EP:48 - Entrepreneur Inspiration - Rachelle Peña's Blueprint for Fostering Standout Team Cultures in Healthcare

Richelle Peña shares the extraordinary story of building an eight-figure pediatric dental group with her husband, a tale of commitment to a mission and vision far beyond the allure of financial gain. Rachelle's transition from pharmacist to business leader is a testament to the power of 'wow experiences' and the significance of doing work that resonates as a calling. Her insights on cultivating a thriving team culture and standing out in the medical industry are not just inspiring but provide practical guidance for entrepreneurs seeking to make a meaningful impact in their fields.

Listen in as we dissect the anatomy of entrepreneurial success, highlighting the transformative role of mindset, clarity of vision, and the critical examination of people, processes, and profitability. The discussion ventures through the importance of execution, time management, and client follow-through. We also lay out our strategy for empowering emerging entrepreneurs through online courses, maintaining a delicate balance between professional growth and personal life with the 'God, Family, Business' principle. The narrative weaves personal stories and experiences, illuminating the often overlooked facets of business acumen essential for healthcare professionals.

Finally, experience the interplay of parenting, leadership, and accountability, as we discuss the contemporary challenges in raising children and nurturing college students in today's technology-driven environment. The episode wraps up with reflections on the unique 'business love languages,' the value of networking in unconventional settings, and the boundless potential of LinkedIn live streaming to forge relationships and create opportunities.

Connect with Richelle: https://www.instagram.com/richellepena_/?hl=en

Three Questions that this episode answers:
1. How can a healthcare professional transition to entrepreneurship and create a successful business empire?
2. What strategies can entrepreneurs employ to foster a standout team culture and provide exceptional client experiences?
3. What are the key components of achieving entrepreneurial success in the pediatric dentistry industry?

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Transcript

Richelle Peña: 0:23

So we made a huge splash. We had a lot of naysayers. Ten years later, our friends were like man, you guys were onto something.

Jason Hill: 0:38

We're gonna have another amazing hour podcast here today powered by Celcius Beverage, and you might notice we have someone different in the co-host. We got a good old John that put in honor joining us as co-host. He swore to me he would not drink 13 Celcius Beverage today. He said he's gonna try to just do one or two during today's episode because it's only about 45 minutes long and he has to be somewhere later tonight and he wants to be in the shape.

Jonathon Palmar: 1:04

Well, I was planning on running there, so I really prefer to have the 15 Celcius Beverage. You did not tell me you were going to run there. Yeah, yeah, yeah, it's only about 40 miles away. Maybe we'll limit you to four then. Sounds good, and I am so grateful to be here. Thank you for inviting me, jason. Well, why don't you introduce today's guest for us? I could introduce today's guest. It is Rachelle Penya. She has legitimately built an eight-figure business, and what I love about Rachelle's story is before, way before she decided to go online and start sharing her life, creating content, she went out there and built something real, which, in the world that we live in today, jason, you know how rare that is. So I feel super grateful to introduce her. She has a heck of a story to tell and share and even maybe a way of being able to help all of you. So go ahead, rachelle.

Richelle Peña: 1:55

I'm so excited to be here. Thank you, jason for the opportunity and Jonathan for your co-hosting this podcast, and I'm so excited to share my story.

Jonathon Palmar: 2:05

I can't even conceptualize eight figures and I've had the benefit of getting to know you guys at a couple of events and you guys just are so humble, so sweet, so kind, so light, so sweet. How did you just give us something, how did you do it?

Richelle Peña: 2:20

Man, how long is this show? Because the overnight success took over 10 years, and that's what a lot of people don't realize is it took a lot of hard work and I didn't wake up knowing that we were going to build this business. We started with passion, love, and it turned out to something bigger than we both we meaning my husband and I, because the business is was a pediatric dental group. My husband's a pediatric dentist. We met in grad school and I'm a pharmacist. So just take it back a little bit about my history. I'm actually a pharmacist and I'm Asian, so I don't know. My parents were like you have to go to some type of medical school. I'm like, no, I don't want to be in school that long, so I'm going to become a pharmacist. And so I did, and little did I know that was going to open the world of business to me. So I went from pharmacy intern to pharmacy manager at a Fortune 500 company target and day one of business college what they call it. They were teaching me how to do hiring, firing, building team culture, and I was like wait, I didn't learn any of this in school. I only learned about drugs and how they worked in your body. But I loved it and I was a sponge because I was young, hungry and ready to learn. Fast forward that my husband got a job and he was like Rachelle I don't want to work for anybody anymore. Will you quit your six-figure job, your cush job that you went to school for that I was still paying loans for? To help me build a pediatric dental group, I need your corporate knowledge, your corporate know-how, and I took the leap of faith and I said yes. We built a business on a really big mission and vision and it wasn't about the money. We didn't chase the money initially. We never chased the money. We always said you know what? Let's do something different. All of the people that we went to school with said your guys are crazy. How are you serving this underserved population of children on state Medicaid, children with special needs, parents who worked on Saturdays, a lot of dentists. Back in the days they worked Monday through Thursday. We were open Monday through Saturday, so we made a huge splash. We had a lot of naysayers. 10 years later, our friends were like man, you guys were onto something. What were you chasing?

Jason Hill: 4:31

You said we're not chasing money. Often entrepreneurs are. So what was it that you were?

Richelle Peña: 4:38

We were doing. You know, whatever faith you are, but we were doing God's work. We knew that if we did the right thing, we were providing a service that nobody provided something different in, especially in the medical space. A lot of pediatricians they take all insurances, so what makes dentists different? These children also needed dental treatment. So we were really big on our vision and our mission and also not being asshole bosses. We all have been there. I worked in a corporate world where it was do this, do as I say, and we wanted to build a team culture where our you know the people that worked for us, they were building something alongside us and where are the locations today, they're all over. South Florida. So we have Doral, kendall, pemberkind, coral Springs, lake Worth and Sedation Center in Pemberkind as well. I can't look these up. My kids may go there.

Jason Hill: 5:32

I don't even know. I text my wife after today's episode.

Jonathon Palmar: 5:36

Let me tell you they do brilliant work. I had a knee sco over there and we got to experience something that I want to ask you about, Rachelle. You call them wow experiences, right, and I feel like that is something that really makes your business stand out from all of these other practices. Can you tell us about the wow experience and why that can be transformational for other business owners to implement?

Richelle Peña: 6:00

Yeah, you know, living in South Florida. For anybody who's listening, customer service back in 2011 was like not even heard of. There wasn't that many Google reviews, social media. But we said no, if you're going to make an appointment with us, it has to start from there. From the phone, call Somebody on the other line. If someone calls and says my child just fell, I need to come see the dentist today, the next answer is not okay. When do you want to come in? I'm so sorry, your child fell. I'm going to help you and it starts from the phone call and then, when they come in, I had a rule and I was really big on this, because it happens a lot to me here in South Florida you come in and they're just still typing, they don't even look at you the desk.

