00:00:03.210 --> 00:00:03.991
Hey, everybody.
00:00:04.072 --> 00:00:06.272
Welcome to the OWWLL podcast.
00:00:06.293 --> 00:00:07.753
And I have another exciting
00:00:07.873 --> 00:00:09.494
episode here with Cesar in a moment.
00:00:09.554 --> 00:00:11.055
But before we jump in,
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remember that we are doing
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the 30-day hard challenge with OWL.
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We have over 30 people that
00:00:18.541 --> 00:00:20.202
have joined this to build OWL.
00:00:20.847 --> 00:00:21.068
You know,
00:00:21.108 --> 00:00:22.471
a better lifestyle for themselves
00:00:22.550 --> 00:00:23.693
and to create better habits
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in their life.
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And they are making
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themselves available on the
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owl app because they have
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to make a call every single
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day to a different person
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for 30 days straight.
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So it's a great opportunity
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if you're out there listening.
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So make yourself available
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and take a call from one of
00:00:37.301 --> 00:00:38.322
these other professionals.
00:00:38.862 --> 00:00:39.823
And every week we're joined
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by different CEOs, entrepreneurs,
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influencers,
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and celebrities that are
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making an impact to this world.
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So this is your first time tuning in.
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We come live on all of our
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accounts at owl app.
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So make sure to follow us so
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you could be in the know
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when we have all these
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amazing guests that join us.
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And one of my tips of the
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day is to follow these
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guests on the Owl app
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because when they make
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themselves available,
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you'll get that opportunity
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to call them at $1 because
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they can't change their
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price until they get up to 10 calls.
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And a lot of our guests are
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going to change their price
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from $1 to probably $20 to
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$100 to get in contact with them.
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So that's my tip of the day.
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Ellie, what is your tip of the day?
00:01:18.335 --> 00:01:19.057
Drink more water.
00:01:19.257 --> 00:01:20.718
Drink more water.
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Drink more water.
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That is true.
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I feel a lot better after
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drinking a lot of water.
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Yeah.
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But if you want an owl tip.
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Not good for podcasting though.
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Yeah, no.
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Because half the time I've
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been doing these shows,
00:01:29.787 --> 00:01:30.709
I feel like I'm like, oh no,
00:01:31.069 --> 00:01:32.010
at the 30 minute mark and I
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have to go pee.
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Yeah.
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Okay.
00:01:34.262 --> 00:01:34.682
Owl tip.
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I have so many owl tips.
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Oh, I have one.
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So when basically the follow button,
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I feel like a lot of people
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don't utilize the follow
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button enough and they
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don't really know what it's for.
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It's not like Instagram
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where you follow someone
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and then you can see what they're doing.
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Essentially how it works is
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if there is an individual
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on the app that you are
00:01:57.772 --> 00:01:58.933
really interested in speaking to,
00:01:59.233 --> 00:02:02.114
with and they are not live
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when you are on there.
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If you follow them,
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then you will get a
00:02:07.457 --> 00:02:09.118
notification when they do
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go live so that you can get
00:02:10.840 --> 00:02:12.320
a chance to speak with them.
00:02:12.341 --> 00:02:14.762
And under the follow button,
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there is a little check mark,
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I guess that's how you would describe it,
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a little button underneath of it,
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very tiny, that
00:02:22.366 --> 00:02:23.067
If you click on that,
00:02:23.106 --> 00:02:24.306
you can choose if you want
00:02:24.326 --> 00:02:25.407
to follow someone with
00:02:25.568 --> 00:02:27.448
notifications or without.
00:02:27.548 --> 00:02:29.169
So that just making sure
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that if everyone you follow,
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if you don't want to be
00:02:31.650 --> 00:02:35.972
annoyed every time someone goes live.
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Someone like me goes live every day.
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So you do not want to get a
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notification every day if
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you've already spoken to me.
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Right.
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Of course, you change that setting.
00:02:44.735 --> 00:02:45.816
You can change the setting
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and then you can, you know,
00:02:47.757 --> 00:02:48.877
still follow them without
00:02:48.937 --> 00:02:49.796
getting notified.
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So, yeah.
00:02:51.340 --> 00:02:52.800
Well, let's get into our guest today.
00:02:53.080 --> 00:02:53.301
You know,
00:02:53.342 --> 00:02:55.342
we have someone from my neck of
00:02:55.362 --> 00:02:56.324
the woods from New York
00:02:56.364 --> 00:02:57.224
that moved down here.
00:02:57.564 --> 00:02:59.167
He's originally from Brooklyn.
00:02:59.947 --> 00:03:01.829
And I spent about 10 years
00:03:01.868 --> 00:03:02.909
in Long Island City, Queens,
00:03:03.110 --> 00:03:04.270
next door to him, of course.
00:03:04.570 --> 00:03:06.492
And Cesar does a lot in the PR world.
00:03:06.513 --> 00:03:07.354
So we're excited to have you
00:03:07.394 --> 00:03:08.033
on the show today.
00:03:08.334 --> 00:03:09.574
Cesar, for our audience listening,
00:03:09.615 --> 00:03:10.776
tell everyone a little bit
00:03:10.836 --> 00:03:12.258
about yourself and what you
00:03:12.277 --> 00:03:12.978
do in the PR space.
00:03:13.359 --> 00:03:13.778
Absolutely.
00:03:13.799 --> 00:03:15.741
So my name is Cesar Hernandez.
00:03:16.461 --> 00:03:19.424
I am the managing director and founder of
00:03:20.097 --> 00:03:20.817
Omni Public,
00:03:21.056 --> 00:03:24.179
and we are a full suite public affairs,
00:03:24.838 --> 00:03:26.038
public relations firms.
00:03:26.199 --> 00:03:27.539
That's really just, you know,
00:03:28.020 --> 00:03:29.881
speak for I'm a publicist
00:03:29.941 --> 00:03:32.401
and I'm a lobbyist and I
00:03:32.461 --> 00:03:33.602
specialize in introducing
00:03:33.662 --> 00:03:34.983
new concepts and ideas into
00:03:35.002 --> 00:03:35.763
the marketplace.
00:03:36.223 --> 00:03:37.403
And we navigate media,
00:03:37.463 --> 00:03:38.544
government and industry.
00:03:38.984 --> 00:03:40.645
Been very fortunate to work
00:03:40.664 --> 00:03:44.246
with companies such as Tesla, Hyperloop,
00:03:44.566 --> 00:03:48.367
Uber, Bird Rides, Porsche, Ford Mobility.
00:03:48.948 --> 00:03:50.068
At this point in my career,
00:03:50.128 --> 00:03:53.290
over 350 startups, universities,
00:03:53.431 --> 00:03:54.412
public officials,
00:03:54.972 --> 00:03:56.353
people running for school board,
00:03:56.393 --> 00:03:57.674
people running for Congress,
00:03:57.713 --> 00:03:58.914
people running for president.
00:03:58.935 --> 00:04:00.556
And I'm obsessed.
00:04:00.616 --> 00:04:01.917
I'm obsessed with consulting.
00:04:01.937 --> 00:04:03.497
I love what I do.
00:04:03.598 --> 00:04:06.479
I think that I am living the
00:04:06.539 --> 00:04:07.681
dream legitimately.
00:04:08.974 --> 00:04:09.955
And I want to work with good
00:04:09.995 --> 00:04:10.716
people that are looking to
00:04:10.756 --> 00:04:12.097
transform society for good.
00:04:12.317 --> 00:04:14.157
So give us a real example, right?
00:04:14.419 --> 00:04:15.620
Owl's a startup, right?
00:04:15.860 --> 00:04:17.800
I come to you, what happens?
00:04:17.841 --> 00:04:19.521
Or tell us a past company, you know,
00:04:19.562 --> 00:04:20.362
that you worked with.
00:04:20.983 --> 00:04:22.985
And like, how does this really start?
00:04:23.105 --> 00:04:23.625
Where we all...
00:04:24.266 --> 00:04:25.927
We want more eyeballs on our website.
00:04:25.968 --> 00:04:27.548
We want more eyeballs on social media.
00:04:27.889 --> 00:04:29.050
We want to get into Forbes.
00:04:29.069 --> 00:04:30.752
We want to be entrepreneur of the year,
00:04:30.951 --> 00:04:31.771
maybe, right?
00:04:31.791 --> 00:04:33.814
We want to be at TEDx talks
00:04:33.913 --> 00:04:34.795
and get on a stage.
00:04:34.814 --> 00:04:35.995
We want to be book authors, right?
00:04:36.016 --> 00:04:36.857
Because all this drives
00:04:36.916 --> 00:04:39.379
traffic back to our brand
00:04:39.639 --> 00:04:41.160
and helps us build a better community,
00:04:41.701 --> 00:04:43.422
helps hiring people because
00:04:43.442 --> 00:04:44.642
they want to be part of that brand,
00:04:44.663 --> 00:04:45.204
for example.
00:04:45.483 --> 00:04:46.985
Like we partner with Celsius Beverage.
00:04:47.446 --> 00:04:48.947
I've never seen so many
00:04:48.966 --> 00:04:49.908
individuals want to work
00:04:49.927 --> 00:04:50.788
for my brand in my life.
00:04:51.309 --> 00:04:51.589
Right.
00:04:52.031 --> 00:04:52.290
You know,
00:04:52.370 --> 00:04:53.612
it's shooting fish in a barrel
00:04:53.632 --> 00:04:54.274
for them when it comes to
00:04:54.295 --> 00:04:55.637
hiring because people have
00:04:55.817 --> 00:04:58.000
fall fallen in love with the brand.
00:04:58.322 --> 00:04:58.502
Right.
00:04:58.521 --> 00:05:00.144
So explain to me kind of
00:05:00.464 --> 00:05:01.627
that startup comes to you like,
00:05:01.668 --> 00:05:02.249
what do you do next?
00:05:02.937 --> 00:05:03.098
Sure.
00:05:03.137 --> 00:05:04.478
So I'll give two examples
00:05:04.560 --> 00:05:05.880
and then I will give the
00:05:05.940 --> 00:05:07.161
learnings from those examples.
00:05:07.482 --> 00:05:07.701
Right.
00:05:08.202 --> 00:05:08.903
First example,
00:05:08.944 --> 00:05:09.964
just because it's a common
00:05:10.004 --> 00:05:11.065
name right now is Tesla.
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Right.
00:05:11.665 --> 00:05:14.208
So work with them around 2016, 2017.
00:05:14.788 --> 00:05:15.629
And initially,
00:05:16.290 --> 00:05:17.651
where was Tesla at that point?
00:05:17.732 --> 00:05:19.192
People thought that that was
00:05:19.213 --> 00:05:20.454
going to be a battery company.
00:05:21.014 --> 00:05:21.956
They thought that they
00:05:21.975 --> 00:05:22.735
weren't going to roll out
00:05:22.776 --> 00:05:24.658
the S. The X was a dream
00:05:24.898 --> 00:05:25.838
and they were just going to
00:05:26.019 --> 00:05:27.821
shut her up and just be an OEM company.
00:05:29.156 --> 00:05:31.178
Now, I was on the team at that time.
00:05:31.199 --> 00:05:31.980
I was working for a
00:05:32.040 --> 00:05:33.581
government agency to
00:05:33.641 --> 00:05:34.601
produce what's called
00:05:34.641 --> 00:05:35.942
public-private partnerships,
00:05:36.644 --> 00:05:39.565
and they wanted to compete
00:05:39.605 --> 00:05:40.947
with Uber initially.
00:05:41.028 --> 00:05:42.189
Tesla wanted to see if the
00:05:42.249 --> 00:05:45.011
Model S or X can run 24
00:05:45.011 --> 00:05:47.894
hours and create the Tesla network,
00:05:48.274 --> 00:05:50.576
which would then go autopilot,
00:05:50.875 --> 00:05:51.797
and now you would have
00:05:53.298 --> 00:05:56.298
essentially autonomous driving ride share.
00:05:57.560 --> 00:05:58.939
And the vision was... And
00:05:58.980 --> 00:06:00.281
I've seen that in certain cities.
00:06:00.380 --> 00:06:02.081
I've been to Phoenix and I
00:06:02.101 --> 00:06:02.922
saw it in Phoenix.
00:06:03.021 --> 00:06:03.822
It was wild.
00:06:03.862 --> 00:06:05.283
This is where I'm headed towards.
00:06:06.283 --> 00:06:09.624
And the idea was if I buy a Tesla,
00:06:10.245 --> 00:06:11.084
I can go home
00:06:12.081 --> 00:06:13.262
And when I'm hanging out at home,
00:06:13.442 --> 00:06:16.245
my Tesla can leave and go pick people up.
00:06:16.785 --> 00:06:17.745
Sign me up.
00:06:18.125 --> 00:06:18.927
And then come back.
00:06:19.067 --> 00:06:20.247
And I just made passive income.
00:06:20.588 --> 00:06:20.767
Yeah.
00:06:21.028 --> 00:06:22.509
However, before you did that,
00:06:22.569 --> 00:06:24.029
you had to see if there was a use case.
00:06:24.089 --> 00:06:25.331
So we attempted it and we
00:06:25.391 --> 00:06:26.732
created something called
00:06:26.771 --> 00:06:29.153
hyperlink in Tampa Bay where you
00:06:29.574 --> 00:06:31.214
A Tesla would pick you up in
00:06:32.036 --> 00:06:33.416
like a rideshare fashion
00:06:34.177 --> 00:06:35.879
and connect you to either
00:06:35.918 --> 00:06:36.759
an existing like
00:06:36.800 --> 00:06:38.680
transportation network or
00:06:38.882 --> 00:06:40.423
to where your location is at.
00:06:40.483 --> 00:06:40.682
Right.
00:06:41.262 --> 00:06:42.483
And it was it was successful.
00:06:42.543 --> 00:06:43.545
It increased ridership for
00:06:43.564 --> 00:06:44.565
the transportation agency
00:06:44.586 --> 00:06:45.586
around 80 percent.
00:06:46.206 --> 00:06:48.528
But the learnings from that was, hey,
00:06:48.910 --> 00:06:50.630
we don't want to go into rideshare.
00:06:51.187 --> 00:06:52.567
But our vehicles,
00:06:52.588 --> 00:06:54.050
because we did a data share agreement,
00:06:54.470 --> 00:06:56.232
can run in that fashion.
00:06:56.812 --> 00:06:59.153
So if you've ever went to
00:06:59.194 --> 00:07:00.596
New York City and rode Rebel,
00:07:01.175 --> 00:07:02.978
if you ever took Uber in
00:07:03.218 --> 00:07:05.399
Europe and a Tesla picked you up,
00:07:05.819 --> 00:07:07.040
or even now in Tampa,
00:07:07.060 --> 00:07:08.081
something called Dash,
00:07:08.822 --> 00:07:11.144
it was my initial project
00:07:11.204 --> 00:07:12.045
that I worked with them,
00:07:12.065 --> 00:07:13.968
that data share that was
00:07:14.048 --> 00:07:15.449
given to produce Uber.
00:07:15.971 --> 00:07:16.271
Now,
00:07:16.310 --> 00:07:18.673
these future transportation network
00:07:18.752 --> 00:07:20.195
companies, and this is in 2016, 2017.
00:07:20.194 --> 00:07:22.216
Yeah, a lot earlier on.
00:07:22.576 --> 00:07:22.776
Right?
00:07:22.836 --> 00:07:23.437
Yeah.
00:07:23.557 --> 00:07:25.098
Second one is Bird Rides for
00:07:25.117 --> 00:07:26.680
the scooter company, right?
00:07:26.899 --> 00:07:27.821
Micromobility.
00:07:28.420 --> 00:07:30.101
They needed to deploy them
00:07:30.182 --> 00:07:31.362
across the Southeast United
00:07:31.403 --> 00:07:33.204
States because it's warmer, warmer
00:07:33.870 --> 00:07:34.290
climate.
00:07:34.831 --> 00:07:36.632
And they just raised a ton of money.
00:07:36.653 --> 00:07:37.973
They were fastest billion
00:07:38.012 --> 00:07:39.254
dollar valuated company in
00:07:39.293 --> 00:07:40.154
American history,
00:07:40.214 --> 00:07:41.314
seven months to a billion
00:07:41.334 --> 00:07:42.295
dollar valuation.
00:07:43.197 --> 00:07:43.976
And we helped.
00:07:44.156 --> 00:07:45.778
There were scooters everywhere.
00:07:45.817 --> 00:07:46.377
I'm like,
00:07:46.398 --> 00:07:47.559
there's too many of these things.
00:07:47.879 --> 00:07:48.899
They were dumped everywhere
00:07:49.439 --> 00:07:51.440
in Austin when I visited, of course.
00:07:51.641 --> 00:07:54.103
And so we worked to launch a
00:07:54.142 --> 00:07:55.384
public affairs campaign
00:07:56.279 --> 00:07:58.021
you know, did a communication strategy,
00:07:58.040 --> 00:08:00.300
a lobbying strategy and
00:08:00.521 --> 00:08:02.101
pulled it together and
00:08:02.141 --> 00:08:02.822
which I'm going to share.
00:08:02.862 --> 00:08:04.463
How do you do that to then
00:08:04.583 --> 00:08:05.862
create the very first micro
00:08:05.903 --> 00:08:07.144
mobility systems across the
00:08:07.204 --> 00:08:08.384
Southeast United States?
00:08:09.024 --> 00:08:12.406
Now they sense kind of retracted, right?
00:08:12.745 --> 00:08:13.886
They're no longer my client,
00:08:14.346 --> 00:08:16.406
but these are the things
00:08:16.427 --> 00:08:17.447
that we've been able to do
00:08:17.487 --> 00:08:18.648
these strategies, right?
00:08:18.788 --> 00:08:20.267
And so how do you do that?
00:08:20.288 --> 00:08:21.329
Cause these are big names,
00:08:21.629 --> 00:08:22.569
but you got to remember
00:08:22.608 --> 00:08:24.470
when I initially began to work with them,
00:08:24.959 --> 00:08:25.519
They weren't.
00:08:25.699 --> 00:08:27.000
They were just, you know,
00:08:27.040 --> 00:08:28.120
starting up startups.
00:08:28.682 --> 00:08:29.961
So if you're if you're a star,
00:08:29.982 --> 00:08:31.663
we've got to think about three things.
00:08:31.882 --> 00:08:32.143
Right.
