Troy Carter has seen the music business from all sides.
He was the manager of superstar artists like Lady Gaga and Eve at Los Angeles-based Atom Factory; he was also an early investor in Spotify, Uber and Lyft. Now, he's the latest guest on the Music Business Worldwide podcast.
In 2016, he joined Spotify full-time as the platform's global head of Creator Services, with a direct line into Spotify CEO & founder, Daniel Ek. There, Carter helped transform the record industry into a streaming-led future, while bringing Spotify closer than ever to artists.
In 2018, Carter left Spotify before launching his distribution, services and tech company, Q&A, the following year. Q&A services major-league independent artists such as Pink Sweat$.
In April 2019, Carter announced that Q&A had merged with J.Erving's Human Re-Sources, a fellow independent artist services and distribution company with particular success in hip-hop. In December 2020, Q&A and Sony announced that Sony Music / The Orchard had acquired Human Re-Sources from Q&A, bringing in J.Erving as an EVP of the major record company.
Music Business Worldwide's Podcasts are supported by Voly Entertainment (previously known as Voly Music).
Troy Carter has seen the music business from all sides.
He was the manager of superstar artists like Lady Gaga and Eve at Los Angeles-based Atom Factory; he was also an early investor in Spotify, Uber and Lyft. Now, he's the latest guest on the Music Business Worldwide podcast.
In 2016, he joined Spotify full-time as the platform's global head of Creator Services, with a direct line into Spotify CEO & founder, Daniel Ek. There, Carter helped transform the record industry into a streaming-led future, while bringing Spotify closer than ever to artists.
In 2018, Carter left Spotify before launching his distribution, services and tech company, Q&A, the following year. Q&A services major-league independent artists such as Pink Sweat$.
In April 2019, Carter announced that Q&A had merged with J.Erving's Human Re-Sources, a fellow independent artist services and distribution company with particular success in hip-hop. In December 2020, Q&A and Sony announced that Sony Music / The Orchard had acquired Human Re-Sources from Q&A, bringing in J.Erving as an EVP of the major record company.
Music Business Worldwide's Podcasts are supported by Voly Entertainment (previously known as Voly Music).