Jason Hill: 6:44

You're like hello, hello, I just arrived Exactly. Now it's a screen. Now it's just like checking over there. Do they know I'm here?

Richelle Peña: 6:55

I'm confused. It's a system that works with me as a manager and she would come and say picking up, and I had to take her to the side. I'm like no, no, no, it's hi. How are you? How can I help you today? And so I brought all of that customer service to the dental world because it was definitely lacking. And then, when they got to the dental chair guys, who likes going to the dentist? Nobody.

Jason Hill: 7:19

We got our producer, who loves going.

Jonathon Palmar: 7:23

Well for the one person. She also loves misery.

Richelle Peña: 7:25

To be fair, so we wanted dentistry to be fun and not scary, so they would go into the room. There's TVs over every chair. We had aroma therapy because I hate the way dentists office smells, and so we purchased lavender.

Jason Hill: 7:39

Oh, that's nice, yeah, so what we don't have to have you come into this studio and teach us how to do this. Yes, can you try? Well, you, we have a little mini one for like $20 recently, but I want the night. Some of them get expensive, though. Right they do. I know those could be like two through grand.

Richelle Peña: 7:53

No, no, no, Ours was not two, three grand. But you know what, if you think about it, when you walk into an establishment, the first thing you do is you see and you smell, and that's part of the wow experience. I wanted people to be like do you guys live here? One kid asked me is this your guys' home? And that was the biggest compliment because I knew that we were onto something big and every one of our dental chairs. It's not like an office where you go in and there's 10 chairs back to back and you can like literally grab the next patient. Because of privacy, we were seeing children with special needs. We made semi-open dental bays where they had their own room, and it was great.

Jason Hill: 8:30

You expanded to adults because, like, I want this experience, I want this experience.

Jonathon Palmar: 8:34

I feel like we're completely missing something that's in the market that would be so transformational.

Richelle Peña: 8:38

You know what and this is something for entrepreneurs You're always evolving, You're trying to figure out what next best thing. Can I add? The answer is yes. We tried in our Dural location. We actually purchased two offices right in front of each other because we knew it was going to be big. It was right in downtown Dural, which, if you know it's exploded. We tried adult dentistry but I will say after a year and a half it didn't work. It wasn't our field of expertise.

Jason Hill: 9:04

It's interesting why?

Richelle Peña: 9:05

Because we were so focused on pediatric dentistry. With pediatric dentistry there's not a lot of selling. It's your kids in pain. You need to do this. It's an infection and, as a pharmacist, infections don't go away. It's a bacteria infection, Whereas adults we didn't like that whole selling part of it and the price haggling and you really need a good office manager who's also really good at sales. And then COVID hit.

Jason Hill: 9:31

That was the biggest thing that we eventually I understand completely where you're coming from because you could, you could try to hire someone out there and you know. But they have to really believe in it. They have to welcome people and and really like feel that passion. And it's hard and and when you get the better quality Type so folks you're speaking about, there's a higher price tag. Absolutely and the higher price tag. And then everyone's like, well, I just want to dental clean at 125 bucks and yours is$200 and they just don't see the benefit of. You know, maybe you know being in a chair and watching Netflix and then maybe you got a foot massage, you're going at the same time and and just all the benefits that you're speaking about.

Richelle Peña: 10:09

Yeah, I mean we, we open it in 2019, but in 2020 COVID hit and we the ramp up period, we we said you know what? Let's go back to what we're good at, and that's kids and that's what I was gonna say.

Jonathon Palmar: 10:21

Like the thing that I picked up on immediately is lack of alignment. When you really know what you're supposed to be doing, when it works and it works beautifully, then you know it's like, okay, I'm where I'm supposed to be, but that idea of lack of alignment, I feel like that's kind of something that you know we need to do, self-checking when it comes to our mission and our vision and our values. You know, can you speak to that a little bit, rochelle? Is that something that's like really, you know, important for your business?

Richelle Peña: 10:45

Absolutely. You know, after we sold the company in 2021, as you mentioned earlier, for eight figures, which we never dreamed Possible and we're super grateful to God and to our team who may help us get there we created, we were looking back and saying you know, what was it that got us from Six to seven to eight figures? And it was the MVP three method that my husband and I For prioritize. I was working out of the gym and I was thinking of an acrimony, of what it what it took for us to get there. Number one, and which is the M, is your mindset. For any entrepreneurs listening, the first thing you're gonna do is self sabotage yourself. I can't do it and you're gonna give up, and that's you need that. Number two is your vision. You have to be so clear of where you want to go so that you can have your team, your patients, everybody rally behind it, and we did. I mean they were sipping the Kool-Aid.

Jonathon Palmar: 11:39

I know that's not like Thing but we all sip some kind of switch. We all sit around here. Yeah, everybody was sipping the Celsius.

Richelle Peña: 11:47

So, when you have the team aboard, your community, everybody really buying your mission, your vision and then when something goes wrong in your business because I will say, business is a roller coaster rides of ups, a lot of freaking downs, and you have to look back and look at the three things in your business why something's failing. Is it the people, or or do you have the wrong person, the wrong seat? The process is the process of them calling to make an appointment bad and that they're not getting in. And, lastly, is Profitability? Do you even understand your finances? Us as dentists, of pharmacists, we had zero accounting classes and so we really had to dig deep with our accountant, look at our daily metrics and that is what took us from good to great, and we want to help you know other entrepreneurs, especially healthcare professionals, who know nothing about business. Take it to the next level.

Jason Hill: 12:42

I Love this whole conversation because, you know, I I always say it all starts with time management skills and what you talked about earlier, just like you know, texting people back, calling people back, smiling the way you shake their hands, the way you do what you say, because I feel like today Everyone talks about what you're saying but then there, there isn't the execution. On the other side, they're like, yeah, my mind sets good and they do a quick one minute video, but then it's like they're, they're, they're not showing up for their clients and customers, right and and then they tell someone they're gonna execute something a month later and then all sudden, like you know, something gets backed up. There's always excuses, always excuses. So where are you going with this in the future? Kind of give us the vision.

Richelle Peña: 13:22

Yeah, so the vision is to help other People who have little to no business knowledge, but they they have it. They have it the mindset, and we want to take them from good to great and really coach people and say, look, here is when your business is lacking. If you just do small changes, you can start to see changes in your business.

Jason Hill: 13:43

Okay, so are you going after the masses then, with like group zooms and course creation, for example, or are you doing it one-on-one? Because we see so many people you know I run the podcast, the shrimp bank as well, which is all centered around entrepreneurs and we see so many entrepreneurs sell their business and then kind of go down this path. They, they just have this, this, this want and this passion to helping others. But then there's one major elephant in the room People that are starting businesses don't have money right Right. So then all of a sudden they're like I loved it, but then nobody was writing checks. So if you go after the masses, right, then of course that works. So kind of give us, and you're good at this. So I know you thought this through. Yeah so, like what is the vision? How are you gonna, you know, not be another statistic like a lot of other entrepreneurs that did that? And then you see it, all the time they go back to buying a business. Typically they don't start a business, they're like, okay, let's just acquire one that's doing a million revenue and I'm gonna put all my skills into that, turn into $10 million business overnight, right?

