The Food Means Business Podcast
Hosted by Djenaba Johnson-Jones, former marketing executive turned entrepreneur and founder of food business incubator, Hudson Kitchen, The Food Means Business podcast features the personal stories and “secret ingredients” behind what it's like to abandon your day job to start a food business. Join our community of fellow food business owners and subject matter experts to learn and laugh with us as we explore a start-up world that’s a little more culinary and a lot less corporate these days.
The Food Means Business Podcast
Face the Fear and Do it Anyway: Pitching Investors, Raising Capital, and Crowdfunding for Your Food Business with Gabrielle Fitzpatrick
Unfortunately, starting a business isn’t free. It costs money to develop your products, market them, hire a team, and everything else that goes along with it. But what happens if you don’t have the funds for your CPG business when you’re first starting out? You find investors and raise capital!
In this episode, I’m interviewing Gabrielle Fitzpatrick, CEO and founder of Damn Right Cocktails, which produces canned ready-to-drink margaritas. Gabrielle shares how she has perfected her pitch deck to wow investors and also how she’s embraced crowdfunding to raise capital for her business as well.
In this episode, you’ll learn…
[00:39] How Gabrielle left the corporate world, became interested in making cocktails, and figured out her first steps into the beverage business
[05:04] Gabrielle walks us through the process from idea to actually launching her tequila product, plus how she found a team and investors to help her
[08:20] Where Gabrielle found inspiration for her business name, products, and flavors
[11:25] How she’s been able to get the word out about Damn Right Cocktails, and how she financed the business by raising capital
[16:26] How Gabrielle has been able to move through fear and be described as fearless, plus show she takes care of herself as a business owner
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep33/
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