with these amazing people. We'll do that right. Yeah, so I would do that right. And now you can put that story out. Ask the host to do one for you and your business. So now you got that content that you can use. Right, get some behind the scenes video, because if you guys know anything about social media, word on screen content really does really well, so get you and the host on the podcast. Get like a little pan video. So now you have that for like words on screen later. Right, if you have a podcast service, make a commercial on the set. Now you got new creative that you can run later.

Ellis Santra: 39:33

Theme song yeah, you can do that, musician. That's what I'm saying.

Brenden Boyd: 39:36

Well, yeah, that's what I'm saying for you, right? Theme song. There's just so many things you could do, yeah, and also we talked about affiliates. So and you talked about earlier most podcasts are doing on a monetize. So if you are a guest and you have, let's say, a digital product, or, let's say you have a referral or affiliate program, make the podcast host an affiliate partner. Show them how they can make money with you without having to do anything and then have a commercial prepared for them, and they could put that not only in your episode, but future episode. Yeah, hey, listen, if anyone buys, you're going to get 250 bucks. Why don't you just run this in all your episodes? Now? This is gonna give him more of an opportunity to make money without him having to do anything. That episode is getting edited anyway. So if you just, hey, just throw this in there, throw this a little 30 seconds in there at like a mid-roll ad, he's just gonna have these random 250s coming in. He's gonna forget about it. He's probably not gonna check the account. One day he's gonna open it, like.

Jason Hill: 40:33

What's this $3,000 sitting in there, like there's so many things you can do so it's all about really having to do Just exploding with ideas as you're speaking, by the way, like the different things that we could do is like we could drive you to Celsius and take pic. They have a whole picture stand right in front of their HQ in Boca. It's fighting down the road. I could be like, hey, after this we're gonna go take a picture over there.

Brenden Boyd: 40:53

Yeah, you can make it a whole experience and that, and if you do a VIP package like you have some packages that could be part of the higher level. I like that. I like that.

Jason Hill: 41:01

That's a very good idea. I'll share some of my knowledge, what I've done in the past. So it starts with like the second someone walks in the door, right. It starts with like we do a drink menu, right, so they get a menu. We have a coffee maker out front. Everyone could buy a coffee maker for $100,$1,000. You know, do expressos, we do expressos, we name the drinks and then also we even have energy drinks like Celsius, for example, or water, or diet soda. So right at the bath I go, oh this is cool, no one's giving me a drink menu. When I entered and of course there's, you know, some people that give chocolates. You know, you know, because chocolate puts people in a better mood. Yeah, you know, they tend to buy more. Actually, there's science behind that with chocolates. I'm not a big chocolate guy because then I eat and slows down people, so I only get some chocolate, dark chocolate.

Ellis Santra: 41:43

Sharon Barbie will have her on here later.

Jason Hill: 41:45

Those are like the basic things and just really the focus around the guests, right, like even this survey. Like a lot of people digitalizes but we do it on paper on purpose, because people like always remember filling it in. There's something like cool about like oh, that was cool, they cared enough about me to fill in this survey and then this survey has so much data, right. You know, if you put sports teams, if your podcast is local and you love sports, well, you just put them in your CRM and every time like when I lived in New York, you know of course New York was big with the Yankees and Mets literally we would just email a bunch of people like hey, we're going to a Mets game and take a bunch of people. They back then like there was tickets for like 10 bucks and stuff about that one point when the Mets were horrible. Right now sports tickets have gotten out of control. But you could build that community or speak about through something as simple as the survey. But then the littlest thing is like send the person a thank you card, right, no, handwritten takes one minute and a 50 cent stamp, right, and we put that person's address on the survey. Most people don't get enough info from their guests. Yeah, you get their cell phone, yep, right, every guest gets a text message from me and just says thanks for joining us on the show last week. If you ever, you know, want to be connected to any of the guests you see on our show, just reach out, don't hesitate. And it just makes them feel comfortable and I tell them like, hey, I'm a super connector in town, so, just, you know, feel free. You know, and I want them to reach out. I generally do Like, if I get a text message like hey, I saw you had Brandon on the show, like I'm like, awesome, you two should connect. He's in town through Saturday. Yeah, I want that to occur, right Cause then you're a center of influence, right, people look up to you and, uh, but you got to execute. You can't be bullshitting people. You can't be like, yeah, we do this, but then you don't text them back and don't focus. Too many people put these grand plans together, but then they don't execute and and often people try to do too much, right. So I always say it's all about the system in place. If you have a system in place with checks and balances, it all, it all properly works out and when you're monetizing it's the same way. You know. If you're monetizing, you give people like here are the packages, it's clean and cut right. You're not giving them. You know 14 different packages. I find the biggest mistake is there's too much, too many words, yeah, right, too much context, so people get overwhelmed. It has to be like in and out burger, right, yeah, the reason why in and out burger is so successful. Same with Chick-fil-A. There's only so many options, right. But once you try to compete and be the cheesecake factory like, not everyone could be the cheesecake factory. That's the fact, and I have a gazillion they they did it, but but nine out of 10 times you know people who try to be the cheesecake factory fail. There's too many options, you agree.

