LinkedIn Tips; How to turn LinkedIn into a constant source of leads!

Podcast Episode #84 is entitled;

LinkedIn Tips; How to turn LinkedIn into a constant source of leads!

Few people have used LinkedIn as a lead generation machine more effectively than Rabbi Dave.

In this 12-minute listen, Dave shares his tips for using LinkedIn so effectively that it becomes a consistent source of quality prospects as long as you keep doing the simple things he recommends. 

Transcript

LinkedIn Tips; How to turn LinkedIn into a constant source of leads!

Linkedin Traps

So let me share with you some tips I've learned along the way. 

The secret of so-called marketing gurus is that those who can't, teach.  

In other words, if you've never done it yourself, you teach other people how to do it. 

That's how you make your money and most gurus you go to to train you on how to build a business through marketing, iIf you look carefully, they're making their money by teaching people to get people to buy their course, to get people to buy their course, to get people to buy their course, or service, or whatever. 

They've never actually built a real business like you want to build, which is why you're coming to them to begin with. The vast majority have not built a business themselves so, don't pay attention to somebody who hasn't done what you want to do, and isn't cutting edge, isn't fresh, isn't on the top of what's new in that field, because things change constantly. 

So if they're not currently building a business like the business you want to build or something similar, they can't really teach you, because they don't know and that's wrong, and that's a waste of your money. It's also wasting your money to fall for charlatans who don't even have that part right. And between the two of those you have got 99.9% of the people out there marketing themselves to help you. 

Signs of a Real Mentor on Linkedin

Now, I've actually recruited 1000s of program participants and customers, and still do so every single day. I've made millions. I've helped others make millions. I've raised millions for my nonprofits and helped others raise millions, all using the techniques that I'm going to share with you in brief today, and you can see more in detail, if you'd like, throughout my trainings, or from my website, the rabbi who got rich on sunday.com. 

I only teach what I've done myself successfully, and I keep myself fresh and continue to do it now.  I'm being honest. By now, I pay people to do a lot of the work that I would do for myself, so I don't have to do it, but I still dive in and do it myself here and there, and stay fresh, and I'm always looking for the new thing, because what works today doesn't work tomorrow. 

Now I'm also going to share something with you that you may not want to hear, but to tell you the truth, even if you don't want to hear it, and that's that warm market has to come first - friends and family acquaintances, because it is the quickest, easiest way for you to make a success story. You know who they are. It's not going to take long to find them. You need a success story if you're going to go to people you don't know, because if you can't prove your success, then you're faking it, and that's not going to work, maybe in the short term, but not in the long term, and you're going to hurt a lot of people. 

Easiest way to Start

So you want to start with a good success story. The easiest way to do that and yes,  you can do it other ways, but the easiest way is through your warm market. And thanks to my friend David Athey, I call it easiest, best and all the rest.

 Easiest are people who you could ask a favor from, or people who you know what they need. And they don't need to make money, but you know what their need is that you can help them with your service or product, or they're good referral sources for you. They're experts. They can compare what you have to what they currently use, and give you their opinion. Those are easiest. 

Best are business partners who bring something to the table, not somebody who needs your help but will drain you. Those you can give donations to.  You want to look for business partners who are going to bring something to the table, energize you and be someone you want to work with. Everybody else is all the rest, easiest, best and all the rest. 

Relationshipping

And it's all about relationshipping. That's the first thing I'm going to focus on, is making relationships.  

There's a famous story, I think it was from John Milton Fogg, of the person who sat on the plane next to this guy, and they talked the whole way on a trip from Los Angeles to New York. And when they got off the plane, they interviewed the guy. He said, What do you think about the person who sat next to you? He said, Oh, the most fascinating person I've ever known. He said, What do you know about him? Do you know his name? No. Do you know what he does? No. Do you know where he lives? No. He didn't know anything about him. The person talked about himself the entire time, and the person sitting next to him, just fed him questions to get him to talk more about himself. When you talk about yourself to someone else, you like them, and that's what relationships are all about. It's about getting to really know somebody well. 

Now you may say you're part of the NFL club. No friends left. I was there. I've been there several times, but you still need to put in the hard work to go through your warm market or acquaintances as much as you can. 

First, because you need to teach what you do, and you need to lead by example, and you really need others to do what you do, and therefore you need to start that way, because that's the best way to get a quick success story, even if it's a little painful or a lot painful. Paid leads are not the best answer. They're just recycled leads over and over again by the same people. Generally, people who fill out forms asking to make money on the internet don't even know they asked for it. There are diamonds in the rough, but it's one in 1000.  Self-generated leads are amazing. If you're yourself and you attract people to be interested in you, people who like you, people who are like you. Those are the best leads. And doing that through Social media marketing. Social media marketing is the way to go. And once you've got the pump going, don't let go. You know, when you have a water pump and you start making it move and you push, it's really hard to get that water dripping out, but when it starts dripping out, it starts going faster and faster, faster, faster, faster. You can let go, and it keeps going, right? But if you keep your hand off, it'll slow down, and eventually stop. And then you have to put all that work in to get it going again. But if you keep your pinky on it, once in a while, it'll keep going. Once you've got your pump of marketing relationships going, keep it going. Don't let it stop, right? You could take a pause for a day or two a week if you've really got a strong one, but don't do more than that, and even in that week, try to keep it going somehow. Okay? So you want to develop a pipeline of new warm market relationships. People who want to talk to you, they're interested in you, okay? And that's what it's all about. 

