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You Can't Afford Me
Making the leap from employment to entrepreneurship can be a scary time. The biggest fear people have is the unknown. Here on the “You Can’t Afford Me Podast” we speak with hustlers and innovators on how to make the most of your journey. If you have questions we have answers.
You Can't Afford Me
The Art of Entrepreneurial Evolution
Ever wonder how successful entrepreneurs navigate life's unexpected turns? Will, founder of Creative Project Management, takes us on a captivating journey from college soccer player to rapper to thriving business owner in this raw, unfiltered conversation about finding your path.
When illness cost Will his soccer scholarship, music became his refuge—but the skills he developed to promote himself as an artist unexpectedly became his true calling. "I taught myself graphic design because I was a broke rapper who needed visuals," he explains, describing how necessity sparked a creative business that now serves clients across multiple industries. His story proves that our greatest strengths often emerge from our most challenging moments.
The conversation dives deep into how the "blog era" revolutionized music, allowing independent artists to build careers without label support and teaching Will valuable lessons about branding that he applies to his business today. As a formerly incarcerated entrepreneur who faced employment discrimination, Will's perspective on creating opportunities when traditional doors close resonates with anyone who's had to forge their own path.
Perhaps most valuable is Will's candid discussion about balancing entrepreneurship with fatherhood. With three children at home, he shares practical wisdom about quality time, building independence, and the critical support of his wife who "paid all the bills for six months" while he launched his business. His definition of entrepreneurship—"jumping out of an airplane and building a parachute on the way down"—perfectly captures the exhilarating, terrifying leap that leads to true innovation.
Whether you're considering a career pivot, building a creative business, or simply looking for inspiration to embrace change, this episode delivers actionable insights wrapped in authentic storytelling. Follow Will on Instagram @themsqshop to witness how he continues to bring clients' visions to life through design, video, and strategic creativity.
www.themrpreneur.com
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Speaker 1:Welcome to the you Can't Afford Me podcast, where we skip the fluff and dive straight into the grind Real entrepreneurs, real struggles and the unfiltered journey behind success let's get into it. Struggle and the unfiltered journey behind success let's get into it. Hey guys, thanks for joining us on another episode of the you Can't Afford Me podcast. So, again, one thing I love about doing this podcast I get to meet some interesting people. This is actually our first time, you know, really conversating and chatting. So I was at the shout out to the Big Dipper Summit here in Richmond that was put on by Ken and the team at JMI, and I heard this brother on stage I think he had like maybe 15 minutes on stage and I was like yo, I gotta talk to this dude man. There's something there. He's doing some cool stuff. I could potentially see some collaboration with what we have going on. So today we got Will on the podcast Will how you doing buddy how you doing buddy.
Speaker 2:How you doing Awesome man. First thing, man, this spot is dope I appreciate you.
Speaker 1:I walked in I was like wow, yeah, I like it. So good job, man. I appreciate you. I appreciate you. So give everybody a quick rundown who you are, what you do.
Speaker 2:Who I am. I'm Will. I'm the owner of creative project management. That's what we do. So that spans across graphic design, brand design, videography, photography, social media content and strategy. I mean, basically, in this environment, you kind of got to like be a Swiss army knife, but our goal is just like yeah, we bring life to people's visions. You know what I'm saying. They have a vision and we bring life to it.
Speaker 2:it I don't like to really box us into like anything, because you know we've worked on some really like different things over the last few years, things I never thought I'd have the privilege to work at and things I'd never work out again you know, it sounded like a good idea, you know um, uh, really that, yeah, that's. That's uh uh who I am, what we do at the music shop. You know I'm also a, a husband, father of three sons.
Speaker 1:You know I'm saying nice, you know, I'm saying so, man, you got three boys. Yeah, the cowboys fan oh, man see, all right, thanks for joining us guys. I got no problem. Well, you just got one of my boys. I'm a pittsburgh steeles fans okay, you guys got yeah.
Speaker 2:yeah, that was a good pickup, good luck controlling that attitude. This is the Cowboys we're talking about. We've had some of the craziest personalities in the history of football.
Speaker 1:I said man Cowboys will get good if they go back to having your lineman on the yacht snorting coke. That's when y'all had a squad.
Speaker 2:I'm not going to put it on a jacket, but it did seem that way, right, you know what I'm saying? Yeah, it seemed that way. They just needed a little inspiration. The boys be boys, right yeah.
Speaker 1:So let's go back Like before. You owned this organization. What were you doing?
Speaker 2:Oh man, that's a loaded question. So I guess it's in stages, right? So I went into college actually on a partial soccer scholarship oh nice. So that's what I thought I was going to do with my life. I never thought I was going to be playing in England or something, but I did think I was good enough to play for the kickers and make a career out of it. But I got sick, lost my scholarship and had like a big void in my life, um, and the one passion that I had outside, outside of soccer, um, was always been music, you know my mom is still that in me, very young I mean most of the music I listen to.
Speaker 2:My mom put me on to. You know I'm saying at one point, you know I'm saying so um what was she putting you on? It's like motown stuff like she was a young, a young mother in the in the early, you know, late, late 80s, early 90s you know, and so mike whitney, I mean new kids on the block, shania twain, the good stuff, I mean the really good stuff, and you know we could have a conversation about how the curation of the music industry changed.
Speaker 1:That could be a whole conversation you mean mumble rap between real rap type stuff yeah, but even just like the, the way that, the way the industry oh yeah, infrastructure is built absolutely and how that produces different results. You know, I'm saying um yeah, with streaming now and like artists have to go on tour to make their money like yeah yeah, and then too, like who's who's choosing the music, like Back then it was a very the business of.
Speaker 2:It was very messy and sinister almost.
Speaker 1:You know what I'm saying.
Speaker 2:But man, the product was just so good. Oh yeah, and you see that a lot in results of how sometimes, when you push people to brink, you just get these amazing results because humans are amazing, right, but it's not a good practice.
Speaker 1:You know what I'm saying, and it's led to even things that are happening right now in the news. Right, you know I'm saying so. Well, I mean, like mj, like back in the day, like his dad worked him like a slave man, like boy, you're gonna work on these dance moves and these vocals and that's all we're gonna do yeah, yeah but it's like you know that's where it gets so convoluted, because it's not right.
Speaker 2:right, yeah, we know that treating your kids like, but is there like some type of love in that too, from Joe, where he's just like he knows what his son is?
Speaker 1:Oh there was definitely some love.