00:08:32.543 --> 00:08:33.884
And this is an arena called
00:08:33.964 --> 00:08:35.445
non-market strategy and all
00:08:35.504 --> 00:08:36.965
non-market strategy means
00:08:37.446 --> 00:08:38.446
it's something that's going
00:08:38.466 --> 00:08:39.746
to impact your widget that
00:08:39.807 --> 00:08:40.947
has nothing to do with the
00:08:40.986 --> 00:08:44.528
creation of your widget policy, politics,
00:08:44.928 --> 00:08:47.970
community, charter, public opinion,
00:08:48.049 --> 00:08:48.910
et cetera, et cetera.
00:08:49.451 --> 00:08:51.552
So if you're a startup, number one,
00:08:51.591 --> 00:08:52.611
you need credibility.
00:08:53.673 --> 00:08:53.873
Right.
00:08:54.519 --> 00:08:56.500
Oh, but I can't hire a PR firm.
00:08:56.701 --> 00:08:56.921
Right.
00:08:56.961 --> 00:08:57.321
I can't.
00:08:57.561 --> 00:08:58.301
You don't need that.
00:08:59.022 --> 00:09:02.442
You're the first piece of PR.
00:09:03.283 --> 00:09:05.364
LinkedIn, LinkedIn newsletters,
00:09:05.703 --> 00:09:07.845
landing pages, landing sites.
00:09:08.605 --> 00:09:10.666
Here's a huge takeaway is
00:09:10.785 --> 00:09:12.125
purchase your domain name,
00:09:12.246 --> 00:09:13.407
Jane Doe dot com.
00:09:14.206 --> 00:09:15.326
put on a landing page,
00:09:15.907 --> 00:09:17.128
list all your articles,
00:09:17.408 --> 00:09:19.068
list the blog posts, right?
00:09:19.288 --> 00:09:20.190
I got to do that actually.
00:09:20.450 --> 00:09:21.130
Surprisingly,
00:09:21.270 --> 00:09:22.471
I got so many darn websites
00:09:22.491 --> 00:09:23.611
because I got the Shrimp Tank,
00:09:23.652 --> 00:09:25.774
the Owl Podcast, you know,
00:09:25.793 --> 00:09:27.554
Financial Service one,
00:09:27.615 --> 00:09:28.655
but I don't have one that's
00:09:28.676 --> 00:09:29.875
just the Jason R. Hill.
00:09:30.456 --> 00:09:31.157
And the reason why I went
00:09:31.216 --> 00:09:32.317
the Jason R. Hill is
00:09:32.378 --> 00:09:33.979
because all the other Jason
00:09:33.999 --> 00:09:35.320
R. Hill was taken, of course.
00:09:35.500 --> 00:09:36.541
I have a very common name.
00:09:37.461 --> 00:09:38.542
And I've done that on socials,
00:09:38.861 --> 00:09:39.643
but I haven't actually just
00:09:39.682 --> 00:09:40.964
done my own website yet.
00:09:41.004 --> 00:09:41.464
So it's a great idea.
00:09:41.484 --> 00:09:43.085
You need it for SEO.
00:09:43.505 --> 00:09:44.687
You need it for SEO,
00:09:45.047 --> 00:09:47.469
but here's another reason, right?
00:09:47.969 --> 00:09:49.090
On the opposite end,
00:09:49.169 --> 00:09:51.072
say you land in a Forbes.
00:09:51.091 --> 00:09:52.793
So say maybe you got a $10
00:09:52.793 --> 00:09:56.255
million investment or any
00:09:56.296 --> 00:09:57.576
investment and you land in
00:09:57.596 --> 00:09:58.517
a major publication.
00:10:00.178 --> 00:10:01.259
There are some bad actors
00:10:01.340 --> 00:10:02.460
out there and they're going
00:10:02.480 --> 00:10:04.422
to research JaneDoe.com.
00:10:05.881 --> 00:10:06.722
And they'll purchase that
00:10:06.763 --> 00:10:07.964
domain if it's not taken.
00:10:08.825 --> 00:10:09.765
And then maybe they put a
00:10:09.806 --> 00:10:12.207
landing page to say Jane does a scam.
00:10:12.368 --> 00:10:14.330
Jane does companies a scam dot com.
00:10:14.970 --> 00:10:16.831
Link it to a dark site.
00:10:17.451 --> 00:10:18.693
And now when you Google
00:10:18.714 --> 00:10:21.076
search Forbes ranks and
00:10:21.115 --> 00:10:22.317
then here's this other
00:10:23.057 --> 00:10:24.719
landing page and then you
00:10:24.739 --> 00:10:25.840
go to them and say, hey,
00:10:26.460 --> 00:10:27.520
can you take that down?
00:10:27.561 --> 00:10:28.201
They're like, sure.
00:10:28.241 --> 00:10:29.143
One hundred thousand dollars.
00:10:30.499 --> 00:10:31.519
This happens all the time.
00:10:31.700 --> 00:10:34.061
So this is how I consult for
00:10:34.100 --> 00:10:35.520
my clients because I seen
00:10:35.541 --> 00:10:37.422
it all the time when they
00:10:37.461 --> 00:10:39.003
would attack the companies
00:10:39.023 --> 00:10:39.802
that I would represent.
00:10:40.124 --> 00:10:41.823
So the best form of offense
00:10:41.884 --> 00:10:43.625
initially having a good defense.
00:10:43.644 --> 00:10:44.985
So creating your own content.
00:10:45.625 --> 00:10:46.746
purchasing your own landing
00:10:46.787 --> 00:10:48.609
page so that nobody can
00:10:48.649 --> 00:10:50.990
attack you right so first
00:10:51.010 --> 00:10:52.071
thing is you're your own
00:10:52.152 --> 00:10:54.634
content number two don't
00:10:54.714 --> 00:10:57.275
get caught up in I need
00:10:57.336 --> 00:10:58.897
forbes I need tech crunch I
00:10:58.917 --> 00:11:01.239
need etc yeah look at your
00:11:01.418 --> 00:11:04.140
local journal right so if
00:11:04.162 --> 00:11:05.081
you're in tech and you're
00:11:05.101 --> 00:11:06.163
in south florida look at
00:11:06.604 --> 00:11:09.206
refresh miami or look at
00:11:09.265 --> 00:11:10.046
south florida business
00:11:10.066 --> 00:11:11.607
journals right they have miami inno
00:11:12.528 --> 00:11:13.809
And reach out to the reporter.
00:11:14.431 --> 00:11:16.152
Don't pitch stories.
00:11:16.572 --> 00:11:17.633
Pitch relationships.
00:11:18.494 --> 00:11:20.174
Hey, I don't have a story for you.
00:11:20.195 --> 00:11:21.696
I have a tech company or I
00:11:21.735 --> 00:11:22.657
have company angst.
00:11:23.096 --> 00:11:24.317
I noticed that you write about it.
00:11:24.378 --> 00:11:25.219
Can we grab coffee?
00:11:26.480 --> 00:11:28.761
If they don't respond, they host events.
00:11:29.162 --> 00:11:29.903
Go to the event.
00:11:30.062 --> 00:11:31.264
Hey, love your talk.
00:11:31.323 --> 00:11:32.184
Can we grab coffee?
00:11:32.345 --> 00:11:35.427
Cultivate a relationship locally first,
00:11:35.908 --> 00:11:36.128
right?
00:11:36.668 --> 00:11:38.970
And then the last thing is look at
00:11:39.453 --> 00:11:41.455
credible actors that may
00:11:41.695 --> 00:11:43.115
influence the audience that
00:11:43.155 --> 00:11:45.118
can potentially be your consumers,
00:11:46.599 --> 00:11:47.918
like podcasts, et cetera,
00:11:48.320 --> 00:11:49.200
because you want
00:11:49.279 --> 00:11:51.302
individuals to magnify you.
00:11:51.642 --> 00:11:53.202
Maybe they're a LinkedIn influencer,
00:11:53.243 --> 00:11:54.384
maybe they're a podcaster,
00:11:54.823 --> 00:11:56.804
and you rinse and repeat that monthly.
00:11:59.770 --> 00:12:02.375
I love the point with Refresh Miami,
00:12:02.414 --> 00:12:02.956
for example,
00:12:03.015 --> 00:12:05.678
because they put on so many
00:12:05.739 --> 00:12:06.961
darn events and no one
00:12:07.000 --> 00:12:08.523
realizes you could just go
00:12:08.562 --> 00:12:10.164
to them and meet the
00:12:10.225 --> 00:12:11.486
executives that run it.
00:12:11.947 --> 00:12:13.408
They go to probably half the
00:12:13.469 --> 00:12:14.410
events that they put on.
00:12:14.870 --> 00:12:15.873
And I went to one down in
00:12:15.893 --> 00:12:16.673
Brickell recently.
00:12:17.453 --> 00:12:18.234
And I shook their hand.
00:12:18.274 --> 00:12:19.695
I'm like, come on the owl podcast.
00:12:19.774 --> 00:12:20.434
And they're like, sure,
00:12:20.475 --> 00:12:21.215
this looks awesome.
00:12:21.615 --> 00:12:22.416
So it was that easy.
00:12:22.895 --> 00:12:24.496
But but it wasn't a pitch.
00:12:24.897 --> 00:12:25.576
It was a give.
00:12:25.856 --> 00:12:26.596
And I think that's the
00:12:26.616 --> 00:12:27.717
mistakes too often that
00:12:28.217 --> 00:12:29.197
startup founders make.
00:12:29.437 --> 00:12:30.719
They're in love with their
00:12:30.778 --> 00:12:32.578
brand and they think others
00:12:32.599 --> 00:12:34.379
will immediately like resonate with it.
00:12:34.932 --> 00:12:35.711
and wanna share their
00:12:35.751 --> 00:12:36.773
journey and their story,
00:12:36.793 --> 00:12:38.113
but that's not the case, right?
00:12:38.573 --> 00:12:39.974
Like OWL is really cool and all, right?
00:12:40.033 --> 00:12:41.914
You saw it, but like journalists,
00:12:42.154 --> 00:12:43.176
they see the stuff all the
00:12:43.216 --> 00:12:45.475
time and they wanna pitch
00:12:45.515 --> 00:12:46.856
the person behind OWL and
00:12:46.876 --> 00:12:47.998
they wanna get to know the person.
00:12:48.398 --> 00:12:49.238
So I love that point about
00:12:49.278 --> 00:12:50.899
building relationships to start out with.
00:12:51.519 --> 00:12:52.320
before jumping the gun.
00:12:52.340 --> 00:12:54.181
And I see Ellie doing that all the time,
00:12:54.480 --> 00:12:54.660
right?
00:12:54.861 --> 00:12:55.782
She's a musician.
00:12:56.462 --> 00:12:57.624
She goes to a lot of events,
00:12:58.323 --> 00:12:59.404
but it starts with the
00:12:59.465 --> 00:13:00.785
relationship side first.
00:13:00.966 --> 00:13:03.008
And then eventually like, Hey,
00:13:03.268 --> 00:13:05.229
what else is behind Ellie?
00:13:05.730 --> 00:13:06.671
And then it opens up doors.
00:13:06.711 --> 00:13:07.311
Do you agree, Ellie?
00:13:07.912 --> 00:13:08.192
Yeah.
00:13:08.871 --> 00:13:10.754
I use owl as my get in the
00:13:10.793 --> 00:13:11.754
door all the time.
00:13:11.793 --> 00:13:13.755
And then, Oh, I'm also a musician.
00:13:13.775 --> 00:13:13.816
Oh,
00:13:13.836 --> 00:13:15.277
do you want me to perform at your
00:13:15.317 --> 00:13:16.018
corporate event?
00:13:16.398 --> 00:13:17.399
Oh, no.
00:13:17.778 --> 00:13:20.240
And even as a musician is music reporters.
00:13:21.275 --> 00:13:23.037
Reach out to them, grab coffee,
00:13:23.317 --> 00:13:24.837
invite them out to your gigs.
00:13:25.558 --> 00:13:27.480
This doesn't exclusively work for tech.
00:13:27.580 --> 00:13:30.061
This exclusively works as a
00:13:30.120 --> 00:13:31.361
communication strategy.
00:13:31.706 --> 00:13:33.067
Well, and I like, yeah,
00:13:33.128 --> 00:13:34.528
just your idea of actually
00:13:34.567 --> 00:13:35.708
going in person because
00:13:36.288 --> 00:13:38.230
think about how many DMs
00:13:38.409 --> 00:13:40.110
and messages and emails and
00:13:40.130 --> 00:13:41.311
you're just another number,
00:13:41.331 --> 00:13:44.493
another person in their inbox.
00:13:44.513 --> 00:13:46.494
So like actually taking the
00:13:46.533 --> 00:13:47.573
time and making the effort
00:13:47.614 --> 00:13:49.254
to show up at their event
00:13:49.355 --> 00:13:51.176
already gives you more
00:13:51.235 --> 00:13:52.836
credit than everyone else.
00:13:53.136 --> 00:13:54.537
That's how I cultivated most
00:13:54.596 --> 00:13:55.597
of my relationships with
00:13:55.638 --> 00:13:58.178
reporters is I met them in person.
00:13:58.995 --> 00:13:59.256
Right.
00:13:59.657 --> 00:14:00.938
Yeah, I would see.
00:14:01.279 --> 00:14:02.562
We just started work doing
00:14:02.642 --> 00:14:04.365
work maybe three years ago
00:14:04.384 --> 00:14:05.907
in South Florida.
00:14:06.467 --> 00:14:08.110
First thing I did was to get
00:14:08.150 --> 00:14:08.851
an audience with the
00:14:08.912 --> 00:14:10.052
publisher of the South
00:14:10.073 --> 00:14:10.894
Florida Business Journal.
00:14:11.948 --> 00:14:13.129
going to their events
00:14:13.409 --> 00:14:14.809
cultivating a relationship
00:14:14.929 --> 00:14:16.331
before I made any asks
00:14:16.791 --> 00:14:18.111
talking to the reporter
00:14:18.511 --> 00:14:19.432
what are things that you
00:14:19.471 --> 00:14:21.533
like to talk about right
00:14:21.994 --> 00:14:23.553
because very early on
00:14:23.634 --> 00:14:24.434
irrespective of your
00:14:24.475 --> 00:14:25.414
industry you have to make a
00:14:25.455 --> 00:14:26.576
decision if you're going to
00:14:26.615 --> 00:14:28.115
be someone who's
00:14:28.275 --> 00:14:29.917
relationship driven or
00:14:30.017 --> 00:14:31.477
transactional it's not to
00:14:31.518 --> 00:14:32.498
say that one is better than
00:14:32.538 --> 00:14:34.058
the other one but just
00:14:34.658 --> 00:14:36.159
abide by the rules of
00:14:36.659 --> 00:14:38.461
Am I just looking for transactional stuff?
00:14:38.783 --> 00:14:40.845
Do I just want to buy ads or
00:14:41.405 --> 00:14:43.106
do I want to cultivate a relationship?
00:14:43.567 --> 00:14:43.807
Right.
00:14:43.988 --> 00:14:45.370
And have a longstanding
00:14:45.409 --> 00:14:47.432
relationship because reporter,
00:14:47.471 --> 00:14:48.653
it could be a reporter today,
00:14:48.833 --> 00:14:49.914
an editor the next day,
00:14:49.934 --> 00:14:51.856
a president or a publisher the next day.
00:14:52.280 --> 00:14:52.922
For example,
00:14:52.961 --> 00:14:55.524
Refresh Miami gets picked up a lot by,
00:14:55.563 --> 00:14:57.926
say, Florida Trend and the Miami Herald.
00:14:58.265 --> 00:14:58.525
Right.
00:14:59.047 --> 00:15:00.528
One of the editors there is
00:15:00.548 --> 00:15:02.428
an editor for Refresh and
00:15:02.549 --> 00:15:04.150
also for Florida Trend.
00:15:04.711 --> 00:15:06.111
So they're scouting like, oh,
00:15:06.153 --> 00:15:07.273
maybe this will work for this.
00:15:07.332 --> 00:15:08.374
Maybe this will work for this.
00:15:08.474 --> 00:15:08.715
Right.
00:15:09.495 --> 00:15:10.416
So just be always be
00:15:10.475 --> 00:15:12.136
cognizant as to like the
00:15:12.298 --> 00:15:13.038
audience and who you're
00:15:13.077 --> 00:15:14.759
speaking to and really try
00:15:14.779 --> 00:15:15.860
to generate relationships
00:15:15.961 --> 00:15:17.601
because that's a long term strategy.
00:15:18.118 --> 00:15:19.678
let's dive into pr a tad
00:15:19.798 --> 00:15:21.859
deeper now so often I see
00:15:22.298 --> 00:15:23.759
entrepreneurs getting
00:15:23.879 --> 00:15:25.360
frustrated with with some
00:15:25.379 --> 00:15:27.400
pr firms right because some
00:15:27.441 --> 00:15:29.282
are excellent and some you
00:15:29.322 --> 00:15:30.581
know you end up paying a
00:15:30.642 --> 00:15:32.062
lot per month and then they
00:15:32.342 --> 00:15:33.342
they have false promises
00:15:33.503 --> 00:15:34.403
right like hey one day I'm
00:15:34.423 --> 00:15:35.803
going to get you into these
00:15:35.864 --> 00:15:37.524
publications and it just
00:15:37.543 --> 00:15:38.884
needs more time and and
00:15:38.924 --> 00:15:40.465
then it just never it never
00:15:40.585 --> 00:15:41.404
happens and people get
00:15:41.485 --> 00:15:42.586
really really frustrated
00:15:42.605 --> 00:15:44.105
and there's others that
00:15:44.385 --> 00:15:46.366
that do an amazing job right so
00:15:47.129 --> 00:15:48.150
Kind of share with our
00:15:48.270 --> 00:15:49.491
audience kind of what makes
00:15:49.511 --> 00:15:50.712
your firm unique, right?
00:15:50.753 --> 00:15:52.313
Like you have these relationships.
00:15:52.594 --> 00:15:53.794
So do you have ties to so
00:15:53.815 --> 00:15:54.755
many different people from
00:15:54.796 --> 00:15:56.376
doing it for so long that
00:15:56.417 --> 00:15:58.217
they have ingrained your trust?
