The Food Means Business Podcast
Hosted by Djenaba Johnson-Jones, former marketing executive turned entrepreneur and founder of food business incubator, Hudson Kitchen, The Food Means Business podcast features the personal stories and “secret ingredients” behind what it's like to abandon your day job to start a food business. Join our community of fellow food business owners and subject matter experts to learn and laugh with us as we explore a start-up world that’s a little more culinary and a lot less corporate these days.
The Food Means Business Podcast
Reinvigorating a "Trusty but Dusty” Category with Nikki Seaman
Nikki Seaman is the CEO and Founder of Freestyle Snacks, a premium olive snack reimagining olives as we know them. She is a proud Whisps, Bain & Company, and University of Pennsylvania alum. When she isn't spending her time taste testing olives, she loves trying new restaurants in Atlanta and exploring parks with her Sheepadoodle. Since launching Freestyle Snacks in 2022, she has gained distribution in over 400 stores in addition to being featured in Forbes, Southern Living, and NOSH.
During this episode of The Food Means Business Podcast, we discuss:
- How an externship during her corporate career served as her CPG “bootcamp”
- Reinvigorating the “trusty but dusty” olive category during the Pandemic
- The first big steps she took when launching her company and her biggest investment
- The strategy she used to expand from ecommerce into retail stores
- Her first hire and the “village” it takes to run a food business
Connect with Nikki:
- Instagram: @freestylesnacking
- Nikki on LinkedIn
- Visit freestylesnacking.com
Recommendations from the episode:
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