The Food Means Business Podcast
Hosted by Djenaba Johnson-Jones, former marketing executive turned entrepreneur and founder of food business incubator, Hudson Kitchen, The Food Means Business podcast features the personal stories and “secret ingredients” behind what it's like to abandon your day job to start a food business. Join our community of fellow food business owners and subject matter experts to learn and laugh with us as we explore a start-up world that’s a little more culinary and a lot less corporate these days.
The Food Means Business Podcast
Getting and Staying on Retail Shelves with Alli Ball
Alli Ball is the founder & CEO of Food Biz Wiz, Inc. and the creator of Retail Ready®, an online course, coaching & community for producers of packaged product in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get their products on the retail shelf- and keep them there.
During our 2nd episode of The Food Means Business Podcast, we discuss:
- How Alli's transition from corporate employee to founder has helped her have a bigger impact on the food industry
- The most important thing that informs all of the decisions that food business owners make
- What makes grocery buyers say "Yes"
- The art of following up
Connect with Alli:
- Instagram: @itsalliball
- Website: alliball.com
- Alli on LinkedIn
- Retail Ready® Waitlist: alliball.com/waitlist
- Free Download: 100 Buyer No's Workbook
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