Speaker 2:You know what I'm saying it's like yo, like Serena's dad knew.
Speaker 1:Yeah, you know what I mean Tiger Woods' dad.
Speaker 2:And we always get this kind of like from the black fathers you know what I'm saying like we don't get that because you know it's the same way on the other side it's just and in other cultures right we hear the story so so but like asian parents are super strict, we don't, we don't, hear about that.
Speaker 2:No negative, oh, that's like no, because they they produce good results right like you know what's bad about anything that serena produced out here. You know I'm saying now don't get me wrong where the lines cross, I'm sure. Whatever, that's not my business you know, what I'm saying like, but again there is something about like pushing people to that like absolutely bring where they. Like you come up with innovation. You come up with like real pain, real stories that, like people will draw something out of you that you don't know, that you have.
Speaker 2:You know, I'm saying you get magic from that's a fine line to to walk you know, I'm a manager and that's a fine line for me to walk of like how do you keep your heart artists like mentally healthy and like happy about what they're doing so they do it right and do it well and also get them to handle this, this stuff that they do not like man?
Speaker 1:you know what I'm saying, because this're just like yo.
Speaker 2:I'm reminding my artist right now. You know we're six months in. It's like you know it's going to get done, but it's like yo he does, you know. You know, just innately he doesn't want to do it because it hasn't been done.
Speaker 1:But it's also that mama mentality. First of all, let where. I feel like the era that we grew up in, because you and I are about the same age. It was expected that if you wanted something, you had to earn it. And now it's like because you look at a guy like Kobe, which I didn't truly respect Kobe until after he passed away To me.
Speaker 2:Kobe's my goat. I know Jordan's the goat of basketball, but Kobe's my goat. I know Jordan's the goat of basketball, but Kobe's my goat.
Speaker 1:I watched that 20 years I hated him because I was a Sacramento Kings fan and he knocked us out of the playoffs.
Speaker 2:Chris Webber would have four rings right now if it wasn't for Kobe Bryant One of my great friends hates Michael Jordan because his father was a fan of the P pistons. Yep, and that you know. Trickle the only people I hate, mj are detroit pistons fans.
Speaker 1:Everybody else recognizes greatness, but there, yeah, there's a piece there where it's like, yeah, I understand wanting to push somebody, but those people who have become superstar to become a superstar, a goat or the best of the best you have to be obsessed, yeah, yeah, even to stand out nowadays you have to be so dedicated to your craft and I don't think that's something where somebody can push you to it. There has to be an element in you that wants it.
Speaker 2:I agree, I agree well, I think, I think, I think it can be pushed towards. Oh yeah, Cause sometimes there's things in your life that will actually like pain, trauma, uh, stunning growth, just lack of resources that can lock your, your gift um under layers. So, like it may take, like like for me, I am definitely like learning the hard way to have a person Like I got to go through it for some reason, I don't know why Like when there's smart, intelligent people that I love and trust and they're like no, don't do it I'm like.
Speaker 2:well the stove, it's red.
Speaker 1:It ain't that hot, yeah, yeah, yeah, it's red, just try it yeah.
Speaker 2:So you know, but it still has to be there. Yeah, you know what I'm saying. So I agree with you on that foundation part of it. It still has to be there.
Speaker 1:Yeah, like nobody had to tell Kobe you need to shoot 1,000 free throws after the game or you need to stay three hours after everybody finished practice. There is something in you, yeah, but it's like even when they mistaked his dedication for arrogance.
Speaker 2:I always saw it, I always saw it. They were his dedication for arrogance. Yeah, like. I always saw it. I always saw it was like. They were like oh, he's arrogant and it's like you just don't know what it's like to be that hungry. You never, you never tasted your your back before you know, I'm saying like and there's people out here that have worked so hard they taste their back.
Speaker 2:And there's some people who that's just where they started. You know, I'm saying and, and you know, uh, when you get through that, it's just not something you can explain. And Mike Street, you know, mike.
Speaker 1:Street, yeah, yeah, yeah.
Speaker 2:That's my big bro. You know, I love him.
Speaker 1:Oh nice.
Speaker 2:And he explained to me one day, like when you're going through this journey of life, you're on like peaks and valleys, peaks and valleys. You know like some peaks are really really high, some peaks and valleys, peaks and valleys. You know like some peaks are really really high, some peaks are into valleys, are really low somewhere in between, right, but when you're in a valley there's no way you can see what's in front of you until you get up the mountain, right. So even game, he tried to feed me at times.
Speaker 2:He understand I wasn't even you know, I'm not even I'm not there to receive it because I'm still working to it, but when I am, he's always been like he's dropped the new gym on me in it, because I'm able to see it from a fresh perspective you know, I'm saying so. You know, I think that's part of like what people have to understand and I think a lot of frustration comes from, and where somebody who's a couple hills behind you they don't even know what they're about to get you know what?
Speaker 2:what's next? You know, I'm saying I'm looking at it. You know, I'm saying I'm in it you know I'm saying you're talking from somebody who is six mountains behind me, or in it and it doesn't even have to be in like a competitive way like we're just at different levels. There has to be somebody six levels ahead and six levels behind for this thing to kind of work, so you know, but it's really hard to explain that to somebody.
Speaker 2:You can't even see the sky from this. You don't even see how beautiful that view is or how bad that view is or what these trenches are really like, because you're still back over there or just over there?
Speaker 1:You're not over here.
Speaker 2:So I think that's just you know, the kind of bring it in a little bit like that's where the point of confusion is. I think in a lot, of, a lot of instances, and totally especially in, you know, social media outrage or social outrage of like we're looking at it for me totally different perspectives. Where's the conversation? To kind of get it in the middle so you can kind of see it from my view, I see it from your view. You're not mad at me because I'm just looking at it from a different view and there's, like you know, I'm saying like I think we could.
Speaker 2:Uh, we could have avoided a lot of that with kobe.
Speaker 1:I think a lot of that today, absolutely like and.
Speaker 2:But I think that's what's good and bad about some of the technology advances.
Speaker 1:Yeah.
Speaker 2:Because imagine having a Kobe, getting an in-depth conversation with Kobe like that at the time and really understanding that psyche and Mamba mentality, because that Mamba mentality really did or kind of like what you said. It came later for a lot of people. They didn't see it or they just you know he was such a fierce competitor, they didn't like him Because it was like he's a ball hog, his beef a shack, all this stuff.
