The Right Bait for the Right Fish

One of them is fishing in the right pond.

Trying to sell to everyone is a waste of your time and energy, as we see from Kevin’s example. If you’re going to find people who need health and wellness products, but you’re looking for them at a bar or cigar lounge in Vegas, you’re probably not going to get good results. If you’re in the gym, however, or you’re in the health food store, you’ll find who you’re looking for.