00:15:58.398 --> 00:15:59.938
So that way when you position a client,
00:16:00.500 --> 00:16:01.580
pretty much, you know,
00:16:01.860 --> 00:16:02.860
the door is there and they
00:16:02.900 --> 00:16:04.042
trust that it's a good relationship.
00:16:04.081 --> 00:16:05.283
Like I have someone that
00:16:05.722 --> 00:16:08.365
gets people on local news all the time.
00:16:08.666 --> 00:16:10.167
I see her clients and I'm like, oh,
00:16:10.246 --> 00:16:11.327
there's another one on local news.
00:16:11.788 --> 00:16:13.349
And they love her because
00:16:13.609 --> 00:16:14.730
she brings such good quality
00:16:15.219 --> 00:16:16.418
to the local news station
00:16:16.658 --> 00:16:17.538
and they don't have to
00:16:17.558 --> 00:16:18.700
worry about that person
00:16:18.740 --> 00:16:19.519
that's being interviewed
00:16:20.320 --> 00:16:22.100
isn't a good public speaker, for example.
00:16:22.159 --> 00:16:23.640
Like she knows who to put on
00:16:23.660 --> 00:16:25.280
the show and who not to put on the show.
00:16:25.660 --> 00:16:27.000
They send us clients, of course,
00:16:27.020 --> 00:16:28.841
because through our podcast,
00:16:28.881 --> 00:16:30.861
it's another avenue to get good film,
00:16:31.062 --> 00:16:31.241
right?
00:16:31.361 --> 00:16:32.621
There's lots of different
00:16:32.642 --> 00:16:33.822
types of podcasts out there
00:16:33.842 --> 00:16:36.023
and some do a very crappy job, right?
00:16:36.082 --> 00:16:37.182
The film afterwards is not
00:16:37.222 --> 00:16:38.403
that good where one in here,
00:16:38.423 --> 00:16:39.823
as an example, we've got great lighting,
00:16:39.844 --> 00:16:40.524
we have a great camera.
00:16:41.126 --> 00:16:41.246
Right.
00:16:41.267 --> 00:16:42.447
So the PR folks know that.
00:16:42.488 --> 00:16:44.591
So kind of explain to our audience, like,
00:16:44.890 --> 00:16:45.150
you know,
00:16:45.731 --> 00:16:47.033
where's your niche in this space?
00:16:47.072 --> 00:16:48.374
What makes you one of the
00:16:49.315 --> 00:16:51.537
best PR firms out there, I guess?
00:16:51.878 --> 00:16:54.080
Yeah, I'll answer it in two ways.
00:16:54.179 --> 00:16:55.000
Right.
00:16:55.100 --> 00:16:56.783
The first thing is just a
00:16:56.883 --> 00:16:58.865
state of the industry.
00:16:58.985 --> 00:16:59.225
OK.
00:16:59.284 --> 00:16:59.485
Right.
00:16:59.585 --> 00:17:00.687
And so I don't want to shame
00:17:01.086 --> 00:17:02.048
all agencies because.
00:17:02.537 --> 00:17:03.496
The reality is that
00:17:03.537 --> 00:17:05.157
professional service firms
00:17:05.357 --> 00:17:07.298
and especially public affairs,
00:17:07.878 --> 00:17:09.019
it's difficult.
00:17:09.740 --> 00:17:11.381
Here's why it's difficult.
00:17:12.020 --> 00:17:15.442
Our widget is knowledge and strategy.
00:17:16.083 --> 00:17:16.903
That's the widget.
00:17:17.182 --> 00:17:17.462
Now,
00:17:17.682 --> 00:17:19.604
what is the variable that impacts that
00:17:19.663 --> 00:17:20.023
widget?
00:17:20.404 --> 00:17:21.565
Another individual.
00:17:22.444 --> 00:17:24.226
So even if I have a great
00:17:24.286 --> 00:17:26.926
relationship and they're my buddy,
00:17:28.087 --> 00:17:30.489
and maybe out of a hundred,
00:17:31.536 --> 00:17:33.936
I get 99 in, but then my buddy's like,
00:17:34.396 --> 00:17:35.336
I can't do this one.
00:17:35.836 --> 00:17:37.577
And that's like my friend friend, right?
00:17:37.597 --> 00:17:38.557
That's like, hey,
00:17:38.657 --> 00:17:39.978
I've been working with you for 10 years.
00:17:40.417 --> 00:17:40.917
It happens.
00:17:41.479 --> 00:17:44.058
So there is a challenge in that industry.
00:17:44.358 --> 00:17:45.420
And so you have to be a
00:17:45.460 --> 00:17:46.420
little bit patient.
00:17:46.900 --> 00:17:48.240
But in that patience,
00:17:48.640 --> 00:17:51.480
the best way to see the
00:17:51.540 --> 00:17:53.122
value of an agency is, hey,
00:17:53.162 --> 00:17:54.402
show me what you did last week.
00:17:56.023 --> 00:17:57.345
Show me who you landed last week.
00:17:57.404 --> 00:17:58.865
Like I could tell you on a given day,
00:17:59.384 --> 00:17:59.684
right?
00:17:59.846 --> 00:18:01.286
I had clients on NASDAQ News
00:18:01.306 --> 00:18:02.226
drop last week.
00:18:02.386 --> 00:18:04.507
I had a client drop in Forbes yesterday,
00:18:04.867 --> 00:18:05.147
right?
00:18:05.607 --> 00:18:06.788
I had somebody go on a Hard
00:18:06.807 --> 00:18:09.249
Knocks podcast two days ago, right?
00:18:09.288 --> 00:18:12.931
So it's, don't show me the highlight reel.
00:18:12.971 --> 00:18:13.671
Numbers don't lie.
00:18:13.891 --> 00:18:15.531
Yeah, don't show me the highlight reel.
00:18:15.951 --> 00:18:18.192
Show me what you did this week.
00:18:18.333 --> 00:18:19.653
And so when people talk to me,
00:18:19.752 --> 00:18:21.094
I go into my DMs.
00:18:21.513 --> 00:18:23.075
I go into my inbox.
00:18:23.815 --> 00:18:24.755
I've just gotten to a
00:18:24.835 --> 00:18:26.296
position where now I've
00:18:26.316 --> 00:18:27.517
been very grateful enough
00:18:27.557 --> 00:18:28.817
that editors reach out to
00:18:28.896 --> 00:18:30.417
me and they're like, Hey,
00:18:30.478 --> 00:18:31.157
who do you have?
00:18:31.238 --> 00:18:32.157
Hey, I'm a producer.
00:18:32.178 --> 00:18:33.239
I'm an EP at this.
00:18:33.598 --> 00:18:34.378
Who can we run?
00:18:34.398 --> 00:18:34.638
Right.
00:18:35.140 --> 00:18:35.440
So,
00:18:35.619 --> 00:18:37.601
which is a perfect segue as to what the
00:18:37.661 --> 00:18:39.361
differentiator is with my firm.
00:18:39.741 --> 00:18:39.961
Right.
00:18:40.342 --> 00:18:42.303
So I present my firm as a PR
00:18:42.863 --> 00:18:43.843
and lobbying firm.
00:18:44.503 --> 00:18:45.463
The reality is,
00:18:45.804 --> 00:18:48.664
is that I focus on what I detailed prior,
00:18:48.765 --> 00:18:50.425
which was non-market strategy.
00:18:50.887 --> 00:18:52.848
I'm more of a strategist and
00:18:52.868 --> 00:18:55.550
I use leverage points to
00:18:55.590 --> 00:18:56.611
get the objective and
00:18:56.632 --> 00:18:58.192
that's to shift public
00:18:58.271 --> 00:19:00.473
opinion in the favor of my clients.
00:19:01.013 --> 00:19:02.214
And that's a part of a much
00:19:02.634 --> 00:19:05.376
broader discipline called
00:19:05.616 --> 00:19:06.577
systempreneurship.
00:19:06.817 --> 00:19:08.578
And for the uninitiated, what that is,
00:19:08.699 --> 00:19:10.220
is systempreneurship is
00:19:10.299 --> 00:19:11.701
being able to move multiple
00:19:11.760 --> 00:19:13.842
systems in a direction of an objective,
00:19:14.241 --> 00:19:17.003
irrespective of them working together.
00:19:17.203 --> 00:19:18.124
What did I just say?
00:19:18.424 --> 00:19:18.664
Okay.
00:19:19.285 --> 00:19:20.326
Say I have a widget.
00:19:20.386 --> 00:19:21.048
It's the first time I've
00:19:21.087 --> 00:19:22.348
heard systempreneurship.
00:19:22.388 --> 00:19:23.451
I've heard a lot of things.
00:19:23.510 --> 00:19:26.474
I've interviewed 350 entrepreneurs.
00:19:26.714 --> 00:19:30.881
I've heard like mamapreneur, sidepreneur.
00:19:31.101 --> 00:19:32.221
I've never heard systempreneur.
00:19:32.241 --> 00:19:32.663
That's a good one.
00:19:32.682 --> 00:19:34.085
I feel like that resonates with me.
00:19:34.144 --> 00:19:35.086
Did you trademark this?
00:19:35.405 --> 00:19:35.666
No.
00:19:35.906 --> 00:19:36.807
I wish I could take
00:19:37.528 --> 00:19:39.111
the credit but it's actually
00:19:39.131 --> 00:19:40.412
a growing practice out of
00:19:40.432 --> 00:19:42.794
the Oxford University where
00:19:43.075 --> 00:19:44.016
it's an evolution of
00:19:44.096 --> 00:19:45.297
systems thinking where
00:19:45.336 --> 00:19:46.838
system thinking maps out
00:19:47.219 --> 00:19:49.260
systempreneurship maps out
00:19:49.682 --> 00:19:52.384
and actually performs right
00:19:52.944 --> 00:19:55.366
um and so but that's that's
00:19:55.448 --> 00:19:58.309
my consulting arena so where other
00:19:58.911 --> 00:20:01.612
PR practices are thinking about, hey,
00:20:01.652 --> 00:20:02.731
let me just get a story,
00:20:02.771 --> 00:20:03.532
see what happens.
00:20:03.952 --> 00:20:06.393
I'm looking at how can I get the story?
00:20:06.492 --> 00:20:08.173
How can I magnify the story?
00:20:08.233 --> 00:20:10.654
How can I move this audience?
00:20:10.994 --> 00:20:11.275
Right.
00:20:11.694 --> 00:20:14.096
And how can I get the client's objectives?
00:20:14.395 --> 00:20:16.557
So my differentiator is that
00:20:16.576 --> 00:20:17.916
I'm more of a strategist
00:20:18.057 --> 00:20:19.258
and my expertise is
00:20:19.298 --> 00:20:21.357
consulting and I understand
00:20:21.617 --> 00:20:22.919
enterprise and business.
00:20:22.939 --> 00:20:23.898
You're sitting around the corner.
00:20:24.249 --> 00:20:24.449
Right.
00:20:24.469 --> 00:20:25.790
Too often entrepreneurs see
00:20:25.851 --> 00:20:27.051
the transaction is like,
00:20:27.192 --> 00:20:28.032
if I get into Forbes,
00:20:28.093 --> 00:20:28.854
something will happen.
00:20:29.654 --> 00:20:30.316
And you're saying you're like,
00:20:30.655 --> 00:20:32.578
I'll get you into Forbes.
00:20:32.999 --> 00:20:34.361
But then what do we do after that?
00:20:34.580 --> 00:20:35.442
How do we expose that
00:20:35.521 --> 00:20:37.084
article to maximize it,
00:20:37.104 --> 00:20:39.026
to benefit the startup that
00:20:39.046 --> 00:20:39.707
you're operating,
00:20:39.727 --> 00:20:40.768
to have exponential growth?
00:20:41.549 --> 00:20:43.290
like Bird did, right?
00:20:43.412 --> 00:20:44.471
Like, because, you know,
00:20:45.173 --> 00:20:46.473
everyone has a great idea.
00:20:46.493 --> 00:20:47.934
A lot of times they're
00:20:47.974 --> 00:20:49.476
solving a problem with that idea,
00:20:49.536 --> 00:20:51.698
but there's too much noise out there,
00:20:51.917 --> 00:20:52.038
right?
00:20:52.057 --> 00:20:53.239
There's a gazillion startups,
00:20:53.259 --> 00:20:54.480
there's a gazillion podcasts,
00:20:54.921 --> 00:20:56.662
there's a gazillion, you know,
00:20:57.423 --> 00:20:58.824
posts going out every single day.
00:20:59.203 --> 00:21:00.545
So you have to be really
00:21:00.625 --> 00:21:01.546
unique with that strategy
00:21:01.566 --> 00:21:02.227
is what I'm hearing.
00:21:02.866 --> 00:21:04.167
And the value of relationships,
00:21:04.208 --> 00:21:05.588
which is what our platform's all about,
00:21:05.788 --> 00:21:08.451
is you have so many
00:21:08.511 --> 00:21:09.692
relationships that you've built
00:21:10.538 --> 00:21:11.718
know through new york those
00:21:11.778 --> 00:21:12.959
days moving down to south
00:21:12.999 --> 00:21:14.058
florida traveling
00:21:14.078 --> 00:21:15.138
throughout the world and
00:21:15.199 --> 00:21:16.380
pretty much those
00:21:16.599 --> 00:21:18.259
relationships really value
00:21:18.279 --> 00:21:19.540
your opinion so that way
00:21:19.560 --> 00:21:20.361
when you reach out to them
00:21:20.381 --> 00:21:21.500
with a client say hey you
00:21:21.540 --> 00:21:22.781
know here's a client you
00:21:22.801 --> 00:21:23.162
know is there an
00:21:23.182 --> 00:21:24.142
opportunity for them they
00:21:24.162 --> 00:21:25.142
take it very very serious
00:21:25.342 --> 00:21:27.143
because your data supports
00:21:27.303 --> 00:21:28.843
that you know you've done
00:21:28.883 --> 00:21:30.284
it you know it's not you're
00:21:30.304 --> 00:21:31.064
not winging this thing
00:21:31.384 --> 00:21:32.584
right and and that's what
00:21:32.604 --> 00:21:33.585
I'm hearing is the power of
00:21:33.625 --> 00:21:34.964
relationships yeah so
00:21:35.897 --> 00:21:37.179
I'll give a really brief example.
00:21:37.199 --> 00:21:37.939
We were working with a
00:21:37.999 --> 00:21:40.539
crypto fund out of Miami, right?
00:21:40.559 --> 00:21:42.840
Which is the whole thing like, oh, my God,
00:21:42.861 --> 00:21:44.000
a crypto fund out of Miami.
00:21:44.040 --> 00:21:45.501
But how did I differentiate them?
00:21:45.741 --> 00:21:45.981
Right.
00:21:46.602 --> 00:21:46.982
First of all,
00:21:47.002 --> 00:21:48.403
the founder was not from Miami.
00:21:48.442 --> 00:21:50.144
So automatically, right,
00:21:50.183 --> 00:21:51.084
people are adverse.
00:21:51.104 --> 00:21:51.924
They're like, oh,
00:21:51.964 --> 00:21:52.744
you just moved down here.
00:21:52.765 --> 00:21:53.545
You got a crypto fund.
00:21:53.585 --> 00:21:54.506
I'm supposed to give you $100 million.
00:21:54.526 --> 00:21:54.726
Got it.
00:21:56.512 --> 00:21:57.393
Brought us on board.
00:21:57.413 --> 00:21:59.233
So, yeah, we did the Forbes Inc.
00:21:59.314 --> 00:22:00.194
Entrepreneurs because those
00:22:00.234 --> 00:22:01.755
are hard credibility indicators.
00:22:02.134 --> 00:22:05.277
We did Refresh, Biz Journal, Herald,
00:22:05.557 --> 00:22:06.317
Florida Trend.
00:22:06.717 --> 00:22:08.377
Now I'm talking to the audience.
00:22:09.137 --> 00:22:10.199
But then the next thing that
00:22:10.219 --> 00:22:11.298
we did is we got him on the
00:22:11.358 --> 00:22:13.480
podcast with Mayor Suarez.
00:22:15.198 --> 00:22:17.098
So how many funds are out there?
00:22:17.118 --> 00:22:17.558
A lot.
00:22:17.638 --> 00:22:19.740
How many are getting covered nationally?
00:22:20.079 --> 00:22:20.660
Maybe half.
00:22:20.720 --> 00:22:22.740
How many are also covered locally?
00:22:23.161 --> 00:22:24.061
Maybe another third.
00:22:24.122 --> 00:22:26.082
How many of them are talking to a mayor?
00:22:26.663 --> 00:22:27.623
And then when we did the
00:22:27.682 --> 00:22:28.962
launch of the office,
00:22:29.443 --> 00:22:30.943
we had the mayor there.
00:22:31.443 --> 00:22:32.785
We had a federal
00:22:32.865 --> 00:22:34.665
congressional member there,
00:22:35.165 --> 00:22:37.406
a state senator there, a state rep there.
00:22:38.267 --> 00:22:38.346
And
00:22:38.769 --> 00:22:40.028
By them being there,
00:22:40.229 --> 00:22:41.190
not only did we have them
00:22:41.230 --> 00:22:42.750
do a ribbon cutting, they did a panel.
00:22:43.170 --> 00:22:45.070
I chopped up the panel into reels,
00:22:45.451 --> 00:22:47.590
and that's super credibility.
00:22:48.191 --> 00:22:50.751
Now I've just navigated politics,
00:22:51.471 --> 00:22:54.232
government, three levels of government,
00:22:54.673 --> 00:22:56.173
the media, right,
00:22:56.532 --> 00:22:57.874
and other credible actors,
00:22:58.493 --> 00:23:00.334
and the $100 million fund
00:23:00.453 --> 00:23:01.775
coincidentally turned into
00:23:01.795 --> 00:23:02.194
a $150 million fund.
00:23:03.788 --> 00:23:06.050
Because when there was any rebuttals, oh,
00:23:06.132 --> 00:23:06.832
I don't know if I should,
00:23:07.232 --> 00:23:08.433
if I'm an accredited investor,
00:23:08.673 --> 00:23:09.836
why should I give you 100K
00:23:09.855 --> 00:23:10.797
as opposed to the other
00:23:11.477 --> 00:23:13.058
fund down the block in Brickell?
00:23:13.660 --> 00:23:15.541
Oh, Forbes, Inc., entrepreneur,
00:23:15.761 --> 00:23:17.284
congressional members, right?