Speaker 2:Yeah, he won five rings. It's hard to you know, it's like yo, I don't like you, but you keep producing results. Yeah, it sucks, I can't get rid of you you know, I'm saying like yeah, so, and people felt like that about lebron. Now you know, they feel about like that, about staffer.
Speaker 1:You know, whoever you know it's like, yeah, the whole tom brady era.
Speaker 2:If you weren't a patriots fan, you hated tom brady, because he's just killing you yeah, tom brady was one of those people where it's like after like, like you know, third or fourth ring, I was like am laban, because I I didn't like him at first you know I didn't? I like I was just like you know, in that competitive nature like he, always killing all the people. I like you know he too nice. But then it's like they reach a certain milestone.
Speaker 1:It's like yeah, this is greatness, I got it.
Speaker 2:I got to start appreciating the greatness of it. You know, like, like, I don't like it still Like it's like yo he. You know I don't like that he beat you know, steph you came back from three to one on Steph, you know, but God.
Speaker 1:That that's how I feel about patrick mahomes right now because, like I didn't like patrick at all with the kermit the frog voice, his wife seems super annoying, like all his stuff. His brother's a joke like trying to get on tiktok. Yeah, it's like a lot of issues. But then when he got to the super bowl last time I'm like okay, dog, like number one. We never thought we'd see another tom brady. He could potentially surpass some of those things that tom brady.
Speaker 1:So it's like he's already done some in like the time spans, you know, but it's like taking the taking a moment to recognize that and realize yo, we're living in a moment right now we may never see again in our lifetime.
Speaker 2:Appreciate this yeah, yeah, yeah. Because, like yo, what? Even the people who hated Jordan are telling stories about Jordan because they witnessed it and took it in you know what I'm saying. People who played against him, who he did dirty, said foul things too. They were on here laughing on podcasts because yeah, because he could back it up. Yeah, because the, the, the, the results of everything derived, just like it demands like some type of level of respect.
Speaker 1:If you're winning, people will forget some other things that took place as long as you keep winning.
Speaker 2:Yeah, yeah, yeah. But it's like also like yo, it wasn't even just a winning thing, it was a domination thing. Yeah, you know what I'm saying? Like yo, six out if you look at a decade, six out of ten is crazy, bro, and there's nobody really that's done it quite like that.
Speaker 1:Yeah.
Speaker 2:And, I think, in an equally competitive league.
Speaker 1:Oh, absolutely. That's why Tiger Woods will forever be my favorite golfer, because it's like bro, like the margin of victory, like in the Masters, this dude's winning by like 12 strokes. That is unheard of.
Speaker 2:But he's like Ken Griffey Jr to me. Yeah, he made a sport that I did not like, that I probably would have never been interested in. Likable, absolutely, you know. So it's like those type of things, serena too like yo I like tennis and I like, I watch. I watch roger federer, I watch nadal. Like I was really into that time where like oh yeah, uh, what's his name? Andy was it um andy riddick yeah yeah, and and and roger used to have roger used to beat him every time, but just one time.
Speaker 2:we was hoping and would pull it off for USA, Like I was into all of that. But it started because, like you know, Serena to me made it cool. Oh yeah, it was just something about him, and you know.
Speaker 1:She's on stage for Coco now. Watch Coco now because of Serena.
Speaker 2:It's kind of like. That's kind of like deja vu a little bit, you know what I'm, oh, my God, yes, kind of like the feeling of it all starting off, of this young girl defying the odds and becoming champion so early, and she has a chance to maybe outdo Serena if she continues what she started right now. Now we're not going to get ahead of ourselves.
Speaker 1:Yeah, yeah, yeah, but like yo the way she started.
Speaker 2:Like yo, I'm going to be hyped for this.
Speaker 1:Oh absolutely, I'm going to watch it Like Michael Phelps. Yeah, nobody cared about swimming.
Speaker 2:Nobody gave a shit about swimming before that. That is like yo I yeah, yeah, yeah, yeah, same with.
Speaker 1:Lance Armstrong with biking. I didn't watch biking before. Who cared about cyclists? Yeah, especially those type of cyclists.
Speaker 2:You know, what I'm saying. Like I had the BMXs, oh yeah, yeah, dave Mirra, you know I'm saying like yep, but like yeah.
Speaker 1:Lance Armstrong.
Speaker 2:Now I'm all of a sudden into the Tour de France, yeah like you know what?
Speaker 1:yeah, I agree.
Speaker 2:So you know, uh, steroids aside, that that's, that's a uh awesome thing I think you know, and that you can have uh anything in life where time stamps it, it becomes a time capsule. That's what I call them. So like when we made music and I'm like talking about artists, I'm like, what kind of music are you trying to make? Because I'm into making time capsule music, music that can be placed in a period of time or takes you back to a period. So like mariah carey's all I want for christmas that takes that's a period of time, that's a time capsule, but it doesn't necessarily always take you to a period of time but every christmas you're walking to target what is playing on the loudspeaker.
Speaker 2:But you might hear another song that like for me, when I hear gangsta's paradise, which I still on record, will say is the best rap song ever made, oh, hot take, hot take people get mad at me, but I'm telling you it's the most complete one if you really look at all of the things of hip-hop.
Speaker 2:But it takes me back to being in front of my mom's house in the car with my best friend rusty, and it's nighttime, like I can tell you what I'm doing, and we've heard it for the fifth time and we're rewinding it back to listen to it again. You know, I'm saying because it's like the hardest thing in the world that we've heard at this point you know. So there's those type of things that I feel like uh yeah, music, let'sits feelings and moments in your life.
Speaker 1:So the sports, like yo I remember the, the.
Speaker 2:Till this day, I don't watch college football like that yeah, I don't either 2001 tostitos ball, when they cheated uh, they cheated the miami hurricanes and my. That's when, really, when ohio state became the powerhouse that? They are today, but it was off a bad call so since then I have not watched college football like that. You know what I'm saying. So again, you know it's tied to the. It could be anything fashion. You know I'm saying I remember I had to have the and I've talked about don't say the ginkgos man.
Speaker 1:No, I went through a phase where I wanted ginkgos for sure.
Speaker 2:That's why, when I saw them in the store the other day the things went hard, hard back in the day, but they weren't JNCOs. They're the new kid with the kid, but they're JNCOs.
Speaker 1:They were hard back in the day.
