When entrepreneurship gets hard, sell something—and keep customers, team, and mission first with Brad Currin WNC Built

What if a remodeling company could also be a recovery engine for families and a launchpad for veterans? That’s the story Brad from WNC Built brings to the table—a ground-up look at how service, sales, and culture can scale a local business while delivering real impact in Western North Carolina.

We start with the work on the ground: additions, kitchens, bathrooms—and the heavy lift of Rebuild Haywood, a grant-backed effort helping homeowners who’ve hit their FEMA and insurance limits after Hurricane Helene. Brad walks us through how his team navigates tough timelines, shifting scopes, and the human side of getting people back home. From there, we pull back the curtain on entrepreneurship: why “sell something” is the fix more often than not, how every customer values a different outcome (speed, cost, clarity), and what it really looks like to switch hats from accounting to marketing to networking in a single afternoon.

Culture and hiring take center stage as Brad shares the rule that guides his crew: make the decision if it won’t hurt anyone and would look fine on the front page. We talk work–life boundaries that actually hold, the power of humor on messy jobsites, and the B.E.P.I.C. framework that shapes his days—bring the energy, invest in education, plan with written goals, find inspiration in nature and service, and commit fully so the cards don’t fall when pressure hits. Then we look ahead to Still Station: a nonprofit paired with a for-profit venture building mixed-use boutique hotels to create jobs, wellness programming, and transition support for veterans and their families. It’s mission and market working together, backed by a community eager to help.

If you’re building a business in the trades, leading a team, or searching for a model that blends growth with purpose, this conversation is a blueprint. Subscribe, share with a friend who’s scaling a service business, and leave a quick review with your biggest takeaway—we read every one.

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review,  and share this podcast. You can reach me at williamgilliland@actioncoach.com or at https://billgilliland.biz/

Transcript

BillGilliland 0:36

Hey there, welcome to this week's episode of Epic Entrepreneurs. I'm Bill Gillilan, your host, the principal at Action Coach, Business Growth Partners, and also one of the founders of the Asheville Business Summit. So I'm super pumped today. I've got my friend Brad Curran at WNC Bilt. Welcome to the podcast.

BradCurrin 0:58

Thank you, God. Super excited to be here.

BillGilliland 1:00

Yeah. So tell us a little bit about you and WNC Bilt.

BradCurrin 1:06

Yeah, so uh born and raised in the Raleigh Durham area and uh actually uh grew up in a town called Garner. Um, spent some time in the military and worked in healthcare for over 20 years, but decided to transplant back to North Carolina and live in Asheville. Um and uh opened up a company back in November of 2023, um, just out of uh, you know, hey Brad, can you do this? And it's just kind of evolved over the past uh almost two years now, I guess we're coming up on.

Mission Work: Rebuild Haywood

BillGilliland 1:36

Cool. Cool. So what is it that you do at W and C Built?

BradCurrin 1:41

Sure. So we're a home remodeler, uh general contractor. Um so some of the things we like to do are um additions, kitchens, bathrooms. Um, but what we're really proud of lately is we're the only contractor for um a grant out of uh Haywood County. It's called Rebuild Haywood. So when people are kind of uh up to their neck with the insurance or FEMA and they've capped out all the money that they can get to help rebuild their home, they call us and we come in and help finish the project or even start the project. And all the funds are supplied by grants and donations to the Rebuild Haywood County grant. So they're our services are covered by by that team, which is really neat to help people get back in their home, especially after the hurricane last year.

BillGilliland 2:25

Yeah, so that's a response to Hurricane Helene, and there's still a lot of need.

BradCurrin 2:29

Absolutely.

Starting From Zero: Lessons Learned

BillGilliland 2:30

Yeah, big time, big time in Haywood County. So let's talk about business in general. So what if you had to start from square one in business, what would you do differently?

BradCurrin 2:41

Oh, such a great question. Um, starting from the beginning, I think I would just trust my gut and uh be an entrepreneur. Um, you know, the the education you get as an entrepreneur is so fast and furious that um either you learn or or you grow. And uh the most important thing from that is everything can be solved by going and selling something.

BillGilliland 3:08

I like that. Yeah, sales takes care of a lot of problems, doesn't it?

BradCurrin 3:13

Oh, 100%. Yeah.

BillGilliland 3:15

Yeah, yeah, I love that. I love that. So, what have been your biggest learnings as an owner and employer since you started?

BradCurrin 3:24

Uh I think God, if I had to sum it up, the the first learning learning would be um understanding that every customer is different and uh you have to cater the the job to the customer. So, what's important to you at that time um as the customer is it speed? For example, after the hurricane, a lot of people just want to get back in their home. Um, is it cost? You know, just going through where we can save money for the consumer or the client. And then I think the third thing is can we have fun doing it? Um, you know, if you don't know me by now, I've got a little bit of a sense of humor. So I try to make light of every situation, even though it may or may not be appropriate. But you know what? It's uh it's important to have fun in what you do.

