The Food Means Business Podcast
Hosted by Djenaba Johnson-Jones, former marketing executive turned entrepreneur and founder of food business incubator, Hudson Kitchen, The Food Means Business podcast features the personal stories and “secret ingredients” behind what it's like to abandon your day job to start a food business. Join our community of fellow food business owners and subject matter experts to learn and laugh with us as we explore a start-up world that’s a little more culinary and a lot less corporate these days.
The Food Means Business Podcast
How to Grow Your Food Brand by Building Community with Ehime Eigbe
Food brands don’t exist in a vacuum, right? It’s not enough to create a great product, but you’ve got to refine it, pitch it, market it, sell it. And you can’t do all of that alone. Building a community of people who care about you and your product is vital in order to survive in this industry. Let people support you and shout your praises from the rooftops. Collaboration over competition is the name of the game, and we’re all in this together.
In this episode, Ehime Eigbe, founder of Sweetkiwi frozen whipped Greek yogurt, shares how a medical issue led her to create her product, how she started her business in Nigeria and brought it to the U.S., how she grew her business through building community, and her recent experience pitching on Shark Tank.
In this episode, you’ll learn…
[00:37] Ehime’s cubicle to CEO story and how she launched Sweetkiwi
[06:14] How Ehime started her business in Nigeria first and then brought it to the U.S.
[10:32] How Ehime switched from selling in stores to having a CPG brand, and how she grew her business through community
[18:05] Ehime talks about her recent experience pitching on Shark Tank
[20:15] How entrepreneurship has changed Ehime, and what she does for self-care
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep41/
To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.