Speaker 2:I ain't going to lie Again if you wore them right, right. So I saw the guys wearing them right in the skate videos and stuff like that. I mean, kendrick Lamar was basically wearing JNCOs during the bell bottoms closer, not as big as you know the jink like, but playboy cardi wears the jink, yeah, but you mean, some of these baggy jeans we were wearing in 2004 were basically basically oh yeah, you know what I'm saying.
Speaker 1:Well, you barely see the toe box on your shoe, like I was wearing 38s I was 26, you know what I'm saying.
Speaker 2:Like yo my jeans were big bro, but anyways, uh, you know, it's just like these things. I remember wanting uh the.
Speaker 2:There was a all white flames or air force ones, if you're not from virginia, and they had the gum bottoms, oh yeah, and they were in, uh, they were in vcc. I can't remember the story, I will say that, but they were. I remember they were tucked off in the back corner, yeah, and I saw him. I was like, bro, I have to get these. So you know, I saved up my money, I got them. That's like a moment again, a time capsule. Now, every time I see Flavs I'm like damn, I missed them. Or when I matched the red and black Flavs with the Irish and Jersey.
Speaker 1:Oh my, the Jordan 13. Is that for me? One of my friends was playing basketball down the street, he had on the Jordan 13 Fl. That for me. One of my friends was playing basketball down the street, he had on a Jordan 13 Flints. And then I ran up to the house to my parents.
Speaker 2:Yo, I got to get these Jordans.
Speaker 1:And they're like bro, your foot is growing two inches every other day. We're not spending at the time like $120 on a pair of Jordans or something.
Speaker 2:It would be like $700.
Speaker 1:Yeah, so I just liquidated my entire sneaker collection. I had like over 180 pairs of shoes. When I sold my collection and that obsession started because my parents wouldn't buy me the shoes. And I said you know what, when I'm old enough and I make my own money, I'm going to give myself all the shoes I want.
Speaker 2:Well, that's what I think people, I think a lot of people realize, like realize this what I'm about to say, but a lot of people don't. But I think this is when you you can start to chill out a little bit of life and not take when you become an adult, all you do is just nurture the things that you loved as a kid. That's it. So it's like you're still a big-ass kid. Just relax a little bit. You know what I'm saying. So I wish more people carried that passion with them.
Speaker 1:That's why I got NBA Jam arcade machines in my office.
Speaker 2:Yeah, so I was telling them I don't know if you know this I had to create a space downtown called Center. I sold it last year to Rudy I was still running, but it's a. You know, it's kind of like a little different concept now, but um, it was basically a boys club where I had a barber shop, a recording studio, a tattoo shop, an event space in a, in a clothing store up front, all in one building, nice, and at one point I had a just like a, a dispensary, in there, like not like a, like a, but like a cbd, um and infused sensory.
Speaker 2:So, like, like, all I did is make make a career out of just like things that I was obsessed with as a kid, which is music going to the barbershop like I remember. You know I'm a, I'm a white guy. I'm with my, my, my boy, mike, in a black barbershop and you know this is a little bit way different culturally now, but back in that white people tap, they should feet.
Speaker 2:You know, you don't really see him bobbing their head at a public situation so like like uh, I'm like tapping my feet to the song. He's like, bro, you can bob your head in here. You can bob your head in here, and I'm like I remember that from the barbershop and being like, okay, I'm in a space where I can be myself you know, what I'm saying now, like the next time I start talking a little bit more.
Speaker 2:You know I'm saying and da, da, da. But it's like those, those things that we learn love meant something to us a kid. They really come back out as an adult and where the conflict usually is is when we try to resist it or fight it in in.
Speaker 1:My think is beneath it or something like that. I remember fifth grade. I was on the media team and I started doing camcorder work and look at what I do now, but exactly yeah I, I, you know, and I hadn't thought about that for like 15 years in between that, and then I got into my adult years and I was like you know what I really enjoyed doing that, and it all came back around full circle going back to the you know, proving people wrong thing.
Speaker 2:Like yo, I remember I was. You know, I grew up in foster care and one of my foster parents I was in a back seat and now eminem was on the radio. I was like yo.
Speaker 1:One day I'm gonna be on the radio like eminem and they're like no, you're not, and so you know we're you ain't gonna tell me, going to tell me I was.
Speaker 2:I was maybe 13 at the time. I didn't get on the radio till. I was maybe like 26, 27, 20, somewhere around there Still.
Speaker 1:Oh yeah.
Speaker 2:That was the first thing I said. I didn't even realize it. You know what I'm saying. You carry some of these things with you through life, bro.
Speaker 1:So the best thing is I kind of not accept it if it's bad, but like, embrace it so you can know what to do with it. Oh yeah, and do it healthily. You can take some of those painful moments and turn that into something insane. Um, so let's get to before you're doing what you're doing now. Yeah, what, what were you?
Speaker 2:involved. All right, yeah, so I was a musician. I mean like, so I left college and I became a musician.
Speaker 2:Um, I was like I want to rap you know, and and I want I've writing and I've been like the guy that was actually on a soccer bus. They were like, hey, this guy can beatbox. You go ahead and make up a freestyle about the team. You know what I'm saying and it wasn't anything great, but it was something I was already kind of into. Yeah, but that was the most transformative thing about my life was diving into being a musician, because it showed me the base level of what all of this is for. But I had to work through so many different lanes to level up or do things or whatever, because at first I sucked. I was god awful, so I just had to learn. I had to go embarrass myself on stage and and get critiqued and everybody sucks when you do something for the first time.
Speaker 1:Yeah, yeah, yeah but I was.
Speaker 2:I was so cool with it because I was like yo. The fact that they're even giving me advice I'm like yo. They must see something in me.
Speaker 1:You know what I'm saying so.
Speaker 2:I always ate off that energy, you know, um, but there's a fine line between being in love with music and doing it cause you love it and then get into the industry and being in the business part of it. So once I, so I ended up, uh, taking a little break and, um, I worked at a venue and I started routing and booking tours with, uh, uh, some partners of mine at the time, um, shout out Jason and Henny, um, um, uh, and we would route to where.
Speaker 2:so we had a club in richmond that they owned, that jason owned, and it was, uh, called kingdom, and it was a sister club in nova called empire in springfield, virginia, and then we would rent clubs in virginia beach and we would bring people through virginia and just route tours. So I learned a lot about business, the business part of that, um, in particular the live part, but also like how, because? So this was at probably the best time in in for me to be in, because it was also the blog era, which was like the rise like all this indie stuff that people talk about now.