What Customers Really Value

BillGilliland 4:08

Yeah, I love that. I love that. So, what are some common misconceptions about running a business and how do you address them?

BradCurrin 4:17

Oh gosh. Um common misconception about running a business, I would say that it's easy. Um, people say I'll leave my W-2 job and I'll, you know, make a lot of money and be an entrepreneur, but you know, look under the hood and for two hours you're an accountant one day, for one hour you're a customer service rep, and then another two hours your marketing, and you're not done yet because you got to go out and network and build your business um from like 3 to 6 p.m. And uh you always are the face of the business every time you're in the community, so it's important that you represent it well.

BillGilliland 4:53

Yeah. Yeah, it's a it's an interesting one, right? Like everybody thinks that you know the boss has, you know, all the answers and you know has a ton of money. It just doesn't work that way in the beginning for sure.

Myths of Entrepreneurship

BradCurrin 5:07

Yeah, the employees are the most important part. And uh you couldn't grow your business without them. So making sure they're happy, they got a truck, they got gas in their truck, um, you know, they're able to get to and from work and put food on the table and get a nice paycheck, that's the first part of growing your business. Um, because your your time will come as an owner. Um, I can guarantee that.

BillGilliland 5:28

Yeah. So what do you attribute your growth to?

BradCurrin 5:32

Uh surrounding myself with people that are way smarter than me. Um I think the most important thing is if uh what is that saying? If you're the smartest person in the room, you're in the wrong room. Um so I kind of live by that now.

BillGilliland 5:48

Yeah. So I know your wife, and uh, how do you balance the personal life with demands of running the business?

BradCurrin 5:56

Oh, well, uh such a good one. Um, so we have a dog. Uh, our dog's name is Nina Simone. She's a rescue from uh Texas, actually, back in the pandemic days. And uh what we like to do is get in our van and just go exploring these small towns, so like uh the Nana Hale Outdoor Center or uh Hot Springs, North Carolina, maybe up into Tennessee. But we typically just kind of check our baggage at the door when we get home. And uh, you know, when you're out in the community, you're you're doing your thing, you're growing your business, but after five o'clock, it's family time. So that's our focus.

BillGilliland 6:30

Yeah, I think you've actually done a pretty good job of that, which is uh it's sort of the boundaries like hey, I hit when I when I hit X and when I'm home, I'm home. And when I'm not, I'm I you know, I'm working. Yeah. So it's uh it's like it's it's hard to do. So what qualities do you look for in employees?

BradCurrin 6:49

Uh you know, there's and I and I'm probably one of them too. I'm never a perfect employee when I was working as a W and two, but uh most entrepreneurs are not good employees.

BillGilliland 7:01

No, we don't, yeah.

BradCurrin 7:03

We learned the hard way. I mean, we want to fix it all, but uh it's not ours to fix. You know what I mean? Um I think uh, you know, the first thing is uh, you know, take initiative, take charge, um, make some decisions. And my go-to phrase is as long as you're not gonna hurt anybody or hurt yourself, then just make the decision. I mean, we can always make more money. Um just do what's right for the customer and do what's right for you. And the main thing is if it could be printed on the front page today, would you do it? Um that's what's something my uh my grandmother used to tell me back in the day. And then humor, I think, is another important thing because I mean we're we're all grinding to make a paycheck or to you know grow in in the community, but if you can't have fun with what you're doing, you're you're probably doing the wrong thing.

BillGilliland 7:53

Yeah. No, I like it. So I just want to get your you know, be epic is kind of you know, our tagline here with the Epic Entrepreneurs Podcast. What I'm it's an acronym, so I'm gonna ask you, I'll I'll give you the acronym, and then you just give me a like it's a quick fire round, a couple of thoughts or sentences about each one. So B stands for bring the energy. What are your thoughts about bringing energy?

BradCurrin 8:19

Oh gosh, you you just gotta show up every day um ready to tackle the day. I mean, uh you walk into, for example, you you walk into a job site and you know something's changed and having a conversation with the client and helping them understand the why and just gotta be able to get after it. And you know, it's it's not a check the box kind of environment when you're an entrepreneur by any means.

BillGilliland 8:42

Yeah, you gotta be there every day. I like it. E stands for education.

Work–Life Boundaries That Stick

BradCurrin 8:47

Uh if you're not working to grow yourself uh personally and in business, then um you you probably need you probably need to find another opportunity. Um it's just it's just common sense. I mean, you know, laws change when it comes to building things. Um if you really want to make more money as an entrepreneur, as an employee, you gotta, you know, you gotta put something under your on your tool belt. What's on your tool belt that you can provide for any organization, whether you're W-2 or not.

BillGilliland 9:16

I like it. How about P? P stands for planning.

BradCurrin 9:20

Um, that's really important to me. Like, what is my three-year goal? What is my five-year goal? And uh, you know, writing it down on a piece of paper means a lot. And then you pull out that piece of paper 12 months from now. Um something I learned uh, I think it was yesterday, actually, is write a check for the money you want to pay yourself 12 months from now and leave it on your desk and uh cash that check in 12 months and make that be your goal.