00:23:17.723 --> 00:23:20.426
Members of the cabinet, the mayor.
00:23:21.268 --> 00:23:22.189
I think I can trust you.
00:23:23.547 --> 00:23:23.846
Trust.
00:23:24.307 --> 00:23:24.606
Absolutely.
00:23:24.646 --> 00:23:25.448
I'm curious.
00:23:25.907 --> 00:23:26.067
Um,
00:23:26.307 --> 00:23:28.008
obviously you have a lot of knowledge
00:23:28.028 --> 00:23:29.409
you're showing us that.
00:23:29.709 --> 00:23:29.828
Um,
00:23:29.888 --> 00:23:32.289
but how did you decide to make the jump
00:23:32.349 --> 00:23:34.351
to create your own company?
00:23:35.211 --> 00:23:36.510
Like when did that decision
00:23:36.590 --> 00:23:38.971
happen and what was that experience like?
00:23:39.392 --> 00:23:40.913
That's a really good question.
00:23:40.932 --> 00:23:40.972
Uh,
00:23:42.696 --> 00:23:43.857
And here's the reason why,
00:23:44.659 --> 00:23:46.221
is that the vision of my
00:23:46.300 --> 00:23:48.282
company is to represent the
00:23:48.343 --> 00:23:49.443
brightest minds in the
00:23:49.503 --> 00:23:51.986
world and transform society for good,
00:23:52.586 --> 00:23:52.846
right?
00:23:53.268 --> 00:23:55.190
So lobbyist is like an icky
00:23:55.250 --> 00:23:56.431
connotation to it.
00:23:56.510 --> 00:23:57.352
Yeah.
00:23:57.372 --> 00:23:58.152
I was literally thinking
00:23:58.212 --> 00:23:58.932
that when you said that.
00:23:58.992 --> 00:24:00.134
I was like, oh, lobbyist.
00:24:00.153 --> 00:24:01.276
But that's why I say PR.
00:24:01.375 --> 00:24:02.217
Yeah, yeah, yeah, yeah.
00:24:02.237 --> 00:24:03.438
I say public affairs, right?
00:24:03.597 --> 00:24:05.098
Because they're like, well, what is that?
00:24:05.220 --> 00:24:06.320
But the reality is I'm a lobbyist.
00:24:06.820 --> 00:24:08.882
But I specialize in two things, right,
00:24:08.961 --> 00:24:09.781
in government relations,
00:24:09.821 --> 00:24:10.923
and that is procurement,
00:24:10.962 --> 00:24:12.002
which means B to G,
00:24:12.042 --> 00:24:13.443
like how to get your tech
00:24:13.483 --> 00:24:14.284
company to work with
00:24:14.344 --> 00:24:16.204
government or procurement.
00:24:16.305 --> 00:24:17.365
If you're a nonprofit,
00:24:17.424 --> 00:24:19.445
how can you then apply for
00:24:19.965 --> 00:24:20.886
grants through the
00:24:20.946 --> 00:24:21.886
government or get funded
00:24:21.926 --> 00:24:22.688
through the government?
00:24:23.167 --> 00:24:24.387
And the reason why I decided
00:24:24.428 --> 00:24:25.848
to start my own shop was
00:24:25.888 --> 00:24:27.789
because if I would have joined a firm,
00:24:28.630 --> 00:24:30.730
They will give me the clients.
00:24:31.392 --> 00:24:32.472
So there's no sieve.
00:24:32.512 --> 00:24:33.432
There's nothing to say,
00:24:33.452 --> 00:24:35.434
I don't feel comfortable
00:24:35.454 --> 00:24:36.615
with this project.
00:24:36.816 --> 00:24:37.836
Maybe I don't want to go
00:24:37.955 --> 00:24:40.038
after this grant to fund this.
00:24:40.577 --> 00:24:42.439
Maybe I don't believe in this.
00:24:42.459 --> 00:24:44.480
I would have zero say.
00:24:44.661 --> 00:24:45.201
It's, hey,
00:24:45.882 --> 00:24:47.122
you're going to go increase
00:24:47.182 --> 00:24:48.163
payday loan rates.
00:24:49.384 --> 00:24:50.525
And you're going to pay a lot of money.
00:24:50.964 --> 00:24:52.425
And this is the objective to move.
00:24:52.987 --> 00:24:54.107
And so I just wanted to
00:24:54.208 --> 00:24:56.690
yield and use my powers for
00:24:56.789 --> 00:24:58.691
good and really look at the
00:24:58.730 --> 00:24:59.852
kind of people that I work
00:24:59.912 --> 00:25:01.173
with and then make a
00:25:01.232 --> 00:25:02.374
decision as to whether or
00:25:02.413 --> 00:25:03.273
not I want to do it.
00:25:03.334 --> 00:25:05.496
Because since I'm relationship driven,
00:25:05.596 --> 00:25:06.777
one thing I can never do is
00:25:06.876 --> 00:25:08.518
take that relationship back.
00:25:08.939 --> 00:25:10.019
So he always has that
00:25:10.038 --> 00:25:11.380
relationship with the mayor's office.
00:25:11.440 --> 00:25:12.500
Now, I can't take it back.
00:25:13.142 --> 00:25:15.083
So I have to be very aware
00:25:15.262 --> 00:25:16.263
as to the kind of people
00:25:16.304 --> 00:25:17.944
that I that I bring on board.
00:25:18.384 --> 00:25:19.806
And that's the reason why I
00:25:19.865 --> 00:25:20.926
had decided to kind of
00:25:20.967 --> 00:25:22.048
launch my own practice.
00:25:22.786 --> 00:25:23.185
Nice.
00:25:23.306 --> 00:25:24.586
And when did you launch?
00:25:25.646 --> 00:25:28.387
I launched it in 2017,
00:25:28.387 --> 00:25:32.048
right after I did some
00:25:32.088 --> 00:25:34.549
consulting for Tesla.
00:25:34.970 --> 00:25:36.730
I then went ahead and did it privately.
00:25:36.931 --> 00:25:39.731
And then I slowly built the practice.
00:25:39.771 --> 00:25:40.751
But it wasn't easy because I
00:25:40.771 --> 00:25:42.532
would have the clients that I loved.
00:25:43.073 --> 00:25:44.452
And then I would work with entrepreneurs.
00:25:44.512 --> 00:25:45.252
And I remember one time I
00:25:45.272 --> 00:25:46.354
was working with a pizza shop.
00:25:46.513 --> 00:25:46.673
Mm-hmm.
00:25:47.878 --> 00:25:48.140
So,
00:25:48.579 --> 00:25:49.960
but sometimes you got to work with the
00:25:50.000 --> 00:25:52.761
pizza shop to get to the big tech firms,
00:25:52.842 --> 00:25:52.981
right?
00:25:53.001 --> 00:25:55.242
Just get Dave Portnoy to
00:25:55.262 --> 00:25:56.183
take a bite of a slice and
00:25:56.243 --> 00:25:56.923
it will blow up, right?
00:25:56.943 --> 00:25:58.305
As long as you get an eight
00:25:58.345 --> 00:25:59.945
or above or seven and a half and above,
00:25:59.986 --> 00:26:00.365
I should say.
00:26:01.385 --> 00:26:02.126
But talk about the clients
00:26:02.146 --> 00:26:03.207
you work with today, right?
00:26:03.267 --> 00:26:03.887
Because when you mentioned
00:26:03.907 --> 00:26:04.928
the word startup, you know,
00:26:04.948 --> 00:26:05.689
a lot of people want to
00:26:05.729 --> 00:26:06.828
help these young entrepreneurs,
00:26:06.888 --> 00:26:07.869
but the truth is they don't have money,
00:26:08.589 --> 00:26:08.869
right?
00:26:08.970 --> 00:26:11.471
So is it more companies that, you know,
00:26:11.551 --> 00:26:13.252
have just raised capital, for example,
00:26:13.313 --> 00:26:14.053
and they have a decent
00:26:14.073 --> 00:26:15.394
budget now to do PR?
00:26:16.384 --> 00:26:17.285
Because startup could mean a
00:26:17.325 --> 00:26:19.385
lot of different things to many,
00:26:19.425 --> 00:26:19.826
of course.
00:26:20.227 --> 00:26:21.448
And I know a lot of people
00:26:21.488 --> 00:26:22.188
have said they started
00:26:22.228 --> 00:26:22.969
working with startups that
00:26:23.009 --> 00:26:24.609
have not raised capital and
00:26:24.630 --> 00:26:26.411
they realize like never doing it again.
00:26:26.711 --> 00:26:26.891
Right.
00:26:26.911 --> 00:26:28.712
Because every nickel and
00:26:28.732 --> 00:26:30.294
dime has to be accounted for.
00:26:30.394 --> 00:26:31.954
And 99 percent of them go out of business.
00:26:32.275 --> 00:26:32.474
Right.
00:26:32.555 --> 00:26:34.076
Like the stats are very, very bad,
00:26:34.416 --> 00:26:35.257
especially tech startups.
00:26:35.657 --> 00:26:37.298
You know, you take apps like Owl.
00:26:37.959 --> 00:26:39.160
It's like ninety nine point nine.
00:26:39.180 --> 00:26:39.819
You go out of business
00:26:39.839 --> 00:26:40.820
within 12 months because
00:26:40.840 --> 00:26:41.821
they run out of money, of course.
00:26:42.301 --> 00:26:43.803
so how could they get pr you
00:26:43.843 --> 00:26:44.983
know they just don't have
00:26:45.003 --> 00:26:45.924
the budget for it all their
00:26:45.944 --> 00:26:46.566
money's going into
00:26:47.205 --> 00:26:48.047
literally building the
00:26:48.146 --> 00:26:49.327
actual technology itself
00:26:49.587 --> 00:26:50.509
and then they're you're
00:26:50.528 --> 00:26:51.269
sitting there like this
00:26:51.390 --> 00:26:52.631
praying that people show up
00:26:53.070 --> 00:26:53.711
and you know most of them
00:26:53.751 --> 00:26:55.032
don't have um a
00:26:55.053 --> 00:26:56.594
go-to-market strategy so
00:26:56.634 --> 00:26:57.414
they just think that people
00:26:57.474 --> 00:26:58.096
go into the app and
00:26:58.135 --> 00:26:58.996
actually it will solve a
00:26:59.016 --> 00:27:00.037
problem it'll blow up but
00:27:00.478 --> 00:27:01.679
only few apps actually do
00:27:01.719 --> 00:27:02.940
that like clubhouse was an
00:27:02.980 --> 00:27:05.642
example that actually did that right they
00:27:06.220 --> 00:27:08.541
They launched and it was perfect timing.
00:27:08.761 --> 00:27:09.202
And everyone's like,
00:27:09.222 --> 00:27:10.022
look at this technology.
00:27:10.063 --> 00:27:11.463
We could all talk together in a room.
00:27:12.065 --> 00:27:13.145
And it absolutely blew up
00:27:13.185 --> 00:27:14.567
within a couple of months
00:27:14.807 --> 00:27:15.528
where it went from like a
00:27:15.567 --> 00:27:17.269
million downloads to who
00:27:17.308 --> 00:27:18.190
knows what level.
00:27:18.230 --> 00:27:19.431
But everyone was talking
00:27:19.451 --> 00:27:21.232
about Clubhouse being the next TikTok,
00:27:21.452 --> 00:27:21.692
right?
00:27:21.712 --> 00:27:22.554
Or the next Instagram.
00:27:23.114 --> 00:27:23.974
But most apps,
00:27:24.095 --> 00:27:25.256
like you can't drive people
00:27:25.296 --> 00:27:26.416
to the app store, right?
00:27:26.457 --> 00:27:28.078
Most startups can't drive clients.
00:27:28.739 --> 00:27:30.000
So kind of tell us the niche
00:27:30.039 --> 00:27:31.240
that you're currently working with.
00:27:31.421 --> 00:27:32.982
Is it more like the brands that,
00:27:33.459 --> 00:27:34.638
first raise their initial
00:27:34.719 --> 00:27:36.700
round or a little later stages,
00:27:36.740 --> 00:27:37.220
for example.
00:27:37.559 --> 00:27:37.660
Yeah.
00:27:37.720 --> 00:27:40.040
And then exactly what you're saying is a,
00:27:40.480 --> 00:27:41.781
has been a part of like our,
00:27:42.201 --> 00:27:43.541
our journey of offerings
00:27:44.122 --> 00:27:45.022
where I got to a point
00:27:45.063 --> 00:27:46.643
where I couldn't work with startups.
00:27:46.742 --> 00:27:48.064
And although my heart was in
00:27:48.144 --> 00:27:51.944
it and I'm like, look, I love you.
00:27:51.964 --> 00:27:53.505
I love what you're representing,
00:27:54.226 --> 00:27:57.467
but I also represent some
00:27:57.747 --> 00:27:58.866
billionaires that are going
00:27:58.886 --> 00:27:59.928
to be running for office.
00:28:00.268 --> 00:28:00.607
Right.
00:28:01.028 --> 00:28:01.127
And,
00:28:01.675 --> 00:28:02.636
that are working their
00:28:02.717 --> 00:28:03.817
brands or building their
00:28:03.876 --> 00:28:05.178
brands up or creating their
00:28:05.258 --> 00:28:06.878
own digital media companies.
00:28:07.019 --> 00:28:08.599
And they're maneuvering
00:28:08.680 --> 00:28:09.861
because they're positioning
00:28:09.901 --> 00:28:11.582
themselves for like different things.
00:28:12.282 --> 00:28:14.243
And they pay me very well.
00:28:14.463 --> 00:28:15.984
And so when they reach out
00:28:16.005 --> 00:28:16.766
to me and my team,
00:28:16.786 --> 00:28:17.885
I have to be responsive.
00:28:18.366 --> 00:28:20.048
But in me being responsive,
00:28:20.788 --> 00:28:21.868
I'm not going to be able to
00:28:21.909 --> 00:28:23.789
then go ahead and consult
00:28:24.029 --> 00:28:25.770
the way I would for a
00:28:25.990 --> 00:28:27.471
startup that isn't at a
00:28:27.531 --> 00:28:28.313
level where they can
00:28:29.531 --> 00:28:31.232
use me as a resource so what
00:28:31.292 --> 00:28:32.933
I do now is I have an
00:28:33.034 --> 00:28:34.734
offering that is more or
00:28:34.775 --> 00:28:36.336
less I will coach your team
00:28:36.355 --> 00:28:38.897
right one hour uh out of
00:28:38.938 --> 00:28:39.959
the month where here's your
00:28:39.999 --> 00:28:41.078
team this is how you write
00:28:41.098 --> 00:28:42.039
the press release this is
00:28:42.079 --> 00:28:43.461
who you reach out to this
00:28:43.520 --> 00:28:44.421
is how you speak to them
00:28:44.461 --> 00:28:45.281
this is the events that you
00:28:45.321 --> 00:28:46.583
need to get to here's an
00:28:46.603 --> 00:28:47.722
investor that you should be
00:28:47.782 --> 00:28:48.683
speaking to here's a
00:28:48.723 --> 00:28:49.984
podcast you need to get on
00:28:50.365 --> 00:28:51.925
and where I teach them so I
00:28:52.846 --> 00:28:54.106
i bring them into my
00:28:54.227 --> 00:28:56.328
journey and it's happened
00:28:56.388 --> 00:28:57.849
where like I've consulted
00:28:58.674 --> 00:29:00.096
on a month to month basis,
00:29:00.476 --> 00:29:01.676
they raise their round.
00:29:01.696 --> 00:29:03.718
Then they have the capital.
00:29:03.738 --> 00:29:05.419
They put me in the,
00:29:06.039 --> 00:29:08.121
the budget and they've been
00:29:08.161 --> 00:29:09.781
my clients for like four years.
00:29:09.821 --> 00:29:10.722
I have a client.
00:29:11.022 --> 00:29:12.183
That's a pretty good idea
00:29:12.263 --> 00:29:14.325
because you're planting more seeds,
00:29:14.384 --> 00:29:15.925
more relationships, and you know, they,
00:29:16.385 --> 00:29:18.528
they can't get the full you, uh,
00:29:18.548 --> 00:29:20.388
but one hour a month and you, and you,
00:29:20.915 --> 00:29:21.916
You created that system you
00:29:21.936 --> 00:29:23.619
talked about earlier, system entrepreneur,
00:29:23.640 --> 00:29:23.799
right?
00:29:24.361 --> 00:29:25.602
So it creates a system,
00:29:25.662 --> 00:29:26.624
and that's what they need
00:29:26.804 --> 00:29:28.445
because most startups are
00:29:29.186 --> 00:29:30.888
going to have to do it themselves,
00:29:30.970 --> 00:29:32.050
putting their pitch book together,
00:29:32.652 --> 00:29:34.513
going out and trying to find an investor.
00:29:34.795 --> 00:29:37.258
And their PR strategy sometimes is lost,
00:29:37.679 --> 00:29:37.858
right?
00:29:37.898 --> 00:29:38.720
They want all this help.
00:29:39.767 --> 00:29:41.548
They watch videos on YouTube,
00:29:42.210 --> 00:29:43.111
but sometimes like the
00:29:43.151 --> 00:29:43.872
videos are a little
00:29:43.912 --> 00:29:44.653
different than somebody
00:29:44.712 --> 00:29:45.513
actually getting on a Zoom
00:29:45.534 --> 00:29:46.114
meeting with you and
00:29:46.153 --> 00:29:47.516
actually looking at your
00:29:47.655 --> 00:29:48.457
actual business and saying,
00:29:48.477 --> 00:29:49.578
for your business, actually,
00:29:49.618 --> 00:29:51.080
this is what I would recommend, right?
00:29:51.101 --> 00:29:51.601
Because there's so much
00:29:51.641 --> 00:29:52.241
knowledge out there,
00:29:52.281 --> 00:29:53.022
but it has to be applied.
00:29:53.613 --> 00:29:54.192
Absolutely.
00:29:54.313 --> 00:29:56.233
And I'll give an example.
00:29:56.273 --> 00:29:58.515
We had a client that was out
00:29:58.535 --> 00:30:00.816
of a tech accelerator, the Tampa Bay Wave,
00:30:00.996 --> 00:30:01.957
that I connected with maybe
00:30:02.037 --> 00:30:02.856
three years ago,
00:30:03.757 --> 00:30:04.698
initially couldn't really
00:30:04.738 --> 00:30:06.157
afford the full offering,
00:30:06.178 --> 00:30:08.078
started doing some consulting.
