Dawn Pascale, owner and creative mind behind Om Sweet Home, has always enjoyed making decadent treats for family and friends with the most wholesome, healthy ingredients. From a very early age, she was always passionate about cooking and baking. After 20+ years as an HR Professional, Dawn decided to pursue her passion full-time. And in February 2013, she signed up for the Natural Gourmet Institute’s Vegan Baking Bootcamp. She loved the challenge of making products that not only taste good but are good for you. After recognizing a growing need in her community for high-quality baked goods made with natural ingredients, Dawn launched Om Sweet Home in May 2013. 

During this episode of The Food Means Business Podcast, we discuss:⁠

• Dawn’s transition from Corporate America to launching her own wholesale vegan baking business
• Using customer feedback to adapt her gluten-free recipes to become vegan, soy free, and palm oil free
• Creating and launching her own vegan butter product
• Adventures with opening and growing her own brick & mortar retail store 
• The tough decision to pivot post pandemic and focus on growing her CPG business
• Choosing self-care to recover from personal setbacks and rebuild her business

Connect with Dawn:

• Instagram: @omsweethomenj
• Dawn on LinkedIn
• Website: om-sweethome.com

Mentions: 

• naturalgourmetinstitute.com
• francostigan.com
• PositiveSuggestion on YouTube 

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