In Episode #29, Building Bridges - The Art of Strategic Alliances, David Felsenthal, who is The Rabbi Who Got Rich on Sunday, does a deep dive into other businesses that sell to the same target audience as you or who would like to tap into your customers, clients, patients, fans or followers.
There is no better way to build most small businesses than through strategic partnerships because then you are either borrowing another targeted audience or sharing resources. After all, why work with one ad budget when you can work with two?
During this episode, Dave also introduces a strategic partnership challenge. You can listen to the episode to hear all about this or get more information on The Rabbi Who Got Rich on Sunday website (and specifically the page dedicated to this episode) below:
https://therabbiwhogotrichonsunday.com/podcast-episode/building-bridges-the-art-of-strategic-partnerships/