Welcome to the Low-How, from Bopinc. Where we share our know-how about low-income markets.
In this episode: Women trailblazers making money at the last mile. Development agencies and big companies are investing in networks of sales agents in hard-to-reach corners of Bangladesh and Pakistan. Why? Because even in far-flung “last mile” locations, there’s demand for needed goods and services. And there’s potential for women to earn money by becoming sales agents in these distribution networks. The Low-How hears from women involved in one of these networks directly to understand the positive impacts they can bring and talks to Bopinc experts about the promise and pitfalls of setting them up. What drives the interest of big companies in these networks? What are the essential ingredients of a successful last-mile distribution network? And what’s a realistic benchmark for success in such a tough market anyway? Tune into The Low-How to find out.
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