Richelle Peña: 14:42

so tell us kind of the the journey you're going to take you know, and what I tell you today might be different in five years, because I will tell you in a whole year we went through after the sale. I went through two years of okay. I'm writing a book about the journey. I got bored as an entrepreneur. I was like I've been working since I was in my early 20s. I love starting something small and watching that baby grow, just like I have three kids, and While building a business, I love to see my kids grow and the influence that I have to the human little human beings that they are today. So for right now, you know, our goal is to really create online courses. That's gonna teach the business. But one big button for many people listening when you're chasing growing a business, but you also have a family like us, we have also coined the G, f, b principle and that's God, family, business, and this is something that you know. We didn't want to build this empire for eight figures and look back and say, oh, my god, I missed all these things with my kids. We didn't. We have no regrets, sure? So, to answer your question, initially we were like, okay, we're gonna do one-on-one calls, but that takes a lot of time. We almost felt like we were a pseudo COO's doing the thinking for everybody and what you tell them, they don't listen. It Frustrating, it's frustrating. So you know, we're on to bigger things building our MVP 3 motto, really showing Our niche, which is healthcare professionals. Do learn business, not like at FAU, like at a tutorial didactic, through storytelling, through really showing them Breaking down financial statements, how to create a mission and vision statement, and then we'll take it from there. But we are going to do a lot of, you know, business to business and business to consumer, partnering with the right Organizations to get us out there, because we did it, we built it and there's a lot of, I will say, imposters. You know they're, they think that they've run a business and they can now teach it. I think it's a whole different thing when you have the passion To want to, the proof and the evidence evidence of it which is the sleepless nights, the bag something that I find really unique.

Jonathon Palmar: 16:54

Rachelle and I will admit I did get a chance to check out her course when you were a pharmacist and you were like I'm gonna run my own practice or I'm gonna go work in my own place, or what have you, or when will say the same thing. It's like you think just because you are world-class at a skill means you can also run a world-class business, when those two activities could not be further from the truth. Isn't that right? Like when you are a pharmacist or you know when will was doing his thing and thinking, okay, I'm gonna start a business. It's like, don't you, didn't you realize there was a little bit more that you need to know when it comes to business than just being really good at the trade?

Richelle Peña: 17:30

a hundred percent. It's like an electrician who's a really good electrician. I'm gonna open my own business. I'm done working for that guy. Then they go into it and they don't know how to do marketing right. They don't know how to do their books, they don't know how to schedule. I mean, I've seen it, even the biggest.

Jason Hill: 17:45

Business market. Yeah, you know, situation with most entrepreneurs is they're amazing what they do it, like you said. And then they get out there like they're gonna come when we build this office, like no one's coming right. And then you gotta learn sales tricks, right, and they're like I'm not used to sell, right. People just come into the office and I'm an expert, right, right. That's those two, sales and marketing. It's not taught that much.

Richelle Peña: 18:03

It's. It's not a hundred percent when we built our business. We also don't have a marketing degree, but I will say in high school I learned a huge lesson. I was a cheerleader and I had to get people to buy these beat tags and I I didn't know it back then I just had. I was doing what. I was told I would go to every single person until they said yes and I realized that helped me from my little agent quite itself to okay, now I need to sell beat tags. I was an entrepreneur in the making and then I would convince my patients on how to change their lifestyle and then just Influencing my friends. I'm like sales is easy when you have a passion for it. I'm deeper on sales.

Jason Hill: 18:39

First, you know you ran that business for 10 years before exiting. You know, tell, tell our audience like the three secrets of you know bringing in new customers. Because everyone's doing social right, and I see it on every business plan. It's like here's my plan, we're gonna do Facebook ads, we're gonna do social posts right, but like, come on, that's all like all the obvious stuff, right? You know, share with our audience like one of those three things. Like I have some major secrets, he's got some major secrets right, and a lot of people have specific niches and and then that's like the truth behind certain things. For so right.

Richelle Peña: 19:14

So the the biggest secret is don't look at your competitors, at what they're doing. I wouldn't look at other dentists to see how they're marketing. I would look at Nike, disney, anybody who had the same clientele as me. I'm a good copycat or I was like, if they could do it, they, they're my clientele. I needed moms, moms to really listen. I was where moms were. So it's not just online. You had to be in the community. We had to be at events, in magazines and movie theaters, billboards and with marketing. You have to try different things and see what sticks. You can't give up just because it didn't work after a month. You have to give it at least three months. But for us it was grassroots. I gave my husband a box of donuts. I was like look, you're good-looking, I don't care. Go all these Referrals and I need you to give those girls a nice smile. Give them donuts, introduce yourself as a doctor and let them know that we're new in town and we're ready to make a splash. And he did it. Donuts are cheap, yeah.

Jonathon Palmar: 20:13

Rochelle. Is that a module in the course about how to manage your husband and get them to solicit for your business?

Richelle Peña: 20:19

Listen, working with your husband is not easy, but I will say, for men who work with women who are strong, like myself, you can't let your ego say, oh, I'm not gonna let her upsell me. We focused on each other strengths His strengths were in the office, in the finances, which I hate, and I was the person, the go-getter, the, the person. If something was wrong in a process, I love to like try and fix it, because I think that's the pharmacist in me and I'm very. We're both very humble. We came from humble beginnings and we led with love. But um, yeah, so Brilliant. But these are in the course. And look, there's no course that you're going to buy out there that is going to guarantee you millionaire status. But it's like reading a book. You read one thing in a book that could change the course of how you think and if you take that one little action, it could, you can make you successful. I share so many secrets in this course. It's a lot of edutainment, a lot of storytelling, because I'm not a university teacher. I want to teach you through my failures and what worked and what didn't.

Jason Hill: 21:21

It's not about relationships for a second.

Richelle Peña: 21:23

Yes.

Jason Hill: 21:24

You know, all the marketing in the world like it always comes right back to that that one relationship or two that helps blossom the business, of course, or multiple relationships, and often today it's kind of like tender with relationships like next relationship, next relationship, next relationship. But when you look at successful entrepreneurs like typically no, they have some core moms in your situation, they're like those folks have you know you're back, you have their back and it's strong relationships and a lot of times a lot of people don't see that behind the scenes with businesses. So talk about relationships for a matter.

Richelle Peña: 21:55

Yeah, you know relationships, let's talk about loving our team, because you know they always say patient first, but for us we said team first, our patients will come first if you put your team first. And so, building relationships, it takes three minutes to have a conversation with someone and make them feel you know that they're worthy of your time. So they're like oh my God, you're so nice, you're the owner and you're so nice. I'm like yes, because I'm a human being. And how we built those relationships with our team. We had an open, honest communication. If they didn't like a process, they're like we're shall. That process is stupid. Tell me, if you're going to have a problem. You got to bring a solution, and when we implemented their solution, they felt valued, they felt listened to, and so number one key to our success was having a relationship with our team. Don't get me wrong, you can't be too friendly either, because the minute that you need to reprimand them but they know it comes from love, right. And then building relationships is give, it's true, like be such a giver that when you ask somebody for something, they're gonna be like oh my God, rachelle, you've done so much for me. Absolutely, I'll do that for you and be genuine, because I can smell a fake person from a mile away and I think so how do you find the fakes?