00:30:08.439 --> 00:30:10.359
We landed them in a
00:30:10.460 --> 00:30:12.080
publication that I
00:30:12.161 --> 00:30:14.442
recommended them to be in.
00:30:14.521 --> 00:30:15.301
I placed them.
00:30:16.021 --> 00:30:17.042
And from that,
00:30:17.383 --> 00:30:19.304
they got an investor to
00:30:19.364 --> 00:30:20.723
commit $7 million.
00:30:22.252 --> 00:30:24.055
Then he came back and said,
00:30:24.115 --> 00:30:25.477
I just hired you instead of
00:30:25.517 --> 00:30:27.259
like all these other strategists.
00:30:27.419 --> 00:30:28.440
And he's been my client for
00:30:28.500 --> 00:30:29.340
four years now.
00:30:29.361 --> 00:30:29.682
Right.
00:30:29.721 --> 00:30:31.143
But he raised money.
00:30:31.182 --> 00:30:33.905
He's he's since raised over 20 million.
00:30:34.146 --> 00:30:34.406
Right.
00:30:34.928 --> 00:30:36.088
And he's doing very well.
00:30:36.388 --> 00:30:37.470
Longstanding client.
00:30:37.691 --> 00:30:39.092
We continue to do work for him.
00:30:39.472 --> 00:30:40.854
So I won't turn people away
00:30:40.973 --> 00:30:41.694
if they're patient.
00:30:41.795 --> 00:30:43.136
Now, I've had the opposite.
00:30:43.608 --> 00:30:45.210
Where they're like, sure, we'll consult.
00:30:45.650 --> 00:30:46.289
And then they have their
00:30:46.349 --> 00:30:47.589
team on and I tell them
00:30:47.609 --> 00:30:48.451
what to do and then they
00:30:48.570 --> 00:30:50.010
don't do it and they expect
00:30:50.050 --> 00:30:51.132
me to do the busy work.
00:30:51.471 --> 00:30:53.893
And then I cut it and I said, I'm here.
00:30:54.472 --> 00:30:55.972
My time is extremely valuable.
00:30:56.073 --> 00:30:57.273
If you put it into action,
00:30:57.294 --> 00:30:58.193
I have enough case studies
00:30:58.213 --> 00:30:59.494
to say that you will dominate.
00:30:59.934 --> 00:31:00.795
But then if you don't put
00:31:00.835 --> 00:31:01.575
things into action,
00:31:01.634 --> 00:31:02.935
it just isn't worth my time.
00:31:02.996 --> 00:31:04.296
And I'm just at that point
00:31:04.816 --> 00:31:06.196
in my career where I can do that.
00:31:06.718 --> 00:31:07.857
And then how many
00:31:08.397 --> 00:31:09.939
approximately clients you
00:31:09.959 --> 00:31:11.338
take on at a time, right?
00:31:11.378 --> 00:31:12.440
I do notice this in your
00:31:12.500 --> 00:31:15.000
field that it's hard to,
00:31:15.279 --> 00:31:16.681
to have exponential growth
00:31:17.201 --> 00:31:18.580
with employees and staff
00:31:18.780 --> 00:31:20.642
because you really have to
00:31:20.682 --> 00:31:22.603
do an amazing job per
00:31:22.663 --> 00:31:24.363
client before you start
00:31:24.383 --> 00:31:25.123
running into issues where
00:31:25.143 --> 00:31:25.803
they're not happy.
00:31:26.183 --> 00:31:26.423
Right.
00:31:26.463 --> 00:31:29.223
So we see a lot of PR firms stay in,
00:31:29.384 --> 00:31:31.285
you know, you know, six months.
00:31:31.529 --> 00:31:33.590
three to six employees and just,
00:31:33.971 --> 00:31:35.451
they have a really tight
00:31:35.490 --> 00:31:36.551
relationships with lots of
00:31:36.592 --> 00:31:37.932
people in the media and
00:31:37.951 --> 00:31:38.932
they will only take on X
00:31:38.951 --> 00:31:40.792
amount of clients one in one out.
00:31:41.113 --> 00:31:41.313
Right.
00:31:41.353 --> 00:31:43.013
Because they don't want to
00:31:43.294 --> 00:31:44.134
ruin their reputation.
00:31:44.334 --> 00:31:45.534
Like you start expanding
00:31:45.594 --> 00:31:47.355
exponentially all of a sudden, like,
00:31:47.775 --> 00:31:48.355
you know, it's hard.
00:31:48.394 --> 00:31:49.075
You can't just shove
00:31:49.135 --> 00:31:51.756
everybody into refresh Miami.
00:31:51.796 --> 00:31:52.876
You can't shove everybody
00:31:53.396 --> 00:31:54.196
into the amount of
00:31:54.217 --> 00:31:55.057
relationships that you have
00:31:55.076 --> 00:31:55.758
because we all have a
00:31:55.817 --> 00:31:56.657
limited amount of time in a
00:31:56.718 --> 00:31:58.719
day and X amount of relationships.
00:31:58.979 --> 00:32:00.118
So you have to be careful of course.
00:32:00.605 --> 00:32:01.186
Absolutely.
00:32:01.227 --> 00:32:02.228
And that's why we're very
00:32:02.307 --> 00:32:03.749
aware as to who we're going
00:32:03.769 --> 00:32:06.631
to bring on me specifically.
00:32:06.652 --> 00:32:08.173
I only work with five
00:32:08.252 --> 00:32:10.154
companies at any given time for me.
00:32:11.055 --> 00:32:12.356
I'm running the company and
00:32:12.396 --> 00:32:13.857
I'm consulting for these
00:32:13.938 --> 00:32:17.060
individuals exclusively right now.
00:32:17.526 --> 00:32:19.228
The value of saying
00:32:19.307 --> 00:32:21.770
OmniPublic is that I train my,
00:32:21.891 --> 00:32:22.811
I don't care if you've been
00:32:22.832 --> 00:32:23.873
a journalist for 20 years,
00:32:24.273 --> 00:32:26.016
you're going to be a terrible publicist.
00:32:26.777 --> 00:32:28.919
I've hired former TechCrunch,
00:32:29.038 --> 00:32:30.280
former Wall Street Journal,
00:32:30.401 --> 00:32:32.743
former USA Today, garbage.
00:32:33.942 --> 00:32:34.682
And it's not to say that
00:32:34.721 --> 00:32:35.923
they're garbage individuals,
00:32:35.982 --> 00:32:37.522
say that when you're a journalist,
00:32:37.542 --> 00:32:38.884
you're so accustomed to
00:32:38.943 --> 00:32:40.263
receiving the pitches and
00:32:40.304 --> 00:32:42.045
given the angles and like
00:32:42.105 --> 00:32:43.865
for you to shift over into like,
00:32:44.346 --> 00:32:47.067
I'm gonna create this media machine,
00:32:47.527 --> 00:32:48.227
it's difficult.
00:32:48.707 --> 00:32:50.387
I've found more success in
00:32:50.428 --> 00:32:52.509
taking somebody straight out of college
00:32:53.169 --> 00:32:54.571
teaching them how we do it
00:32:55.153 --> 00:32:56.615
and they crush it one of my
00:32:56.654 --> 00:32:57.797
best consultants right now
00:32:57.857 --> 00:32:59.079
is one year out of school
00:32:59.500 --> 00:33:00.903
and she's managing a
00:33:01.564 --> 00:33:02.987
tremendous book of business
00:33:03.567 --> 00:33:04.269
everybody's happy
00:33:04.798 --> 00:33:05.479
It makes sense because
00:33:05.499 --> 00:33:07.421
there's been a major shift, right?
00:33:07.461 --> 00:33:09.242
More people are listening to podcasts,
00:33:09.343 --> 00:33:10.625
watching short form video
00:33:10.664 --> 00:33:12.527
from podcasts or TikTok in
00:33:12.567 --> 00:33:13.347
general and gaining their
00:33:13.387 --> 00:33:14.628
knowledge or YouTube shorts,
00:33:15.049 --> 00:33:17.732
Instagram now has shorts
00:33:17.752 --> 00:33:19.013
and traditional media.
00:33:19.394 --> 00:33:20.756
It's kind of like drinking the Kool-Aid.
00:33:21.136 --> 00:33:22.739
Everyone, you know, is used to like, oh,
00:33:22.778 --> 00:33:24.780
just get into that publication and get,
00:33:25.390 --> 00:33:27.991
Or get into the local news
00:33:28.093 --> 00:33:29.594
and your business will skyrocket.
00:33:29.614 --> 00:33:30.615
That's just not the case.
00:33:31.455 --> 00:33:32.256
It just does not work.
00:33:32.296 --> 00:33:33.557
I've been on the local news.
00:33:34.137 --> 00:33:36.400
Not one person after that
00:33:36.519 --> 00:33:37.701
aired downloaded OWL.
00:33:37.842 --> 00:33:38.301
Not one.
00:33:38.742 --> 00:33:39.804
Because we used a unique
00:33:39.844 --> 00:33:41.045
referral code to track it
00:33:41.464 --> 00:33:42.125
and we didn't see any...
00:33:42.665 --> 00:33:42.905
you know,
00:33:43.886 --> 00:33:45.488
any spike in impressions on our website,
00:33:45.788 --> 00:33:47.288
we can see a spike at the app store.
00:33:47.910 --> 00:33:48.970
So it's what you do after
00:33:48.990 --> 00:33:49.651
you get on the news.
00:33:49.691 --> 00:33:51.112
Like, how do you take that to look,
00:33:51.531 --> 00:33:52.413
you know, more credible?
00:33:52.452 --> 00:33:54.034
We launched mentorship Monday after that.
00:33:54.054 --> 00:33:55.694
And we're like, look, we were on the news.
00:33:55.734 --> 00:33:57.096
We posted it up on our website.
00:33:57.115 --> 00:33:57.776
And like,
00:33:57.816 --> 00:33:59.196
now we're doing mentorship Monday
00:33:59.257 --> 00:34:00.417
with the local community.
00:34:01.051 --> 00:34:01.892
And everyone in the United
00:34:01.932 --> 00:34:03.272
States gained knowledge on
00:34:03.313 --> 00:34:04.413
Mondays for a dollar to
00:34:04.472 --> 00:34:05.594
call certain experts that
00:34:05.673 --> 00:34:06.554
usually charge more.
00:34:07.213 --> 00:34:08.695
So I completely agree with
00:34:08.715 --> 00:34:12.476
you that you can't just do
00:34:12.536 --> 00:34:13.436
it the old way.
00:34:13.896 --> 00:34:15.317
Things have advanced so quickly.
00:34:15.336 --> 00:34:16.378
So when you're hiring,
00:34:16.418 --> 00:34:17.018
it's the same thing.
00:34:17.543 --> 00:34:17.702
You know,
00:34:17.722 --> 00:34:20.324
hiring is so difficult today to find good,
00:34:20.623 --> 00:34:20.784
good,
00:34:20.983 --> 00:34:22.304
good people to work with your brand.
00:34:22.824 --> 00:34:24.143
And if they're so warped in
00:34:24.184 --> 00:34:26.105
the past of how, you know,
00:34:26.144 --> 00:34:27.065
the New York Times worked
00:34:27.105 --> 00:34:27.965
or the New York Post,
00:34:28.045 --> 00:34:30.005
it's just like it's just we
00:34:30.045 --> 00:34:31.405
have to switch gears.
00:34:31.425 --> 00:34:32.106
And some people can't.
00:34:32.126 --> 00:34:32.525
They're like, well,
00:34:32.565 --> 00:34:33.985
that's how it was when I worked there.
00:34:34.507 --> 00:34:34.827
Right.
00:34:34.947 --> 00:34:35.686
And then they kind of always
00:34:35.726 --> 00:34:37.286
go backwards versus going
00:34:37.347 --> 00:34:38.166
forward to saying, hey,
00:34:38.206 --> 00:34:39.788
this is the new reality of
00:34:39.807 --> 00:34:41.407
how to create a system for startups.
00:34:41.971 --> 00:34:43.172
you know, to have exponential growth.
00:34:43.371 --> 00:34:44.213
So I completely agree.
00:34:44.233 --> 00:34:44.992
What we're going to do now
00:34:45.052 --> 00:34:46.875
is transition to the segment of the show.
00:34:47.474 --> 00:34:49.215
We're going to look at the owl app.
00:34:49.677 --> 00:34:50.657
And what we're going to do
00:34:51.257 --> 00:34:52.278
is we're going to bring
00:34:52.458 --> 00:34:55.141
somebody live into the show.
00:34:55.561 --> 00:34:57.061
So we're going to bring,
00:34:58.222 --> 00:34:59.844
let's see who's available right now.
00:34:59.864 --> 00:35:00.885
We're going to look at the whole screen.
00:35:00.925 --> 00:35:01.905
Oh, it's got a refresh.
00:35:03.947 --> 00:35:04.467
Oh, Caesar.
00:35:04.547 --> 00:35:05.608
I could call you Caesar.
00:35:07.128 --> 00:35:09.431
So what we're going to do is
00:35:09.451 --> 00:35:10.552
we're going to bring Debbie in.
00:35:10.902 --> 00:35:12.222
Debbie does a lot in
00:35:12.282 --> 00:35:15.063
branding and she lives down
00:35:15.103 --> 00:35:16.085
here in South Florida,
00:35:16.824 --> 00:35:17.706
as well as she's got a
00:35:17.746 --> 00:35:18.585
place in Wisconsin.
00:35:19.507 --> 00:35:20.586
So it could be a situation
00:35:20.628 --> 00:35:21.688
where you talk to Debbie
00:35:21.748 --> 00:35:23.688
and you guys could collaborate, right?
00:35:23.708 --> 00:35:25.349
Because often we have people
00:35:25.389 --> 00:35:26.811
on the owl app where, you know,
00:35:26.831 --> 00:35:27.731
they cross over into the
00:35:27.771 --> 00:35:28.472
field that you do.
00:35:29.532 --> 00:35:29.713
But,
00:35:30.012 --> 00:35:31.333
but it could be more about helping
00:35:31.373 --> 00:35:32.514
individuals on LinkedIn,
00:35:32.554 --> 00:35:33.815
helping individuals on
00:35:33.855 --> 00:35:34.614
Instagram with posts.
00:35:35.596 --> 00:35:36.376
So, you know,
00:35:36.556 --> 00:35:38.217
every personnel can be either
00:35:38.257 --> 00:35:39.157
a potential customer or,
00:35:39.786 --> 00:35:41.228
or a potential individual to
00:35:41.248 --> 00:35:42.190
collaborate with, of course.
00:35:43.072 --> 00:35:44.233
So we're ringing her right now.
00:35:44.514 --> 00:35:45.536
So as she's doing that,
00:35:45.637 --> 00:35:46.858
you and Ellie talk a little bit.
00:35:47.559 --> 00:35:48.742
Hope she picks up, of course.
00:35:48.762 --> 00:35:50.565
I guess a Chela Diaz called
00:35:50.585 --> 00:35:52.168
me from our audio.
00:35:52.572 --> 00:35:53.532
Oh yeah.
00:35:53.773 --> 00:35:53.992
Yeah.
00:35:54.012 --> 00:35:54.253
That was it.
00:35:54.273 --> 00:35:54.353
Yeah.
00:35:54.373 --> 00:35:55.693
I guess we could call her back.
00:35:55.914 --> 00:35:56.054
Yeah.
00:35:56.074 --> 00:35:56.635
We could call.
00:35:56.675 --> 00:35:58.096
She'd be a good case study.
00:35:58.115 --> 00:35:59.577
Like she, she has like a,
00:35:59.836 --> 00:36:01.657
she basically has her own
00:36:01.697 --> 00:36:04.019
business and helps empower
00:36:04.099 --> 00:36:05.400
women to make more money.
00:36:05.621 --> 00:36:08.382
So she'd be like, I'm just an interesting.
00:36:08.402 --> 00:36:09.364
Yeah.
00:36:09.463 --> 00:36:10.063
Let's call her.
00:36:10.684 --> 00:36:11.184
Okay.
00:36:11.565 --> 00:36:11.664
Yeah.
00:36:11.684 --> 00:36:12.545
I should turn you in here.
00:36:12.565 --> 00:36:13.427
Do you want me to show you?
00:36:13.827 --> 00:36:14.106
Yep.
00:36:14.146 --> 00:36:14.387
Yep.
00:36:14.427 --> 00:36:15.108
Yep.
00:36:15.148 --> 00:36:15.867
Turn him off.
00:36:15.907 --> 00:36:16.688
So that way he doesn't get.
00:36:16.708 --> 00:36:17.650
Yeah.
00:36:18.010 --> 00:36:19.690
So of course, as an app where.
00:36:19.710 --> 00:36:20.512
See the timer here.
00:36:20.532 --> 00:36:21.012
You have seven.
00:36:26.849 --> 00:36:27.528
Okay.
00:36:28.289 --> 00:36:28.550
Sorry,
00:36:28.570 --> 00:36:30.570
everybody out there that was
00:36:30.650 --> 00:36:31.371
listening to.
00:36:34.333 --> 00:36:34.672
Okay.
00:36:34.693 --> 00:36:35.893
We're going to give Chella a call now.
00:36:39.574 --> 00:36:39.894
Okay.
00:36:39.934 --> 00:36:41.115
You are now offline.
00:36:41.135 --> 00:36:41.876
That's the best part about
00:36:41.956 --> 00:36:43.016
owl is you literally could
00:36:43.036 --> 00:36:44.998
be driving to Tampa for hours.
00:36:45.378 --> 00:36:46.777
And typically what are you
00:36:46.797 --> 00:36:47.358
doing in your car?
00:36:47.418 --> 00:36:47.559
Right?
00:36:47.579 --> 00:36:48.679
Listen to music, right?
00:36:48.699 --> 00:36:49.639
You're doing something,
00:36:49.800 --> 00:36:50.619
but you can just call
00:36:50.639 --> 00:36:51.740
someone and build opportunities.
00:36:52.661 --> 00:36:53.722
Hello, Chella.
00:36:53.762 --> 00:36:55.402
Welcome to the owl podcast.
00:36:55.422 --> 00:36:56.202
How are you doing today?