Brenden Boyd: 44:09

I definitely agree. I think you're right. Only cheesecake factory can have that menu with like 10 pages on it.

Jason Hill: 44:14

Yeah, and they like looking forward to it and be creative, like we did the interactive podcast at potfest. That was really dope. Yeah, like most people aren't thinking outside the box. Like people are going to all these events. They're so freaking boring after a while it's like the same event, guest speakers, the same speakers going the same line up everywhere. Yeah, everyone's trying to attack those speakers to get them on their show because they got millions of followers. It's like how are you unique? Well, in our case, I'm like wait a second, why not do an interactive podcast with a speaker that's outbound? And then all of a sudden, we're attracting people to our show, right, and also our app, owl, which we're about to do some owl calls and have some fun. But it's just just be different and there's no costs. A lot of the things that we just discussed are free. Yeah, it's just taking time and really caring about your guests.

Brenden Boyd: 44:57

So two things I want to bring up real quick, right. So just to add something to the experience, one of the things that I really really got a memorable moment at, and I think that anyone can do this when you have someone coming into your studio or if they're coming in to do the podcast, have something that you can put their name on it. Yeah, so this is a podcast. I did in probably this is probably the biggest podcast and probably didn't shout out to cap my guy sound. So when I came into a studio he had a whiteboard. It says you know, cap podcast welcomes Brendan Boyd to the show. Awesome, and it was like number. I forget what I think was like. No, I was like number 81 or something like that. I was like Dan, this is dope. Like I didn't even need to do it yet, but I walked in and it was like so that little things.

Ellis Santra: 45:38

It's like how long does it take to write on a whiteboard so that?

Brenden Boyd: 45:40

made me feel really, really good. I remember that I took a picture of that. Of course, right Made a video.

Ellis Santra: 45:44

Look, you know what I'm saying. That's like our wall. We have people sign the wall at the end.

Brenden Boyd: 45:47

That's really dope. The other thing I was going to say is everyone, if you're a podcast, you need to also understand that you're a media business. So when you're a media business another thing, that's a cheat code as a podcaster, you can literally reach out to like comedy, like, let's say, comedy spots in your city, sporting events, shows, events and just say hey, I have a podcast, I would like to come and cover your event. Yeah, that gives you another look. I like that.

Jason Hill: 46:13

That's what everyone thinks about that.

Brenden Boyd: 46:14

And actually put you in a room with the mid-level and the high-level people, and you really are. That's what I'm saying Everyone that has a podcast. You are a media business, whether you realize it or not. You're either going to take advantage of it or you ain't. But if you do and you're positioning yourself as such, you can get into those spaces that most people won't, just with this in a camera or your phone.

Jason Hill: 46:35

So I love the name on the screen because it's so simple. Tvs are nothing to it. A hundred 500 bucks this is 86 inch TV you get for the thousand dollars. And I used to always do that in my financial service business. Yeah, the client would come in, there'd be a folder, there'd be a blank piece of paper, it was all branded and it was set at the top it's about you, yeah, little touches, it's about you. But then their name was like welcome, john Smith. And every client just immediately was like wow, no one's done that for me. That's what I'm saying and it worked. And honestly, sometimes you get lazy, I'll be blunt. Like we could put it up on the TV but then we couldn't figure out, like the Wi-Fi was messing around. So we got lazy, we stopped doing it, but it's a reminder. Like you kind of get in the groove but you got to go back to your roots sometimes. Yeah, put that back, because people absolutely love what you just said, 100%. We do it all the time.