Jason Hill: 23:07

Because there's a lot of fakes out there, right, it was social media. You got a lot of fake accounts out there, like, oh, we're going to million followers. I'm like, yeah, you're your picture got like seven likes. The numbers don't add up, right, and you know, a lot of people are believing that these metrics are all real on social media, and we know that's not true, right? Actually, most successful entrepreneurs you know that, I see, you know, over age 50, let's say, they don't have big social followers, you know, because they're, they were always so focused on their business. That's 10, 20 years, right? Even the founder of Celsius, like, he's got like a couple hundred followers on Instagram, right, and a couple of thousand on LinkedIn, right? So, like, how do you spot the fakes? Because it's getting harder today.

Richelle Peña: 23:47

It is getting harder. I really do believe by doing your research, like going through some of the reels, how who is validating them as a thought leader? You know that's huge, because I'm not nowhere near 50. Fine, I'm 42. I don't care, I look 21. So it's okay. No, I'm just kidding. Um, uh, you know I don't have that many followers, but I'm not letting that define me because I know that I got on good morning America on national TV. They wouldn't have gotten me on there if I was a fake. I built something and, like you mentioned, I didn't have time to share my stories, my routines 10 years building the business because the house was burning down, my kids were in diapers. So how do you spot the fakes, especially on social media? Because I do this a lot. I'm like what do they really know about coaching? Sure, right, it's by seeing who is validating them. And I want to see results. I don't want to see how much money you made. Well, what was your profit at the end of the day?

Jonathon Palmar: 24:43

And, uh, a little hack that I've used is, when you go on LinkedIn, when they have, like all the recommendations, for me, what I pay attention to, especially when it comes to influencer marketing, are they talking about how great the person is, or are they talking about how great the result that they received was, and so, for me, that's always the way that you can sniff them out. If all they're talking about is, I loved working with them, they were so friendly, I had a great time hanging out but they don't say, well, I lost 30 pounds or I got way more engagement, or what have you, than to me, that kind of defines who that person is.

Jason Hill: 25:16

What I will say is just over time, like you could just tell, like, does the meeting start on time? Does the meeting always get rescheduled, Right? There's just so many things with time management that these folks that claim to be the best entrepreneurs in the world and they're running 25 businesses, but over time you're like. You know these things are not happening with other clients of mine, right, it doesn't happen in my schedule, right. And a great example is, like Gary Vendorche Right, People have always said that like he is so good at being on time and every meeting that's in his schedule he takes, and anytime there is a conflict it's resolved well in advance. And I'm the same way.

Richelle Peña: 25:51

Yeah.

Jason Hill: 25:52

You know, john, then seen it. It's like whatever my schedule, I live by it. I live by alarms on my cell phone and if I'm running behind schedule, I email the person. I call them. Even emailing sometimes wrong, because you're driving to an event in Miami, let's say, tonight. It's like the person that's sitting on email looking for your, your, your tardiness, right. So I think, over time, those fake coaches come out, and I experienced one actually in Boca recently, like somebody called me and I was like, no, this sounds cool, I'll just go out to their, their office, and they were young, in their twenties, and they're. And that's that person you're speaking, like in videos, with rappers and all this nonsense on planes. I'm like. But like I have to ask myself I'm like, I'm, I'm a financial advisor. I'm like, in three years, could someone build a network that large coaching? And I'm sitting there like the numbers don't add up either. A, he got an inheritance from someone. B, he built it through Bitcoin, right, and got big. See, like there's a backer, like it doesn't. You can't, naturally, you know, have a 50,000 square foot facility. You know all high end tech and there's something called taxes. When you make that much money, you got to pay them. So I'm like the story did not add up but it did. When the meeting started to not show up, canceled. You know, somebody called me in advance and it was like y'all are a bunch of kids, right? You don't know how to run a business.

Richelle Peña: 27:10

Oh my God, and you hit on the point. Entrepreneurs are very sensitive with their time to to the T. My, how do you do it all? I don't do it all, but I prioritize everything and, like you said, I have alarms. If I know a meeting starting at 1055, I'm already having my alarm there and the number one worst impression is being late or missing a meeting. That will drive us insane, because that just shows you don't respect the other person's time and, as entrepreneurs and you don't have a lot of time your day is already booked when someone canceled over reschedules for you know a bogus reason.

Jason Hill: 27:48

I would like to see colleges teach a course in this, because often I'm like this is the missing part. Right, like everyone talks about the studies with Chick-fil-A. Right, we know, like, hey, welcome. And like you know, just those direct communications, looking someone in the eye, shaking their hands, smiling. You know what you talked about right. You know on the earlier part of this episode. But, like you know, why isn't it being like really taught more?

Jonathon Palmar: 28:10

Richelle, have there been moments where you took the initiative and you did something kind of similar to that, where you're just like I'm not going to wait for an invitation here, I'm just going to go after the thing, because I just feel like that's so your energy?

Richelle Peña: 28:22

Oh, my God, that's so me. One thing that my mom taught me is like you never take no for an answer and you go to the person who's going to say yes and you know there's a huge group down here that I was just like really trying to find the person to say yes so that they can. We could build a true partnership together, and I went from city to city asking many different people and it was such a challenge but we finally I finally got to the person who would say yes. I had to sit down, interview and, as an entrepreneur, you're going to do what you have to hustle. The hustle is real and you can't wait for someone for it to fall on your lap. You have to think outside the box of how you're going to get what you need accomplished, and I think that's the key. And just to piggyback off what you were saying about accountability yeah, all right, this is what I see with a lot of businesses there is no accountability. He did that, she did that, he did that and it's all the pointing fingers. And I agree with you. I almost want to be a teacher again at a college to teach leadership, to teach manners, and these parents nowadays, and I'm gonna say it, I'm a young parent. but here I go these parents nowadays.

Jason Hill: 29:33

Parents nowadays I'm in Parkland, florida, where I live. Oh my God, oh my God, you wanna burden me. I'm like, no, I'm not going in there to get you in a blame.

Richelle Peña: 29:42

Well, we see it in our office. You know who's the boss? The kids they are. They are the boss and they didn't wanna brush your teeth, so now my husband's fixing 20 teeth in one seating. Who is the boss? Who's holding these children accountable? To say hello when you walk, when someone walks into your home, when you walk into another's home? I've had kids come to my house. No lie, they come in, they don't even say hi, my husband will stop them, bring them back to the door and say hey, I'm Mr Penia, Nice to meet you. And so like being a leader. Being a leader together with my husband has taught us to be a good leader with our kids. And I tell them all the day, every single day you guys are gonna stand out because all these little kids running around, they're not accountable. And well, we can go down a whole rabbit hole. This is not what the topic is about, but I'm so passionate, no, no, no, but it all is.