Speaker 2:Yeah, festered in hip hop artists being independent. Yep, you know, in that time period, in the blog era, that's where you get most of the superstars that you have now Kendrick J Cole, Drake all from the blog era you know what.
Speaker 2:I'm saying, like the big three, they're all from that era. Yep, this is an era where internet started becoming a tool. People could get directly to their fans. You didn't have to wait for a label to play your demo or give you a chance. You could try to put it out there yourself, and blogs, in particular, had a an immense amount of power at this time of curating yep, and they did it, and I will I want to put something out and say this is the next dude and people would pay attention at that time yes, like this is like the way the internet is built and like trying to farm engagement and shit is all built off of this time period it's not just rap when I'm talking blogs yeah, but like this time period in rap.
Speaker 1:It was beneficial yeah, the sneaker culture was big that way too.
Speaker 2:Yeah, all right yep, yep, so exactly, um, karma loop, all is that. During that time, you know plunder all of that cool stuff, so, um, uh, but everything was handled by the artists and their team. You know, some of them had labels, like hobson had a label, but it was an independent label you know what I'm saying um, so I actually got to see how all of the business worked.
Speaker 2:Well, not every single bit of it, but a lot of the business work. Yeah, because the artists I was dealing with they had to do the business in front of me essentially pause you know what I'm saying, Like pause, but like that's how I, so it's like there's no better way to learn you know what.
Speaker 2:I'm saying, I'm like nobody can tell you that you see it and like then you, you emulate you don't imitate, you emulate, you take the good things about it that you saw from me, take the bad things and you start to kind of build your own system. You know, or at least understand it right. So I got back into music and I dip go further into the branding aspect of it. One of the things I saw was a common theme the artists who were killing it the most had the strongest brands so I worked very hard on that one.
Speaker 2:One great example is ASAP Rocky. When he first dropped that live love asap thing yeah, it was branded so exceptional that he is dating rihanna now that is the point trajectory, start of his trajectory to where he is right now.
Speaker 2:Yep and so and I saw it. You know I'm saying I witnessed what he was doing, how he was. You know, obviously I don't know all the secret sauce, but like I could see it from my perspective and it's like okay. Okay, I got to work on this, I got to develop something very strong for myself so that, even if I do slip some, the brand integrity and the fan insulation is so strong I'll survive. You know what I'm saying. So I worked on that. You know what I'm saying. As I worked on that, though, I realized oh man, I need a graphic designer. I was a broke ass rapper, you know what I'm saying was just selling, selling weed and trying to get by. Yep, and you know, uh, doing what I could to to just feed it all into the, to the dream, right. So I taught myself how to do graphic design. All right, cool. Well, now we gotta shoot videos. The internet's becoming big people are shooting their own videos.
Speaker 2:All right. Well, now I'm teaching myself how to shoot videos and I'm putting myself around resources to get more visuals, get out there to the public, more yep, so I learned that. Well, at some point I got dc. You know, I, I. I look at it now I'm like man, I could have smoked it way better but at that time people thought it was good right we'll just say it like that.
Speaker 2:So other artists started coming to me and said can you do this for me? Now we got a business. Well, I didn't know it yet. Yep, at first I just did everything for free. Yeah, I just like dog, I loved it. You're just enjoying it. I love it.
Speaker 1:You know I'm saying, and I was just like which is often how most successful businesses start, is you're just doing it out of love and then one day you wake up and realize wait, I can charge people for this. Are you trying to reach decision makers, entrepreneurs and sales professionals? Then you can't afford me as your next marketing move. With six episodes a month and a growing audience of CEOs and industry leaders, your brand won't just be heard, It'll be remembered. Advertisers can place audio ads on our podcast and even secure visual placements in our full-length YouTube videos. This is where smart brands earn attention. Lock in your ad spot today before your competitor does. Email sam at enzomediafirmcom to receive more information.
Speaker 2:Well, it hurt. I think and I don't say this out loud a lot. I think some of it, you know, as I get I'm older now hurt me, because there's a lot of things in the city, especially in the hip hop thing, that I feel like I've, I've put, put together or jacket, it could simply be just like let's not communicate improperly right.
Speaker 2:But there's things that I don't. Credit's a bad word. You know what I'm saying, but I didn't get any credit for it and I felt like that was stunt in my business, like why are you trying to hide me, almost that I'm helping you, when you could let people know and I could help other people and then maybe I could help you more from yeah, exactly, and like like we could work out something.
Speaker 2:So I regrouped and then I kind of was like all right, I'm gonna freelance for a while and this is how I'm gonna do it. You know, I'm saying, and I'm gonna work on just getting really good at, like, bringing your visions to life just starting with this and it just built man, like literally, just naturally built from that point.
Speaker 2:You know I could go into details at like certain points and stuff, but you know, this is like. I started this and and I also got to put in some context I went freelance too because I was a felon and I was going to job interviews and I mean I was, I'm a personable guy. I can kill it yeah it's the easiest thing in the world but crush the interview.
Speaker 1:but then they look at the resume and be like, oh it's almost like they didn't look at the resume at first.
Speaker 2:So they're like oh, I'm really excited, now Let me look through it, and then they see it and I could feel the energy change. And then I never got jobs. Jobs I'm more than qualified for and if you look at what I pass up on a guy like that, I've dealt with that not because of a felony, but because I was a college dropout, so I I could interview like no other.
Speaker 1:Yeah, we get through the interview. Oftentimes they made me the job offer and then they read deeper my right oh wait, you don't have a degree yeah, what is?
Speaker 2:yeah, yeah, so we'll get. We can get to that in a second, because I think that's a revolution that's happening right now, oh yeah, hands down um, but uh, you know, I go through these projects and I just I'm locked in, bro, like this is. The thing about me is like when I was a soccer player, that's what I did. Yeah, when I was a rapper, that's like. I'm being serious, I'm going through therapy for some of the just like for a while I wasn't Will. My rap name is OG Illa.
Speaker 1:Yeah.
Speaker 2:Like people in the city didn't even know my name was. Will they call me illa? They call me og, that was it. So it was like when I made the transition of, like all right, I think I'm done trying to be a rapper for my career. I really want to invest into this thing. Yeah, um, like it still took two years to really do because, like I had music still, but I'm like in my heart I love me.
Speaker 2:I still love I still like music, right, you know, but it's like, it's like a drug. You know I'm saying it's like yo I had to like wean myself off of it you know, people were asking for features for me to come to shows and, like you know, I think some of them are still mad at me. I was like no, I'm just not there right now.