00:36:57.458 --> 00:36:58.858
Oh, I'm doing Fantabulous.
00:36:59.219 --> 00:36:59.378
Well,
00:36:59.418 --> 00:37:02.440
we noticed that we were giving Cesar
00:37:02.460 --> 00:37:05.824
a demo of OWL, and he, by accident,
00:37:05.864 --> 00:37:07.224
didn't go offline, and you called him.
00:37:07.284 --> 00:37:08.666
So we figured, let's call you back.
00:37:09.365 --> 00:37:11.347
Let's plug you into the OWL podcast.
00:37:11.367 --> 00:37:12.108
How are you doing today?
00:37:12.989 --> 00:37:13.869
I am wonderful.
00:37:13.929 --> 00:37:14.349
Thank you.
00:37:14.389 --> 00:37:15.550
I appreciate the call.
00:37:16.351 --> 00:37:18.652
So, Chella, for audience listening,
00:37:19.592 --> 00:37:19.873
you know,
00:37:20.112 --> 00:37:21.574
is the first person on the OWL
00:37:21.653 --> 00:37:23.436
app to hit 2,000 phone calls.
00:37:23.456 --> 00:37:23.635
What?
00:37:24.764 --> 00:37:26.887
She recognized that there
00:37:26.907 --> 00:37:28.668
was so much power in this platform.
00:37:28.708 --> 00:37:29.429
She always went to
00:37:29.489 --> 00:37:30.710
networking events all the time,
00:37:30.750 --> 00:37:31.530
built relationships.
00:37:32.010 --> 00:37:33.211
Such a believer in building
00:37:33.251 --> 00:37:34.532
opportunities through relationships.
00:37:35.512 --> 00:37:36.614
And she saw the writing on
00:37:36.634 --> 00:37:37.534
the wall 13 months ago.
00:37:37.594 --> 00:37:40.916
So in 13 months, she's placed 2,000 calls.
00:37:41.458 --> 00:37:42.719
So before, Chella,
00:37:42.918 --> 00:37:44.780
we tell everyone about yourself,
00:37:45.141 --> 00:37:45.621
tell us about your
00:37:45.641 --> 00:37:47.422
experience with these 2,000 calls.
00:37:47.461 --> 00:37:48.023
What's come from it?
00:37:49.972 --> 00:37:51.552
Oh my goodness, the list is long,
00:37:51.592 --> 00:37:52.594
but I don't want to take up
00:37:52.634 --> 00:37:54.034
the whole 10 minutes on that.
00:37:54.235 --> 00:37:56.516
But also it's the building relationships,
00:37:56.617 --> 00:37:56.858
right?
00:37:57.117 --> 00:38:00.199
The number of podcasts that
00:38:00.219 --> 00:38:02.101
have been interviewed from
00:38:02.161 --> 00:38:04.583
the conversations I had here on the app.
00:38:05.605 --> 00:38:06.324
Yes.
00:38:06.826 --> 00:38:11.088
I also saw a need for people
00:38:11.188 --> 00:38:13.030
that didn't know how to get
00:38:13.170 --> 00:38:16.634
started and were overwhelmed on LinkedIn.
00:38:17.637 --> 00:38:19.978
And I created an online
00:38:20.059 --> 00:38:22.181
course for that pain.
00:38:23.081 --> 00:38:24.603
So I'm just beyond excited
00:38:24.643 --> 00:38:26.644
because if it wasn't for OWL,
00:38:27.106 --> 00:38:28.347
I would not have seen the
00:38:28.387 --> 00:38:30.007
writing on the wall and
00:38:30.088 --> 00:38:31.969
that course would not have been created.
00:38:34.572 --> 00:38:36.094
Well, Chella, you know,
00:38:36.173 --> 00:38:37.474
our guest Cesar is here.
00:38:37.695 --> 00:38:38.396
He does a lot.
00:38:38.766 --> 00:38:40.007
you know, with PR.
00:38:40.166 --> 00:38:41.248
He helps a lot of startups
00:38:42.027 --> 00:38:43.688
really have exponential growth.
00:38:43.809 --> 00:38:44.349
So think about those
00:38:44.389 --> 00:38:46.391
startups who have already raised capital,
00:38:47.170 --> 00:38:47.472
right?
00:38:47.512 --> 00:38:49.353
They may have taken in a million,
00:38:49.373 --> 00:38:51.134
a $5 million of capital, for example.
00:38:51.233 --> 00:38:51.934
And he helps some of these
00:38:51.974 --> 00:38:54.815
companies literally go from, you know,
00:38:54.835 --> 00:38:55.956
maybe a million of revenue
00:38:56.197 --> 00:38:57.458
to 50 million of revenue.
00:38:57.518 --> 00:38:58.137
As an example,
00:38:58.398 --> 00:39:00.219
he works a lot behind the
00:39:00.239 --> 00:39:02.201
scenes with public affairs.
00:39:02.541 --> 00:39:04.722
You know, he's, he's done stuff, you know,
00:39:04.822 --> 00:39:05.802
in the city of Tampa,
00:39:05.822 --> 00:39:07.224
he's done stuff in the city of Miami and,
00:39:07.978 --> 00:39:09.659
And I'm sure some questions
00:39:09.699 --> 00:39:10.619
come to mind because a lot
00:39:10.659 --> 00:39:12.000
of times you have
00:39:12.081 --> 00:39:13.842
entrepreneurs that you work with that,
00:39:14.181 --> 00:39:17.043
you know, they, they, they take, you know,
00:39:17.063 --> 00:39:18.304
your LinkedIn course, they get,
00:39:18.864 --> 00:39:20.005
they get things moving along,
00:39:20.144 --> 00:39:21.005
but then they want to see
00:39:21.065 --> 00:39:21.925
exponential growth.
00:39:21.945 --> 00:39:22.726
So do you have a question
00:39:22.746 --> 00:39:24.407
for Cesar that comes to
00:39:24.447 --> 00:39:26.028
mind with how he helps his
00:39:26.068 --> 00:39:27.670
clients out really create a system,
00:39:27.989 --> 00:39:28.429
for example?
00:39:28.590 --> 00:39:29.130
Oh my God.
00:39:29.190 --> 00:39:30.672
Yes, absolutely.
00:39:30.731 --> 00:39:31.331
And that's it.
00:39:31.771 --> 00:39:32.632
It's like, what,
00:39:33.128 --> 00:39:35.590
We often get caught up in the shiny object,
00:39:35.969 --> 00:39:36.369
Cesar.
00:39:36.969 --> 00:39:38.630
So for those folks that are
00:39:38.710 --> 00:39:41.271
already reached their 1 million, right?
00:39:41.371 --> 00:39:42.851
And they want to get to the
00:39:42.851 --> 00:39:44.811
5 to the 10 and they're frozen.
00:39:44.831 --> 00:39:47.793
What would be like maybe two
00:39:47.873 --> 00:39:50.534
things and everybody's coming at them,
00:39:50.574 --> 00:39:50.753
right?
00:39:50.773 --> 00:39:51.773
Well, I can help you with this.
00:39:51.853 --> 00:39:52.635
I can help you with that.
00:39:52.675 --> 00:39:55.635
There's so many options presented to them.
00:39:56.356 --> 00:39:59.416
How would you suggest that they, you know,
00:39:59.777 --> 00:40:01.097
which options should they go with?
00:40:03.402 --> 00:40:03.963
I would say,
00:40:05.005 --> 00:40:07.106
so what you did with LinkedIn is spot on,
00:40:07.306 --> 00:40:07.447
right?
00:40:07.467 --> 00:40:08.327
Because the first thing that
00:40:08.367 --> 00:40:10.311
I discuss is you are your
00:40:10.371 --> 00:40:12.612
first piece of media, right?
00:40:13.193 --> 00:40:14.514
If you're at that 1 million
00:40:14.574 --> 00:40:16.157
mark and you have a widget
00:40:16.217 --> 00:40:17.559
and you have existing users,
00:40:18.190 --> 00:40:20.032
those users should be
00:40:20.092 --> 00:40:21.632
converted into followers
00:40:22.192 --> 00:40:25.213
right uh and an audience so
00:40:25.652 --> 00:40:26.592
there's many things that
00:40:26.652 --> 00:40:28.273
you can use to curate an
00:40:28.353 --> 00:40:29.233
audience one of them is
00:40:29.273 --> 00:40:30.594
linkedin so you can drop a
00:40:30.813 --> 00:40:32.635
linkedin newsletter or you
00:40:32.675 --> 00:40:33.414
can have your own
00:40:33.434 --> 00:40:34.896
newsletter where you're
00:40:35.076 --> 00:40:37.135
taking that audience and
00:40:37.195 --> 00:40:39.056
you have them as a data set
00:40:39.916 --> 00:40:41.416
or you can insert multiple
00:40:41.456 --> 00:40:43.358
calls to actions now
00:40:44.197 --> 00:40:45.059
You can do anything.
00:40:45.139 --> 00:40:47.021
So say you have this audience,
00:40:47.523 --> 00:40:49.144
say it's a thousand real
00:40:50.085 --> 00:40:52.809
followers and you drop,
00:40:53.130 --> 00:40:54.231
you're dropping a widget.
00:40:54.592 --> 00:40:55.414
They should know first.
00:40:56.764 --> 00:40:57.644
You're having an event.
00:40:57.764 --> 00:40:58.545
They should know first.
00:40:58.826 --> 00:40:59.985
I just dropped in Forbes.
00:41:00.505 --> 00:41:01.166
Here's the link.
00:41:01.347 --> 00:41:01.947
Check it out.
00:41:02.106 --> 00:41:02.786
Click on the link.
00:41:03.268 --> 00:41:05.608
So number one, go from, hey,
00:41:05.748 --> 00:41:07.349
I'm selling a widget and I
00:41:07.369 --> 00:41:09.610
just want a customer to, hey,
00:41:09.650 --> 00:41:10.789
I'm providing value.
00:41:11.070 --> 00:41:12.731
And now I have an existing
00:41:12.971 --> 00:41:14.771
audience that I can curate,
00:41:15.211 --> 00:41:16.851
cultivate and position them
00:41:16.913 --> 00:41:18.273
to whatever it is that I want to do.
00:41:18.592 --> 00:41:19.472
How do you do that?
00:41:19.552 --> 00:41:21.094
Being that the algorithm on
00:41:21.134 --> 00:41:22.253
LinkedIn has changed so
00:41:22.293 --> 00:41:23.614
much and you're only reaching maybe
00:41:24.577 --> 00:41:25.458
half a percent of your
00:41:25.518 --> 00:41:26.398
audience typically when you
00:41:26.418 --> 00:41:28.661
do a post or the newsletter
00:41:28.802 --> 00:41:29.702
same thing it's only going
00:41:29.722 --> 00:41:30.503
to x amount are you
00:41:30.623 --> 00:41:32.085
exporting your contacts for
00:41:32.126 --> 00:41:33.547
example are you are you
00:41:33.588 --> 00:41:35.070
then creating a newsletter
00:41:35.090 --> 00:41:35.911
with the contacts that you
00:41:35.951 --> 00:41:38.454
just export for example um
00:41:38.614 --> 00:41:39.534
are you direct emailing
00:41:39.574 --> 00:41:40.815
them you know even like
00:41:41.277 --> 00:41:42.317
Kind of explain kind of like
00:41:42.336 --> 00:41:45.498
a step further because I
00:41:45.898 --> 00:41:46.639
feel like a lot of people
00:41:46.719 --> 00:41:47.960
have these contacts, right?
00:41:48.000 --> 00:41:49.679
They keep building and building, you know,
00:41:50.019 --> 00:41:50.840
like I have 13,
00:41:50.840 --> 00:41:51.541
14,000 followers on
00:41:51.581 --> 00:41:52.920
LinkedIn and LinkedIn is
00:41:52.960 --> 00:41:54.601
known as a very credible
00:41:54.661 --> 00:41:55.362
source because it's not
00:41:55.402 --> 00:41:56.422
like other platforms where
00:41:57.003 --> 00:41:58.864
you buy fake followers often, right?
00:41:59.224 --> 00:42:00.284
LinkedIn has put more of a
00:42:00.304 --> 00:42:00.943
shutdown to that.
00:42:01.264 --> 00:42:02.565
They've eliminated a lot of the bots.
00:42:02.585 --> 00:42:04.065
Unless people are using bots on LinkedIn,
00:42:04.166 --> 00:42:06.405
it does exist, you know, with these pods,
00:42:06.445 --> 00:42:07.666
for example, but you know,
00:42:07.726 --> 00:42:08.447
how do you actually reach,
00:42:08.467 --> 00:42:09.106
like I got 13,000 followers.
00:42:10.907 --> 00:42:12.670
I will create a newsletter.
00:42:13.489 --> 00:42:14.692
And then in the newsletter,
00:42:14.711 --> 00:42:17.554
I would announce I'm
00:42:17.733 --> 00:42:19.396
developing an inner circle
00:42:20.096 --> 00:42:22.938
or I'm developing a private email list.
00:42:23.679 --> 00:42:25.181
And you can use whatever you want,
00:42:25.240 --> 00:42:27.182
constant contact, MailChimp, et cetera.
00:42:27.202 --> 00:42:27.342
Sure.
00:42:28.123 --> 00:42:28.302
Right.
00:42:28.342 --> 00:42:30.545
So you convert them over to your data set.
00:42:30.585 --> 00:42:32.266
You could even use a Google sheet.
00:42:32.746 --> 00:42:33.007
Right.
00:42:34.507 --> 00:42:35.768
I'll give you a real time example.
00:42:36.028 --> 00:42:37.130
The podcast,
00:42:37.829 --> 00:42:39.452
The School of Hard Knocks on Instagram.
00:42:39.811 --> 00:42:40.052
Right.
00:42:40.773 --> 00:42:42.474
Almost two million followers.
00:42:42.873 --> 00:42:44.715
They'll get a million to 10
00:42:44.715 --> 00:42:46.976
million views on a reel.
00:42:48.498 --> 00:42:50.000
And they're launching a newsletter.
00:42:50.920 --> 00:42:53.282
They dropped in their reel and a story,
00:42:53.322 --> 00:42:55.804
hey, sign up to our insider circle.
00:42:56.717 --> 00:42:59.278
They converted maybe out of
00:42:59.338 --> 00:43:01.139
the 2 million followers,
00:43:01.139 --> 00:43:06.583
80 to 100,000 actual people to now go in.
00:43:06.983 --> 00:43:08.525
Here's my data set.
00:43:08.684 --> 00:43:09.664
Here's my audience.
00:43:10.144 --> 00:43:14.527
So use whatever audience, whether it's IG,
00:43:14.748 --> 00:43:17.289
LinkedIn, whatever it is, Twitter.
00:43:17.750 --> 00:43:18.610
Hey, opt in.
00:43:19.210 --> 00:43:20.371
The ones that are going to opt in,
00:43:20.411 --> 00:43:21.532
those are your super fans, right?
00:43:22.844 --> 00:43:25.405
That's where you cultivate community from.
00:43:25.887 --> 00:43:27.547
So the first thing is
00:43:27.889 --> 00:43:29.831
convert your following,
00:43:30.190 --> 00:43:31.331
make them an audience,
00:43:31.851 --> 00:43:33.653
give offerings to the audience,
00:43:34.195 --> 00:43:35.835
and then build from there.
00:43:36.356 --> 00:43:38.137
Because once you start
00:43:38.257 --> 00:43:40.199
creating community is
00:43:40.340 --> 00:43:41.561
really when you begin to
00:43:42.673 --> 00:43:44.934
orchestrate and, and dominate, right?
00:43:44.954 --> 00:43:46.494
Because you can tell your community.
00:43:46.914 --> 00:43:47.916
So, and here's why.
00:43:47.996 --> 00:43:48.896
So you're a founder,
00:43:49.016 --> 00:43:50.735
you have multiple enterprises, right?
00:43:50.956 --> 00:43:51.135
Yes.
00:43:51.376 --> 00:43:53.396
Right now it's, Hey, go on to owl,
00:43:53.836 --> 00:43:56.878
but it may be, you know,
00:43:57.197 --> 00:43:58.778
owl 2.0 or company 2.0.
00:43:58.778 --> 00:43:58.998
Sure.
00:43:59.478 --> 00:44:00.619
You want to be able to
00:44:00.699 --> 00:44:01.878
curate an audience that you
00:44:01.898 --> 00:44:03.920
can tell them to go on different arenas.
00:44:04.539 --> 00:44:07.081
For example, like them or not Elon.
00:44:07.625 --> 00:44:08.985
Hey, he has a following.
00:44:09.405 --> 00:44:10.965
I'm dropping this in Tesla.
00:44:11.005 --> 00:44:12.507
I'm dropping this in SpaceX.
00:44:12.567 --> 00:44:14.427
I'm dropping this in solar city.
00:44:14.467 --> 00:44:16.088
I'm dropping this back to
00:44:16.128 --> 00:44:16.807
personal branding.
00:44:17.128 --> 00:44:17.867
You want more and more
00:44:17.887 --> 00:44:19.088
people are starting to realize like,
00:44:19.128 --> 00:44:19.768
wait a second.
00:44:19.809 --> 00:44:21.909
Like I built the brand, you know,
00:44:22.090 --> 00:44:23.110
my name around the brand,
00:44:23.210 --> 00:44:24.210
but instead and build my
00:44:24.251 --> 00:44:25.490
own name and then it could go anywhere.
00:44:25.791 --> 00:44:27.472
I'm curious, too,
00:44:27.612 --> 00:44:30.855
in terms of choosing that
00:44:30.914 --> 00:44:33.876
inner circle and what to use.
00:44:34.777 --> 00:44:37.139
Once you get their contact information,
00:44:37.159 --> 00:44:40.202
do you suggest a text group
00:44:40.621 --> 00:44:43.403
or an email group or a Facebook group?
00:44:43.965 --> 00:44:46.005
What do you think is the most successful,
00:44:46.106 --> 00:44:48.527
and is there a technology –
00:44:48.527 --> 00:44:50.969
or a company that is affordable,
00:44:51.009 --> 00:44:52.969
like that can automate these things.
00:44:53.489 --> 00:44:54.431
So here's the thing.
00:44:55.090 --> 00:44:56.711
You need to know your audience.
00:44:56.871 --> 00:44:57.172
Okay.