Jason Hill: 30:34

It's first parenting and the children. And then I see that because I frequently just speak at FAU and then I'm sitting there like come on, put your phones down. I'm here to speak with you and almost like I have to grab their attention and really even educate them with the owl app. Sometimes we're doing a project with a class right now where the students are sitting in on our podcast, the Shrimping, and then they get to call our past guests right on the owl app, one on one, and you just see them like well, I like texting, right. So then I'm telling the professor I go, they're never gonna make any calls on this app. It's only one way to pull this off make it a requirement.

Richelle Peña: 31:13

Yes, exactly, and then they do that.

Jason Hill: 31:15

And going back to like the children's, like it's not okay to just not brush your teeth. It's like we're not leaving the house until you brush your teeth. Exactly when did you get this decision? Or a great example, and I see this in my household we show up on 441, which you know like there's a Starbucks. There is, there is, you know, in Parkland I'm talking in. What happens is there's a Starbucks, there's a Jersey Mike's and a pizza spot, right, and then all of a sudden, the kids want all of it. They're like one person wants this, one person wants that. I'm like no, we're going into the bagel store and we're all eating there together, 100% yeah. And I'm like you guys don't get a decision. I'm like are you paying for the bagel? Don't worry about it, like so you just have to sometimes put your foot down, but it's missing society today.

Richelle Peña: 31:57

Yeah, it's totally missing a society. A society, and when you are trying to find other professionals to work with, you want to make sure that they're accountable, that they are being validated by results, you know, and that they truly love what they do. Because if they're doing it for the money and then they just start spitting bills at you, it's like you know, come on.

Jason Hill: 32:19

Well, this is perfect timing because we're going to now do our part of the show where we call people live on the Owl app, and what's really cool is Owl does a lot of these things that you're speaking about. You could build a one-on-one relationship with somebody, but it holds everyone accountable because you A you don't have their cell phone number right. It's all in-app calls and reviews are posted after the call, so people can't just fake this stuff. The results show. So here's Debbie Golden, right, and we could click 109 reviews. Every single person has left her a five-star review. So when we look at her background right here, we could see everything and we could see she's legitimate. She's got a good cover photo, she's got videos and you know too often like people are just messing around with cover photos, they're messing around with her bio, right. But Debbie has real results. You know 100 plus five-star reviews. So her phone's ringing right now while we're doing that, john, then anything to share while we're waiting for Debbie to join us on the show.

Jonathon Palmar: 33:13

Yeah, I actually got a chance to check out Risho's course and one thing that I really love about it is, at least for me. You know, like I really struggle with delegating, I really struggle with inspiring my team and then having access to this. I've just been able to see, you know, like some of the gaps that I was missing, and we'll talk about it more, but I guess we have.

Jason Hill: 33:34

Hey, Debbie, you are live on the Owl podcast.

Owwll Caller: 33:36

That's awesome. I'm actually in a car on the way to an airport, so this is perfect timing Perfect.

Jason Hill: 33:41

Well, say hello to someone you know quite well.

Owwll Caller: 33:45

I know I haven't seen him for so long. How are you?

Jonathon Palmar: 33:49

I am doing great we have been. We are having a complete ego death, we're going through a bunch of things, but we are here and we're rocking it.

Jason Hill: 33:58

Debbie, can you share in under 30 seconds a little bit about yourself and what you do? So our guest today has a little bit more info about your background.

Owwll Caller: 34:08

Sure, a little bit. I am a recovering corporate America exec that started my own entrepreneurial little business in digital marketing and now my goal is to help people monetize their passion through digital marketing and automating their systems and selling on social media. So I love helping women get out of that nine to five corporate handcuffs that they feel like they're attached to and kind of walk and monetize their passions. So that's exactly what I do. How was that? Was that 30 seconds?

Jason Hill: 34:42

Perfect, nailed it. Wow, I need lessons Someone taught you that. That was amazing. I want to hire the person who taught you how to do that. Seconds are less.

Owwll Caller: 34:51

I think now I've been doing it for a while. At first I was like stumbling all over because I wasn't quite sure what to say, but once you actually just start doing it for a while, it just gets easier. So yeah, but no, I have been so blessed to find a way to finally feel like I can serve others and help where in corporate America, even though I was extremely successful, I literally helped zero people. So to be able to be in a situation where I'm making nice income and then helping other women do the same is so fulfilling for me and my heart and my soul. So it's just a beautiful, beautiful situation I wound up in. So yeah, it's been wonderful.

Richelle Peña: 35:35

I love it. I love the passion. See, that's she has it when I hear people, and especially my name is Rachelle. Nice to meet you. Nice to meet you too. It was so great to hear your 30 second intro because mine took an hour to say what I did. Why 41 minutes?

Jason Hill: 35:54

on the show right now. Not so bad, not so bad.

Richelle Peña: 35:57

And I love the passion. I love your story and happy. I'm looking forward to connecting on out.

Owwll Caller: 36:03

Yeah, that would be great. I go live. I'm pretty much, I think, in the morning. I have regular office hours, so anytime this breaks out, I'm on Awesome.

Richelle Peña: 36:11

I have a question what is the number one pain point that people come to you for when they call you? Because you got a lot of great reviews. I'm interested Is there a commonality between all the people who contact you?

Owwll Caller: 36:25

There is. I mean, well, the demographic on OWL is different than the demographic for me on social media. I feel like on OWL there's a lot of people in the SaaS industries, whether it's coaching or helping people that way. So for the OWL demographic, I have found that a lot of people are doing these businesses, but they don't really have a super great system to automate their business which would actually elevate them to just, I guess, a higher level so that they can just really focus on doing what they're called to do and then just let the system run in the background. But on social media, my demographic is literally women who are honestly just flipping, done with the 9-5 lifestyle. They're just done. So it's two different demographics, but so I would say those are the two pain points between the OWL and the social media demographic.

Richelle Peña: 37:28

Well, I can definitely relate with that. I worked corporate world 12 hours a day and I was done too. Thank you, and I'll definitely connect with you on the OWL app.

Owwll Caller: 37:39

That sounds great. Thank you for calling you guys. Have a good one.

Jason Hill: 37:42

Take care Debbie, take care Deb.

Owwll Caller: 37:43

All right, thanks, bye. Talk to you later.

Jason Hill: 37:45

OK, we'll be your 110th five-star review 110th, that's yours or mine? That's hers, hers, look at this.

Jonathon Palmar: 37:53

Debbie's.

Jason Hill: 37:54

Look at this.

Jonathon Palmar: 37:55

Oh my gosh.

Jason Hill: 37:55

Debbie's outpacing you. You have to do another 25-hour podcast.