Brenden Boyd: 47:22

Yeah, that will 100% where, especially if you have what's the intention on backing, if you got a core product, high ticket product, if you want to build relationships with the guests, those small things will start to you know program the result. That's going to be happening soon.

Jason Hill: 47:37

Okay, so this bag man, we're looking on the owl app and we're seeing who's available. Yeah, and you don't see many podcasts do this where you could call directly to experts and bring them into a show. Let's do it. They don't know it's coming. Yep, so we got Brielle. She happened to be on our podcast in the past. She's a LinkedIn creator and she just graduated college as a big feed like 20,000 connections on LinkedIn and she's right in the zone that we're speaking about because, like I could see her, she's a kind of creator, but she doesn't have a podcast. But I could see her completely like doing what you said going on 50 shows in the next 12 months or one day having her own. And here she is.

Speaker 4: 48:14

Hi Jason, how are you?

Jason Hill: 48:16

Hey Brielle, How's everything going?

Speaker 4: 48:18

Pretty good, just staying busy and keeping up to date on everything post college. How about yourself?

Jason Hill: 48:25

Good, you are live on the owl podcast with Brandon, our guest today. It is streaming live.

Speaker 4: 48:32

Hi Brandon.

Jason Hill: 48:33

What's up, brielle? Okay, well, brielle, tell. Tell Brandon a little bit about yourself in under 30 seconds, if you do not mind.

Speaker 4: 48:41

I just graduated college and in the past few weeks I officially created an LLC and I really specialize, focusing on communication and profile presence and optimization, specifically on LinkedIn.

Brenden Boyd: 48:55

All right, awesome, that's dope. So so are you building a business with this brand new LLC? Like what's your intention?

Speaker 4: 49:05

Yeah, for sure. So I focus on clients who really want to maximize building their presence, their profile and their authority, specifically on LinkedIn and everything that goes into that, with messaging and storytelling and branding graphics all of these pieces that ultimately convert into paying customers, clients and opportunities.

Brenden Boyd: 49:27

So today we're talking about how you could leverage podcasting. So, Brielle, have you thought about taking that same message that you just shared with us and going on like a podcast tour and just letting people know how they can get that more exposure and leverage LinkedIn so you can help them and you can get more clients?

Speaker 4: 49:48

Yeah, absolutely. I actually just got onto TikTok in the long term. I know some people have asked me if I have a podcast or if I plan to do that, and so my next step is definitely YouTube and a podcast, but what I would probably be more so talking about is how we can effectively communicate and build confidence, because I'd say that is at the core of everything we do, which is also something I'm very passionate about to help bridge generational gaps.

Brenden Boyd: 50:15

Now I think that's great, but I just want to make sure that you have the clarity over what I said, because I think what you said is great and you definitely should have your own show, but I'm talking about taking your current message and then going on other platforms and letting more people know about what you have going on, because that's easy, right? I have this strategy called a 5, 2 W. You could take 30 minutes a week, 30, 60 minutes a week and go on different platforms and just share your message, share how important messaging is, communication is, leveraging LinkedIn and just that alone. That'll get you at the minimum, 50 to 52 different platforms by the end of the year that are all going to be learning about what you do without you having to do that much more.

Speaker 4: 50:55

Right, that's awesome, so I'm assuming that is what you specialize in and what you're passionate about.

Brenden Boyd: 51:00

Yeah, yeah, a little bit. I'm a little bit. I'm definitely passionate about helping people get their messaging out by you know, getting more exposure, which I think is extremely important, but you have a lot of value and I think leveraging I mean you're already doing our owl, you know. So it's just you know you're going to use another digital platform with consistency and that's going to easily help you or help other people find out what you're doing, how you can help them.

Speaker 4: 51:25

Yeah, for sure. That's the beauty of social media, right? We get to help people and get to share some good messages.

Jason Hill: 51:31

Well, Brielle, thank you for joining us on the owl podcast today. We appreciate it.

Speaker 4: 51:36

Yeah, thank you so much, Jason and Brandon. It's wonderful to meet you. Take care.