00:44:57.351 --> 00:44:58.592
Because I'll give an example.
00:44:58.952 --> 00:45:01.454
Blockchain, crypto, it's X, right?
00:45:01.653 --> 00:45:02.534
And Twitter spaces.
00:45:02.753 --> 00:45:02.934
Sure.
00:45:02.994 --> 00:45:03.574
All day long.
00:45:04.735 --> 00:45:06.655
Entrepreneurs, it's still WhatsApp.
00:45:07.016 --> 00:45:10.896
Tech, Signal, Telegram, right?
00:45:11.358 --> 00:45:12.197
I've seen it all.
00:45:12.918 --> 00:45:13.358
Some of them.
00:45:13.418 --> 00:45:13.679
Yeah,
00:45:13.938 --> 00:45:15.259
especially when you're new and you're
00:45:15.278 --> 00:45:16.820
just building and it's hard to know like,
00:45:16.960 --> 00:45:17.940
Baby boomers, AOL.
00:45:17.960 --> 00:45:19.121
But your audience,
00:45:19.260 --> 00:45:20.942
like I'm trying to do this
00:45:21.021 --> 00:45:23.603
just weird music with my fans.
00:45:23.643 --> 00:45:25.025
And it's like, okay,
00:45:25.045 --> 00:45:26.346
when I drop a new song,
00:45:26.385 --> 00:45:27.565
like I want them to be the
00:45:27.606 --> 00:45:28.547
first to hear it.
00:45:29.166 --> 00:45:30.487
And just trying to figure out, well,
00:45:31.048 --> 00:45:32.628
where should I do it over
00:45:32.648 --> 00:45:34.851
an automated text subscription?
00:45:34.931 --> 00:45:35.650
Do I do a group?
00:45:35.690 --> 00:45:37.152
Like it's hard to determine
00:45:37.192 --> 00:45:37.932
where they're going to.
00:45:38.313 --> 00:45:39.434
And that's the challenge is
00:45:39.474 --> 00:45:41.335
that there isn't a one thing.
00:45:41.394 --> 00:45:41.695
Yeah.
00:45:41.775 --> 00:45:43.115
Agencies love discord.
00:45:44.297 --> 00:45:45.498
But it's your community,
00:45:45.538 --> 00:45:47.340
so you should know, hey,
00:45:47.699 --> 00:45:49.601
if I'm on blockchain and I'm in LinkedIn,
00:45:49.621 --> 00:45:51.043
I have a newsletter, hey,
00:45:51.304 --> 00:45:53.105
join my Twitter space every
00:45:53.166 --> 00:45:54.327
Friday at 5 o'clock.
00:45:56.568 --> 00:45:58.329
And I'll give you another good example,
00:45:58.389 --> 00:45:59.009
right?
00:45:59.128 --> 00:46:00.010
Gary Cardone,
00:46:00.150 --> 00:46:01.510
huge in the blockchain space.
00:46:02.251 --> 00:46:03.331
About a year ago,
00:46:03.472 --> 00:46:05.432
he had 1,000 followers on Twitter.
00:46:05.853 --> 00:46:07.914
He consistently told his followers,
00:46:08.054 --> 00:46:09.494
I will be on Twitter space.
00:46:09.934 --> 00:46:12.476
He's at 20,000 now because
00:46:12.516 --> 00:46:13.976
he understood that that
00:46:14.056 --> 00:46:16.557
community is there, right?
00:46:16.777 --> 00:46:19.579
And his team, Greg, understands that.
00:46:20.179 --> 00:46:23.222
So you have to know where your audience is,
00:46:23.342 --> 00:46:23.581
right?
00:46:25.469 --> 00:46:25.570
Oh,
00:46:25.809 --> 00:46:27.690
that's the buzzer that we have 20
00:46:27.690 --> 00:46:29.391
seconds left with Chella over here.
00:46:29.431 --> 00:46:29.931
Well, Chella,
00:46:30.271 --> 00:46:32.213
thanks for joining us on the OWL podcast.
00:46:32.793 --> 00:46:33.353
We're going to make sure
00:46:33.373 --> 00:46:34.132
that you and Cesar,
00:46:34.172 --> 00:46:35.554
we're going to make sure
00:46:35.574 --> 00:46:37.175
you and Cesar chat after this, of course.
00:46:37.195 --> 00:46:37.894
Yes, ma'am.
00:46:38.054 --> 00:46:38.614
It's a pleasure.
00:46:38.655 --> 00:46:39.996
Thank you for calling in.
00:46:40.016 --> 00:46:42.016
Okay.
00:46:42.396 --> 00:46:44.197
And then for everyone listening out there,
00:46:44.237 --> 00:46:45.697
you get to leave Chella a review.
00:46:45.978 --> 00:46:47.219
So we'll give her five stars
00:46:47.759 --> 00:46:48.298
because that was a
00:46:48.338 --> 00:46:49.599
five-star question that she asked,
00:46:49.619 --> 00:46:50.159
of course, right?
00:46:51.083 --> 00:46:51.704
And what's cool with this is
00:46:51.724 --> 00:46:52.545
everyone's held accountable.
00:46:52.784 --> 00:46:54.505
So regardless if you're just
00:46:54.565 --> 00:46:55.806
taking the calls or making them,
00:46:56.327 --> 00:46:57.306
both people get a call
00:46:57.367 --> 00:46:58.947
because both people have to
00:46:58.987 --> 00:47:00.528
be held accountable for a conversation.
00:47:00.969 --> 00:47:02.050
I've seen too often people
00:47:02.090 --> 00:47:04.351
jump from a LinkedIn conversation, right?
00:47:04.371 --> 00:47:05.452
They're messaging back and forth,
00:47:05.492 --> 00:47:06.572
they jump on a Zoom meeting
00:47:07.313 --> 00:47:08.313
and then it turns ugly,
00:47:08.353 --> 00:47:10.634
but no one really knows, right?
00:47:10.673 --> 00:47:11.894
Like you go out there
00:47:11.914 --> 00:47:13.635
soliciting and soliciting on LinkedIn,
00:47:14.331 --> 00:47:15.371
And be really good at it.
00:47:15.572 --> 00:47:16.012
You know that.
00:47:16.353 --> 00:47:17.092
There's a lot of people that
00:47:17.112 --> 00:47:18.353
don't post at all on LinkedIn.
00:47:18.753 --> 00:47:20.213
They're just really good at the copy,
00:47:20.233 --> 00:47:21.574
sending direct messages to people.
00:47:21.974 --> 00:47:23.735
They generate a lot of meetings.
00:47:23.775 --> 00:47:25.155
And then, unfortunately,
00:47:25.175 --> 00:47:27.577
it's law of large numbers.
00:47:27.777 --> 00:47:29.538
They could sell, sell, sell all they want,
00:47:30.038 --> 00:47:31.318
get some transactions in there,
00:47:31.778 --> 00:47:33.059
and they don't even have
00:47:33.119 --> 00:47:34.039
public reviews for some of
00:47:34.059 --> 00:47:34.960
the services that they sell.
00:47:35.648 --> 00:47:36.369
not held accountable.
00:47:36.389 --> 00:47:38.793
What's awesome about owl is eventually,
00:47:38.813 --> 00:47:39.353
you know,
00:47:39.653 --> 00:47:40.735
somebody is going to catch on
00:47:40.755 --> 00:47:42.677
and start leaving like one star review.
00:47:43.219 --> 00:47:43.880
And then all of a sudden,
00:47:43.920 --> 00:47:44.579
like there'll be a real
00:47:44.641 --> 00:47:46.902
comment on your profile that this person,
00:47:47.563 --> 00:47:47.945
you know, uh,
00:47:48.585 --> 00:47:50.447
was really not professional
00:47:50.568 --> 00:47:51.929
on a phone call with me was
00:47:51.949 --> 00:47:53.391
saying inappropriate things, uh,
00:47:53.791 --> 00:47:55.875
And pretty much then others, you know,
00:47:55.894 --> 00:47:57.916
can can see that comment and be like, OK,
00:47:58.237 --> 00:47:59.259
see if it happens to me as well.
00:47:59.438 --> 00:48:00.721
And over time, you know,
00:48:00.740 --> 00:48:02.322
it just it won't it will
00:48:02.503 --> 00:48:03.623
just damage their reputation.
00:48:03.884 --> 00:48:05.266
So that's why we say we see
00:48:05.286 --> 00:48:06.947
Yahoo as like the LinkedIn on steroids,
00:48:07.369 --> 00:48:07.909
LinkedIn 2.0,
00:48:07.909 --> 00:48:09.010
because LinkedIn hasn't
00:48:09.050 --> 00:48:10.833
moved that much in the last 15 years.
00:48:12.742 --> 00:48:13.983
Of course, Microsoft bought them,
00:48:14.023 --> 00:48:15.722
and they have scaled, though.
00:48:15.762 --> 00:48:17.164
I think last I heard,
00:48:17.184 --> 00:48:18.965
they hit a billion users.
00:48:19.644 --> 00:48:20.626
So everyone can make fun of
00:48:20.646 --> 00:48:21.445
them all they want,
00:48:21.485 --> 00:48:22.927
but there's still growth there,
00:48:23.686 --> 00:48:24.648
and there's not many other
00:48:24.887 --> 00:48:27.268
platforms that have been
00:48:27.329 --> 00:48:28.289
able to even come close to
00:48:28.309 --> 00:48:28.869
competing with them,
00:48:29.190 --> 00:48:31.030
because they're different
00:48:31.050 --> 00:48:32.731
than your Instagram and TikTok,
00:48:32.751 --> 00:48:33.931
for example.
00:48:33.972 --> 00:48:34.711
TikTok, of course,
00:48:34.731 --> 00:48:35.213
is taking a lot of the
00:48:35.253 --> 00:48:38.034
share off of Instagram and Facebook,
00:48:38.193 --> 00:48:39.094
but LinkedIn's kind of like
00:48:39.114 --> 00:48:40.114
that little silent one that
00:48:41.101 --> 00:48:42.501
That keeps on going and going.
00:48:43.262 --> 00:48:44.123
So, Ellie,
00:48:44.163 --> 00:48:45.164
I think this is the part of the show.
00:48:45.184 --> 00:48:46.063
It's your favorite part.
00:48:46.164 --> 00:48:46.784
What part is it?
00:48:47.385 --> 00:48:48.425
That time.
00:48:48.445 --> 00:48:50.206
Oh, does he know about that time?
00:48:50.527 --> 00:48:50.746
No.
00:48:50.947 --> 00:48:52.447
You hate it from now?
00:48:52.487 --> 00:48:53.548
He doesn't know about Caesar.
00:48:53.568 --> 00:48:54.789
Something that that we love
00:48:54.809 --> 00:48:56.690
doing is not sharing with
00:48:56.751 --> 00:48:58.431
our guests about this
00:48:58.452 --> 00:48:59.112
segment of the show.
00:48:59.932 --> 00:49:01.474
The segment show where we have some fun.
00:49:01.954 --> 00:49:03.034
We're going to place a bet with you.
00:49:03.655 --> 00:49:03.896
Right.
00:49:04.016 --> 00:49:04.996
So the bet, you know,
00:49:05.177 --> 00:49:06.197
you're able to wager something.
00:49:06.237 --> 00:49:07.378
We're able to wager something.
00:49:08.311 --> 00:49:09.532
And at the end of the bet,
00:49:09.733 --> 00:49:11.293
whoever loses has to pay up, of course.
00:49:11.634 --> 00:49:12.594
And you're from Brooklyn.
00:49:13.155 --> 00:49:15.076
You're a guy that pays his debts,
00:49:15.115 --> 00:49:15.556
I believe.
00:49:15.775 --> 00:49:16.036
Right.
00:49:16.056 --> 00:49:16.677
You're not one of those
00:49:16.697 --> 00:49:18.036
people that like I lost.
00:49:18.077 --> 00:49:18.478
Screw it.
00:49:19.117 --> 00:49:20.137
No, I know it.
00:49:20.318 --> 00:49:21.298
New Yorkers don't do that shit.
00:49:21.918 --> 00:49:24.260
So part of this bet is utilizing owl,
00:49:24.300 --> 00:49:24.601
of course.
00:49:25.420 --> 00:49:26.202
So, Ellie,
00:49:26.222 --> 00:49:28.083
do you have an idea of what we
00:49:28.123 --> 00:49:28.643
want to bet him?
00:49:29.590 --> 00:49:30.652
And what we want to give him
00:49:30.672 --> 00:49:33.494
in return if he hits that.
00:49:33.974 --> 00:49:36.556
I think because I know he is a CEO,
00:49:36.577 --> 00:49:37.056
a busy guy,
00:49:37.077 --> 00:49:39.159
I think we should kind of do
00:49:39.199 --> 00:49:40.539
what we did similarly to
00:49:40.579 --> 00:49:43.202
last week where I don't
00:49:43.222 --> 00:49:44.782
know what your schedule is on Mondays,
00:49:45.003 --> 00:49:47.706
but basically we have,
00:49:47.786 --> 00:49:49.646
as Jason was sort of explaining,
00:49:49.686 --> 00:49:51.027
we have mentorship Monday,
00:49:51.108 --> 00:49:52.889
every Monday where a lot of
00:49:53.710 --> 00:49:56.612
some of our CEOs,
00:49:56.952 --> 00:49:58.914
busier people on the app will,
00:49:59.699 --> 00:50:01.900
lower their price to a dollar, um,
00:50:03.101 --> 00:50:04.023
and make themselves
00:50:04.143 --> 00:50:05.123
available on Monday
00:50:05.184 --> 00:50:08.927
mornings to give advice to people, mentor,
00:50:09.146 --> 00:50:10.387
you know, mentorship, essentially.
00:50:10.407 --> 00:50:11.809
Share knowledge, share knowledge.
00:50:11.829 --> 00:50:12.789
Yeah.
00:50:13.610 --> 00:50:13.650
Um,
00:50:13.670 --> 00:50:18.414
so I think that you should get on the app,
00:50:18.474 --> 00:50:21.916
go live on Monday and take
00:50:24.079 --> 00:50:24.679
Let's see.
00:50:24.998 --> 00:50:25.820
Well, just the amount of time.
00:50:26.139 --> 00:50:26.559
I know.
00:50:26.579 --> 00:50:27.300
We can't control the amount
00:50:27.320 --> 00:50:27.940
of inbound calls.
00:50:27.981 --> 00:50:28.681
Yeah, yeah, yeah.
00:50:28.740 --> 00:50:30.101
So I guess go live on the
00:50:30.260 --> 00:50:32.862
app for like two hours.
00:50:33.983 --> 00:50:34.302
Two hours.
00:50:34.382 --> 00:50:34.922
And it could be,
00:50:35.083 --> 00:50:35.684
you could be sitting at
00:50:35.704 --> 00:50:36.583
your couch six o'clock to
00:50:36.623 --> 00:50:37.664
eight o'clock at night, right?
00:50:37.684 --> 00:50:39.085
Because the calls aren't always coming in.
00:50:39.284 --> 00:50:39.405
Right.
00:50:39.706 --> 00:50:39.947
Right.
00:50:39.967 --> 00:50:41.409
So in a two hour span,
00:50:41.449 --> 00:50:44.431
you might only field four calls, you know,
00:50:44.492 --> 00:50:45.592
and you could judge if you
00:50:45.632 --> 00:50:47.074
want to stay on for 10 minutes each.
00:50:47.675 --> 00:50:48.695
Or there could be ones like
00:50:48.735 --> 00:50:49.697
Cello that happen to be
00:50:49.737 --> 00:50:51.599
like 45 minute calls and
00:50:51.938 --> 00:50:52.418
you're loving the
00:50:52.478 --> 00:50:53.559
conversation because that
00:50:54.001 --> 00:50:55.181
that does happen often.
00:50:55.262 --> 00:50:55.963
Our guest last week,
00:50:56.003 --> 00:50:57.844
I think she took about four calls,
00:50:57.864 --> 00:50:58.585
but one of the calls was
00:50:58.625 --> 00:50:59.726
the CEO Grant watch.
00:50:59.766 --> 00:51:01.168
So you never know who's going to hit you.
00:51:01.228 --> 00:51:02.829
You know, Grant watch is calling, you know,
00:51:02.849 --> 00:51:03.429
you're not worried about
00:51:03.469 --> 00:51:04.351
limiting it to 10 minutes.
00:51:04.987 --> 00:51:06.007
Nothing to do with money has
00:51:06.027 --> 00:51:06.748
to do with the relationship
00:51:06.768 --> 00:51:07.688
that you're building with
00:51:07.728 --> 00:51:08.889
that individual on the other end.
00:51:08.929 --> 00:51:09.110
Yeah.
00:51:09.210 --> 00:51:11.050
I think go live for two hours.
00:51:11.150 --> 00:51:13.012
And then I would also say
00:51:13.092 --> 00:51:14.434
just make two calls.
00:51:14.514 --> 00:51:15.675
Cause I want you to also
00:51:15.755 --> 00:51:18.255
experience like the other end of you,
00:51:18.315 --> 00:51:19.476
maybe making connections
00:51:19.536 --> 00:51:20.197
and getting advice.
00:51:20.237 --> 00:51:21.579
It doesn't have to be during that time,
00:51:21.659 --> 00:51:23.320
but you have a week to
00:51:23.360 --> 00:51:24.460
complete the challenge.
00:51:25.822 --> 00:51:27.463
Um, well, he has to do that on Monday.
00:51:27.503 --> 00:51:28.182
Cause yeah, yeah.
00:51:28.222 --> 00:51:31.105
Well, Monday and then two calls, two calls,
00:51:31.164 --> 00:51:32.206
regardless, like,
00:51:32.644 --> 00:51:32.925
OK,
00:51:32.945 --> 00:51:35.365
so that's the wager that we are wagering.
00:51:36.226 --> 00:51:38.626
And pretty much if you win,
00:51:38.646 --> 00:51:39.746
if you hit that
00:51:39.786 --> 00:51:40.987
accomplishment and you do it,
00:51:41.807 --> 00:51:43.268
then you get something from us.
00:51:43.708 --> 00:51:43.927
Right.
00:51:44.427 --> 00:51:46.248
You travel from Tampa Bay down here.
00:51:46.268 --> 00:51:47.949
You're a big relationship guy.
00:51:48.268 --> 00:51:48.528
Right.