Jonathon Palmar: 37:58

Listen, I brought you Debbie for the record, so you're welcome. Actually 120 calls and 110 reviews now, oh yeah, no, she's great, she's great.

Jason Hill: 38:07

OK, let's call somebody else. Ok, we're going to go in here and let's pick Chris. Cool and boom, keep talking while we're rolling, I'm Orlando.

Jonathon Palmar: 38:21

So something that you covered in the course that I wanted to talk about that I thought was super interesting. Rochelle is business love languages. Now I've heard the love languages. Are you familiar with the love languages, jason? It is going to change your life. Yes, it's the way that you give and receive love.

Owwll Caller: 38:38

So go ahead.

Jonathon Palmar: 38:39

You can get into it. So do you feel like there are elements of that that can parallel to business?

Richelle Peña: 38:43

Oh my god, yes, I love the five love languages. I read it before I got married. Actually, it was given to me as a gift and it was a game changer in my marriage. We've been married for less than 20 years now, been together for 20 plus years and the secret is speaking somebody else's love language Like what makes them tick. What makes their love tick and this is also really relatable to business when you have to really get to know your team and what makes them happy. What's the feedback that they like to receive? Do they like being told John, great job? I love that.

Jonathon Palmar: 39:16

The pizza party. Don't do the pizza party. Yeah, no pizza parties, please Right.

Richelle Peña: 39:22

So that's words of affirmation, or do they like a little gift card, a bonus? What drives them? And when you can figure out every single team member, what makes them tick? That's how you know their business, love language, and it just fuels them and empowers them to do more of it, even if they made a mistake. The way that you speak to them also helps to say you know what? I made this mistake, I'm sorry, I'm going to make up for it. And then it makes them turn around because you've spoken their love language.

Jonathon Palmar: 39:50

I'm obsessed with this idea, so please support me in this. In the comments, say that you want a book of this, say that you want a book of this, and if there's enough, maybe Rochelle will feel inspired and we can do a book.

Richelle Peña: 40:01

Yeah, definitely it's key to life business relationships. You know, you have those friends where you give them hugs and they're like, eh, don't hug me.

Jonathon Palmar: 40:09

Right. So that means they're not. They need to pound the back. Not a physical pound the back, but a word, a word of affirmation.

Richelle Peña: 40:15

Right. Or you know, like some people don't like to be hugged or for anybody listening, you know someone who's going to wash your car, clean your dishes, like that's definitely not me, so that's called acts of service. And same thing you know at work is oh, let me do the photo copies for you. Instead, they're like no, I got this, I can do this myself. So it's really understanding the five, like languages that people speak, and that's also taking a personality test In our business. Every single person that we hired whether they were front desk, you know the clinical staff we made them do a disk assessment test, and this is so that we knew what made them tick and also where to put them. So, for example, the front desk person they can't be this highly closed person who doesn't like interaction because they're not going to be the one that's going to say good morning, welcome to our office, right. And someone like me you can't put me in accounting. I'm a clause. I mean because of pharmacists, right, I got to make sure all the medicine's, right, I had to train myself to be very, you know, focused and analytical, but that's not where I shined, right. Where I shined was with people, right. And so anybody who's running a business when you have it doesn't mean nobody wants to come to work and do a bad job. They might just be on the wrong seat of the bus and the minute that you move them, they excel and you're like thank God, I didn't fire them, trust me, this has happened to us, you know, a few times where they're really nice, we want them. We obviously hired them for a reason. They're just in the wrong seat the minute we move them.

Jonathon Palmar: 41:50

All right. So who do we have here?

Jason Hill: 41:52

now. Hey Krista, you're live on the OWL podcast.

Owwll Caller: 41:57

All right, let's do this.

Jason Hill: 41:58

OK, krista, can you tell our audience, in approximately 30 seconds or less, a little bit about yourself and what you do?

Owwll Caller: 42:08

Absolutely. I have two big things that I work on that I work with Coaches and experts to help them gain more visibility and exposure through. One is list building, so getting them more leads consistently so they can get their message out to more of the world, and the other part is podcasting. I work with podcasters 10 seconds and one of our favorite ways to see the podcasters cruise an annual of the best lives.

Jason Hill: 42:37

Crews. We're going on a cruise, Jonathan.

Owwll Caller: 42:40

We're going on a cruise.

Jason Hill: 42:40

You're here with Jonathan Palmer and Rachelle how you doing. Yes, when is this cruise and is Jonathan invited? I know I was invited at Podfest Expo.

Owwll Caller: 42:51

Absolutely, absolutely. This year of 2024,. The cruise podcasters cruise is happening October 12 through 19,. Sailing out of Port Canaveral, florida, and hitting a full week in the Caribbean with amazing people.

Jason Hill: 43:07

Rachelle, are we going?

Richelle Peña: 43:08

This just happened. Is this the best? Oh well, we're in Florida, so the board is like 10 minutes away from here. You can do this.

Owwll Caller: 43:16

That's right, no excuse. Yeah, we're podcasters at ccom. We'll get you all the details. Pick your happen.

Jason Hill: 43:23

What a niche. Look at that.

Owwll Caller: 43:24

Get registered.

Jason Hill: 43:25

Podcasters at C.

Richelle Peña: 43:26

Rachelle, I love that. Yeah, I have a question. So you help people build lists, and is this through email, social media, what's been the most effective way? I love this question. Or is it tailored to that person's industry, because different industries do different things?

Owwll Caller: 43:45

Absolutely Like such a great question. So let's talk about a lead magnet. So, as everyone familiar with a lead magnet, it's a sample of the work that you put out to the world and somebody is like, oh yeah, I want to know more about that tip sheet or that five ways to change my life that you're offering, and I give you my name and email address and then that puts me on your email list. That's how you grow your subscriber list. Is everybody on the call familiar with the lead magnet?

Richelle Peña: 44:11

I learned it a couple months ago, so yes, now I do.

Jonathon Palmar: 44:14

That is insane that you just learned that One chat. I have to throw a weird one out there just because I'm a marketer. And what do we do about Linkrod and the dead internet, the fact that people are the amount of people that are actually logging into a desktop and typing things in and like that? It's really starting to decay. So to piggyback off of that question, what are we doing to get people to even get to that point? For me, the only thing that's worked is just massive amounts of outreach. It's a numbers game, but I'm really struggling myself in that way to continue to get people to sign up to email list Because the clients are becoming, or the prospects are getting more sophisticated. So what are we doing to eradicate that a little bit?

Owwll Caller: 45:00

Yeah, absolutely so. That's exactly my partner and I founded Infinite List and that's exactly what we do is help the lead magnet get exposure through warm leads. So a lead magnet can be hosted in a lot of different places. People spend a ton of money on Facebook ads to get that lead magnet seen on Facebook, but that's actually a really huge investment and you have to be super dialed in and be able to fork out the cash to even get to a decent cost per lead, like dollar per lead on that. So what we do at the Infinite List is take the lead magnets and we make them into collections called giveaways, and so it's a curated collection on theme or topic. So we might be talking all about marketing and visibility and I would collect from experts that are in that field that have their lead magnet, and the 20 of us that are sharing our lead magnets will then share it with our audiences. So it's bringing exposure. The people that know me I've now introduced them to everyone to know you and all of you on the call. So it's a way of getting a lukewarm leads, new people to look at your lead magnet that can now enter your email list. So it's us getting that exposure out there for you.