And you want to care about their goals and their needs, then they'll care about yours. The famous quote, no one cares about how much you know until they know how much you care, right? And relationships develop. Think like there's a million dollar business sale on the table. And be fascinated by people.  You have two ears and one mouth, right? So use them to listen more than you talk. 

Conversation Starters

What do you use to get people talking, FORM, Friends and Family, Occupation, Recreation, money, ask questions and listen. You know, learn to really be fascinated by your friends. There's some great more material on that, on relationshiping, and more in depth on my website, again, the rabbi who got rich on sunday.com, fortunes in the follow up. Don't stop following up with someone if you feel they're a good prospect, because they don't know what they don't know, and they don't know what you're offering is different and unique and valuable until they have a chance to hear it. If I think they're a good prospect, I'll try seven times until I get through to them. If they're a suspect, no, right? But if they have what I think it takes, then yes, and keep the SW in mind, some will, some won't. So what? Someone's waiting so keep going. 

Why Linkedin

Okay, let's talk about LinkedIn. Now this data is about two years ago, but it's just even more applicable today than it was then. LinkedIn is 277% more effective for lead generation than Facebook and Twitter for business leads, because LinkedIn users are high level decision makers. There were 630 million users back then. It's probably over a billion by now, which is still a lot less than other social media marketing, but half its users are active, monthly active, over 50% of college graduates use LinkedIn. People with real incomes, six figure incomes, use LinkedIn. You know, their senior influence level, influencers, 70% of professionals trust LinkedIn for information. So if you're looking for business partners, LinkedIn is the place, not customers. 

Customers go to Facebook, you know, go to Instagram, go to, you know, whatever, but not LinkedIn which is for our business partners, okay? 

Your Profile

And you just want to make sure that your profile is professional, a good professional headshot, listing your qualifications, why they should be interested in you, what your experience is, putting in a great about section that catches people's attention. Your first line should be something interesting that makes them say, Oh, that's interesting, like my first line, because they're going to see your first line and make a decision. Mine is, Are you making your dream income? I had my dream job at the nonprofit that helped me as a teenager. However, the dream job doesn't always pay a dream salary. Catch their attention right away and put your contact information so they know how to reach you. 

Don't put the names of an MLM or a network marketing or affiliate marketing company in your profile. People will judge you, and they won't be interested. Put your education for everything else in there. Get references, and the top part of your profile is the most important. That's what really catches people's attention. Post things, post things on a regular basis. 

Posts 

Post things that you find interesting. Keep a swipe file of things you see that are interesting. So you always have something ready to post. I post three times a week. I post my podcast, and I post something interesting three times a week. Sometimes I post things from Winnie the Pooh. Because I like Winnie the Pooh sayings, sometimes I have my secretary take clips out of my podcast. Sometimes I post myself. When I post myself, I get a lot more followers, hundreds of followers when I post myself. But again, it's a matter of time versus money, and what's best for you.  

Adding Contacts

You want to add contacts by using the search tool. They have the paid for and they have the free. The free is fine. Just put in the search tool what you're looking for, I'm looking for MLM, network marketing, sales, people, educators, fundraisers, whatever you're looking for. Put that in the search bar, under people. Pick the geography you want. You know, the United States, or be even more refined and secondary contacts, people who know your first degree contacts. That way, when you ask them to join you can say, we have mutual contacts. I'd like to meet you, you know, and that'll be more effective. Okay, second degree contacts, third degree contacts no, but secondary contacts, you know, people, they know, that'll help a lot. And the more contacts you have, the better. So sync with your email or whatever you have, you know, load in contact information if you have it using the loading function, but get that base of contacts from friends and family and Associates, because they may not be the right people, but they'll know the right people, and that'll help you get there more quickly. Okay? 

What Messages to Send

And then send them messages that speak directly to what you're interested in. Right? Don't, don't be someone who's like beating around the bush. So, you know, tell them. You know, one of the great things is to search for people who say they're looking for a job, they're looking for an opportunity. Then look at their profile. See if they're really worth your time. If they have 500 or more contacts, they're worth your time if they have 10s then they're not right? Say, Hi, I see you're looking for a homebased opportunity. I'm impressed with what I saw in your profile. What are you looking for? I had similar experiences, you know, just tell them a little about what you do. It may not be exactly what you're looking for, but it may be a viable way, even if it's not your perfect career to do while you're waiting for your perfect career. Let's discuss, right? That kind of thing. The second message would be something like, Did you see my first and third message? Look, I don't want to bother you if you're not interested, you let me know when you're interested. That type of thing, okay, but those are some sample messages. Another would be, just take some information from your About Me section that you wrote about yourself, and just put little snippets in there so that they see that you're somebody interesting, and they can relate to and mention something from their profile that you have in common. Okay, so those are some LinkedIn examples adding contacts, sending out messages. 

Bonus Linkedin Tip

Here's a good one. On people's birthdays, I wish them a happy birthday. I do that year after year, and then when they say thank you, I ask them, what did you do this year for your birthday, or what's something interesting you did over the last year? You know something to get that relationship going on a regular basis. Because if you have that relationship going on a regular basis, then it will stay strong. 

Linkedin Tips Podcast Challenge

I hope you enjoyed this special episode in the podcast “The Rabbi Who Got Rich on Sunday.” This week's challenge is to add me as a Linkedin contact and I will be glad to give you advice on your profile and messages you send me.!

Thank you for tuning in to The Rabbi Who Got Rich on Sunday. If you found value in today's episode, subscribe so you do not miss out on future insights and strategies to help you thrive. Don't forget to share this episode with a friend or colleague who could benefit from “Linkedin Tips.” 

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