Emily Schildt is the founder and CEO of Pop Up Grocer, the first experience-first grocery store. She has worked for more than a decade in the CPG space, culminating in a role at the forefront of trends. Pop Up Grocer features emerging, better-for-you brands in food, home, beverage, and body care through its temporary and permanent physical locations, and its e-commerce box offering.

Emily recently opened her first permanent Pop Up Grocer location in downtown Manhattan! As the mastermind behind this innovative retail concept, Emily has revolutionized the way we experience and discover emerging food and beverage brands. This new, permanent location showcases over 400 unique products from 130+ up-and-coming brands, complemented by a charming café offering a rotating selection of bakery and coffee partners. While the ongoing pop-up locations will continue to delight customers nationwide, the NYC flagship store invites you to indulge in a one-of-a-kind shopping experience daily. 

During this episode of The Food Means Business Podcast, we discuss:⁠

• How a trip to Italy reformed Emily’s diet and relationship with food 
• The challenges faced by new CPG brands in a competitive market
• How a lead generation idea became a multi-city pop-up grocery store concept 
• The importance of captivating storytelling, distinctive branding, eye-catching packaging, and fostering meaningful consumer connections
• Successes that brands have enjoyed after being featured at Pop Up Grocer
• That time with friends and loved ones can be key ingredients in the CPG business

Connect with Emily:

• Follow Emily on LinkedIn  
• Follow Pop Up Grocer on LinkedIn 
• Follow Emily on Instagram  
• Follow Pop Up Grocer on Instagram 
• Visit Pop Up Grocer  

Recommendations from the episode: 

• Partake Foods
• Fly By Jing  

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