Richelle Peña: 46:15

I love it, so we do it in a membership. I love that because giveaways, they're not a new thing and I love how you were able to turn giveaways and create a business and a strategy behind it, because I always used to go to McDonald's as a kid and fill out those little giveaways and I won dinosaurs and movie tickets. They don't want to copy you Right, and so in our pediatric dental offices we also had to do giveaways, incentives, just to get people to come to the dentist. So I love that you're doing giveaways to create your lead list. That's fabulous.

Jonathon Palmar: 46:46

Yeah, yeah, love the angle we have to talk.

Jason Hill: 46:49

We got to do giveaways to get people on Ow.

Owwll Caller: 46:51

Come on, first up.

Jonathon Palmar: 46:52

Yeah, tell us more.

Owwll Caller: 46:54

Exactly. Yeah, you're right that we took something that was old and we've redefined it into a membership community, so we're doing it supportably. Now our team builds all of the pages, we do all of the back end for everyone and it just gives you, as the expert, the opportunity to go. Yeah, please get my awesome lead magnet seen by more people. And the infinite list does that.

Jason Hill: 47:20

And speak about podcasting for a moment.

Owwll Caller: 47:21

Yeah, let's do it Too often.

Jason Hill: 47:24

people should not have a podcast, in my belief, Right. You know they're everyone under the sun. Oh, I'm having another show, another podcast, and it's just like what's the purpose of it? You have a main purpose, I'm sure, but kind of speak to how you utilize podcasting and the benefits that come from it.

Owwll Caller: 47:43

Yeah, it's really, really important that when you have a podcast and when you're guessing on a podcast, that you have an intention of why you're talking, not just to tell your story. But if you're using your podcast as a monetization strategy to build your business, to bring more people into your world and share your expertise, then you have to have a strategy right out of the gate and have an easy way for us we're just talking for them to connect with you and actually we teach a strategy where you can put the lead magnet in there. So it's, you know, like, hey, grab more information on the top ways to start a podcast and you'll find that, find that link.

Jason Hill: 48:23

Rachelle, do you have a podcast coming?

Richelle Peña: 48:26

I don't, but I think I'm like no, You're like, you're like you're ready?

Jonathon Palmar: 48:29

Yeah, I think you are too. It's such an easy way to create content.

Richelle Peña: 48:33

I actually just got asked to be a co-host for one of the women's podcasts down here, and so you'll find it on my social media. I did my first podcast co-hosting to see if I even liked it, Cause you know, I don't want to commit. Something we were talking about earlier is, you know, I'm really big on my word. Your integrity is everything in business and I had to be open and honest. Look, I'm building another business, but I want this opportunity because I don't know what doors it's going to open and I love meeting other amazing women doing things and I love, I love conversating and being real and sharing real stories. So you know I'll come back anytime.

Jason Hill: 49:09

Podcasts going to be online in person.

Richelle Peña: 49:12

No, it's, it's through, you know, instagram podcast stream. Yeah, it's a big women's organization down here in South Florida. I actually all over the world they have 2,500 women entrepreneurs who are part of the group and the one of the co-founders. Like I'm just very engaged, I love to talk and I'm not a boring interviewer. This is real. You have one comment, oh?

Owwll Caller: 49:35

this is real, I want to hear more about Central Florida, but I definitely want to connect to you.

Richelle Peña: 49:40

Yeah, it's the entrepreneurs league. Have you guys heard of it?

Jason Hill: 49:44

The CEO entrepreneur was at Podfest. Stephanie was on stage. Oh my God.

Richelle Peña: 49:48

Her yeah, so I yeah, small world, jason, small world.

Jason Hill: 49:54

I mean, it just happened two days ago, a lot of her business, you know, you know, was built off the foundation of podcast.

Richelle Peña: 50:00

Right, yeah, I love her and we're just generally like connected and I'm just, you know, when I love something and I like really rally behind it, I really push it forward. And I was in the community and I talk every month to founders who want to be part of the entrepreneurs community and then she, she gave me this opportunity without even me knowing it. I was like, why, me, why? But that's where it goes from. How do you know you're real Like game, recognizes game? If you're going to like run a business and you don't know nothing about business, then good luck.

Jason Hill: 50:31

That's awesome, thank you. Thank you for joining us on the old podcast today.

Owwll Caller: 50:35

Oh my gosh, Jason. It's been my pleasure and I look forward to seeing all of you on the podcasters cruise. It's going to be an amazing event. So much to talk about, so much to share.

Jason Hill: 50:46

I will. I will call you and discuss that in more detail. I'm going to try to get the two people on the show today. Join me on this podcast.

Jonathon Palmar: 50:53

There's only one way.

Richelle Peña: 50:54

I like cruising, so yes, Only for going to Bora Bora Bora.

Jonathon Palmar: 51:00

Leave it out.

Jason Hill: 51:01

Florida. I will take a long time to get to Bora Bora guys.

Richelle Peña: 51:06

So I told my husband I need to go there. We made it happen. I'm sounding very like women, but no, he's also very strong. Don't get me, don't get this twisted, we're both alpha. But then when we sold the business, I was like I want to take my kids there and we took my kids and my parents to thank my parents for all the support all the late nights. Can you babies my kids? Real quick, I just need an out.

Jason Hill: 51:29

And that was like you know yeah, okay, we're at the final part of this podcast where every week, we do a bet All right, you better make this bet big. I got to make this bet big, right, you know, you know a lot about it, right, and typically it's that she has to do some type of action on owl with the community.

Jonathon Palmar: 51:49

Okay.

Jason Hill: 51:50

She loves building communities. Right, we really got to make sure. You know this bed is large.

Richelle Peña: 51:56

She said she wants us, you're scared.

Jonathon Palmar: 51:58

She just started a pocket show. I have to make the bet. I don't know. I'm making the bet, I'm deciding the reward. What is your decision?

Jason Hill: 52:04

Yeah, you're deciding the reward. Well, you have to start with the bet. Like does she have to do? Like 10 calls by next Wednesday?

Richelle Peña: 52:10

outbound 10 outbound calls.

Jason Hill: 52:11

Does she have to take X amount of inbound? You have to join one of our Brand ambassador zooms Be nice and.

Jonathon Palmar: 52:18

I think it would be really the best thing. The best thing that I think is I want to see one call with a business that could really use this kind of assistance right now. You know a business that you know might be a little bit challenged on LinkedIn. If you guys are one of those, please put it down, put your name down, something like that. See her help a business elevate something within the business, whether it's a process, whether it's just coaching or getting like a better growth mindset. See her speak to one person and get it one really nice review, because for me, I could do 10 calls and get all mediocre reviews or I could really impact one person and they take some actionable step. Then I feel like I've really made impact. So to me, just one.

