The Food Means Business Podcast
Hosted by Djenaba Johnson-Jones, former marketing executive turned entrepreneur and founder of food business incubator, Hudson Kitchen, The Food Means Business podcast features the personal stories and “secret ingredients” behind what it's like to abandon your day job to start a food business. Join our community of fellow food business owners and subject matter experts to learn and laugh with us as we explore a start-up world that’s a little more culinary and a lot less corporate these days.
The Food Means Business Podcast
CPG Brand Development and Innovation with Victoria Ho {REPLAY}
Introducing Victoria Ho, founder of Sherpa CPG and a fearless food and beverage industry leader. With over a decade of experience as an award-winning brand strategist, clean-label formulator, and commercialization expert, Victoria is dedicated to helping emerging food, and beverage brands turn their meaningful ideas into memorable, retail-ready products. She tackles the essential work of defining brand purpose, developing bulletproof brand positioning, and expressing brand persona consistently across all audience touchpoints, from pitch deck to packaging.
During this episode of The Food Means Business Podcast, we discuss:
- How to create and maintain a consistent brand strategy as a formula for success in scaling your food and beverage business.
- How to increase your chances of having a successful partnership with a co-packer.
- The key stages of growth for food and beverage companies and how to tackle the challenges along the way.
- The importance of choosing food with the intention to nourish both the body and spirit.
- How a consistent, exceptional brand and product experience is important in achieving commercial success.
Connect with Victoria:
Victoria on LinkedIn: https://www.linkedin.com/in/victoriajho/
Website: sherpacpg.com
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