BillGilliland 9:45

So I like it. I like it. Yeah, it's kind of what Jim Carrey did back in the day. Wrote himself a big fat check and put it, stuck it in his wallet, looked at it every day. Okay, the I stands for inspiration, so that might be an inspiration. Money might be an inspiration, but there are other forms of inspiration. What are your thoughts on inspiration?

BradCurrin 10:04

Um You know, you gotta find you gotta find it yourself and and figure out what exactly does inspire you. Like being able to get in the van and go out into the woods and travel and enjoy um, you know, all the different places we're able to visit. You know, I can't do that without working and making money and being able to support that. Um and also like being able to give uh back to the community, for example, when we're helping those families get back in their home after after 12 months after the hurricane. I mean, that's inspirational right there. Um and that that's one of your best marketing tools. Um, they tell everybody. Like, and there's it's just a it's just a really good feeling on the inside to be able to give back in that in that way.

BillGilliland 10:47

Love it, love it. CE stands for commitment.

BradCurrin 10:52

Uh well, I mean, you know, as an entrepreneur, if if you're gonna do it, you gotta be in it 100% or 110%, because as soon as you drop the ball, sometimes the cards start to fall, and that's not an environment you want to be in, always trying to play catch up.

BillGilliland 11:06

I understand. Yep, that's right, 100%. So, what words of advice would you offer other business owners who are looking to grow?

Hiring for Initiative and Integrity

BradCurrin 11:15

Uh, I'd say get out in the community, tell your story, let people know what you do, what you're trying to do, and uh find find your tribe. Look for the people that that you want to be like or you want to grow with and uh and just make it happen. There's no shame in asking for help because there's people out there that want to help you.

BillGilliland 11:34

Yeah, it it really there are a lot of people who who can help. And I think we're I do think we're taught in school to do our own work in most of the schooling that we get. And it's the the real world works when teams. So you gotta you gotta have you gotta have collaboration. I love it. All right. So what's the next big thing for you or for W and C built?

BradCurrin 11:57

Uh great question. Well, as you know, Bill, I've always had this uh dream or uh passion to uh get something started to help support veterans in the community, and I'm actually taking the next step in that. We um formulate the nonprofit, it's called Still Station Foundation. Uh, we've identified four or five board members. Uh we're gonna launch November 11th, um, if all the cards align, or stars, I guess. Cards, stars. And uh our goal is to help provide programming and opportunities for veterans as they leave the military and transition out. And with that, we're gonna start building those mixed-use boutique hotels. Uh, it's called Still Station. Um, the first location will hopefully be in Asheville, but it's gonna be a partnership with the nonprofit and for-profit providing jobs and programming and wellness opportunities for veterans and their families. So it's kind of cool to finally get that flag planted.

BillGilliland 12:49

Yeah, I think it's taken a while for you to like formulate what that thing needed to look like. You always had the idea for the you always had both ideas, which is kind of cool. You had the idea of how can I help the veterans, the other the other idea was how do I build this boutique hotel? And now you've merged them, which I think is super cool.

BradCurrin 13:08

So Yeah, I've got a lot of support from the community in that. And uh, you know, it's really it's really gonna be neat to see it come to fruition. Uh I think there's a lot of people on my side, which is even cooler.

The B.E.P.I.C. Rapid Fire

BillGilliland 13:17

Yeah, no, it's a it's a it's a it's great. I mean, people want to I mean how can you not want to support that? I mean, you know, you know, you know, it makes you know a nonprofit that helps, I mean, you know, veterans, I mean, people that that serve us, you know, come back from military duty with some stuff, you know, and that that's gotta, you know, that's gotta be helped. So all right. Well, if somebody wants to get a hold of you, do some remodeling, some contracting work, help with the steel station foundation, whatever it is, just have a chat with you. How do they get a hold of you?

BradCurrin 13:55

Sure, yeah. Not afraid to give out my personal cell. Um dairy code 843-847-1056. Don't hesitate to reach out and uh wncbuilt.com. You can submit an inquiry there. We'll come out and take a look at your project and see what you got going on.

BillGilliland 14:12

Yeah, I like it. Not not a bad way to to uh the best way to get a hold of anybody is just pick up the phone and call them. Oh yeah. So much easier. It's it's well, it's shocking how many people don't want to give out their cell number or don't want to be contacted. Hey, how are you gonna do business if you don't talk to somebody? Yeah, yeah. I mean, you can I you can try to do it online, but I don't think you're gonna get your bathroom remodeled online. So, you know, right? Yeah, I mean, I get it. I get it. The tendency is you're gonna eventually have to talk to somebody. All right, this has been fantastic, Brad. Really appreciate you being on the call. Uh thanks for being part of our community. Thanks for all you're doing. We know that you're gonna be a continued success.

BradCurrin 14:56

I appreciate it, Bill. Always look forward to talking with you and catching up.

BillGilliland 14:59

That's great. Hey, and until next time, all the best.