Brenden Boyd: 51:40

Yeah, yeah, I'm going to hit you up on an app.

Speaker 4: 51:43

All right, amazing. I look forward to it.

Brenden Boyd: 51:44

All right, take care Later.

Jason Hill: 51:47

So that is being entrepreneur running, running when you gun, when you go into technical issues, running and gun. So the feed is not picking up on our Bluetooth. So that's why I was holding it up to the mic. But that is an example of like when you have podcast equipment, there's so much going on this mic, this headset, that camera and what you got to do when you have a guest Just just listen, you know, put out fires.

Brenden Boyd: 52:09

We just got to do your thing, like you know how people they have, like a perfectionism, ain't not perfect you just got to have the intention. You going to make it work. It's going to do what's going to do.

Jason Hill: 52:18

And I didn't.

Brenden Boyd: 52:19

I planned on being here, but I didn't know if I was gonna make it per se or what that looked like, right, so you never know. You're like I need to make this first before I put it out. Nah, it's like my intent is to get to the show. I know it been to the building, I don't know who's picking me up, but I got faith that I'm gonna get there. And then what happened? I'm here and we're doing it. That's how we need to operate. Whatever comes to your mind, whatever you wanna put out into the marketplace.

Jason Hill: 52:43

You gotta ask goes back to that first thing that you said earlier Gotta ask, Gotta ask. And then at that point things occur and it's very similar to Owl right the people who step up to plate and just call people instead of waiting back and saying, oh, your app is okay. I only got like one call yesterday and I didn't love the call. I was like well, going offense, I didn't love the call. You see Brielle sitting there for $3. Yeah, yeah, yeah, 20,000 connections. Call me Right. You could literally see she's gonna have amazing growth in the next 10 years.

Brenden Boyd: 53:12

Yeah.

Jason Hill: 53:12

Right and you could get in touch with her and build a relationship. For $3 for 10 minutes, 100%, and it's that easy. But too often people wanna be on the other side. They want everything to come to them right, cause they see on social media everyone doing posts and going viral and they think, oh well, they could do it. I just wanna post and let the people who want my services come to me and I'm against that. I'm gonna go get her. I always I'm the one typically reaching out. Even in your case, I think, hey, when are you gonna be in Florida next? I'm like come on our show, right, 100%. And Ellie's the same way, like she just leaves voice note after voice note, goes to event after event, but she's always asking Right and without asking, there are no results 100%. And one day, if it turns the corner where you know it starts going like 50, 50, 50%, you're asking 50% are incoming and one day you might get to the point very few are that it's all incoming, right yeah.

Ellis Santra: 54:05

Well, it's not just about asking, but also like making sure that you're conscious in your ask, like we talked about this before, like oh, I've listened to your content, I saw this specific so and so I really enjoyed it. Like giving you know, actually showing them not just like will you do me this favor, but like giving them a compliment, showing them that you actually are really interested in what they do first you know.

Brenden Boyd: 54:29

Bring people value. Yeah, yeah bring people value. I think that's extremely important, like this podcast is out there or content creators out there that I've never met but I've already put money in their pocket, you know cause. It's like, hey, listen, you're amazing at what you got going on. I have someone. I think it would be fired to come on your show or just build this relationship. Sometimes it's not always about money, but sometimes it is right. So it's like they may have a fee, they want to get on a platform. I put money in this person's pocket. Now him and I have a him, I him her. You know we got a relationship and that might happen before him, you know, before we even meet, but now you have that relationship. So in the future, when y'all do me, it's like, hey, man, what's going on? I really appreciate that. Listen, it's like I know you right Cause you've been building that over the past couple of months.