Speaker 1:You know, so I'm trying to make this change and I needed to be clear who I am now and who I, who I was, but that part of your story like being able to find, because I say this to people all the time like you may be passionate about football, but your small little five, seven ass ain't gonna be a running back in the nfl. But guess what? They have marketing departments for each team. They have us. There's a front office. Yeah, go learn how to train. There's all the nfl employees, thousands upon thousands of people. Only 52 get to put that jersey on on one team.
Speaker 2:Yeah, and, and not only that. That's the nfl, bro, like there's a ufl there's yeah you know, there's college football, there's high school football. Again, you again. That's about channeling into the healthy things where you don't, because you know you hate to hear those stories like about how nice somebody was in high school. Yeah, it's like all right what you done since. Exactly, I can tell you I'm a lot better now. I look better at everything since I was in high school.
Speaker 1:Yep school. You know that was like. You know what I'm saying.
Speaker 2:We're talking about you know 60, 18 years ago, you know like so yeah, you know um uh, but you know again, man, it's just a developing and um but you recognize, making that pivot a lot of people can't well, yes, but even now, right.
Speaker 2:So I decided to do this. That's at age like or finally, let's say, the two years pass. I'm 32, you know, 30, 32. Yeah, I have my first. I have my first son. You know, I start my own first business. I still gotta learn. Yeah, just because I decided to do it doesn't mean it's gonna be successful. It doesn't even mean that I I necessarily had a plan. Yeah, I knew that I had x amount of regular clients and I could get by for a little while. You know, my definition of an entrepreneur is someone who jumps out of regular clients and I could get by for a little while you know, my definition of an entrepreneur is someone who jumps out of an airplane and builds a parachute on the way down.
Speaker 2:We just figure shit out, that's it, that's it, that's my greatest skill and that's why. That's why I feel like I'm valuable and this is the role that I am right. So, even now, like I'm feeling like, oh man, I'm really understanding my business. I'm five years into this business you know what I'm saying like, like in and there's always hundreds of thousands of dollars in revenue into this business.
Speaker 2:I'm several clients, very important projects, you know, again time out, my lifetime sacrifice for my family and I'm just so, not just. But I'm still learning my business and that's what I mean is like you gotta be dedicated to it like kobe bro. Okay, yeah, you know what? I'm still learning my business and that's what I mean is like you gotta be dedicated to it like kobe bro.
Speaker 1:Oh, yeah, you know what I'm saying eat breathe, sleep, like literally somebody I was talking to today. I was like dude, I've been an entrepreneur for 10 years. I stepped out on fade, started this thing 10 years ago and I feel like in the last 12 months I'm really an entrepreneur now because it's like once you, because, like what you were talking before is like somebody tells you one thing. You may not catch it at that level because you haven't reached the next valley, but like now, I hear those same lessons that I heard seven years ago. I'm like, oh, that's what that means. Okay, I need to pivot over here, but it's a never-ending cycle of education, growth and networking, things like that.
Speaker 1:Because we have to look at things like and here's the here's the difficult part about running an organization having team um as a CEO, my responsibility is to look three to five years down the road. Um, I had team member get it, get upset with me the other day because I'm talking about AI in our industry and he was like this is going to take my job away. I'm like off, bro, hear me when I say this. This has nothing to do with this specific company. This is a worldwide thing. It's just like netflix and blockbuster, if you choose not to make that change. Things are coming, just like anybody who's like bitcoins uh conspiracy.
Speaker 2:No, digital currency is going to be a thing, whether you like it or not I think you're again getting to the same thing I was going to talk about with this pivotal point. It's like, yeah, we're at a point in life where people are demanding evolution, yes, innovation, absolutely growth, um, it's not just ai it's education, it's, health it's. I mean, we're seeing it in real time you know, I'm saying like, like mental health wasn't a thing when we were growing up. No, no, and, and again I.
Speaker 1:I think it is good and bad the way that's being used like I think it's being weaponized as much as it oh, yeah, you know I'm saying so somebody's like I can't come to work, I need a mental health day, and they're not really going through something, but or just like some of the stuff that's good for some people is not good for everybody.
Speaker 2:So I think again we got to get to and I think AI is going to be a good point for this, where things are way more customizable and can make your life better.
Speaker 1:So I heard this on the podcast the other day Khalees you know, khalees, like my milkshake, brings all the boys here. A lot of people don't know what's going on with her right now. She lives in Africa. She started up these businesses, owns a ton of property. Um, she was saying on the arms.
Speaker 2:Yeah, I've seen her on ig.
Speaker 1:Yeah, yeah, yeah so her son is homeschooled right now and his tutor is ai, she said is the greatest thing they've ever done. It's customized for him. It learns his learning style if he doesn't understand something. Okay, perfect, comes back and it re-explains it to him in a different way, like this isn't here to replace us, it's a tool yes, and this is the thing, is like to do things that you've never done.
Speaker 2:You're gonna have to do things you've never done you gotta be okay with being uncomfortable yes and this is what scares me as much and it is as much as I'm like. Obviously, there's concern around innovation in any industry right. Because you're changing something that may already be working right, Even if you're making it better or trying to make it better.
Speaker 1:Yep.
Speaker 2:But where do you want to live, man Like, do you want to live in the past or do you want to get to a point where you know you can live? And I think obviously this is a very optimistic look. I'm going to preface that I see my optimism. But that's the kind of world I want to live in too, bro, you know what I'm saying.
Speaker 2:Where I'm optimistic about things. I'm not going to keep letting the fear mongering of left or right or good or bad from other people like decide what feels right to me and then also like what I'm willing to do. I'm willing to jump out of a plane and build a parachute on the way down like.
Speaker 2:I'm that type of person, so this is something that I'm willing to step into now. Don't get me wrong. The reason people are afraid nobody cares about mariah carey singing about farts. Nobody wants to see no, nobody wants to see a van gogh by somebody who didn't paint it with the brush strokes yeah we don't need that, yeah, and that's kind of how it's being pushed on the consumer right now.
Speaker 2:So if you don't want people to hate the bad things about it, don't make it such a high priority or a high marketing value. The good things about it are the organization, the things, and then it's going to be able to do things that we don't even know yet, and I think that's the I mean, and it's not like AI hasn't had some amazing impacts right now.