00:51:48.949 --> 00:51:50.250
We have over 350 guests that
00:51:50.269 --> 00:51:51.050
we've interviewed between
00:51:51.230 --> 00:51:51.969
both of our podcasts.
00:51:53.451 --> 00:51:54.530
It could be, you know,
00:51:54.570 --> 00:51:56.331
me introducing you to three
00:51:56.391 --> 00:51:57.291
people on my list.
00:51:57.452 --> 00:51:59.032
You could go down my list of
00:51:59.052 --> 00:52:00.713
past podcast guests, say who,
00:52:00.952 --> 00:52:01.813
and I can make an intro.
00:52:02.333 --> 00:52:03.054
You know, that could be,
00:52:03.293 --> 00:52:04.373
and I'm just saying that could be it.
00:52:05.014 --> 00:52:06.735
It could be to use this studio.
00:52:06.896 --> 00:52:07.755
Next time you're down here,
00:52:08.396 --> 00:52:10.097
you have one of your clients and you say,
00:52:10.117 --> 00:52:10.677
Hey, Jason,
00:52:11.498 --> 00:52:12.378
I want to interview one of my
00:52:12.418 --> 00:52:14.320
clients in your studio.
00:52:14.519 --> 00:52:16.001
And we'll put, you know, the image of,
00:52:16.380 --> 00:52:16.621
you know,
00:52:16.902 --> 00:52:18.001
either your brand or their brand
00:52:18.041 --> 00:52:19.083
up on this TV, of course.
00:52:19.903 --> 00:52:21.503
And you use the studio for an hour, right.
00:52:21.523 --> 00:52:22.264
And do a quick interview.
00:52:22.905 --> 00:52:23.105
Right.
00:52:23.125 --> 00:52:23.766
I don't know.
00:52:23.786 --> 00:52:24.445
We're just, we're saying,
00:52:24.485 --> 00:52:25.646
or anything you've seen, you know,
00:52:26.166 --> 00:52:27.728
you've kind of met us today, you know,
00:52:27.788 --> 00:52:28.188
and there could be
00:52:28.228 --> 00:52:29.228
something else that comes to mind,
00:52:29.809 --> 00:52:30.889
you know, that, that you,
00:52:31.222 --> 00:52:33.143
think of, but that's what we would wager.
00:52:33.724 --> 00:52:33.945
Yeah.
00:52:34.344 --> 00:52:35.726
Well, game.
00:52:36.347 --> 00:52:36.726
Okay.
00:52:36.867 --> 00:52:37.628
So which one do you want?
00:52:37.648 --> 00:52:39.048
Do you know what you would want from us?
00:52:40.030 --> 00:52:41.110
I would have to think on it.
00:52:41.130 --> 00:52:42.090
I would have to think on it.
00:52:42.130 --> 00:52:42.972
So I would say, yeah,
00:52:43.032 --> 00:52:45.554
maybe a soft introduction
00:52:45.614 --> 00:52:46.914
would be cool or maybe even
00:52:46.934 --> 00:52:47.675
change the space.
00:52:47.695 --> 00:52:48.476
So let me think on it.
00:52:48.615 --> 00:52:49.115
Okay.
00:52:49.137 --> 00:52:50.538
We'll open up both of those.
00:52:50.577 --> 00:52:50.998
That's fine.
00:52:51.425 --> 00:52:52.025
Absolutely.
00:52:52.246 --> 00:52:53.387
But I would say,
00:52:53.489 --> 00:52:56.132
let me execute first and get that done.
00:52:56.432 --> 00:52:57.695
And then we can discuss from there.
00:52:57.755 --> 00:52:59.177
But I think that's awesome.
00:52:59.197 --> 00:52:59.858
And now here's the other
00:52:59.878 --> 00:53:00.500
half of the wager.
00:53:00.940 --> 00:53:03.704
Ellie, what happens if he loses?
00:53:03.744 --> 00:53:04.166
What do we get?
00:53:05.385 --> 00:53:08.789
we get a free consultation
00:53:08.829 --> 00:53:12.231
session with you or like a, just maybe.
00:53:12.251 --> 00:53:12.992
Okay.
00:53:14.213 --> 00:53:15.054
Well still,
00:53:15.295 --> 00:53:17.277
I think that would be a value
00:53:17.317 --> 00:53:19.278
to us or maybe a promise to
00:53:19.298 --> 00:53:20.480
get us in a publication.
00:53:20.500 --> 00:53:20.579
Yeah.
00:53:20.740 --> 00:53:21.661
An intro to a,
00:53:21.722 --> 00:53:23.023
someone who runs an editorial down here.
00:53:23.103 --> 00:53:23.322
Yeah.
00:53:23.382 --> 00:53:23.583
Right.
00:53:23.864 --> 00:53:23.943
Um,
00:53:25.338 --> 00:53:26.820
We know a lot of the people, but honestly,
00:53:26.840 --> 00:53:27.400
sometimes we just don't
00:53:27.420 --> 00:53:28.721
take the time to actually reach out,
00:53:28.780 --> 00:53:29.400
if that makes sense.
00:53:29.641 --> 00:53:30.342
Sometimes we're like doing a
00:53:30.382 --> 00:53:31.282
gazillion things and
00:53:31.322 --> 00:53:32.103
sometimes someone in your
00:53:32.123 --> 00:53:33.143
shoes is going to be quick.
00:53:33.443 --> 00:53:34.525
Text message them to us.
00:53:35.125 --> 00:53:37.005
Be like, hey, this is a great story.
00:53:37.385 --> 00:53:37.947
You're building this
00:53:37.967 --> 00:53:39.067
platform that's got such
00:53:39.106 --> 00:53:40.547
potential to make such
00:53:40.608 --> 00:53:41.929
major impact to help people
00:53:41.969 --> 00:53:42.710
communicate better.
00:53:43.150 --> 00:53:44.130
It eliminates so much
00:53:44.210 --> 00:53:45.510
friction and there's real
00:53:45.530 --> 00:53:47.391
success stories on social
00:53:47.411 --> 00:53:48.353
media like LinkedIn.
00:53:49.172 --> 00:53:49.853
And, you know,
00:53:49.873 --> 00:53:50.713
I think you should do an
00:53:50.753 --> 00:53:52.695
interview around the founder,
00:53:52.735 --> 00:53:53.235
for example.
00:53:53.896 --> 00:53:54.936
You know, something along those lines.
00:53:55.233 --> 00:53:55.693
There's no problem.
00:53:55.713 --> 00:53:56.713
Do you have a press kit already?
00:53:57.014 --> 00:53:57.255
Oh, yeah.
00:53:57.275 --> 00:53:57.594
All right.
00:53:57.735 --> 00:53:58.074
We've done it.
00:53:58.315 --> 00:53:59.096
I just need a press kit.
00:53:59.496 --> 00:53:59.896
Okay.
00:54:00.838 --> 00:54:01.358
Sounds good.
00:54:01.438 --> 00:54:01.757
All right.
00:54:01.778 --> 00:54:01.998
Deal.
00:54:02.358 --> 00:54:02.898
That's a deal.
00:54:02.918 --> 00:54:03.199
Yes, sir.
00:54:03.219 --> 00:54:03.880
We got a deal.
00:54:04.460 --> 00:54:05.061
Yes, ma'am.
00:54:05.081 --> 00:54:05.621
Okay.
00:54:05.661 --> 00:54:07.143
So for everybody listening out there,
00:54:07.202 --> 00:54:08.264
if they want to get in touch with you,
00:54:08.304 --> 00:54:08.583
of course,
00:54:08.603 --> 00:54:09.324
they can reach out to you
00:54:09.344 --> 00:54:10.146
directly on OWL.
00:54:10.666 --> 00:54:11.847
His social profiles are
00:54:11.887 --> 00:54:12.648
listed there as well.
00:54:12.688 --> 00:54:14.048
But what are some of your social profiles?
00:54:14.228 --> 00:54:15.090
So that way everyone out
00:54:15.110 --> 00:54:16.831
there can go ahead and connect with you.
00:54:16.971 --> 00:54:17.472
Or website.
00:54:17.512 --> 00:54:17.851
Yeah, man.
00:54:18.362 --> 00:54:21.365
Website omnipublic.global or
00:54:22.726 --> 00:54:25.471
the most active base I have is Instagram.
00:54:25.871 --> 00:54:28.253
So you can shoot me a DM on IG.
00:54:28.954 --> 00:54:30.757
And also the other most
00:54:30.936 --> 00:54:32.518
active platform is LinkedIn.
00:54:32.759 --> 00:54:33.981
So feel free to reach out.
00:54:34.021 --> 00:54:36.623
Cesar R. Hernandez on LinkedIn.
00:54:37.025 --> 00:54:37.704
So we're going to change
00:54:37.744 --> 00:54:38.465
that because his most
00:54:38.606 --> 00:54:39.965
active platform is going to be owl,
00:54:39.985 --> 00:54:40.306
of course,
00:54:40.346 --> 00:54:41.387
because he's always driving
00:54:41.427 --> 00:54:42.887
from Tampa down to South Florida.
00:54:43.306 --> 00:54:43.987
He's been in the car,
00:54:44.007 --> 00:54:44.967
he's in the car for three,
00:54:45.007 --> 00:54:46.088
four hours at a time.
00:54:46.148 --> 00:54:46.429
It's like,
00:54:46.829 --> 00:54:47.969
what do you currently do in all
00:54:47.989 --> 00:54:48.409
seriousness?
00:54:48.469 --> 00:54:49.349
What do you do in those three,
00:54:49.369 --> 00:54:50.050
four hour drives?
00:54:51.791 --> 00:54:53.411
So you listen to podcasts.
00:54:54.052 --> 00:54:56.271
I listen to podcasts.
00:54:56.873 --> 00:54:57.512
I, um,
00:54:58.353 --> 00:54:59.753
I also go back and listen to my
00:54:59.813 --> 00:55:02.175
clients on podcasts and how they do.
00:55:02.375 --> 00:55:02.675
Right.
00:55:03.590 --> 00:55:04.992
Like on the way down here,
00:55:05.012 --> 00:55:05.911
one of our clients, Eric,
00:55:05.992 --> 00:55:07.431
was on with Gary Cardone.
00:55:07.472 --> 00:55:08.253
So I was just listening for
00:55:08.293 --> 00:55:09.353
that hour podcast,
00:55:09.753 --> 00:55:11.293
listening to podcasters
00:55:11.353 --> 00:55:13.134
that I want a relationship with.
00:55:13.373 --> 00:55:13.675
Right.
00:55:14.255 --> 00:55:15.735
Looking at their styles.
00:55:15.835 --> 00:55:15.994
Like,
00:55:16.034 --> 00:55:18.496
I think the best in the game for me
00:55:18.596 --> 00:55:19.876
right now is Andrew Schultz
00:55:19.896 --> 00:55:20.697
from Andrew Schultz.
00:55:20.757 --> 00:55:22.257
I think he's the best in
00:55:22.577 --> 00:55:23.717
interviewing style.
00:55:24.518 --> 00:55:26.278
And he's probably going to be.
00:55:27.239 --> 00:55:27.739
My opinion,
00:55:27.760 --> 00:55:28.579
he's going to probably be
00:55:28.619 --> 00:55:30.242
bigger than Joe Rogan at some point,
00:55:30.661 --> 00:55:31.523
just the way that he's
00:55:31.663 --> 00:55:33.204
carrying himself and what he's doing.
00:55:34.425 --> 00:55:36.568
And so I'm intrigued in media.
00:55:36.628 --> 00:55:37.608
So I'm always looking at new
00:55:37.648 --> 00:55:39.230
media versus legacy media.
00:55:39.670 --> 00:55:40.911
And I'm always trying to
00:55:41.893 --> 00:55:42.713
just educate myself.
00:55:42.773 --> 00:55:43.353
So it's interesting you
00:55:43.373 --> 00:55:44.835
bring up that that's what you in the car,
00:55:44.856 --> 00:55:45.757
because I would always do
00:55:45.797 --> 00:55:46.838
that in my car rides.
00:55:47.237 --> 00:55:49.159
And eventually I'd get to my office.
00:55:49.918 --> 00:55:51.858
After listening to like a podcast for 30,
00:55:51.858 --> 00:55:52.079
40 minutes,
00:55:52.119 --> 00:55:52.719
I want to call the other
00:55:52.739 --> 00:55:53.398
person on the other end.
00:55:53.418 --> 00:55:55.059
I'm like, I got to call this individual.
00:55:55.179 --> 00:55:55.579
And I was like,
00:55:55.619 --> 00:55:56.219
I can't get through to them.
00:55:56.639 --> 00:55:58.840
I DM them, I message them and nothing,
00:55:59.360 --> 00:55:59.501
right?
00:55:59.561 --> 00:56:00.280
Or I'd want them to even
00:56:00.320 --> 00:56:01.242
come on my podcast.
00:56:01.262 --> 00:56:01.641
But it's like,
00:56:02.101 --> 00:56:03.643
there's some turbulence when
00:56:03.663 --> 00:56:04.882
you have a decent size following.
00:56:05.143 --> 00:56:05.882
They get so many darn
00:56:05.902 --> 00:56:07.324
messages and they can't
00:56:07.344 --> 00:56:09.583
determine who I am versus
00:56:09.603 --> 00:56:10.525
the next person over.
00:56:11.164 --> 00:56:12.304
And I'm sitting there like, hey,
00:56:12.344 --> 00:56:14.085
this person would be a perfect fit to...
00:56:14.646 --> 00:56:15.606
connect with us over at the
00:56:15.646 --> 00:56:16.807
Florida Atlantic university
00:56:16.847 --> 00:56:18.250
and come into the shrimp tank, meet,
00:56:18.889 --> 00:56:19.130
you know,
00:56:19.190 --> 00:56:20.532
the local entrepreneurs over the
00:56:20.552 --> 00:56:21.693
FAU tech runway.
00:56:21.713 --> 00:56:22.353
And I'm sitting here like,
00:56:22.393 --> 00:56:23.514
they won't even answer my DM.
00:56:23.534 --> 00:56:24.074
And I just listened to the
00:56:24.094 --> 00:56:24.996
whole show for an hour.
00:56:25.016 --> 00:56:26.456
I'm like, there's gotta be a better way.
00:56:26.956 --> 00:56:28.818
If that individual in Alpaca said, Hey,
00:56:29.018 --> 00:56:30.159
you could call me for 50
00:56:30.159 --> 00:56:31.041
bucks for 10 minutes.
00:56:31.081 --> 00:56:31.581
They instantly.
00:56:31.601 --> 00:56:32.541
There is a better way now.
00:56:32.581 --> 00:56:33.182
Yeah, there is.
00:56:33.463 --> 00:56:35.005
So actually that's why I was invented.
00:56:35.244 --> 00:56:35.445
I mean,
00:56:35.465 --> 00:56:36.806
being a podcaster all the time in the car,
00:56:36.846 --> 00:56:37.106
I'm like,
00:56:37.606 --> 00:56:38.568
there's gotta be a better way to
00:56:38.608 --> 00:56:40.489
just freaking get through to people and
00:56:41.090 --> 00:56:42.911
and uh just open up you know
00:56:42.971 --> 00:56:44.090
just the lines with one
00:56:44.150 --> 00:56:45.032
another so that way if
00:56:45.072 --> 00:56:45.751
you're in the car day in
00:56:45.771 --> 00:56:46.731
the morning I'm in the car
00:56:46.751 --> 00:56:47.813
in the morning sometimes
00:56:47.833 --> 00:56:48.813
we're just going to about
00:56:48.833 --> 00:56:49.873
business there's nothing to
00:56:49.893 --> 00:56:50.713
the money just knowing that
00:56:51.054 --> 00:56:51.574
we're having to be in the
00:56:51.594 --> 00:56:52.494
car together at the same
00:56:52.514 --> 00:56:53.855
exact time and that's what
00:56:53.875 --> 00:56:54.795
happens on how you just
00:56:55.074 --> 00:56:56.496
forge meaningful relationships
00:56:57.135 --> 00:56:58.076
by connecting with people
00:56:58.315 --> 00:56:58.697
and you're going to,
00:56:58.717 --> 00:56:59.476
you're going to be awesome
00:56:59.496 --> 00:57:00.177
at it because you're,
00:57:00.237 --> 00:57:00.836
you're always in the car
00:57:00.856 --> 00:57:02.637
driving and you know,
00:57:02.697 --> 00:57:03.777
it's like a no brainer.
00:57:03.898 --> 00:57:04.298
It's like, Hey,
00:57:04.318 --> 00:57:05.099
I see these individuals
00:57:05.119 --> 00:57:06.818
like Chella online and you're like,
00:57:06.858 --> 00:57:07.420
let me call her.
00:57:07.699 --> 00:57:10.121
She's a dollar, $5, whatever it might be.
00:57:10.141 --> 00:57:11.721
So it just opens up opportunities.
00:57:12.181 --> 00:57:13.282
You know what to do with opportunities.
00:57:13.322 --> 00:57:14.081
Of course, some people,
00:57:14.202 --> 00:57:15.682
unfortunately they call it
00:57:15.722 --> 00:57:17.103
a call and they don't, they don't really,
00:57:17.402 --> 00:57:18.764
you know, see around the corner with,
00:57:18.923 --> 00:57:20.344
with a call to action or a
00:57:20.384 --> 00:57:21.204
way to collaborate.
00:57:21.465 --> 00:57:22.565
And you, of course, you know,
00:57:23.358 --> 00:57:23.539
you know,
00:57:23.559 --> 00:57:24.559
know how to collaborate with folks.
00:57:24.760 --> 00:57:25.599
That's what you do for a business.
00:57:25.619 --> 00:57:26.360
Well, thank you, Cesar,
00:57:27.041 --> 00:57:27.882
coming out here on the owl
00:57:27.922 --> 00:57:29.402
podcast and everybody listening in.
00:57:29.443 --> 00:57:31.503
We'll be back next Wednesday
00:57:31.543 --> 00:57:33.324
or Thursday back live on the show.
00:57:33.364 --> 00:57:34.286
So just follow our Instagram
00:57:34.306 --> 00:57:35.085
account at owl app.
00:57:35.405 --> 00:57:36.286
We'll post our next guest.
00:57:36.467 --> 00:57:36.726
Take care.
00:57:37.827 --> 00:57:38.128
Thank you.