Jason Hill: 55:15

And I'm going to use a real example. I'm going to open up my fee, though, and isn't going to see this, but we could talk a little bit about it. But here's Brielle, right, she came on the podcast. You could see, december 4th was my message that I talked about earlier, right? And said, hey, reach out whenever, right? Then she reached back, but ready, potfest Expo, and I literally invited her to co-host the interactive podcast there. I said, here, your name will go on a flyer like this, right? Then she respond she couldn't make it, but then we had Jason Waller in the studio and he had an event. I said, hey, this looks like an event that you probably want to join us, right? So I'm always giving, giving. I'm never asking, and I think too often everyone's like they have a guest on, and then it's like ask, ask, ask. And we have someone that we know quite well. It's always asking and it's like when are you going to just show up one day for lunch and be like hey, got you guys some sandwiches? Like yeah, yeah, simple as that. But like you could see it, like I'm drowning her. Like, hey, here's Libby, right, she's the CO Grant watch, you should reach out. She's live on the platform, right, a great individual that lives in town. Yeah, you're ingratiating yourself, you're providing hull value After message and it's just like I'm providing value. And then I see her live on the owl. I'm like, let me call her into the show, 100% Right. But it creates a two-way street, Because if I start the message right and I'm giving and there's no response, like, oh, he's annoying, Right, it's over, You're outside my circle because I've given you two chances, yeah, and you don't see me as a giver. So it's like nope, that door's closed. I have a lot of people, as you know. You could do what I'm doing and be a giver. No, thank you. Still, out of 100 text messages that go out, there's only going to be about 20% of the people who then receive that as a compliment. That's a fact, thank you. You could literally be like I can't tell you how many times I'd be like here's Celsius. They're like no, no, I'm good. Or, as an example, I'm giving them something and they don't say the words thank you. And Ellie's seen it. How many times does Ellie send a thank you card or a gift and they're like we're like, how did they get a gift? And I'll say the words thank you Amazing right?

Brenden Boyd: 57:11

No, why?

Ellis Santra: 57:11

Because people are too busy, bro yeah yeah, but when you open it, just do it in the moment, open it. Let me just send a quick. It takes two seconds.

Brenden Boyd: 57:19

Thanks, you know it might even be funny if you send a gift and you have your little message and be like oh listen, by the way, take a second to say thank you. Who, who like, almost like that.

Ellis Santra: 57:26

You know what I'm saying.

Brenden Boyd: 57:28

Like that's even funny right there. But.

Ellis Santra: 57:30

I don't know about that. People are too busy now. Yeah, yeah.

Jason Hill: 57:33

Well, that's why I love working with busy people. Busy people take you back quicker.

Brenden Boyd: 57:37

Yeah.

Jason Hill: 57:38

And they get you done quicker. They take your time more serious, so I look for the busiest people.

Brenden Boyd: 57:43

I saw this post recently. I figured who it was. It's somebody you probably know, I think I saw it.

Jason Hill: 57:50

It was on TikTok. I just saw one.

Brenden Boyd: 57:52

Yeah, and it was like you know, people that make the most money or people that are most successful, they respond quick.

Ellis Santra: 57:59

It's not none of this I saw that I literally have that.

Brenden Boyd: 58:01

TikTok, it's not none of this. Oh, I think it was with Drake. I think Drake was more visual. But it wasn't his voice, but it wasn't that BS where it's like, oh, you know, 48 hour, four day response, yeah, it's like you can't, even you can't move the needle. You know how much happened during that time. It's like, jason, what's going on? Can we link? Ok, cool, here's the date. Boom, can I make it? Yes, can you make it All right? Cool, I'll see you in a couple of weeks.

Ellis Santra: 58:25

And on the flip side, like don't just, if you do want something, don't just reach out once and be like, oh, they didn't care, they didn't respond Like. I so many times I'm like I feel like I used to do that and I'm like, oh, they're too important to like want to talk to me. They didn't respond once. No, they probably looked at it, they did get busy, they forgot. So then, just like, send them a follow up or two follow ups. They're just.

Jason Hill: 58:47

You can send it on like a Friday, like business starts on a Monday and they forgot by Friday.

Brenden Boyd: 58:51

Yeah, you don't even know where people are when you send a message. They could be taking their son or daughter out the car.

Ellis Santra: 58:56

Yeah, yeah, yeah. And then they saw and they forgot yeah, so that's important too.

Jason Hill: 59:01

Sure is OK. Final part of the show Ellie Tell them the rules.

Ellis Santra: 59:05

So basically we challenge you. I guess we could call it a challenge, not a bet.

Jason Hill: 59:09

Owl challenge.

Ellis Santra: 59:11

Essentially, we ask you to do something which is going to be using our platform, so we'll ask you to either let's see, do we want them to make calls, or take calls.