Speaker 2:Yeah, but this is the beginning, but even right now breast cancer, mammograms and breast cancer removal right now is. It's insane, bro. This is what they do. They kind of see the area of where it's at, they go in and they scrape out from these females' breasts, yeah, then they have to heal a week or a month or something, and then they go back in just to see if they got it all.
Speaker 1:Yeah.
Speaker 2:And a lot of times they don't. I think it's like I don't actually want to put a percentage out because I don't want to sound ignorant it's a high percentage though. Yeah, with AI it's 100% right now, like they're getting it all out. So, just like as a practical use right there, how many amazing women we're going to save just because of one thing Absolutely? And again, I think we're at critical points in our life and not all of it's man-made, like like I the, we're gonna have to figure out things with the environment. We're gonna have to even figure out infrastructure with the ai itself. Um, but again, going back to, I just want to tap into the education thing. Yeah, this is why education has to evolve. We're going into times that we haven't been in and, honestly, like when you went through high school, how much life things that you feel like you learned None, nothing that's like really good for what you're doing right now.
Speaker 1:Me reciting who the first 20 presidents of this country were is not going to help me right now, because I have a device in my phone that can tell me.
Speaker 2:They can tell you. They said you never have always have a calculator on you. You always have a calculator on you. Yeah, like there's so many things that they were just wrong about, and it's okay, cause they're looking from back then, right, but it's like right now. Kids need to learn languages. They're not like when we grew up. We were interacting with Americans. We didn't have phones, internet like that.
Speaker 1:Now the world's smaller, we're talking to everybody, you, you need language.
Speaker 2:You need because it's not. It's not going to just be language, it's going to be a connection to a human that's that's developed out of respect for something that they they share. Right, absolutely you don't share nothing with somebody. What do you respect them for? Yep, um, and then uh, math is so, like dope, like I've learned on TikTok way easier ways of doing math in China.
Speaker 1:Oh, it's insane.
Speaker 2:It's like yo why did y'all make us do this?
Speaker 1:Yeah.
Speaker 2:And it makes me know did they know the whole time?
Speaker 1:Are they dumb? Well, I'll tell you this. The system of schooling is set up to develop good worker bees.
Speaker 2:Yes, because even you look at the prison system, which I'm also okay with yeah, in a sense of like yo, I think everybody, me, you, the the homeless person, the, the the vet, everybody we all have to contribute and work towards a better society oh, absolutely so I think there's some value in that, but not the worker bee yeah, yeah you're not. I'm not building anything just for you.
Speaker 1:No, the way the structure, structure set up is just like prison you think about. In prison you get one hour of outside time. Hey, lunch is going to be at this time versus like as an entrepreneur and a free thinker, I may not be hungry till two o'clock. Why the hell?
Speaker 1:I gotta eat at noon time to think about, yeah, exactly and it's like being put on the systematic schedule, where it's like your brain's being trained from elementary through high school so that when you go into corporate America, okay, I get here at 8 o'clock, I stop at 12 for an hour, I get back to work 1 to 5. And then I drive home and I do it all over again tomorrow. Guys like us, our days look completely different every single day. Yeah, yeah.
Speaker 2:It's almost like and it's because, like you see a lot of nine to five people.
Speaker 1:They want to do what we do.
Speaker 2:Yeah, a lot of people like a lot of people like us. We're like dog.
Speaker 1:I would love to be off yeah like I'm thinking about right now, like god, that would be so sweet and when they get home at five they don't have to think about work. When we get home, the ideas are still flowing. We're still thinking, thinking about stuff.
Speaker 2:Yeah, yeah and yeah, yeah. But again, that's why and it may not be, I'm not trying to put you know AI on this crazy holy, but that's why we need more customizable things. Like yo, your kid learns different than my kid my kid learns different than the next kid. You know I just found out about like various or like there's a range of autism where like you know, when I'm thinking, like if a kid's autistic, like they're just like non-social, like you know, uh, they're gonna be. You know, special needs, whatever.
Speaker 2:That's not always elon musk is autistic yes, there's, but you know there's some kids that they carry both of the traits where they're super social and they got this crazy gift like memory. And Elon seems to be able to compartmentalize and deal with high-pressure situations. You know what I'm saying. So, whatever it is, it's just crazy. It's a superpower for both of them. That's what I mean. I'm almost like is there a way to isolate that? Is that signifying a growth and evolution, or is that something that can be exacerbated in all areas?
Speaker 1:you know, I'm saying where it's like firing, like that'd be kind of cool, yeah, so you know I I thought that was really interesting when I found that out, but um, yeah, because most of the time, I think they're using a different part of their brain and it's it's more focused in that central area of the brain than what most humans are experiencing yeah, because I'm, uh, you know, and even as an entrepreneur, I'm all over the place oh yeah, my mind's like, bro, I can be in a conversation oh, we all got add.
Speaker 1:Yeah, yeah, yeah, yeah, there we go. I didn't want to say it out loud, I'll say it for you. Yeah, yeah, I'm not worried about getting canceled, I'll say it yeah, we all have add, yeah, so yeah, um.
Speaker 1:Last thing, because I know we got to wrap up here in a few years, um, I want to touch on, like, the family life. Like to me it's always interesting. So I got two kids, you got three, yeah, um. It's always a difficult thing as an entrepreneur to always feel that you're giving the time and attention to the people most important in your life yeah at the same time I'm a provider.
Speaker 1:I gotta make sure things are taken care of at the home, like if, if I don't hunt, we don't eat, yeah, yeah, and what's that been like for you? Because, in terms of like the industry you're in. So like, uh, somebody I recently had earlier this year on the podcast, like he's a restaurateur, so like he's got kids, he's got a family, but the bulk of what he needs to do when the business is popping it's at night and on the weekends, yeah, like. So for you, that lifestyle and industry you're in, how do you manage the two?
Speaker 2:So first I want to say my wife is incredible. Like zero percent chance that any of this happens without Like literally when I first started my business, like the first six months, she was pregnant and she paid all the bills by herself, like so I could get my, my shit started you know what?
Speaker 2:I'm saying so first off her. You know I'm saying, um, she's definitely a secret sauce, but uh, it's something again that I've been learning, like I've um, uh, as a and this is something I don't think females or, you know, women will understand at all as a, as a father, there is something that when you have a kid that cuts on, there's like yo, I'll, I just gotta get it.