Jason Hill: 53:02

but then one quality not let her get away with quality one call. So then we got to do this, we got to do that one call, but we need a testimonial video. What occurred? Okay, I need, I need, I need follow up, deal, deal, you know, because the clock could be just 10 minutes and no real actions were taken.

Jonathon Palmar: 53:18

Right, right.

Jason Hill: 53:19

So the clock could last an hour for all we know, but she's going to really go into the app. It could be one or two people that she spoke to today.

Jonathon Palmar: 53:24

Right.

Jason Hill: 53:25

And then I'm going to go and really follow up. But then I want to see a video and that has that video must be complete by next Wednesday. Oh, we know, if there's no deadline and it's always like next week, next week, so one call and help that individual with something and speak about it in detail on a short wheel.

Richelle Peña: 53:42

So I have to call them or they call me. You're going to have to call them Okay. And I'm going to, I'm going to help them.

Jason Hill: 53:47

I mean, technically you could take calls and they call you too, right, because they're going to read your profile and it's going to pick some interest. So we can go either or, and then it doesn't matter. But we just want to, we want to share that one story with, with our world, right, but all it, all it takes is one to win this bet Okay, so I have pretty easy to win yeah. I mean, a lot of people won't post like oh, I forgot to post that video. I never did it.

Richelle Peña: 54:07

You'd be surprised Like how many seconds does the video have to be?

Jason Hill: 54:10

Yeah, minimum of a minute.

Jonathon Palmar: 54:14

Minimum. I mean, that's a long time.

Jason Hill: 54:15

That's a long time, I'd say but you're talking about a story about. It's hard to tell a whole story about how you have someone in under Okay, okay, I know, why don't we 45 seconds Minimum 45 seconds. 45 seconds.

Jonathon Palmar: 54:26

You know, of course, you got your as long as you want it could be longer.

Jason Hill: 54:30

Okay, now if you complete this mission, you get something for us, right? Yeah, you and Stephanie. She's got a nice studio already, I believe, but but you could use this studio. I could make an intro to my co-host teaches class at FAU for entrepreneurship. He'd love to have you come in and speak.

Richelle Peña: 54:47

I would love that 40 students.

Jason Hill: 54:49

We're going with that. It'd be an easy one for me to shoe in yeah Right.

Richelle Peña: 54:53

I want to pay it forward, so for me it's you know, okay, the students, it is Okay.

Jason Hill: 54:58

There it is, the deal is made, the deal is done Wednesday, wednesday, wait, wait, it's not over. I think it's his first time co-hosting. Can we make a bet against him? Wait, what are you talking about? No, let's do this, rochelle. No, your turn, because he Producer, he hasn't been using our.

Jonathon Palmar: 55:14

Cut the camera.

Jason Hill: 55:16

He comes in here, he like he'll do like 30 calls in a month because he's on the show, but then I'm like you got to do it off the show, jonathan.

Richelle Peña: 55:22

Yeah. So why do we do the same bet? Cause I want to make sure that who wins for who wins first.

Jason Hill: 55:28

I like this, I like the same bed, and what would you like if you win?

Jonathon Palmar: 55:34

The crease If I win. Okay, jason, if I win. Yes, you have to dye your hair black.

Jason Hill: 55:41

Yes, it's a little gray. That other videos you did, it was quite long and I was like, oh geez, you look quite gray in this one, all right.

Jonathon Palmar: 55:52

I got my beard black. I do that. I like the contrast. I want them to see it's party on the top, wisdom on the bottom.

Jason Hill: 55:59

No, no dyeing hair, that's too easy. Come on, do something different. That's too easy.

Jonathon Palmar: 56:04

Okay, fine, I was going there.

Jason Hill: 56:07

I'm going to shave your head. Half of it is shaved right now. I know you like that long hair. She will shave it. We want to go deep.

Jonathon Palmar: 56:14

Okay, that's bigger, so the bed. So what am I gaining? Yeah, if you do it, if I do this okay, Next Wednesday.

Jason Hill: 56:21

there's a deadline to be Thursday.

Jonathon Palmar: 56:23

So I want to throw a LinkedIn After Dark podcast party in this office on a Friday night. Okay, what does?

Jason Hill: 56:31

this mean I don't want to put 100 people in this office. It's very expensive equipment. Is it online Like you're taking calls on?

Jonathon Palmar: 56:38

Taking calls on, on, on, on Streamed on LinkedIn. Obviously, that would be a good idea, yeah.

Jason Hill: 56:43

Okay.

Jonathon Palmar: 56:44

And we do it the entire night.

Jason Hill: 56:46

Over night. So you want to start at like 8 pm at night and then, and then go to 8 o'clock in the morning.

Jonathon Palmar: 56:50

Yeah, I think so, Our producers loving it. She's looking at us like yeah.

Jason Hill: 56:54

Does she have to be here too? No, she's not here?

Jonathon Palmar: 56:56

Of course she does. She's not here, it's just her and I locked in a room for 12 hours.

Jason Hill: 57:02

She's like nope, next, don't take her If you get this. But are there people coming to the podcast? There's going to be, there's going to be lines.

Jonathon Palmar: 57:11

There's going to be lines. It's going to be great Lines of Celsius. That's what I meant, Jason. Yes.

Jason Hill: 57:18

Okay, and then okay. I just put. A minimum amount of people in here at a time is five to seven.

Jonathon Palmar: 57:24

Okay, there's not having a. I don't have that many friends.

Jason Hill: 57:27

Jason, I will. I will agree with it under one Okay, that you make yourself available on our stick inbound calls during that whole entire night. Oh yeah, we'll be live streaming. We'll be live To the LinkedIn audience you serve, but then people have to call in to get in touch with you. Deal, deal Is that fair, so that's why you got consistency of people calling in from your streams and everyone else, and then um and we're shall has to be present at least for one hour during that show.

Richelle Peña: 57:52

What the hell I'm here at 8pm. I got kids yeah.

Jonathon Palmar: 57:55

Yeah, so call in.

Owwll Caller: 57:57

I'll call it. I'll call it. You're part of the show. I'll call it.

Jonathon Palmar: 58:00

We're shaking on a call in.

Jason Hill: 58:02

Okay, I'll call it.

Richelle Peña: 58:02

I'll call it.

Jason Hill: 58:03

We all got the deals, Okay. Well, thank you all for for joining us today. You want to talk to Michelle. She is now an expert on owl, so just go and an expert on LinkedIn. I'm so excited to be where. I'll put in the show notes, of course, and reach on out, build a relationship, because you never know, you have one relationship and then it turns into a good morning America. It turns into the shark thing, whatever it might be.

Richelle Peña: 58:25

So that's how it happened.

Jason Hill: 58:26

Thank y'all.

Richelle Peña: 58:27

Bye.

Jason Hill: 58:28

Bye. Post production for the owl podcast is done with care by Ocean Tree Creative.