Jason Hill: 59:23

We were just at PodFest Expo. So this is the bet. Because you run a podcasting service. Yeah, I would like you in the next 10 days. We'll give them a little time. Ok, this is on vacation through Saturday. This ain't no vacation. Yeah, it's a work. You said it. It's a work vacation. No vacation. Ok, we'll pull it down to seven. Tell them it's down to seven. Ok, we have hundreds of podcasters in our app and you know that. Yeah, right, and often folks like Brielle, you just call Three bucks $1, $10. My answer to you would be in the next seven days, I want to see you get booked on three other podcast shows Right On the app. Yeah, so you're going to benefit, but most people don't because they don't make that outbound call. You'll go better. I would do it right now if my phone wasn't recording. I want to see you by the end of the next, by the seven days from now. You email us. I got on these three podcasts and then, if you do get on those three podcasts, what would you like? You win the bet. So what would you like from us? You could? You're moving to Florida June 1st. Yeah, yeah, you're not going to have a studio then, right, yeah. We'll give you our studio for I don't know three episodes. That's cool, yeah that's cool. I would do that. A free couple of episodes to shoot. You put your image on the TV. Yeah, and again, I'm just saying that's maybe what you want. Yeah, yeah, yeah, I'll take that and dinner. And dinner. I'm like, oh, OK and dinner. Ok, so you get that and dinner. Yeah, that works. So that's a deal. Now, if you lose Ellie, what is it? He put dinner in there.

Ellis Santra: 1:00:47

I don't know. He has a big phone. He's got nice sunglasses.

Jason Hill: 1:00:49

They have cameras in them. Maybe a pair of these, yeah.

Ellis Santra: 1:00:52

What do we actually have to do? How about you get us on a big podcast, but I don't?

Jason Hill: 1:00:56

know, yeah, yeah, yeah, I like this.

Ellis Santra: 1:00:58

It has to be a podcast with a big amount of listeners. I don't have to win.

Jason Hill: 1:01:03

I'm going to need Vegas in April for a thing that's a pay to play. Move, though, yeah, but a local podcast? I keep pumping it. How about a local podcast? Because we could travel Yep, you get Ellie and I on a local show that has a big phone. That is legit, because obviously we could get on a lot of shows ourselves directly. But one that's a little harder to get onto you maybe you know one on your favorite list that you're like they would really get a lot of value from joining that show. All right, that sounds good. Deal. Yeah, the bet is on. So if you run a podcast out there, go live on Al and he'll call you, so you know and so everyone knows.

Ellis Santra: 1:01:39

It's so easy. You literally go to categories and you go to podcaster. It shows you a list of all the podcasters. So it's really really, really simple.

Jason Hill: 1:01:49

Actually it's on the home screen right now. So right on the home screen the category is listed podcasters Because we're streaming right now too, right? Oh yeah, ok, I'm going to call somebody today. So if you're out there, dm him and say, hey, I'm going to go live on. Al's. I also want to drive back to my home, request him to go live. Like we said, he has to call them, but you guys could call him right. And then it'd be like hey, I heard you on the Al podcast. Would you like to come on my show, because that technically counts.

Ellis Santra: 1:02:12

Yeah, that counts. Ok, all right.

Jason Hill: 1:02:14

Well, that wraps up today's episode. Can I give something away? Yeah, go ahead, do, do, do you Just underway.

Brenden Boyd: 1:02:19

All right, listen, I have a free. I want to do two things. So I got a free podcast program. It will teach you how to monetize using what I call the podcast. You can go to 100kpodcastprogramcom and then also have a free training. Also teach you how to monetize. You can just comment or text the word podcast to 213-410-4920. So 100kpodcastcom, 100kpodcastprogramcom. And or text podcast to 213-410-4920 and get the free training.

Jason Hill: 1:02:56

Awesome. We got to get Ellie in that free training. I like this. We could all get some extra tips on how to monetize Because, at the end of the day, we don't know everything Right. That's the whole point of the Owl app call people gain knowledge and there's so many different ways to lead you to success. There's no one route. You do your podcast your way, I do it my way and we all learn from one another. So I love those tips at the end of the show. So take care everyone. Peace, peace, peace. Post-production for the Owl podcast is done with care by Ocean Tree Creative.