Speaker 2:You know I'm saying like I don't your why immediately, yeah, yeah yeah, it's just like I'm so focused on like providing and making sure we're good, and I know all the stuff we're up against. You know health insurance, food, inflation, whatever. Living a good. And I know all this stuff we're up against. You know health insurance, food, inflation, whatever.
Speaker 1:Living a good life oh, you know so much stuff right Getting into a good school, whatever Saving for their college education You're thinking 50 years on the road Like I'm playing, I got it.
Speaker 2:And it was actually funny because my financial advisors the me into is like I'm throwing all this money into trust um, uh, life insurance, so my kids are good. He's like yo, you're not throwing enough money into retirement. Like what are you?
Speaker 1:and your wife gonna do and I was like damn.
Speaker 2:So you know again, there's things that even in my mind, where I am super unbalanced in the amount of energy I put, into it right, um, but then, like you said, time right, yeah. So luckily, uh, I am an entrepreneur, so I set my schedule up to accommodate as much as I can. At the end of the day, bro, any, if I was working a nine to five or this?
Speaker 2:their sacrifice and his time is going to be spent away, and it actually helps them develop character and their sense of like independence as well. So even when I'm with them, sometimes I'm not doing stuff with them like, yeah, we'll go outside. I sit on the porch, work on my computer, you know, uh, listen to music, and they're over in the driveway riding a bike.
Speaker 1:Yeah, um, just your simple, just the fact that you're present in that moment sometimes is enough for a kid at certain stages and and too.
Speaker 2:For me that's enough, because I'm like I want them to be independent. For me, yeah, I was super like, like I like I said I was only boy in my family and then, when I was 10, I got put in foster care and I was by myself you know I'm saying I I had to survive and I've seen some very cold things in this world. Yeah, I'm cool with being a little extra tough on my boys sometimes, and it's's not even tough saying like, hey, go play by yourself.
Speaker 1:The world's tough.
Speaker 2:You got to prep them yeah you got to prep them because, like yo, I also want them. Like anything can happen, I need them to be good tomorrow.
Speaker 1:You know what I'm saying.
Speaker 2:Like so I'm building them now and that's very important to me. So when I do get time them, let's spend time like yeah, we go to uh, we went to the drive-in theater, we went to yorktown beach, like all types of cool stuff. And then when I get that one-on-one time with them, I talk to them even though they're young. You know, like I have a two-year-old, a four-year-old and 13-year-old. You know the 13-year-old, he's in that, like I don't care about anything, stage, yeah, uh I can't wait for that.
Speaker 2:Yeah, yeah, yeah but, but my, but, my four-year-old man, he's like a, you know, he just his goal in life is to please me. You know I'm saying and like just like make me proud. You know, I'm saying so like I talk to him and like obviously 90 of this stuff is going straight over his head but some of that's seeping in right now.
Speaker 1:He'll be able to pull that out 10, 15 years later.
Speaker 2:He pulls it out now some of the stuff he's pulling out now, like you know, like if he's doing something he knows he's not doing it, he'll stop and he'll he'll say something that I said to him. He's like I don't do that because of this and I'm like yes, you know I'm saying, and then like he's all about family, because you know, we tell him that you know, and so, uh, I think, uh, uh, quality and what matters to you and, um, how you instill that in your kids is, is where I weigh my value the most, don't that?
Speaker 2:don't get me. I see my kids every day, though you know, saying like I see them every morning, you know, uh, I try to get home to put them to bed every night same thing I do. Yeah, I love that part, you know um and, and I know it for her, you know my wife, I'm sure it's like yeah, of course you get like the, you you get to do some stuff. It's like yo, I'm with these kids all day.
Speaker 1:You know like. But uh, no, my wife's the same way too and she doesn't want, by the end of the night, the kids and piss her off so much she's like yeah, you put the ass to bed, I don't want to deal with this.
Speaker 2:No, no, same, same, yeah yeah, same, but, but you know me and my wife and we're still growing. You know we've been together five years too, um, um, and still learning because we've only been married a year, um and uh. That's what's important, I think, in all of this, throughout, is this communication because, that's what helps it.
Speaker 2:You know, it's the fact that we talked about it. We've tried to figure it out. Don't get me wrong, I'm not nearly as great as she wants me to be at it. Yeah, you know. You know, but I'm working on it and uh, um, but that's what it's about. You know, I'm saying it's like it's all a work in progress. Yeah, because she's an entrepreneur too, don't get me wrong. You know she just got uh, uh, signed, signed to a company. But you know she was, she's been on our entrepreneur stuff too, you know, um, so, uh, it's just, luckily that what she's working in and I'm not gonna put her business out there but the field she's working in, you know it allowed a lot of flexibility, a lot of flexibility, and you know that's another thing. We got lucky with that and and I'll just say that in all instances of life you kind of just need a little luck with yeah, so you know, like kind of need some things to line up for you. You know I'm saying a lot.
Speaker 1:A lot of things that happen in life are pure luck, but it's. It's being prepared for those moments. So when that those lucky moments come, you're prepared to receive that and even being able to see when those opportunities are there yeah, yeah and and like building infrastructure or structure for yourself, foundation for yourself.
Speaker 2:So even if the luck don't line up, you're at least good you know what I'm saying like, because the luck don't always line up and even even the the things you think is lined up is not lined up in this industry you know especially.
Speaker 2:You know especially in the music industry oh yeah and so like uh, you know, I work outside of music industry, I do a lot of corporate work, do a lot of white label work, you know stuff like that. Um. But like, uh, you know, in the music industry man, it's like it's, it's, it's very uh, flaky, you know what?
Speaker 1:I'm saying, oh yeah, that's one of the toughest industry to be in man, it is yeah, so dude this was a dope conversation, man. If people want to connect with you, learn more, reach out to you. Where can they find you?
Speaker 2:yo, you can find me everywhere at the music shop and it's t-h-e-m-s-q-s-h-o-p. Msq means music, so look me up there. You can follow me on instagram at I heard a song today. Beautiful, yeah, man, appreciate you being here brother.
Speaker 1:Thank you, bro. Appreciate you absolutely. We'll see you guys on next episode peace. Are you an aspiring entrepreneur? Are one-on-one coaching. Tailor strategies to your unique business goals. Dive into interactive workshops fostering skills essential for success. Looking for an inspirational speaker for your next event? Book Mr Prenuer to elevate your gathering. Visit wwwthemistaprenuercom to learn more and embark on your path to entrepreneurial success. Mistapreneur empowering your entrepreneurial spirit.