The Food Means Business Podcast
Hosted by Djenaba Johnson-Jones, former marketing executive turned entrepreneur and founder of food business incubator, Hudson Kitchen, The Food Means Business podcast features the personal stories and “secret ingredients” behind what it's like to abandon your day job to start a food business. Join our community of fellow food business owners and subject matter experts to learn and laugh with us as we explore a start-up world that’s a little more culinary and a lot less corporate these days.
The Food Means Business Podcast
Positioning Your CPG Product in a Crowded Marketplace with Kara Rubin
Kara Rubin has spent her career championing thousands of better for you brands. During this conversation, she shares her journey in the food business including: leading the Northeast Region Grocery division of Whole Foods and managing brand and product strategy for Just Water. Kara also talks about her current role as CPG advisor for JPG Resources and as co-founder of Makor Partners as well as gives advice to emerging and established brands on how to create and maintain a strong foundation.
In this episode, you’ll learn:
- The universe’s role in the trajectory of her career in the food business
- The one thing that she can do all day as a CPG advisor
- Her advice to brands on the importance of building relationships, maintaining focus, and standing out in a crowded marketplace
- How she values self-care and embraces the flexible schedule that comes with entrepreneurship
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep54/
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