Marketing with Empathy with Ryan Pintado-Vertner

The Food Means Business Podcast

The Food Means Business Podcast
Marketing with Empathy with Ryan Pintado-Vertner
Oct 05, 2022 Episode 5
Djenaba Johnson-Jones

Ryan Pintado-Vertner is a Chicago-based Activist and Strategic Marketing Impact Expert with two decades of experience guiding Fortune-level brands, building startups, and leading nonprofit organizations. 

Ryan believes it's not enough to create yet another brand in the marketplace, we have to go beyond the basics to create brands with empathy, purpose and vision -- brands that will bring more justice, regeneration, equity and wellness to the world.

He is the Founder & CEO at Smoketown, a boutique brand consultancy whose fractional CMO services and strategy practice help mission-driven consumer brands maximize their growth and build more traction, all while having a transformative social and climate impact. 

During this episode of The Food Means Business Podcast, we discuss:⁠

  • Ryan’s journey from working as an activist to discovering the intersection of building great companies and having an impact on the world
  • How he reinvented himself after being laid off from a career in corporate CPG
  • How brands can market with empathy
  • Maximizing your brand’s growth while making an impact  


Connect with Ryan:


Mentions:

  • Moonshot’s regeneratively-farmed snacks as a radical disruption in climate equity and antiracism.

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