The Food Means Business Podcast
Hosted by Djenaba Johnson-Jones, former marketing executive turned entrepreneur and founder of food business incubator, Hudson Kitchen, The Food Means Business podcast features the personal stories and “secret ingredients” behind what it's like to abandon your day job to start a food business. Join our community of fellow food business owners and subject matter experts to learn and laugh with us as we explore a start-up world that’s a little more culinary and a lot less corporate these days.
The Food Means Business Podcast
Balancing Business With Family and Strategies for Growing Your Food Business With Leslie Danford
Does starting your food business feel like a daunting task? If you’re like most people, it’s easy to get so overwhelmed by the road ahead that you never take that first step! That’s why I want to encourage you to take action today with some insight from the expert herself.
In this episode, I’m joined by Leslie Danford, the founder of Vitaminis and a true action-taker who got her beverage product launched and out into the world in lightning speed. Leslie shares how she saw her opportunity, dove in with both feet, and didn’t take no for an answer. From balancing family life to marketing Vitaminis for the first time, she’s spilling all her secrets to success. If you’ve been dragging your feet or feeling stuck, this might be just the inspiration you need to start your business, once and for all!
In this episode, you’ll learn…
[00:36] How Leslie made her transition from the corporate world to entrepreneurship
[04:06] Leslie’s approach to getting her company, Vitaminis, off the ground and launched
[07:45] Concepting the name “Vitaminis” as well as the product’s branding and packaging
[14:25] Balancing work with family and strategies for outsourcing specific business tasks
[21:46] Promoting the business through social media, sampling, and email marketing
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep46/
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