In this episode, learn from expert brand strategist Katie Mleziva as she shares her wealth of knowledge in the natural food and beverage industry. With over a decade of experience and a background in marketing and brand management, Katie is the founder of Real Food Brands and the creator of Brand Strategy Streamlined, a tool that helps emerging food and beverage companies become category leaders.

During this episode of The Food Means Business Podcast, we discuss:⁠

• The importance of a strong brand strategy in the natural food and beverage industry
• Which factors to consider when creating a successful brand strategy
• How conducting a competitive analysis can help to differentiate your brand
• Ways to incorporate your vision, skills, and competitive advantage into your brand
• How remaining open to new opportunities and connections can bring joy into the journey

Connect with Katie:

• Katie on LinkedIn
• Katie on Instagram @realfoodbrands
• Website: realfoodbrands.com
• Real Food Brands Podcast
• Real Food Brands Marketing Round Table Facebook Group

Recommendations from the Episode:

• Sunbeam Kids

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