Music Business Worldwide

Dooney Battle, CEO, Tha Lights Global: Lil Pump, Dominic Fike and Turning Down $5 million

Music Business Worldwide Season 2 Episode 4

Dooney Battle is CEO & Founder of Tha Lights Global – a record label, publisher and artist management company whose clients include Dominic Fike and Lil Pump.

Lil Pump previously signed to Warner Records in an $8m deal but now, two albums on, is back independent and releasing with Tha Lights Global direct, via distributor Vydia. 

Battle initially built Tha Lights Global as a home for social media influencers, especially on Musical-ly – the karaoke app which would go on to power TikTok.

Here, Battle explains why Tha Lights Global and Lil Pump have spurned major record company offers to stay indie this time around – and what he’s learned from his time in the business so far...